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Author: Namrata Kothari

I am a technology geek and love all things smart and purple. A computer engineer by education, I was once a cubicle dweller at Intuit Inc. But since I had my calling from the written word, I quit my five year old job in software development and started writing. When I am not writing about technology or health, you can find me drinking tea, on facebook, or tinkering a new gadget.
15 Examples Of A Great Mobile App Design
Blog | Mobile App

14 Examples Of A Great Mobile App Design

ByNamrata Kothari October 27, 2015December 12, 2023

Today most mobile apps offer beautiful and simple designs. But what gives one an upper hand, is minimalistic approach, intuitive user-experience, innovative designs, elegant layouts and nice typography.

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The 9 Key Metrics For Measuring User Engagement For Ecommerce Apps
Blog | Mobile Commerce

The 9 Key Metrics For Measuring User Engagement For Ecommerce Apps

ByNamrata Kothari August 25, 2015September 13, 2021

Measuring app downloads, clicks and ratings no longer suffice in guaranteeing the success of an app. But there is no one-miracle-metric to measure engagement and draw actionable results from the metrics.

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App Marketing Tips And Tricks: Acquisition, Interaction And Personalization
Blog | Mobile App

App Marketing Tips And Tricks: Acquisition, Interaction And Personalization

ByNamrata Kothari August 18, 2015September 9, 2021

The success mantra for apps has changed from “build it, pray and they’ll come”.

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Top 5 Analytics Reports For App Marketers And Developers
Blog | Web Analytics

Top 5 Analytics Reports For App Marketers And Developers

ByNamrata Kothari August 4, 2015September 13, 2021

Building an app is the first step. Getting downloads and acquiring users is just the next step. Developing brand loyalty, engaged and returning customers and eventually ROI is another step forward in the success of your app.

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Strategic Roadmap For Designing Your Mobile App – Get Maximum Business Benefit & End-user Adoption
Blog | Mobile App

Strategic Roadmap For Designing Your Mobile App – Get Maximum Business Benefit & End-user Adoption

ByNamrata Kothari July 28, 2015January 10, 2024

Having an idea is just the beginning of a long and arduous journey, which if poorly executed does not only cost you money and sales but brand reputation and driving away of loyal customers.

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10 Smart Practices For Engaging & Retaining Mobile App Users
Blog | Mobile App | Mobile Commerce

10 Smart Practices For Engaging & Retaining Mobile App Users

ByNamrata Kothari June 30, 2015December 7, 2023

Did you know that a recent study suggested that more than 20% of apps are used only once and abandoned thereafter?

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