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Namrata Kothari

I am a technology geek and love all things smart and purple. A computer engineer by education, I was once a cubicle dweller at Intuit Inc. But since I had my calling from the written word, I quit my five year old job in software development and started writing. When I am not writing about technology or health, you can find me drinking tea, on facebook, or tinkering a new gadget.

15 Examples Of A Great Mobile App Design

September 13, 2021October 27, 2015
15 Examples Of A Great Mobile App Design

Today most mobile apps offer beautiful and simple designs. But what gives one an upper hand, is minimalistic approach, intuitive user-experience, innovative designs, elegant layouts and nice typography.

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Categories Blog, Mobile App

The 9 Key Metrics For Measuring User Engagement For Ecommerce Apps

September 13, 2021August 25, 2015

Measuring app downloads, clicks and ratings no longer suffice in guaranteeing the success of an app.

But there is no one-miracle-metric to measure engagement and draw actionable results from the metrics.

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Categories Blog, Mobile Commerce

App Marketing Tips And Tricks: Acquisition, Interaction And Personalization

September 9, 2021August 18, 2015
App Marketing Tips And Tricks: Acquisition, Interaction And Personalization

The success mantra for apps has changed from “build it, pray and they’ll come”.

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Categories Blog, Mobile App

Top 5 Analytics Reports For App Marketers And Developers

September 13, 2021August 4, 2015

Building an app is the first step. Getting downloads and acquiring users is just the next step. Developing brand loyalty, engaged and returning customers and eventually ROI is another step forward in the success of your app.

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Categories Blog, Web Analytics

Strategic Roadmap For Designing Your Mobile App – Get Maximum Business Benefit & End-user Adoption

September 13, 2021July 28, 2015

Having an idea is just the beginning of a long and arduous journey, which if poorly executed does not only cost you money and sales but brand reputation and driving away of loyal customers.

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Categories Blog, Mobile App

Retailers On Mobile – The App Revolution

September 13, 2021July 7, 2015

We all agree with the fact that mobiles apps have revolutionised online retail, but did you know that they can also improve sales for in-store retail, enhance customer experience and drive loyalty.

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Categories Blog, Mobile App, Mobile Commerce
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