Measuring app downloads, clicks and ratings no longer suffice in guaranteeing the success of an app. But there is no one-miracle-metric to measure engagement and draw actionable results from the metrics.
The success mantra for apps has changed from “build it, pray and they’ll come”.
Ecommerce store that struggle with low conversion rates and sales most often than not have bad product pages.
Building an app is the first step. Getting downloads and acquiring users is just the next step. Developing brand loyalty, engaged and returning customers and eventually ROI is another step forward in the success of your app.
Having an idea is just the beginning of a long and arduous journey, which if poorly executed does not only cost you money and sales but brand reputation and driving away of loyal customers.
In part 1 of the Ultimate guide to On-page optimization we discussed how to deal with the technical aspects of SEO for ecommerce.