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Author: Scott L. Macarthur

Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs.
12 Best Amazon PPC Management Software Reviews
Amazon Marketing | Amazon Marketing tools | Blog

12 Best Amazon PPC Management Software Reviews

ByScott L. Macarthur May 12, 2020December 8, 2023

Picture this: by December last year, Amazon had 2.73 billion visits (combined desktop and mobile) making it the most visited eCommerce property in the US. 

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10 Best ConvertKit Alternatives & Competitors
Blog | Email Marketing Tools

10 Best ConvertKit Alternatives & Competitors

ByScott L. Macarthur April 14, 2020May 16, 2023

Irrespective of your business niche, a good email marketing campaign will help your brand reach more customers, maintain existing ones, and generate more revenue.  

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AutoDS vs ShopMaster
Blog | Dropshipping | Ecommerce

AutoDS vs ShopMaster

ByScott L. Macarthur April 13, 2020December 14, 2023

Dropshipping is the most popular method utilized by entrepreneurs in the eCommerce world due to the minimal amount of capital required. 

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PPC Scope vs PPC Entourage
Amazon Marketing | Amazon Marketing tools | Blog

PPC Scope vs PPC Entourage

ByScott L. Macarthur April 10, 2020December 31, 2023

Amazon’s advertising service is changing the game for vendors and merchants.

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10 Best MailChimp Alternatives For Nonprofits & Charities
Blog | Email Marketing

10 Best MailChimp Alternatives For Nonprofits & Charities

ByScott L. Macarthur April 10, 2020May 16, 2023

Email remains a valuable communication channel for nonprofits & charities. The nonprofit sector has an average email open rate of 25.17 percent. 

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Egrow vs Viral Launch
Amazon Marketing | Amazon Marketing tools | Blog

Egrow vs Viral Launch

ByScott L. Macarthur April 8, 2020August 31, 2021

Whether you’re a new or advanced Amazon FBA seller, it’s not always easy knowing the best tool to use to help you sell on Amazon.

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