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The Definitive Guide to Monetizing Your Mobile Commerce App


Before I get into how you can monetize your mobile app, let’s take a quick look at the different mobile app revenue models.

If you look at these revenue models closely, you’ll realize that they are almost extensions of similar practices in the web world. Ads, affiliate marketing, sponsorships, the epic freemium model and more…the mobile app monetizing techniques are very closely knitted with their online web counterparts.

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Mobile Websites and Apps Can Lean on Each Other to be More Effective


If you are planning to create a mobile presence for your business, one of the first development dilemmas organizations face is whether to build a mobile application, mobile website, or both.

For starters, mobile websites and apps might look very similar. Both can help you boost commerce, increase user base and retain happy customers. But determining which one is best for your needs is a tough question. Should you have both an app and a website?
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How to Evaluate your Mobile eCommerce Website?


We are living in an age where Mobile users have totally eclipsed Desktop users, according to data available from Morgan Stanley.

Mobile usage is on the rise, but is your business prepared to handle the growth? What is a visitor’s experience when they visit your site? Did they finish the transaction they came there for? Or, were they left squinting trying to read your website on the go or waiting for an image to load?

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