Did you know you can set up Google Analytics for your eCommerce app? That’s right. Just as you use it for your website, you can track and measure data about how people find and use your app. In this guide we will show you exactly how to achieve a flawless integration, but before we do so, we’ll explain why you need Google Analytics for your eCommerce app. [click to continue…]
Many of our customers ask our advice on launching their mobile eCommerce apps. In fact, this happens so often that we decided it’s about time we write some detailed guide on the topic.
From watching so many launches we’ve come to the conclusion that these who plan and communicate the launch of their app with your audience in advance are the biggest winners.
These retailers build anticipation and excitement for your app way in advance and as a result they get the most downloads and sales on the day they launch. Not only that but they also receive the highest ratings and the most reviews in Google Play and in the App Store.
Alright, if the past year’s crazy Q4 tells you to make or sometimes even redefine your New Year’s Resolution towards your conversion ratio, you would not procrastinate and you’d start prepping earlier, now is the time to make good. Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pocket do to achieve better conversion rate than your store. So let’s dig deep and find out what really has to be done and re-frame the whole checklist.
85% of consumers prefer mobile app over mobile websites
41% of smartphone owners made a purchase from their mobile phone (in last 6 months)
For the last few years, the debate over mobile web vs. mobile app has become a significant topic. Until today, that Analytics firm Flurry published a chart where it showed how little time users spend online in the mobile browser. As tablets and smartphones replace desktop computers, the choice of mobile app is far more useful than the mobile web these days. Check out the chart that compared the time spent in mobile web vs. the mobile app.