BigSpy vs AdSpy

With the increasing penetration of eCommerce and the internet, digital advertising has become a critical growth tool for businesses.

According to Statista, advertising revenues will hit $330 billion by 2021 and about 82 percent of marketers plan to increase digital ad spend. 

However, today’s digital advertising space has become very competitive. Small and big brands are seeking to capture customers’ attention.

So, if you want to stand out amongst your competitors, you must create better engaging and converting ads than your competitors. 

Social ad spy tools can help you with this. There are several tools available in the market that allow you to spy on millions of ads from multiple social media channels.

You can view competitor ads, get ad inspiration, and optimize your marketing activities.

In this article, we will compare a couple of these tools, namely AdSpy and BigSpy. Both software solutions are good and offer some great features. 

Let’s start with our review to help you make an informed choice. 

What Is BigSpy?

BigSpy is an ad spy software for companies, marketing, and advertising agencies. The tool provides reliable data and insights for advertising marketing campaigns, ad designs, product launches, and more.

This software features trending ads daily, using big data. You can discover new ideas or niches daily that are tracked by a ton of users.

The software allows users to schedule ads and track performance based on their ad preferences. 

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What Is AdSpy?

AdSpy is a powerful ad intelligence software that enables top advertisers, marketers, and companies to gather data-driven insights, innovate, and streamline their marketing content. With this software, you can curate the best ads, account for your content, and improve advertising activities.

AdSpy provides data from 90 million ads, more than 14 million advertisers from 203 countries. 

Also Check Out: PowerAdSpy Review

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Advanced Search And Filters

BigSpy

BigSpy provides intelligent search filters to help users find ad data quickly. The software has multiple search types. With the keywords category search, you can quickly search for all ads in the Ecom, Game, and APP section. 

The software lets you perform an advertising location search. You can see search based on Landing page URLs, Advertising Info, Title, and Text. With the keyword exclusion search, you can input unwanted keywords to exclude ads related to that keyword.

You can query and filter data based on specific keywords or ad text. The tool provides multiple filter options for page categories like

  • Baby and Kid Goods
  • Artist
  • Beauty, Cosmetics, and Personal Care
  • Business Service
  • Car Dealership 
  • College and University
  • Food and Beverage Company
  • Gym and Physical Fitness Center

BigSpy allows you to filter ads based on the advertiser’s marketing objectives like 

  • Page Post Engagement
  • Website Conversion
  • App Installs  
  • COD

If you want to view ads that have a specific Call to Action, you can select from different CTA types, including 

  • APPLY_NOW
  • BOOK_TRAVEL
  • BUY_NOW
  • BUY_TICKETS 
  • CALL_NOW
  • CONTACT_US
  • DDONATE_NOW
  • DOWNLOAD
  • EMAIL_NOW and more

The filter offers options for different media types, including image, video, and carousel. Also, you can filter based on device types like Android, iOS, and PC. 

Other critical search filters include

  • Ad created time and seen time
  • Ad Types and formats
  • Industry type
  • Countries
  • Affiliate network 
  • Language
  • Dates

Interesting Post: Best AdSector Alternatives

AdSpy

AdSpy makes it easy for you to find the ad data you need to drive marketing activities. You can search based on the advertiser’s name. If you are searching for your competitors, you can simply type their name, ad text, or advertiser. 

AdSpy lets you search based on a targeted audience or demographics to enhance your results further. You can select the gender – either male or female or both male and female. Also, you can search by choosing the age range, countries, and languages.

Another critical search feature is technology type. You can pick from a list of multiple eCommerce platforms like Shopify, Kenshoo, and ShopDirect to view ads for those stores. 

You can easily search based on how users react and engage with the ad. The tool allows you to search based on total likes and daily likes. You can select a range of likes between one to 1000 to get accurate results. 

Also, you can tailor your search based on other reactions on the ad, including  

  • Wow
  • Love
  • Haha
  • Sad 
  • Angry and more

AdSpy serves ads where affiliate offers are detected. The software allows you to filter ads based on affiliate networks such as

  • 411 Networks
  • AboveAllOffers
  • AC Nutryst

AdSpy supports only videos and images. Unlike BigSpy, they do not support carousels. 

Beyond basic search, you can sort the results using smart filters. The tool can provide insights into 

  • Text in the ad
  • When the ad was last seen
  • Which ad is the longest-running
  • Type of Call to Action

With AdSpy’s comment search, social media users are curating ads for you. You can search through ad comments with the keywords you think are essential. 

This feature lets you monitor your brand and your competitors’ brands. You can easily see ads that have garnered positive or negative feedback.

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Verdict

Both BigSpy and AdSpy are winners. They provide basic and advanced search and filters to help marketers find ad ideas. However, AdSpy offers search options that are not available in BigSpy, such as targeted audiences like Gender and Age.

Also, BigSpy offers search filters that are not present in AdSpy like

  • Search based on marketing objectives
  • Categories 
  • Exclusion

Check Out: Social AdScout Review

Reports And Analytics

BigSpy

With BigSpy’s analytics and reporting tools, you can measure the results of your marketing efforts. The tool provides detailed information about ads from different social media channels. 

You can gather insights into the ad’s engagements and trends, including the number of likes and comments. The tool also shows vital ad data including 

  • Category of the ad
  • Creative (Image, Video, or Carousel)
  • Country 
  • Device and OS type
  • Ad Label
  • Demography analysis 
  • Downloads
  • Ad durations
  • Ranking analysis 

For the Landing page, you can view the final URL, outgoing link, and redirects. You can also access detailed insight into affiliate ads, affiliate IDs, offer IDs, and networks.

The tool allows you to view competitor ad performance in the past seven days and 30 days. With the ad performance chart, you can view the number of reactions, comments, and shares on the ad. You can also view how engagement has improved over time. 

Rather than guess what your competitors are doing, you can get data-driven insights to help you optimize your marketing activities.

Besides, BigSpy provides a comprehensive chart showing the top advertisers on supported social media channels. You can filter to view Overall Charts or New Trending or based on Industry and Ad Duration. 

For each supported ad network or social media channel, the tool shows you data, including 

  • Advertiser
  • Ad Count
  • Duration Days
  • Date Created and Last Seen
  • Trends 
  • Performance 
  • Industry Rank
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AdSpy

AdSpy offers extensive reports and analytics for every ad. With in-depth knowledge about ad performance and engagement in your industry, you can streamline your adverts to drive better engagement. 

You can view the country where the ad originates from and the ad engagements, including comments and likes. The tool allows you to find details about the Calls to Action on the ad, ad labels, targeted audience, etc. AdSpy shows you the ad landing page and URL. Furthermore, it provides detailed data about the technology behind the ad, such as 

  • Web Server
  • SSL Certificate
  • Nameserver Providers
  • Hosting Providers
  • Email Services
  • Content Management Systems
  • Frameworks
  • Ecommerce solution
  • Advertising type

Verdict

This BigSpy vs AdSpy debate has reached a standoff. Both tools offer detailed analytics for each ad, but they also have unique features. 

For example, BigSpy provides a chart that shows the number of engagements. It also shows an increase in engagement rate for reactions, comments, and likes.

On the other hand, AdSpy shows an engagement report about the number of likes over time. 

Also, AdSpy provides more detailed data about technology such as web server, hosting provider, SSL certificate, eCommerce solution, etc. BigSpy also offers limited data about technology. 

BigSpy and AdSpy are winners for this category. 

Database

BigSpy

BigSpy is one of the most extensive ad spy tools for product marketing, competitive analysis, and ad ideas.

The software has a comprehensive database and offers continuous insight into over one billion ads. Unlike AdSpy, BigSpy serves ads from multiple social media channels like Facebook, Instagram, Twitter, AdMob, Pinterest, Yahoo, etc.

AdSpy

AdSpy’s ever-expanding collection of ads gives you the inspiration you need to create high-converting ads.

It also gives your campaign a strong foundation for success. The software has a large pool of data available to companies, marketing agencies, and brand managers. 

If a hot product is launching and you need to know, you can check AdSpy to get detailed information. 

AdSpy hosts one of the most comprehensive and substantial databases of ads you can find. The software has more than 90.7 million ads in about 88 different languages, across 203 countries.

With their intuitive and navigable interface, you can easily glide through vast amounts of data until you find precisely your campaign needs.

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Uncover the competitor ads you want to see. Largest searchable Facebook & Instagram Database. Unparalleled search functionality & more.

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Verdict

BigSpy is a clear winner for this category. They have a larger and more comprehensive database than AdSpy. 

BigSpy also has a broader assortment of data from multiple social media channels. The software serves ads from various social media channels like Facebook, Instagram, Twitter, AdMob, Pinterest, Yahoo, etc. While AdSpy fetches ad data from Facebook and Instagram only. 

Ad Ideas

BigSpy

If you are looking for inspiration to get your campaign off the ground, you can find tons of ideas on BigSpy. BigSpy provides ad ideas from Facebook, Twitter, Pinterest, and Instagram only. 

With powerful search options and advanced filters, you can find ideas quickly. You can use basic filters like

  • Categories
  • Languages 

Plus, you can use advanced filters like Date. The tool lets you select from a preset date, including today, seven days, 30 days, and 90 days. Users can easily select a custom date range to get specific data. 

Big Spy has another advanced search feature that allows you to filter based on multiple idea types. Some of the idea types include

  • Question 
  • Exclamation 
  • Number
  • Emojis
  • Hashtags 
  • Free and more

The beautiful thing about BigSpy is that there is an option for you to download the ad creative. You can also save your search to labels on your account. 

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AdSpy

AdSpy doesn’t have a unique ad idea tool. However, you can get ideas from the spy tool using the advanced search and filter options.

You can view ad creatives like pictures and videos. AdSpy also offers free ad inspiration on its Twitter page. 

Verdict

BigSpy is the winner. They have a tool dedicated to helping users find compelling ad ideas. You can filter based on multiple idea types. 

Affiliates Data

BigSpy

With this software, you can find ads that are powered by affiliate networks. If you have just joined an affiliate network, you can easily view ads by other affiliates using an affiliate or order ID. Also, you can simply select from a list of affiliate networks, including 

  • ClickBank
  • MaxBounty
  • Hotmart
  • Monetizze
  • Affiliate Empire
  • Insparx
  • Olympic Trade Affiliate 
  • BinPartner
  • Shareasale

AdSpy

AdSpy offers a valuable tool to help you find ads by the affiliate network. You can easily search for specific affiliates and offers from networks like 

  • 411 Networks
  • AboveAllOffers
  • AC Nutryst and more

What if your affiliate network has just given you a fantastic offer? You can seamlessly search using the Offer ID to see how other affiliates are promoting it.

AdSpy ensures you have detailed and flawless information straight from the landing pages.

Verdict

AdSpy and BigSpy provide extensive affiliate data from a wide range of affiliate networks. However, AdSpy provides data from more affiliate networks than BigSpy. So AdSpy is the winner. 

At this point, the BigSpy vs AdSpy debate is heating up.

Demographics Data

BigSpy

BigSpy doesn’t allow you to filter ads based on demographic data like age and gender.

However, the software presents data like gender distribution and location at the analytics and reporting stage.

AdSpy

Using its extensive network of contributors, AdSpy can accurately assess the targeted audience, including gender, age range, and location.

AdSpy can show you regions and markets where your competitors are dominating. With this data, you can explore profitable opportunities that you haven’t considered yet. 

Verdict

With AdSpy and BigSpy, you can gain insights into demographic data, including age, gender, and country. They are both winners. 

Featured & Tracked Ads

BigSpy

With BigSpy, you can find ideas and niches with real-time data and social proof and monitor activities as they happen. 

The software presents data on featured ads. The software automatically picks trending, winning, or high-converting ads daily using big data and intelligence. 

BigSpy helps you discover new niches and ad ideas that are tracked by thousands of users. You can also view your tracked ads. The software shows tracking performance and ad scheduling based on your preferences. 

AdSpy

AdSpy does not have the featured and tracked ads feature. 

Verdict

BigSpy’s featured and tracked ads provide the intelligence that you need to bring down ad expenses and maximize profitability.

User Interface

BigSpy

BigSpy has a simple and intuitive layout that makes it easy for beginners and experts to discover ad ideas.

The search and filters are easily accessible, and you can view extensive competitor ad data. 

AdSpy

AdSpy has a navigable and easy to use interface. Without extensive knowledge of advertising, you can easily search through millions of data in seconds.

AdSpy’s fast servers and interface provides well-presented data and ensures that nothing can slow your research.

Verdict

AdSpy and BigSpy have user interfaces that are intelligent and easily navigable. Both tools are winners. 

Customer Service & Support 

BigSpy

BigSpy offers live chat and email support. They also have an extensive repository of support articles and blog posts. 

AdSpy

If you have any questions or concerns about AdSpy’s service, you can contact their support team. They provide phone and email support. 

Verdict

BigSpy is the winner. In addition to the live chat feature, they have a large database of support articles to help newbies quickly. 

Pricing

BigSpy Pricing

BigSpy has four pricing plans. 

1. Free Plan – $0 per month

This plan gives you access to 

  • Networks: Facebook only 
  • Five Queries daily 
  • Limited search features

2. Basic Plan – $9 per month

This plan gives you access to 

  • Networks: Facebook and Instagram
  • 20 Queries Daily
  • Unlimited Search Features
  • 25 daily Tracked Ads
  • 25 daily Ad Downloads
  • Limited Featured Ads

3. Pro Plan – $99 per month

You will enjoy 

  • Online Support
  • All Publishers and Networks (Facebook, Instagram, YouTube, AdMob, Twitter, Pinterest, Yahoo)
  • Limited daily queries
  • Unlimited search features
  • 250 daily Tracked Ads
  • 250 daily Ad Downloads
  • Unlimited Featured Ads
  • Landing Analysis 
  • Unlimited People Tracked Ads
  • Demographic Analysis 

4. Elite Plan – $399 per month

  • All Publishers and Networks
  • Unlimited Daily Queries
  • Unlimited Search Features
  • 999 daily Tracked Ads
  • 999 daily Download
  • Unlimited People Tracked Ads
  • Unlimited Featured Ads
  • Demographics Analysis 
  • Landing Analysis 
  • Ad Ideas Analysis
  • Online Support
  • Unlimited Data Usage
  • Advertiser Charts
  • Special Team Support

Please note that BigSpy’s pricing plan may change at any time. Kindly visit their website for updated information.

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AdSpy Pricing

AdSpy pricing is fairly simple as compared to some of its alternatives. They offer unlimited usage for $149 per month. Unfortunately, they do not offer a free plan. 

If you’re specifically looking for a tool with a free version, PowerAdSpy can be another option beside BigSpy. 

Pricing for this AdSpy may change from time to time. Please refer to their pricing page for additional info.

Verdict

Again, BigSpy edges AdSpy in this category. AdSpy does not have a trial or free plan. You need to purchase the software.

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BigSpy & AdSpy Similarities

Let’s take a look at some of the features that BigSpy and AdSpy share in common. 

  • AdSpy and BigSpy have multiple basic and advanced search features
  • Both tools have a simple and intuitive user interface 
  • They provide detailed ad analytics and reports
  • With BigSpy and AdSpy, users can find and download ad ideas 

AdSpy vs BigSpy Differences

We will discuss the features that set them apart. 

Advantages

BigSpy

  • BigSpy has a rich and comprehensive ad database
  • The tool supports and serves ads multiple social media channels and ad networks 
  • BigSpy provides live chat and email support 
  • They have an extensive knowledge base, including blogs and support articles
  • They feature tracked ads and ad ideas offer deep insights into the best-performing ads
  • BigSpy has a free plan and multiple pricing tiers

AdSpy

  • The tool has a simple user interface
  • AdSpy serves ads from a wide range of affiliate networks
  • The software has an extensive Facebook and Instagram ad database
  • AdSpy provides detailed ad analytics and reports
  • The tool provides ad ideas to help marketers create high-converting ads

Disadvantages

BigSpy 

  • The free plan has limited features
  • The software provides ad data from few affiliate networks
  • You cannot filter ads based on demographics 

AdSpy

  • You cannot filter ads based on marketing objectives
  • AdSpy has a limited resource base
  • The tool serves data from Facebook and Instagram only
  • Even though AdSpy is cheaper than some of its alternatives like AdSector, it doesn’t offer a free plan and no trial option either

Final Verdict: BigSpy vs AdSpy

There you go. We have made a feature-by-feature analysis of two powerful ad spy tools. I trust our AdSpy vs BigSpy standoff has been informative.

Undoubtedly, BigSpy and AdSpy provide critical and actionable data for marketing campaigns.

They also have an extensive repository of ads. You can gain insight into your competitor’s marketing activities or pick ad inspiration to create high-quality ads.

For this round, we’ll pick BigSpy. Not only has it an extensive ad database but the software supports multiple ad networks too. In addition, it offers a free plan and multiple price tiers making it the more flexible of the two. 

Author: Nicholas GodwinNicholas Godwin helps businesses tell profitable brand stories that their audiences love. He's worked on projects for Fortune 500 companies, global tech corporations and top consulting firms, from Bloomberg Beta, Accenture, PwC, and Deloitte to HP, Shell, and AT&T. Works with Mofluid these days.