Ecommerce store that struggle with low conversion rates and sales most often than not have bad product pages.
At the same time successful online retailers treat them like their ultimate sales tools and always test new ideas to further increase their revenue.
In this guide we’re going to teach you how to optimize the product page of your eCommerce store to increase your conversion. [click to continue…]
Building an app is the first step. Getting downloads and acquiring users is just the next step. Developing brand loyalty, engaged and returning customers and eventually ROI is another step forward in the success of your app. But it is not the end, it is an iterative ongoing process of creating engaged users and customer retention, and the biggest question for every marketer and developer.
If you would like a deeper understanding of setting up Google analytics for your mobile app, we would encourage you to read this.
So I am going to skip the basics and dive straight to the winning reports that your business needs – [click to continue…]
Having an idea is just the beginning of a long and arduous journey, which if poorly executed does not only cost you money and sales but brand reputation and driving away of loyal customers.
Designing an app is the first and most important step to creating a great app. It lays the foundation for the phases to come like Build, Test, Release and Maintain. The process of designing brings all the verticals and horizontals of the business together to realize a common goal. If you have a strong and thoughtful design that resonates with the business vision and user requirements, it gives your app development the right direction and big push.
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In part 1 of the Ultimate guide to On-page optimization we discussed how to deal with the technical aspects of SEO for eCommerce.
Today we’re going to continue with the content optimization of your store which is another really important part of SEO.
In fact, this is where majority of the online retailers struggle – mostly because of bad keyword strategy, lack of or thin content and bad internal link structure.
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