Jump Send and Zonmaster are both Amazon Seller Tools. Both have very different options and services and cater to different tiers of business.
However, they still try to do generally the same thing, which is to boost sales on Amazon. In this article, we will compare their features in order to ascertain which is the better tool.
What Are Amazon Seller Tools?
Amazon seller tools are used by new and old sellers on the online retail platform to boost their sales. These tools provide different services like keyword search, optimization, front end and back end keyword optimization, data analytics, product comparison etc.
These tools also help to direct traffic to the seller’s landing pages and help its listings, products, and titles to rank better on Amazon search. This way, the products have a better chance of being browsed, clicked on, and purchased.
Here is the breakdown of two Amazon seller tools, Jump Send and Zonmaster.
Jump Send is a product that was created by the makers of Jungle Scout. It is a booster tool for both sales and reviews. Its unique identifier is that it banks on its community of nearly 100,000 shoppers that are always on the lookout to buy new products.
It helps you get those buyers interested by giving your products special discounts and deals and thus encouraging reviews from the buyers. The reviews help your products gain interest on Amazon, and thus, they trend better on search results and get a better ranking.
It makes it easier for you to communicate with the shoppers as well, via an autoresponder. It kicks in right after the purchase has been made. The product-specific information that the tool provides helps you to rectify any mistakes with shipping or with customer service.
Jump Send Features
Jump Send has many features that help you to boost your sales. These mostly center around deals and discounts as well as keyword target searches. There are other tools like customizable email campaigns, product boosting campaigns, as well as customizable email templates.
This can help you add your own style to marketing and promoting your products. It helps you carve out a niche making you more recognizable among repeat shoppers. This establishment of identity is the key to getting more customers.
The discount options that are provided by Jump Send are mainly made use of in their own marketplace of 100,000 shoppers. After the initial impressions have been made, the product begins to fly off the shelves and becomes much better known.
The product reviews that the customers leave are all 100% compliant with Amazon’s policies. The seller and buyer rules are all obeyed, and there isn’t recourse when you use any of the options made available to you.
This makes Jump Send incredibly advantageous to sellers over other tools that focus on giving discounts to customers if they revise their reviews. This doesn’t sit well with Amazon.
Letting the product speak for itself and letting more positive reviews roll-in organically is a much better and safer way to grow.
This conduct not only puts you within the good graces of Amazon, but ensures that your success is not incidental, but deliberate.
Jump Send Promotions
Promotional giveaways and special discounts are huge on Jump Send. This not only helps launch products, but it also helps them get more reviews and sales early on so that the products climb to the top of the sales rank and begin to generate sales.
The 100,000 shoppers in Jump Send’s community make this incredibly easy to do. The promotions that they endorse help to fling the product into high places on the Amazon sales rankings. The promotional launches and the discounts really help with the customers who are reluctant to purchase because of the price.
The promotions aren’t just done through emails either. Jump Send makes use of social media platforms like Facebook, and forums like Reddit in order to promote the products. The promotional tactics are also different depending on the user. They tend to enhance the customer experience by targeting shoppers.
This targeting can be geographically based; it can be based on gender or age based as well. This helps to introduce the product to niches at the right time. The emails and messages also come in when the customer receives the package or right after it has shipped.
The promotions carried out are also extremely specific when it comes to keywords. If you’re selling a grinder on Amazon, then it could be promoted through the keywords “kitchen grinder,” “grinder kitchen appliance,” etc.
There are also coupons that you can create promotions with if you so choose. These discounts are, of course, a marketing tactic, and it’s not useful to use them over and over again to sell similar products after they’ve been launched.
Jump Send Deals
Promotions offered on Jump Send can come in the form of deals. These can be very small to very large and can range from bundles to discounts on the site. You can choose the product and the discount yourself and then launch the promotion at a given time.
Customers that are attracted by the sale can get better traction through targeted promotion.
Jump Send Discounts
Coupons and discounts are some of the most effective ways to get people to buy your products. It’s why discounted holiday sales are so popular around the world and why days like Black Friday and the Single’s Day sale in China are known to be some of the biggest money making days in the entire year.
Hence, giving out discounts and coupons is a very effective way to get people to buy your product. It’s often the case that some of the most viable buyers for your products are the ones that are just waiting for the price to drop by 10% or 15% so that they can justify the purchase in their minds.
Once that price drops, so do their inhibitions, and then the purchase is made within minutes. The conversions that you may get through this technique can be invaluable in future sales. If you make a customer out of a browser, you may get their business for years to come in the future.
Jump Send Email Campaigns
Jump Send allows you to make a coordinated effort for email campaigns. It’s one of the most fundamental things you can do to reach out to customers through the internet, yet it’s constantly underrepresented in media as an effective marketing strategy.
Emails help identify you with customers if you customize the banners, the outros, and the greetings. These emails can help you become a harbinger of great discounts and deals in your customers’ minds if you play your cards right.
Jump Send not only gives you access to creating your own email campaigns, but it also gives you control over when the emails are sent and when they are to be received.
There are timers that control emails that go out when the product reaches the customer’s doorstep and targets customers that are anticipating the product.
This gives the customers a window to respond and a reminder to appreciate your product online. You can gauge their interest for future purchases and find out if they experienced difficulties as well so you can make the experience better for future customers.
You can also fix the problems that they’re facing almost immediately. You can also change their mind if they’re thinking of leaving a bad review. You shouldn’t ask for a revised review though since that practice is frowned upon by Amazon.
Jump Send Email Templates
Custom email templates are how you can get recognized online by your customers. The banners and the greetings and the closing messages that you send out to your customers are supposed to be incredibly memorable if you’re to gauge their interest.
Most customers don’t even look at the emails they receive properly and just skim through them. If you make sure that each and every part of the email is eye-catching, then you do stand a chance of attracting their interest in the first few seconds.
Jump Send Pricing
The pricing of Jump Send is pretty competitive. It’s not one of the cheapest tools out there, but it does definitely present a great value for money proposition for its customers. Hence, you don’t need to worry too much since there’s a package for everyone.
Jump Send Monthly Pricing
The starter pack for the Jump Send program begins at $29 and includes very basic things like access to 100,000 shoppers, keyword targeting, premium analytics, as well as inventory protection. The biggest attractors are the unlimited email campaigns and unlimited coupons. It has a 3 product limit.
The second package, called the Entrepreneur package, is $59 and includes all the previous options plus a 10 product limit.
The subsequent packages, Business, and Enterprise come in at $99 per month and $199 per month. The former has a 25 product limit while the latter goes up to 100 products.
Jump Send Annual Pricing
Annual pricing for Jump Send is cheaper per month than the monthly pricing packages since there is a much longer commitment involved. If you’re going in for the long haul, then go with the Annual packages.
Here, the starter package costs $19 per month, the Entrepreneur tier costs $39 per month, the Business tier is $69 per month, and the Enterprise package is $139 per month. They have the exact same features as the monthly pricing plans, but they don’t include the inventory protection option, funnily enough.
Jump Send Reviews
Jump Send doesn’t have a lot of online reviews, but the ones that are present online do speak of it in a positive light. It is compared favourably to SageMailer and Feedback Genius etc.
The positive reviews for Jump Send focus on its easy to use interface and its overall quality, but do quote that it’s not exactly the most unique tool out there.
The tool is said to be a good companion to an online business if your focus is on a small inventory of products, and if you can afford it, the ability to promote them with unlimited campaigns.
The website, webretailers does feature a negative review of Jump Send which outlines that a customer had a very bad experience with this seller tool. This seems to be a one-off, though. However, a single bad review can sometimes make or break the entire deal for you.
Other negative reviews feature on Reddit. They all point toward Jump Send being unnecessary, and that promotion of your products can be done through campaigns and launches that you, yourself can organize without the help of a seller tool.
Zonmaster, taking the appeal of zen to the Amazon seller tool, helps you stay above the fray when you’re marketing a product and automates most functions so that you’re at peace when you’re selling your inventory.
It was created as an alternative powerful sales tool for the Amazon sellers that need something a little more affordable than the average Amazon seller tool. As a tool, it achieves just that.
Zonmaster Global Marketplace
Zonmaster allows you to promote your products in multiple marketplaces in multiple regions around the world. These include North America, Europe, India, Japan, and Australia. These marketplaces will give you a better chance of getting sales boosts as compared to if you were restricted by region.
Zonmaster Profit Tracking
With Zonmaster, there is no need for you to get another service to track your profits. If you enter your product and inbound costs, the calculations will be done by then, and Zonmaster will do the rest.
Zonmaster Advance Scheduling
You can schedule your emails so that they can are sent out when you need them to be, for up to 120 days from the time the product is delivered.
Zonmaster Template Design
The template creator provided to you by Zonmaster will allow you to power your emails with a single template or multiple templates which will make your emails recognizable. There are several pre-made starter templates that you can help yourself to.
Zonmaster MFN Package Tracking
Even if you’re not using Amazon FBA, you can still track your packages through the triggers that can be turned on in Zonmaster. These triggers will allow you to send emails when the package has been received and when it has been sent out.
Zonmaster Virtual Assistant
If you have virtual assistants that are helping you with the entire business, they will also be allowed to have limited access through reduced permission logins. This way, you can give them a more independent hand to do things and restrict their access to things that they don’t have any right to see.
Zonmaster Order Timeline
You can visually see the timeline of when an order is sent out, en route and received by a customer on a timeline that is displayed on the screen.
Zonmaster Multiple Triggers
You can choose between 15 possible triggers that can send different types of emails to your customers. These include triggers for when the product is sent, received, and rated on Amazon with a five-star review, etc.
If you need to send out a product manual to your users or even some bonus content that is not usually included with the package, you can send it out with an email attachment through Zonmaster’s templates without any hassle.
As you can pretty much ascertain from this description, the main offering of Zonmaster’s program is email follow-ups. These can be very effective at generating interest with customers and gauging their interest continuously.
By sticking to a schedule and not bombarding them with emails and notifications, you can keep them engaged at the right times and encourage feedback as well.
Alerts are specific triggers which can notify you if a customer has received a package, left a review, or even left negative feedback for you. This can help you act fast to repair a relationship with the customer and help you keep the kind of customer that repeats.
Zonmaster has great prices for its customers. One of the chief reasons that it was created was that it could be a cheap but powerful alternative to Amazon seller tools out there. All the packages begin with a 15-day free trial, so you can try them out to your heart’s content before you decide which is right for you.
It starts with the really cheap Mini Package for $6.99 a month and includes 500 emails and orders a month and 90 days of backup data. The second package, called Mini with Attachments, is just that; a mini package with attachments included for emails. It costs $9.99.
The Basic package costs $9.99 as well, but it offers 5000 emails and orders per month with 90 days of backup, but no attachments.
The Power Plan package offers 15000 emails and orders a month, 6 months of backup data, and Attachments at $19.99 a month.
The most comprehensive package, called the Zonmaster package, has the option for 100,000 emails and orders a month, file attachments, a year’s worth of backup data and a downloadable customer database.
All of the packages listed here contain the basic features that the Zonmaster platform provides such as email scheduling, flexible triggers, and unlimited ASINs.
Zonmaster Customized Pricing Plans
Customized pricing plans are available for Zonmaster for those that want a little bit more than 100,000 emails a month. If you want as much as 500,000 emails a month, you can contact Zonmaster’s customer reps personally for a customized plan.
Zonmaster doesn’t have more than a single review online. It is positive, but this can be a troubling sign that not many have used the product and those that have don’t care enough to review it. However, if the review is seen for what it is, it only has positive things to say about Zonmaster.
The other reviews online are simply comparisons between Zonmaster and other online sales tools in which it comes out on top because of its feature set and affordable pricing.
Jump Send vs Zonmaster – Final Verdict?
This is clearly not a case of comparing Apples to Apples. However, if one had to choose, I would choose Zonmaster out of the two. The reason is its price alone. It promises very little, but all it does promise seems to be effective and well priced.
The automation that it offers is extremely impressive, and it doesn’t dress up the options it has with flowery language. Instead, it sticks to the facts
Jump Send has some impressive features, but for small businesses or for businesses that are just starting out, it may not see like the best buy because it sets limits on the number of products you can promote, while Zonmaster doesn’t.
This is an easy choice for me. Zonmaster takes it by a mile.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.