Improvely Review

Improvely is an ads conversion and click fraud tracking and reporting tool. Click fraud costs businesses $16.4 billion. Furthermore, fraudulent mobile ad clicks last year grew by 102 percent, and click fraud is growing at 50 percent yearly.

This is the problem that Improvely aims to solve.

Dan Grossman founded Improvely on Aug 20, 2012, under Awio Web Services LLC.

Its all-in-one-dashboard allows you to view all the key metrics at a glance. Also, you get real-time updates and click fraud reports.

Improvely users range from freelancers to large scale enterprises. They allow white-labeling, so you can offer their solution under your brand.

What’s more? You can use the platform for free. If you’re interested in their referral program, you can earn commissions too.

The platform runs on multiple devices, including Mac, Windows, and Android. Also, depending on your payment plan, users can range from one to unlimited.

Improvely is feature-rich. It provides you with tools to track your marketing campaigns. Also, you’re sure that you aren’t paying for fraudulent clicks and can even get a refund in such events.

Let’s explore some of the platform’s unique features.

Improvely Online Marketing Trackers

Improvely has an advanced conversion attribution and tracking system. This platform tracks your online marketing activities in one place, so it monitors all the clicks, revenue, and conversions at once.

Also Read: Improvely Vs Google Analytics

Improvely Effectively Reports Traffic

With Improvely, you’ll see what part of your business converts the most, so you can maximize the time you spend on marketing because you know what sells. Also, you won’t have to waste time and money on traffic that isn’t converting.

Below are some of the metrics that you’ll get from Improvely. You can see reports on

  • People
  • Channel
  • Referrer
  • ROI
  • CPC
  • City
  • Device type
  • Unique visits
  • Country
  • Customer Lifetime Value
  • Conversion Rate

And a host of others.

Improvely Checkout Funnel Reports

With Improvely’s custom-built funnel report, you can track your visitor’s conversion pattern. You also see the points at which some visitors lost interest in buying.

Since this feature allows you to identify how users interact with your website, you’ll know your strong and weak points. In that way, you know what to improve on or change. Some of the benefits of the funnel report system are:

  • It collects data without a need to define the funnels
  • It allows you to segment traffic for easy observation
  • You can save several funnel reports for later use 
  • Your conversion goals aren’t limited

Improvely Customer Profile

Improvely creates profiles for each visitor to your website automatically. You’ll know their location, time to conversion, and more. To enjoy this feature,

  • Define your ideal customer so you can identify them
  • Track repeat visits for weeks or months
  • Enable the platform’s advanced attribution models
  • Set parameters to choose first or last click, or whatever suits you

Improvely Dashboard

Improvely’s dashboard shows you all the key metrics in one place, so you can monitor all the activities on your website at a glance. 

Some of the dashboard’s features include:

  • Built-in A/B split testing tools
  • Real-time report updates 
  • All click fraud monitoring for ads are in real-time
  • Import reports from search engines
  • Export raw data or reports to Excel CSV
  • Alerts new customers instantly through email
  • Detect IP exclusions and duplicates
  • Custom tracking with developer API

Improvely Fraud Detector & Blocker

The competition of pay-per-click ads is on the rise as a lot of online shoppers rely on paid ads for purchases. Paid ads take up 65 percent of all the clicks, but 17 to 29 percent of these clicks are fraudulent.

Related: How To Use Google Analytics To Improve Conversion Rate

Using Improvely allows you to

  • Detect click frauds
  • Block fraudulent clicks
  • Recover money lost from PPC ads

Detect Click Frauds

Improvely’s monitoring system scrutinizes the quality of clicks round the clock. It would notify you of suspicious activities like

  • Excessive non-converting clicks
  • A competitor clicking your ads repeatedly
  • Clicks coming from specific countries

Block Fraudulent Clicks

Fraudulent clicks can come from competitors attempting to drain your budget. Albeit, if reported, they have a lot to lose.

Improvely lets the frauds know you’re aware of their antics. Hence, it diverts all suspicious clicks to a warning page and away from your website.

 You also get their IP addresses with instructions on how to block them. So they don’t see your ads again.

Recover Money Lost From PPC Ads

Once Improvely detects a click fraud, it’ll prepare a detailed report for you. You can attach this report to an email or report ticket for a refund. The details in the fraud report provided would include:

  • IP addresses of culprits
  • Referring URLs
  • Locations
  • Date and time of the suspicious click

Improvely Commission Tracker For Affiliate Marketing

Improvely provides you with all the tools needed to track all your affiliate commissions. Below are ways the platform helps you do that.

Track sources of commission

The platform shows you the exact ads, campaigns, keywords, and landing pages that made your commissions possible. Also, you don’t have to create a different link for each keyword.

Cloak affiliate links

Improvely’s link cloaking feature allows you to hide your links’ destination from visitors, so you determine the URL that shows in the address bar and the text in the title bar.

Related: Best Google Analytics Alternatives

Protect keyword lists and ads

Improvely protects your keyword lists and ads from snooping affiliate managers and competitors. 

Integrate with several affiliate programs and networks

Improvely integrates with affiliate programs that support sub-ID parameters or tracking pixels. Such programs make up 95 percent of affiliate program platforms and major networks. 

For networks that don’t support a tracking pixel, attach an exported commission report, then send it to Improvely for analysis.

Improvely Custom Reporting

Improvely’s marketing reports are agency ready. You want your clients to feel grateful and not always compare you with your competitors. Below are agency features that you can offer your clients with Improvely.

Satisfactory Reporting

With Improvely, you can offer your clients live reports and other value-packed features. This reporting style makes them lose interest in PDF reports. 

You’ll be offering

  • A single portal to track all their campaigns
  • Budget protection by click fraud monitoring
  • Real-time notification when you make sales
  • Emails to show your clients where their customers came from

Making You a Brand to Reckon With

You can offer your clients access to Improvely reports from your domain. So your company name and logo would be the branding they get. Also, the decision on your client’s level of access is entirely yours to make.

  • You can offer access to unlimited clients despite paying for one account
  • Upsell with the click fraud monitoring feature
  • Limit client access to a report by making it view-only, or let them have complete control
  • Offer A/B testing, traffic reports, ROI analysis, ad tracking, and more
  • Offer subdomain access to your clients in the form of

Import and Export Data

You can export all the reports you get from Improvely to Excel CSV files. Plus, your reports can contain click lists, conversion rates, and other parameters.

For a clear report, Improvely 

  • Integrates well with Google Analytics UTM tags
  • Imports commissions from third party affiliate networks
  • Imports the costs of PPC from Bing and Google

Benefits Of Improvely

Improvely promises to boost conversions and revenue while protecting your ad budget. Here are eight ways the platform skyrockets your marketing results.

1. No Installations Required

Improvely doesn’t require installation before use because it’s a hosted service. Plus, you don’t have to pay extra for updates. You can use the service with a web browser on any computer or mobile device.

2. Constant Updates

The constant upgrading of Improvely offers new tools, reports, and data for you.

3. One Dashboard

You don’t have to visit multiple websites or social media to monitor your ads. Also, you don’t have to work too hard to optimize your website or bother if your traffic is organic or not. All you need is one Improvely dashboard to track and analyze all your traffic in one place.

4. Be Constantly Updated

All the reports and metrics from Improvely are in real-time. So you can react quickly to new search queries, inbound links, etc.

5. Test New Landing Pages

You don’t need a third-party to approve changes you make on your landing pages. With built-in A/B testing, you can add or remove them from ad placements. Also, you’ll immediately start receiving ad clicks to the new landing pages.

6. Build a Visitors’ Profile

Every visitor to your website gets a profile, and you see what led to their conversion. The ads they clicked on, referral links, and search engine used. You can learn and track the patterns that your best customers follow to know how best to serve them.

7. Combat Click Fraud

Improvely’s real-time tracker identifies and guards against suspicious ad clicks. Also, you can stop payment if you find out that the clicks are fraudulent, no matter how many campaigns you run.

8. Customer Acquisition Costs

You can quickly identify traffic sources that are doing well on your website. As well as those that aren’t. So you can concentrate on ads, landing pages, and keywords that yield good conversions.

It’s also important you desist or cut down on spending that doesn’t produce results.

Related: Best Google Analytics Plugins For Woocommerce

Improvely Integrations

The platform has a developer API system so you can integrate it with existing businesses that you run. Improvely integrates seamlessly with

  • WooCommerce
  • BigCommerce
  • Shopify
  • MailChimp


Improvely integrates seamlessly with your WooCommerce store. It’s as easy as clicking on a button in your WordPress dashboard. All you have to do is go to the plugin page of your WordPress dashboard and search for Improvely.

Also, you can download the new Improvely for WooCommerce WordPress plugin from your WordPress plugin repository.

Tracking would start immediately without affecting your theme. Plus, all of Improvely’s features are within reach in your WordPress dashboard. In other words, you don’t need a separate dashboard from what you’ve been using.


If you use BigCommerce, you have to log in to Improvely first. Go to “Project Settings,” then click on “Get Website Code” and copy the landing page code to your clipboard.

Then go to your BigCommerce account by logging in. Select “Settings” and click on analytics on the top menu. Select Google Analytics by clicking the tab, then paste the code you copied in the box and click “Save.”

Albeit, if you already use Google Analytics, paste the copied Improvely code under your Google Analytics code in the same box.

Go to “Settings” again and click on “Conversion” on the top menu. Copy the Conversion Tracking Code from your Improvely account and paste it in your BigCommerce account, inside the box.

To send Order Total and Order Number from your BigCommerce account back to Improvely, you’ll make specific changes to the code. You’ll change the order amount to %%ORDER_AMOUNT%%, and the reference to %%ORDER_ID%%. 

You must make these changes in both the top <script> and the bottom <noscript> parts of the Conversion Code.


Adding Improvely to Shopify is a straightforward process as it requires no codes. So click here to start using the free Shopify app on your store.

The app transfers information concerning purchases and visits to Improvely. You’ll be able to trace what channels drive more traffic to your store.


You can use Improvely to track clicks on emails that you send through MailChimp automatically, even until your visitors’ purchase or signup on your website.

Then, whenever you want to launch automation or a campaign in MailChimp, go to your setup and check the Google Analytics link tracking box.

Once you’ve achieved this setup, MailChimp would add a campaign name to all your automation and campaigns, then your Improvely Ad Traffic report would contain the campaigns and show all the clicks and conversions generated.

Improvely Pricing

You can try all four of Improvely’s price plans for 14 days, free of cost. Also, you can cancel whenever you choose. 

But if you don’t cancel within the trial period, Improvely would charge you for the plan you choose. Albeit, the platform would notify you before the end of the trial period. 

The categories of the price plans suggest that Improvely prepared them for different organizational sizes.

The Freelancer Plan

The first plan is for Freelancers. So at $29 per month, Improvely allows you to track 10,000 visits per month. Plus, you have access to:

  • One team member
  • Monitor click fraud
  • Track revenue and conversion
  • Tools for affiliate marketing
  • Built-in A/B testing

Startup Plan

This plan is the most popular of all the plans. At $79 per month, you can track 50,000 visits per month. You also have all the features of the Freelancer plan with the addition of two members.

Related: Clicky Web Analytics Review

Small Agency Plan

This plan costs $149 per month and gives you a tracking capacity of 100,000 visitors per month. Also, apart from the features of the Startup plan, you have access to unlimited team members. Plus, you get a sub-account that gives your clients access to use Improvely under your domain name.

Large Agency Plan

In the Large Agency plan, you have access to track over 250,000 visits to your website per month. So starting from $299 per month, you have all the standard features of the Small Agency plan and more.

Large Agency 500 lets you track 500,000 visits per month at $599. Meanwhile, with Large Agency 1M, you can track 1,000,000 visits per month at $899. The additional features that you get from these Large Agency price plans are:

  • Team members are unlimited
  • You have unlimited sub-accounts
  • White label reporting
  • Data retention for 12 months

Improvely Payment Methods

Improvely accepts card payments via 

  • MasterCard
  • Discover
  • Visa
  • American Express 

Improvely would charge your card monthly based on your chosen plan. They don’t allow bank transfers, PayPal, or checks, for now.

Improvely Visit Quota Explained

Whenever someone lands on your website from a search engine, another website, an ad, or other sources of traffic, it counts as a visit. Albeit, Improvely records unique visits that aren’t suspicious. So the maximum number of visits that your price plan allows is your visit quota.

If you exceed your quota for a particular plan, Improvely will notify and upgrade you to the next larger plan. The new plan must accommodate your traffic size. However, if you’re still within the trial period, you won’t be charged for exceeding your plan’s quota.

Delete Unwanted Visits

Improvely allows you to delete any visit or conversions that you don’t want to add to your reports. Just open any report, then click on the column for the number of visits or conversions. This command would take you to a detailed timeline. 

When you move your cursor over the link or the shopping cart towards the left, it’ll turn into a trash can icon. If you click on it, you’ll delete the information permanently. You can also do this from your Real-Time Spy tool or any profile from the People Explore.

Reset Unwanted Projects

If you don’t want all the visits and conversions in a project, you can delete or reset the project.

Deleting a project removes every visit, conversion tracking link, and other data related to that project. To delete a project, Go to Settings on the left menu, then click on Delete Project on the top menu.

But resetting a project doesn’t delete the project or the tracking links you built under it. To reset a project, go to Settings on the left menu, then click on Reset Project Data on the top menu.

Related: Ultimate Guide To Setting Up Google Analytics For Your Mobile App

Referral Program: Improvely’s Rewards System

Do you already love Improvely’s offers and feel you can refer someone? Then don’t just do it for free, join Improvely’s referral program, and earn up to $1,400 per referral.

You also get text links and banner ads. Plus, Improvely promises to send your commissions in time. 

You can become an affiliate in just three steps.

1. Sign Up

To join the program, get a ShareASale affiliate account by filling out this application. Albeit, if you already have a ShareASale account, follow the link and indicate that you’re already a user.

2. Links and Banners

You can link to Improvely through texts or banners. These banners vary in size and are available in your ShareASale account. All you have to do is copy the codes and paste them into your blog or website.

You can get links and banners directly from your account by clicking on “Link.” You can also click here to go directly to your Improvely referral links and banners.

Start earning once anyone signs up for Improvely through your referral links or banners. As they click your link, it triggers a cookie to remember that they’re your customers. Albeit, they must purchase within 30 days for you to receive payment for that referral.

With Improvely’s rewards program, you’ll earn 50 percent from their first payment. Then you’ll get 10 percent when they renew within their first year.

ShareASale pays through direct deposit or check on the 20th of every month. The payment would be for commissions you earned the previous month. The minimum payout is $50, so if you’ve not earned up to that on payday, you’ll wait until you’ve achieved that minimum balance.

Things To Improve On

This tool can make two improvements.

  1. The Improvely website doesn’t have a chat feature or number to call. You have to rely on tickets alone.
  2. Some users complain that the price plans are expensive, and the cheapest plan is too basic.

Wrap Up

If you’re not new to paid ads and want to track your performance, Improvely is one of the best trackers out there. Albeit if you’ve never run a paid advertisement before, you might want to think it through.

Improvely’s analysis and reporting are comprehensive and effective. However, this tool seems to target larger organizations as the more expensive plans offer better deals. At $29 a month, the Freelancer plan is a fair deal, but most freelancers get more than 10,000 visits per month.

Author: Nicholas GodwinNicholas Godwin helps businesses tell profitable brand stories that their audiences love. He's worked on projects for Fortune 500 companies, global tech corporations and top consulting firms, from Bloomberg Beta, Accenture, PwC, and Deloitte to HP, Shell, and AT&T. Works with Mofluid these days.