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12 free A/B testing tools for mobile apps

Automation_Testing

Do you need to spend money to perform A/B tests for your mobile apps? The answer would be yes if you want more advanced features.
But if you’re looking forward to make some simple tests, you’d be quite fine with the free tools that are available out there.
To make it easier for you, we’ve picked 12 free A/B testing tools that you might want to use to optimize your mobile apps.

Splitforce

splitforce

This tool helps you test everything from your button colors to game physics. It’s easy to use and comprehend. It supports localization which is great if you’re targeting specific markets and regions.
To install it just copy and paste the code and within 5 minutes you’d be ready to start using it. Splitforce is available on the iOS, Android, and Unity platform.

Apptimize

apptimize

Apptimize allows you to make changes in real-time without the need to resubmit your apps again in the App Store.
This is more than just an A/B testing tool. Apptimize allows you to roll out new features for certain users. That way you can test them before to making them available for everybody.
The drawbacks of this tool is that you’d need to be able to code to test changes. So that’s why it’s not very suitable for marketers and product managers with zero development skills.

Amazon A/B testing

amazon

Amazon has been running A/B tests and conversion optimization campaigns for decades. They always come up with new ideas and tests to improve results. This non-stop testing required them to develop their own tools which functionality they openly share with the community.

Amazon’s mobile app A/B testing tool is targeting mainly mobile apps with lots of users but there is no reason why a small team couldn’t use them as well.
The UI you can use it’s not rich but it’s functional. If you don’t mind the plain UI, this tool might be the perfect one for you.
It currently supports iOS, Android and Amazon apps.

Arise

arise

This tool comes with the most common A/B testing features. With Arise you can choose to run tests between a segment of your users or all of them.
It is a great A/B testing tool for developers but it’s not very suitable for marketers. Even simple things you won’t be able to do without coding.
If you think you’d be able to work faster by putting a few lines of code, this might be the perfect tool for you. It’s currently available for iOS, Android, and Phonegap.

Clutch

Clutch has all the basic features of an A/B testing tool. With it you’d be able to track, measure goals, and create data-driven tests.
The best thing about this tool is that it’s open source, so you’d be able to customize it according to your needs. Of course, this is only handy if you have a development team available for you.

It’s currently available for iOS and Android only.

Optimimo

optima

Optimimo is rich in features A/B testing tool. It has heatmaps, navigation flow tools, usability surveys, advanced filtering features, real-time metrics, etc.
The real-time metrics are really important for app development teams that need quick improvements in conversions and sales.
The tool is currently available for Android only.

Kii

Kii

Kii is a whole mobile app development suite, not just an A/B testing tool. It has features like mobile app backend, geolocation tools, and mobile app analytics.
This tool has all the typical A/B testing features you might need plus a one-click feature that lets you push out the optimal version of your app instantly.
If you need more than just an A/B testing tool, you might be the best choice for you. This tool is available for iOS, Android, and Unity apps.

Switchboard

github

Switchboard is a free and open source A/B testing tool. It allows you to segment users based on UDID and you can use it even when users are offline.
The offline feature is quite handy when you want users to see updates even when they don’t haven an internet connection.
The only disadvantage of this tool is that it’s not updates as frequently as other tools. Still it has all the basic features you might want to use and it’s a great starting point.
The good thing is that it is open source and you can use it to build your own solution according to your current needs.

Abba

abab

Abba is a free open source A/B testing tool. It has super basic features which are enough for running basic tests.
The tool is based on JavaScript and requires you to self-hosting to run the tests and see results. That’s why it’s a great tool if you’re familiar with language and you know how to set up servers. Otherwise, it would be best to look for another tool.

Hercules

here

Hercules is a simple A/B testing tool targeting non-developers. It has a great drag and drop functionality that allows you to make changes and run tests without coding.
It is currently available only for iOS. The tool is still in beta and maybe that’s why it’s free. However, this might change into the future.

Leanplum

lean

Leanplum is rich in features A/B testing tool. It has filters, segments, and a nice dashboard full of every analytics you could possibly need.
It has nice interface which makes it easier to use than most of the tools out there. Leanplum is perfect for product manager and marketers who want to make changes fast and easy, run tests and see results without the need of developers.
The best thing about this tool is that it currently supports all platforms – iOS, Android, Unity, HTML 5, and even has a REST API.

Taplytics

Taplystics

Taplytics is an A/B testing tool that allows you to make live changes on the go. This is great news for developers who are searching for fast iterations.
Unfortunately, it’s not so easy to use and you’d need some time to get used to it. However, it’s easy to install with just copy and paste of 1 line of code.
The tool is currently available for iOS only.
When deciding this tool to use think about the functionality that you need and the resources that you have. Do you need something more basic that doesn’t require developers to use? Do you need something more advanced in functionality?
Do you currently use any A/B testing tools for your mobile apps? Have you ever tried any of the tools listed in the post? Let us know what you think about them in the comments below.

Martin

by Martin

Martin Zhel is an inbound marketing expert and Founder of Orior Creative. He specializes in SEO, content marketing & conversion rate optimization.

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