Amazon is becoming an increasingly powerful tool for online merchants. Indeed, according to the company’s own statistics, more than two million sellers have flocked to the online marketplace looking to sell their products.
The service does offer a number of benefits that make it easy to open an online store. For one, your SEO work is largely done for you.
Type in any product into Google, and Amazon pages will almost certainly be one of the top results. Additionally, you avoid the hassle of setting up and designing your own website.
Not to mention the built-in customer trust that Amazon has built over the years.
Still, if you’ve decided to become an Amazon seller, you’ve entered a hyper-competitive market.
That means that, despite the pre-built sites and search engine optimization benefits, you’re still going to have to do your work.
It’s for this reason that various developers have started offering Amazon product research tools. There are a number of these available, but two are of special note.
Founded in 2015, Jungle Scout has earned a reputation as a reliable and trustworthy tool. We’ll dive into exactly why in a little bit.
Another up and coming competitor is Egrow. The company’s tagline is “Discover what profitable products you can start selling today.” To that end, Egrow has built a tool that breaks down millions of items throughout the Amazon commercial center, then aggregates that data into straightforward, readable charts and boards.
It’s designed to save you time with your market investigation and help you discover the best items to put up for sale.
But how do these two tools stand up against one another? Let’s take a look.
Jungle Scout Pricing
Jungle Scout actually offers two different products and each comes with different tiers. The Web App ranges from $39 to $99 each month, while the Chrome Extension is either a one-time fee of $97 or $197.
For those subscribing to the Web App annual plans, the company provides discounted rates: $25, $40, or $50 each month, paid annually.
The company does not offer a free test period for its product, but it does have a 14-day refund policy.
Like its competitor, Egrow offers a multi-tiered pricing plan. The key difference here is that Egrow provides a free version of its product.
The Free tier offers the following capabilities:
- Access to 50% of products
- 5 tracked keywords
- 5 tracked products
- 5 live researches per day
- 7 days of product history
Additionally, as shown in the above image, the company will frequently offer discounts to the various tiers, and even the most expensive version of Egrow is cheaper than Jungle Scout’s.
The very fact that Egrow offers a free tier version of its product makes it at least worth checking out. That way, you can decide if the product is right for you or if you’d rather use the competition’s tool.
At any rate, the fact that its overall prices are cheaper than Jungle Scout’s makes Egrow the clear winner in this category.
Jungle Scout enables you to filter through Amazon’s vast database of products to discover the best opportunities. This is especially useful if you’re interested in selling to niche markets.
Users can also track what their competitors are doing. That way we can see which products have low competition and high demand, meaning there’s more opportunity for profit.
Some of the more interesting Jungle Scout features include:
- Remove irrelevant products from your search results – This allows you to remove outlier results from your CSV output, which excludes them from the overall averages.
- View historical price trends – Allows you to see historical price fluctuations for any selected product and how those prices differ across Amazon.
- View historical rankings – This can be used to piece together why a particular product is selling at a particular time of year.
- View Google trends from Jungle Scout – Effective for telling if a product is successful because it is a seasonal offering.
Other features include:
- FBA fees estimator
- Sales estimates
- Search filters
- Google “Keyword Scout” tool
- “Niche Hunter” tool
- Product opportunity scores
- Rating and review tracker
Of course, Egrow comes complete with a veritable smorgasbord of features. But there are a number of tools that stand out, especially for the products’ free Chrome extension.
Some of them include:
Listing Quality Score – this demonstrates the strength of a competitor’s listing.
Net costs – This means that the FBA (Fulfillment by Amazon) fees are already calculated into your costs. So, to see your potential product, you only need to look at production costs, shipping fees, and advertising.
Opportunity Score – This is useful in helping you to determine whether a product warrants further research. If you see a high opportunity score on a product, you can stop to see if it meets your other sales criteria.
Live Amazon Scanner – Allows you to delve into the data for products showing up as you search for any keyword.
Niche Tool – Allows you to filter Amazon’s catalog to look for popular niche products.
It’s clear that, at least when it comes to features, both tools offer a robust set of resources for analyzing Amazon data.
That means we need to delve deeper into some of the services offered in order to determine which company stands out the most.
Product Tracking and Analyzing
Both of these tools are designed for product tracking. But exactly how effective are they at the task and how legible is the data provided afterward?
Jungle Scout provides a product database that allows you to filter through Amazon’s catalog. The tool allows you to monitor sales, inventory, best-sellers rankings, and many other relevant data points.
It’s important to track the results over several days, weeks, or even months. Imagine if a company just bought 100 units of a product the day before you started tracking.
That would inevitably have an impact on your research points.
This tool is perfectly designed to help you get a grasp on what your competition is doing and how many units they’re selling.
As you can see, the data is presented in a clear and concise way. That provides you with actionable research so you can set goals, targets, and milestones effectively.
Egrow digs through Amazon’s database on a daily basis. The data provided is very easy to analyze with the Egrow’s product tracker.
Simply enter the ASIN number of the product you want to monitor and paste it into the space provided.
As with Jungle Scout, this tool is also useful for keeping an eye on what your competition is selling. Or, you can use this tool to monitor your own products more closely.
Finding Your Niche
The Niche Hunter tool provided by Jungle Scout is perhaps one of the Web App’s most powerful. This allows you to find specific niches by looking at filters like demand, competition, listing quality score, and opportunity score.
Simply enter a keyword and the Niche Hunter tool will evaluate all of your competitor listings. It will then provide you with easy to understand data to help you decide how much opportunity each keyword presents.
Niche Hunter “…maximizes speed, efficiency, and execution in a way that is so simple that one could theoretically launch dozens of products in a year once the process is streamlined,” according to the company.
There’s a lot of information to be gleaned from Niche Hunter, but many users have criticized the learning curve required to fully utilize the tool.
Still, the company offers a number of training videos that will teach you how to use the Nich Hunter.
It’s also important to note that this is only available through the Standard and Business plans.
Egrow’s niche hunting capabilities are relatively new to its portfolio. But so far, the company has proven adept at creating a robust tool.
With Egrow’s niche tool you can search keywords to view its Best Sellers Rank (BSR), price, reviews, sales, and more.
This is a way to do a quick check of how well a keyword or specific niche is performing on Amazon.
Still, while Egrow’s niche tool is effective, it is essentially a keyword tracker.
The company could develop a more specialized tool that is designed to specifically help users find interesting ecommerce pockets to sell their products.
Still, if you’re adept at digging through the data, this can be a decent tool that will help you make many important decisions.
Both of these services offer a bevy of features that are unique from the competition. Let’s look at a few of the standout services.
The Keyword Scout is one of the newest features of the Jungle Scout Web App.
This tool allows you to delve into the various keywords that real Amazon shoppers are searching for in order to help you determine demand, understand the relevance of the keywords that are attached to your product, determine the best amount to bid on Amazon PPC (Pay Per Click) ads for each keyword, and save money on those PPC campaigns.
You will also be able to get estimates for the amount of products to give away for promotion.
Once a keyword is entered into Keyword Scout, the tool returns a summary with the exact search volume, broad search volume, the recommended number of promotional giveaways, the keywords relevancy to the product, and the PPC bid amounts.
On top of that, Keyword Scout also returns keyword suggestions and related keywords that Amazon shoppers are currently searching for.
This helps you find perfect keywords that offer less competition and help rank your products faster in order to get more sales.
Egrow provides a unique offering with its Live Amazon Scanner. Effectively, this is a real-time look into Amazon and negates the need to install add-ons to look through Amazon.
Instead, you simply need to select a category and enter a keyword. The data that you receive is real-time and pulled directly from Amazon, ensuring that all of the information is up to date and accurate.
You will effectively be able to see products being sold through Amazon in real time. Users are even able to save searches and track various products.
That allows you to monitor their performance over an extended period before making any decisions.
The tool gives people access to detailed data gathered from 90-day histories of millions of products throughout Amazon’s database.
As an Egrow spokesperson explained, Amazon sellers will be able to “better understand the marketplace they are working within, and make informed decisions about what products and price points to offer, as well as discovering opportunities to branch into new areas.
We have built this tool with users in mind, and those who sign up now will receive all new features in future versions for free, while the price with each new version will increase.
As such, there will never be a better time to get the tool than right now.”
It’s important to remember that even the most intricately researched and written reviews are no replacement for practical experience.
Both of these tools are robust and powerful Amazon product research tools and each offers an array of powerful features that will help you delve into the depths of Amazon’s data.
After all, this is a marketplace with some steep competition.
Many experts have argued that one research tool simply isn’t enough if you want to stay ahead of the pack. So it wouldn’t be unheard of to use Jungle Scout and Egrow in tandem.
But if you’re just starting out, shelling out some hard-earned dollars for a product review tool that you’ll then have to figure out how to use isn’t always practical.
That means Jungle Scout might not be the best option for beginners.
Thanks to its free-tiered offering and coupled with its competitive and robust features, Egrow is the better option if you’re just getting started as an Amazon seller.
Sam Zaman has long been associated with Mofluid. She loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts 🙂