One of the best gifts of digitalization to us is the online marketplace where we can search for goods and have them delivered to our homes from the comfort of our mobile phones, and there’s no talking about online marketplaces without mentioning Amazon.
In fact, Amazon is not only the biggest marketplace on the internet, but it is also one of the biggest four companies in the world alongside Facebook, Apple, and Google.
Aside from being a convenience store for consumers, Amazon has created multiple opportunities for entrepreneurs to earn some bucks.
One of the ways that they have empowered entrepreneurs is through their fulfillment by Amazon (FBA) program.
If you produce your own products, all you need to do is to have them shipped to Amazon.
However, you can also sell private label products on FBA. Once you find a manufacturer for your product, you are good to go.
In this article, we will be reviewing two of the best Amazon research tools: JungleScout and ZonGuru to help you achieve your market potential.
JungleScout Vs ZonGuru: Similarities
A couple of marketers that have used both JungleScout and ZonGuru will claim that they are pretty much the same tool and they are not entirely wrong.
JungleScout and ZonGuru do have some similarities.
For starters, both products are cloud-based tools for old and new Amazon sellers.
They are specially sorted after by new sellers because they are fundamental to product research and the learning curve is quick.
Also, both tools are backed by an experienced team of engineers to help out with any issues and their pricing plans are about the same range.
They both require Google Chrome and their data are obtained from Amazon’s data sources, so yes, they are a lot similar.
JungleScout Vs ZonGuru: Differences
As much as JungleScout and ZonGuru have a couple of similarities, they are still different tools by different companies.
Here are what differentiates them:
JungleScout has a lot more users than ZonGuru; at least 10X more.
In fact, JungleScout is responsible for over 200,000 product launches.
This may not be unrelated to the fact that JungleScout was introduced into the market four years before ZonGuru.
This time ahead ensured that they had great market penetration long before ZonGuru was introduced or any other Amazon research tool for that matter.
While this does not conclusively means that JungleScout is better than ZonGuru, it shows that more people are inclined to use JungleScout because it was one of the first they heard about.
Since JungleScout has a lot more users than ZonGuru, it only makes sense that they will also have more staff to back their users.
That being said, ZonGuru is not a one-man army.
If you have followed both companies in the past few years, you will notice that Greg Mercer and Jon Tilley of JungleScout and ZonGuru respectively are the two on the spotlight, but they have a huge team behind them.
JungleScout’s team is mostly made of seasoned data scientists and developers that are ever on the ground to match up to any new changes from Amazon.
They are mostly experts in the fields of engineering, data analytics and machine learning, which puts them in the best position to make accurate predictions based on Amazon’s data.
ZonGuru’s team isn’t as large. In fact, they are still scouting for the best data experts in the industry in the hopes of usurping JungleScout’s position.
Accuracy in Data
Of course, both tools will claim that they have the most conclusive and accurate data, but we cannot tell for sure that one is more accurate than the other.
They both source their data from Amazon’s API and their users, and although they should be on par, there are bound to be variances.
This is because Amazon’s algorithm is simply too large and complex to be completely understood.
Both JungleScout and ZonGuru update their data regularly, maybe even daily to keep up with new changes, so while we can’t say how accurate they are, we can say that they are good enough, after all, they wouldn’t still be in business if they users do not find them useful.
Both JungleScout and ZonGuru gives customer support the utmost priority.
They assist their users with tutorial videos, blog updates and are often featured in conferences in the UK, America, Asia and other parts of the world.
For JungleScout, they offer around the clock customer support for every single day of the year, and while Amazon sellers may not be lining up to use this service on Christmas day and similar holidays, it is good to know that they can if they need to.
ZonGuru does not offer 24/7 customer support. However, as much as they can, they offer instant support to customers’ queries.
The US marketplace should be the starting point for any Amazon seller that is looking to make a quick break and both JungleScout and ZonGuru support the marketplace.
However, JungleScout does not support the Australian marketplace whereas ZonGuru does.
As far as I know, both tools support all other international marketplaces, but it is Australia that makes the difference.
JungleScout helps sellers to make a decision on the best products to sell by sorting and analyzing millions of products on Amazon’s database.
It does this by considering a number of factors such as the number of reviews and best seller rank to project the number of sales you will likely have.
Here are its main features and how they give the best results.
JungleScout Product Finder
The product database is probably the single most important part of JungleScout.
It is only with the help of this feature that you will be able to find the best products with ease.
JungleScout highlights 30 different niches that you can choose from. This filter will help you find the exact products you are looking for a lot faster.
To use the product database tool, click on the filter tool at the top right of the tool to select the criteria from the products you want to be displayed.
Once you click on the search button, JungleScout will put out the best products for you.
After you have found your product with the database tool, the next tool on the line is the product tracker.
This tool will help you to analyze and track the products on Amazon to give you an idea of what to expect from sales.
This is important because it will help you know how well a product has been performing and if it will be profitable.
The tool will also help you track your competitors to see how their products are faring.
To use the product tracker, first identify the products you want to track and add them to the product tracker.
Then select a time range and the marketplace you want JungleScout to track and wait for the result.
JungleScout will then show you the sales data for the product that you are considering.
You will see information such as average price, average daily sales, average revenue, number of reviews, etc.
The next tool on the line is the niche hunter tool.
Niche hunter will let you find the most profitable niches on Amazon without any special skills.
It does this by analyzing trending products and highlights rich keywords that you can use for your listings in the process.
To use the Niche hunter, select a few criteria such as competition level, price range, monthly demand, etc., and JungleScout will do the rest.
The sales estimator is the last tool under the product tool finder.
It helps you to estimate important features such as the average monthly sales for specific categories.
To get these figures, enter your sales rank, select the marketplace you want to search, and choose the Amazon product category you want.
JungleScout Keyword Tool
JungleScout uses keyword scout to help you generate topnotch keywords for your Amazon listings.
This tool gives you competent keywords that you can use in your PPC campaign and boost your Amazon standing.
The tool employs reverse ASIN to help you find the keywords that are being used by other high ranking sellers, so you can spy on your top competitors and improve the SEO of your own products.
Using this tool is easy. First insert your competitor’s ASIN or enter a keyword and the tool will display a comprehensive list of keywords that you can use within your product description to boost your ranking.
My list is a tool that will help you analyze and organize your keywords so that you will be able to keep your listings organized and still rank for high-density keywords.
To use this tool, click on ‘keywords’ on your JungleScout account. Select the ‘My list’ option, enter a new title and create your new list.
Once you have your best keywords from keyword scout, add them to your list.
Another tool that will come in handy is the list builder. This tool will tell you how to optimize your keywords on Amazon by showing you where to place them.
To use this tool, click on the Content creator toolbar and you will see a couple of fields where you can add keywords from ‘My list’.
JungleScout Find Supplier Tool
The suppliers database is a very important JungleScout tool. It will help you to find the most reputable Amazon suppliers anywhere in the world.
It will provide you with all the valuable information that you will need to consider which suppliers to seek products from.
For example, it will show you valuable information such as how many shipments have been successfully delivered by the suppliers, customer volume, time of delivery, etc.
You can compare the insights for different suppliers to find the ones that best suit your criteria.
To use this tool, enter the product, company name or supplier name that you want to search for, then fill the other criteria like country of origin, price, number of shipments, etc.
JungleScout will also give you the contact info of the company so that you can reach out to them.
After you have found your best suppliers with the above tool, you will want to store their information for future reference.
You can do this with the My supplier feature.
This feature stores your supplier’s details in a safe place where you can retrieve them any time that you need to.
To use this tool, search for the suppliers that meet your criteria with the suppliers database tool and store them directly to the ‘My supplier’ tool.
JungleScout Launch Tool
Launch email campaign tool is an important feature of JungleScout that lets you keep in touch with your customers
This way, you can find out if they received their orders as expected or there were some issues along the way.
The email campaign tool uses automatic emails to request feedback from your customers thereby saving you valuable time while keeping you in touch with your customers.
This tool also helps you to boost your gain social proof, boost your sales rank and increase your conversions.
The product promotion tool provides a marketplace where you can promote your products by offering potential customers a discount.
Your product promotion will make your discount visible on the Jump send marketplace, so interested buyers can request a coupon code to purchase from you.
ZonGuru uses a number of features to help sellers succeed on Amazon.
The software is designed to help you optimize your business, discover new customers quickly and increase sales.
ZonGuru was created by two Amazon sellers who wanted a better research tool than one that requires a combination of different tools.
With ZonGuru, sellers now have access to more than 10 tools within one software to help them with everything they need to succeed.
ZonGuru Chrome Extension
ZonGuru has an extension tool that you can use to automatically find products in any category.
It is usually the first step you need to take if you are venturing into a new product segment.
Of course, the alternative way to find products will be to do it manually, but it can be very tedious and time-consuming. Using the chrome extension will help you get the work done a lot faster.
This tool is essentially a niche rating tool. It rates the product keyword you are searching for based on four factors namely: revenue potential, buyers demand, competition opportunities, and investment sweet spots.
These factors will summarize whether or not it is safe to invest in the product you have selected.
ZonGuru Business Dashboard
The business dashboard gives you an overview of the performance of your products over a certain period of time.
It does this using trends and insights such as previous period revenue, current gross revenue, and net profits.
These insights are usually displayed on graphical forms for better analysis and to help you make the best projections for future businesses.
This tool also gives you widgets for gross revenue, net margin, net profit, and business value so that you can see them all at once on your dashboard.
The dashboard is clean and intuitively designed to make it easy to use.
ZonGuru Sales Spy
As the name implies, the sales spy tool is a tool that is useful for spying on your competitors’ sales progress.
You can use the tool to spy and track monthly sales data of any product on all the Amazon marketplaces.
This is very useful because, in order for you to make heavy profits, you need to sell products that have high monthly sales volumes.
This tool gets its data directly from Amazon’s API so you can be sure of the accuracy of the data.
It ensures that you get new, updated and real-time data that will give you the insights required to find products that have high sales volume.
ZonGuru Email Automator
Email Automator helps you to easily follow up on customers, which is one of the most important aspects of customer service that every business should give priority to.
This tool boosts your chances at a successful Amazon business by keeping your customers informed on the latest product discounts and campaigns.
By doing this, you will nurture the relationship with them and cultivate customers that will always come back.
Imagine having thousands of customers and manually sending them emails and newsletters all the time.
Such a process will be both time consuming and expensive.
The Email Automator tool will send out personalized messages automatically to an unlimited number of people at your chosen intervals.
This way, you can get feedback from clients that are not satisfied with your services.
ZonGuru Keyword Tracker
The keywords you use on your listings are the most important factors that will determine how visible your products will be online.
Keywords are not always constant. You may get it right the first time, but over time, the customers’ search preferences may change and so you will need to find new keywords to keep your products at the top.
The keyword tracker tool will help you monitor your product ranking graphically, so when there’s a drop in sales or keyword rank, you may need to use the tool to find new keywords for your product.
ZonGuru Keyword Listing Optimizer
The keyword listing optimizer and the keyword tracker are often mistaken, but they are two different tools.
The optimizer tool scans through all the elements of your product listing to see if you have corrected places the keywords in the right places.
The tool scans your product title, description, bullet points, and even the information entered on the backend.
After analyzing these parts of your listings, it shows you the area where keywords have not been properly used so that you can make the necessary changes to boost your position on the Amazon search engine.
ZonGuru Product Monitor
The product monitor helps you stay informed about the performance of your product.
It does this in two ways:
The tool sends you an email alert whenever your product gets a review from a customer.
It also informs you whenever anyone wants to steal your listings so that you can take appropriate actions.
You can also use the tool to spy on your competitors to see how other products are faring in the same niche.
ZonGuru Your Orders
Your orders tool help you organize all the order that has ever been made on your Amazon sellers account.
It shows you important details such as the name of the product, the buyer’s name, when it was purchased, the quantity purchased, and the buyer’s address.
These insights are especially useful when you want to deal with negative reviews.
You can search for the customers by name to quickly find them to resolve the issues.
Your product tool is used to help you monitor and manage your inventory so that you will never go out of stock.
You only have to enter the shipping time from the manufacturer plus how long it takes for the product to be manufactured.
Once you have provided this information, ZonGuru will use the figures plus your previous orders to determine if you need to refill your shelves.
The tool will send you an email to notify you whenever you are almost out of stock.
ZonGuru IP Monitor
The IP monitor helps you fortify your properties from theft on Amazon.
It does this with the aid of product photos.
Amazon requires that you use unique and high-resolution images to list your products.
Getting these images is not a very easy task, so once you do get them, the IP monitor uses certain security preferences to alert you whenever someone tries to steal them for their own listings.
JungleScout Vs ZonGuru: Pricing
JungleScout has a 14-day money-back guarantee for all of its plans.
Its pricing varies according to the number of monthly orders on your Amazon sellers account.
The higher the number, the higher the cost.
ZonGuru has a 7-day free trial that does not require any contract and you can cancel afterward.
It has three pricing tiers that are differentiated by the number of products, keywords, and other criteria that are permitted.
JungleScout Vs ZonGuru: Verdict
Both tools are excellent research tools for Amazon and an investment on any of them will be money well spent.
That being said, JungleScout is still currently better than ZonGuru in terms of overall market value except for sellers in Australia.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.