Did you know that there are approximately 120 million products listed on Amazon?
To be successful on Amazon, your product must stand out and get a lot of exposure.
However, with 120,000,000 products to compete against, doing this organically can sometimes be a bit tough; it can take a long time until you establish yourself in the Amazon marketplace.
This is where Amazon Sponsored Listings come into the picture. Sponsored Listings are paid-for listings that appear at the top of Amazon’s search results.
Instead of having to work organically for these listings, you pay for them. However, although it can allow you to drive a lot of sales quickly, you still have to outbid and outperform your competitors.
This is what tools such as PPC Entourage aim to help you with.
PPC Entourage is an Amazon PPC tool that is designed to help you create better performing ads and ad campaigns.
Today, we will be reviewing PPC Entourage, seeing what it offers, determining whether it is for you, and taking a quick look at its pros and cons.
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What Is PPC Entourage And Who Is It For?
PPC Entourage has different services to help you optimize your Amazon PPC campaigns, get more traffic, and drive more sales.
These services are:
- PPC Entourage
- Entourage Margins
- Entourage Spotlight
- PPC Campaign Management
- PPC Optimization Blitz
- PPC Expansion Blitz
PPC Entourage is meant for:
- New Amazon sellers who don’t yet have an established store and want to drive traffic quickly.
- Amazon sellers who already have established stores but want to expand their reach by dipping into sponsored listings.
- Amazon sellers who are already running sponsored listings but not seeing any success.
- Amazon sellers who are running sponsored listings and want to get a full accounting of their ad spending and ROI.
- Amazon sellers who feel they are wasting money but don’t know where that money is going to.
Let’s go through PPC Entourage’s different services and features.
PPC Entourage’s main product includes a number of automation tools that will help you speed up your campaigns and earn a better ROI with less work.
It will help you identify why your campaigns are not working and implement proven strategies to optimize your campaigns.
Instead of manually entering your data into spreadsheets and using them to figure out what is working and what is not, PPC Entourage will automate everything for you.
You will get detailed reports that will let you see your organic profit vs. your PPC profit. Advanced reporting metrics will include click-through rates, ad spend, conversion rates, etc.
You can change the time period for your reports – for example, you can compare your weekly performance to your monthly performance.
PPC Entourage is great for pinpointing where exactly you need to do better. For example, you can have the tool search through all of your campaigns to find the keywords that are not getting any sales, are getting zero impressions, etc.
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You will get detailed data about each keyword that comes up so you can see exactly how much money you spent on those keywords. You can pause these campaigns with a click of your mouse.
The tool can automatically remove keywords and bids that are not performing well. It can also automatically adjust bidding based on competition and ad revenue.
The latter is done by the AutoPilot tool, which runs every night while you sleep. It will look at your bids and compare them to your ACoS (advertising cost of sales).
For example, if an ad is doing very well and you are earning a great ROI from it, the tool will continue to raise the bid on that ad (within the ACoS limit you have set) so that the ad can get even more impressions and you can earn an even larger profit.
On the other hand, if your ROI is low, the tool will attempt to increase your ROI by lowering the bid on the ad.
The tool looks at the past 60 days of data to make accurate decisions to help you increase your ROI.
You can schedule campaigns to run at certain times of the day as well.
Using PPC Entourage, you can search through all of your campaigns and products to find the ones that are bringing you the best results.
Click on the Your Products section to see a list of your products. You can not only track your PPC campaigns, but you can also track your organic traffic and see how your PPC campaigns are affecting your organic keyword success.
You can also search through new campaigns and products across Amazon to find new keywords that are doing well. This allows you to bid on them and jump in early for better results.
Also Read: Best Amazon Keyword Tracking Tools
PPC Entourage Margins
Entourage Margins is a sub-product of Entourage PPC, which can be purchased as an add-on or separate service.
This service is not really about optimizing the performance of your PPC campaigns in regards to click-through rates or conversions. Instead, it is about optimizing your ad spending and budget.
If you don’t keep a steady eye on where your money is going, it is easy to blow through your advertising budget quickly on campaigns that do not bring you satisfactory results.
Entourage Margins is specifically designed for Amazon sellers who already run advertising campaigns but feel like they are losing money – they just don’t know where.
However, if you are just getting started with advertising campaigns on Amazon, Entourage Margins will be useful to you as well. It will help you start off on the right foot so that you are organized right from the start.
In particular, Entourage Margins focuses on a few key “leak” areas. These are the most common accounting and selling mistakes that will cause you to “leak” extra money as an Amazon seller.
The first leak is FBA fees. Amazon is a behemoth, with four thousand products sold per minute.
Sometimes, mistakes are made in various calculations, and you may be charged FBA fees that you shouldn’t really be charged for.
Entourage Margins analyzes the Amazon FBA fees you are paying to ensure they are within the correct range.
Sometimes, you’ll have a few variations of a single product and end up paying higher Amazon FBA fees for certain variations; Entourage Margins will help you spot and correct that.
Once all of your unnecessary FBA fees are calculated, Entourage Margins will generate a point-by-point report of what you overpaid. You can submit this report to Amazon so that they can pay you back.
The second most common leak is returns. When a customer is not satisfied with your product, they may return it and ask for a refund (depending on your return policy).
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Most sellers agree to returns in order to ensure customer satisfaction and avoid negative reviews, which could drive down sales and even get you banned from Amazon.
The problem is that when a customer returns a product, you will end up losing the sale – but you already paid for Amazon FBA and other fees.
The tool will help you identify which products are seeing the most returns. Which products or product variations are not living up to consumer expectations?
Is there a problem with the product itself? Or is there an issue of false advertising – writing a description that oversells and over-hypes the product?
You will also be able to see the most common reasons for returns.
This will help you pinpoint the most common reasons why customers return a product so you can fix the problem.
Storage fees can also eat into your bottom line. The longer a product stays in storage, the more you will have to pay for it over time as storage fees accumulate.
If a product doesn’t sell quickly, you may end up paying too much in storage fees over time.
It may not be worth it to continue stocking and storing the product if you can use the storage space to store products that sell out quickly, which will lead to fewer storage fees in the long run.
Storage fees vary and usually depend on things such as the size of the product.
The tool will help you determine which products are causing you to lose money on storage fees so you can make an informed decision whether to keep them.
Another common leak, which is usually overlooked by sellers who are looking to drive a lot of quick sales, is coupons and discounts.
Coupon codes and discounts are an easy way to get a lot of sales at once – but it’s also important to make sure that you are not actually losing money in the long run.
PPC Entourage Margins will give you a detailed overview of your sales and discounts.
This way, you can figure out which products and product discounts might be taking away from your bottom line in the long run.
The next common leak is spending too much on ads that are not bringing you good results.
Entourage Margins analyzes your margin impact – this helps you identify what is bringing in a profit and how much each aspect of your spending is contributing to that total profit.
Entourage Margins makes sure that your margin impact is not over 11 percent. If you don’t pay attention to this, you can end up overspending on your ad campaigns and losing money as a result.
At the end of the day, many Amazon sellers end up losing money because of various fees that eat into their bottom line.
PPC Entourage Margins will not only identify all of your expenses and hidden fees that are taking away from your profit, but they will give you comprehensive charts and graphs to help you quickly identify the key PPC problems that are causing you to lose money.
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PPC Entourage Spotlight
The third Entourage PPC product is Entourage Spotlight.
The previous two tools were about identifying your winning campaigns and keywords and identifying where you are leaking money, respectively.
This third service focuses on helping you create ads and ad campaigns that are highly optimized for conversions and sales.
It includes a number of useful tools.
First of all, it lets you create a winning headline for your ad with its quick Headline Creator tool.
You can get an idea of what the Headline Creator does for free by using the tool on this page.
In addition, there is another tool that will scrape Amazon for the most popular search terms and incorporate them into your ads as keywords.
The Clusters feature takes groups of ads in a cluster and analyzes them to determine which ones are the best performing.
You can quickly choose the highlighted, high-performing ads while dropping those ads that are not performing well.
You can even multiply an ad and create up to 27 variations of it at once. This way, you can switch key parts of an ad to conduct A/B split tests.
For example, you can swap certain key phrases or calls-to-action and see how they affect overall conversion rates. You can change the headline or the image to see if that affects how your ad performs.
You can even rotate your ads for a set amount of time so you don’t have to manually switch between one ad version to another.
This way, just check back after all of your ads have rotated and see which ones you want to keep.
Although Entourage PPC is geared towards a US audience and Amazon US, you can still use it for different Amazon platforms in different countries.
There are a number of country add-ons you can add to PPC Entourage if you want to run Amazon PPC campaigns on different country marketplaces.
The available country marketplaces include:
In addition, support for Japan is in the works and coming soon.
Keep in mind that when you sign up for a standard plan, support will be included for the US, Canada, and Mexico, as well as one European marketplace of your choice.
Any additional countries will cost extra money.
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PPC Hands-Off Management Service
All of the above tools and services are for Amazon sellers who are running their own PPC campaigns.
However, what about Amazon sellers who don’t have time to run their own campaigns?
PPC Entourage offers a number of managed advertising services – they will take care of your PPC campaigns for you so you can earn more money entirely hands-free.
The standard managed campaign service incorporates two parts: Optimizing your advertising campaigns and optimizing the listings themselves.
First, the team of specialists will analyze your existing PPC campaigns to pinpoint campaigns that are wasting money. Then, they will come up with an advertising strategy that incorporates:
- Sponsored product listings
- Sponsored brand management
- Product targeting
- Mobile video ads
- PPC launches
They will continue to optimize your campaigns over time; this is not a one-time thing.
The second part is optimizing your actual listings. Again, they will conduct a full audit to check for unnecessary extra wordings and other things that can be decreasing your conversion rates.
They will write expert listing copy and run split tests to ensure that your listings are as optimized as possible.
Signing up for hands-off campaign management comes with a number of extra benefits.
You will get access to a dedicated account manager and a specialized team that you can talk to whenever you have a problem or want to discuss your marketing strategy.
Once a month, you will get detailed reports; once every six months, you will get a one-on-one call with the PPC Entourage CEO himself.
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Other Management Services
Besides the main managed campaign service, you can purchase a number of other assistance packages as well.
For example, you can get the consultation service, which includes two 45-minute calls so you can go through your current campaigns with an expert and get their advice.
You can also apply for the Amazon Campaign Optimization Blitz service. This is NOT a fully managed service that you pay for month after month.
Instead, it will cost a one-time fee of $197, and you will get a one-time optimization of your account. This usually only takes a couple of business days.
As such, it is a great option for those who feel like they are not seeing success with their Amazon campaigns and want to find out what’s wrong but don’t have hundreds of dollars to spend every month on a fully managed campaign.
The optimization project will include an entire overhaul of your account. Your campaigns will be edited and the optimization team will search for the keywords you are using that are causing you to waste money.
They will optimize your bids and adjust them based on ad success and competition.
They will also adjust your budget so that your money doesn’t end up being spent on things that are not bringing you success.
Finally, they will search for other things outside of PPC that can be detrimental to your success, such as badly-written listings.
Finally, you can sign up for Campaign Expansion Blitz.
This is separate from Campaign Optimization Blitz, which is focused on optimizing your campaigns even if they are not currently successful – Campaign Expansion Blitz is focused on expanding your current campaigns that are already seeing success.
Again, you will be paying a one-time fee of $197 for a one-time optimization.
The optimization process focuses primarily on keywords.
They will go through popular keywords across Amazon and also pick out the highest-performing keywords you have used throughout your own campaigns.
They will then use these keywords to create more ads and drive even more sales.
PPC Entourage Academy
If you sign up for PPC Entourage, you will get access to their online academy, which includes training materials to help you become a better Amazon seller and better at PPC.
PPC Entourage Pricing
How much does PPC Entourage cost? Here’s an overview of the current pricing:
- PPC Entourage: Starting at $47/month for up to 5 SKUs; $247/month for 52+ SKUs
- Entourage Margins: $97/month
- Entourage Spotlight: $97/month (unlimited SKUs)
- Additional country marketplace: $29.99/month each
- Fully managed campaign: Starting from $750/month for up to $4k in ad spending
- Campaign Optimization Blitz: $197
- Campaign Expansion Blitz: $197
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PPC Entourage Promo Codes And Discounts
Save money on Entourage PPC with these deals and discounts!
- Get a free trial of PPC Entourage for 14 days by going here and clicking on Start Free Trial.
- Take advantage of the 12-month money-back guarantee to try out PPC Entourage risk-free.
- Get each extra USA marketplace for 50 percent off when you add a country marketplace for $29.99/month.
- Get $100 off the one-time consultation service fee when adding the consultation when first checking out instead of purchasing it later.
Entourage PPC Pros And Cons
- Optimize your current campaigns
- Stop wasting money through “leaks”
- Find the best keywords
- Easy to use
- Multiple countries supported
- Free trial available
- Hands-off optimization available
- Need to pay separately for the three different tools
- Need to pay extra for other countries
- Focuses only on PPC and is not an all-in-one Amazon solution – for example, there’s no inventory management
How Does Entourage PPC Measure Up?
Let’s see how Entourage PPC measures up in a few key areas.
Ease Of Use – ⭐⭐⭐⭐
PPC Entourage is pretty easy to use. There are training videos for all the tools, so you won’t have to waste time learning how to use them.
Features – ⭐⭐⭐⭐⭐
PPC Entourage’s features are top-notch. They truly give you all the tools you need to optimize your campaigns.
Customer Service – ⭐⭐⭐⭐
You can contact customer service via live chat or by emailing them. If you get the campaign management service, you will be able to contact a dedicated account manager.
Value For Money – ⭐⭐⭐
PPC Entourage might be a bit pricey for some, especially since you have to pay separately for each of the three services and for adding extra countries.
If you are strapped for cash, you may want to consider a cheaper tool such as Sellics.
Wrapping It Up
PPC Entourage is the only tool you will need to improve your Amazon PPC campaigns and drive up your sales.
You can try it out for free to see whether you think it could help your business or not.