AMZscout vs Helium 10

One of the vibrant online marketplaces in the world today is Amazon. As a platform trusted by about 89% of online buyers, there’s a high chance that you’ll acquire loyal customers by selling your products on Amazon. 

On the other hand, there are approximately 2.5 million active sellers on Amazon, and up to 1 million new sellers join the marketplace yearly.

This simply implies that there is a broad audience to sell your products while the competition is fierce as well. 

To succeed as an Amazon seller, you need to make use of Amazon seller tools that will help you to automate mundane Amazon merchant tasks.

Besides, they can help you to optimize your product listing, and provide you with insights regarding the marketplace, thereby maximizing your profits.

Thankfully, there are several Amazon seller tools you can use. However, AMZScout and Helium 10 remain among the best Amazon seller tools.

Therefore, we will do an AMZ Scout vs Helium 10 review today, and then provide you with a winner in this round.

What Is AMZScout?

AMZScout is an Amazon seller platform that was founded by Alexander Volkov in 2016. 

It was developed to help Amazon sellers successfully launch their business, increase their income, and maintain profitability. 

With AMZScout, you can find hot products to sell on Amazon. Also, you are provided with comprehensive insights concerning your niche and competition.

Not to mention, both experts and non-tech-savvy users can make use of AMZScout to sell on Amazon. 

As of 2019, AMZScout had more than 350,000 users with notable customers like Dell, Disney, Casio, and RedBull. 

Additionally, AMZScout comes with useful features such as Product Database, Keyword Tracker, Keyword Explorer, Listing Wizard, and more.

Likewise, it also incorporates free tools such as an FBA Fees Calculator, Sales Estimator, and Stocks Statistics. 

Apart from its web-based platform, AMZScout also features a Google Chrome extension.  

Also Read: AMZScout Review

What Is Helium 10?

Helium 10 was created in 2015 by Guillermo Puyol and Manny Coats, who is an Amazon seller himself. 

It is a web-based platform developed to help Amazon sellers improve their business. In fact, the developers describe Helium 10 as a suite with Insanely Powerful Tools For Amazon Sellers

Not to mention, Helium 10 incorporates about 20 different tools that empower Amazon sellers on its integrated platform. Also, it is used by more than 250,000 sellers globally.

Conversely, Helium 10 has been used to track more than 450 million Amazon products, and it has generated up to $1.4 billion in monthly sales. 

Unlike other Amazon seller tools, Helium 10 works based on five core categories, i.e. Keyword Research, Product Listing, Product Launching, Listing Optimization, and Maintenance. 

Besides, Helium 10 users can access its features on its web platform or via Helium 10 extension. 

Also Read: Helium 10 Review

Helium 10 - The All-in-one Software For Amazon Sellers

Be it product research, keyword research, listing optimization, inventory management, or market analysis, selling on Amazon gets easier with Helium 10.

We earn a commission if you click this link and make a purchase at no additional cost to you.

Set Up


You can quickly set up an AMZScout account as you can sign up using your Facebook, Google, or Weibo account. Once registered, you can start searching for the product immediately, and you can access the available tools easily from the quick menu.

However, most of the AMZScout tools are set up differently. 

Registering on the Web App gives you access to tools like Product Database, Keyword Explorer, and Product Keywords.

Other tools like the Keyword Tracker and Listing Wizard are featured separately.

Helium 10

You can set up Helium 10 quickly as you can register an account in less than 5 seconds. All you have to do is to supply your profile information in the registration form and click on register. 

Immediately, you’ll be redirected to a dashboard with your free account activated.

From your dashboard, you can access Upgrade Plan from the profile page if you wish to upgrade to a premium plan. 

To get started on Helium 10, you need to go to your profile page and provide details of your Amazon seller account and PPC account.

For your PPC account details, you’ll be redirected to the Amazon website for login with your Amazon email address and password.


Both AMZScout and Helium 10 are quite easy to set up. Helium 10 wins because you can access all features from the dashboard while some AMZScout features are outside the platform and cannot be located within the user dashboard.

Check Out: AMZScout vs Jungle Scout

Keyword Research


AMZScout features a keyword explorer tool that works for researching product keywords. This tool can be used to discover new and converting keywords and also spy on the keywords your competitors are using. 

All you have to do is to enter any ideal keyword and then click on search. You can narrow down the search by applying a category filter. 

The results generated include a long list of related keywords and suggestions. It provides insights into the estimated monthly search volume, seasonality, dominant category, and search depth.

You can research keywords from different Amazon marketplaces and also export the result in an XLS file. 

Helium 10

The tool responsible for keyword research on Helium 10 is the Magnet2. This tool features an extensive database that contains Amazon keywords and search terms.

By entering any keyword or search term, it delivers information about it and also other suggestions. 

Information you get from the Helium 10 Magnet2 tool includes search volume, broad volume, top products, competing products, etc. The results can be filtered in ascending or descending order by using any of these insights.

Plus, you can export the results in CSV file format. Also, you can export to Frankenstein as well. 

Helium 10 features another tool for keyword research known as Cerebro. Cerebro can be used to search for keywords using Amazon ASINs rather than actual keywords.

When you enter an ASIN, it shows you all the keywords that the product ranks for and its position.

Helium 10 - The All-in-one Software For Amazon Sellers

Be it product research, keyword research, listing optimization, inventory management, or market analysis, selling on Amazon gets easier with Helium 10.

We earn a commission if you click this link and make a purchase at no additional cost to you.


AMZScout keyword explorer is reliable for keyword research, but Helium 10 offers more with Magnet2, Cerebro, and multiple export options. 

Product Research               


Product research is one of the core functions of the AMZScout web platform. You can brainstorm product ideas and discover new products to sell. 

For keyword research, you should enter a target keyword and search. The tool allows you to research products in about 44 categories, and you can set the product tier and seller type. 

Furthermore, you can narrow your search by setting the search properties. This includes properties like minimum and maximum price, estimated sales, product rating, weight, review count, and much more.

If you wish to export, you can do so via XLS file format.

Helium 10

To research products on Helium 10, you’ll need to use its Amazon Product Finder & Product Research Tool, i.e. Black Box. The Helium 10 Black Box tool allows you to find the best selling products on Amazon from its database that contains more than 400 million products.

Products can be researched based on their category, price, weight, seller count, etc. 

The Black Box tool works very fast and delivers results in seconds. Results gotten can also be sorted and organized using the categories and filters. You can save/export projects for offline use and also load them whenever necessary.

Helium 10 also features another tool for product research known as the X-ray, but it is only available as a Google Chrome extension. 


Product research is as efficient on AMZScout as it is on Helium 10. Both platforms allow extensive research using filters and properties, so it’s a draw.

Also Read: Jungle Scout vs Helium 10

Product Listing


AMZScout features a listing wizard tool to streamline the product listing process on Amazon. However, this tool is somewhat new on the platform and is still in its beta testing stage but accessible for users. 

With the AMZScout Listing Wizard tool, you can easily create a listing within an hour even as a newbie seller. You can automate the listing process and closely monitor its progress. 

The Listing Wizard also works for discovering keywords, most especially PPC keywords. These keyword ideas can be used to enhance your existing listing pages with better titles and descriptions that can increase sales.

Helium 10

Helium 10’s Scribbles tool is functional for Amazon listing optimization. It works just like an Amazon SEO tool and ensures that no vital keyword is exempted from your product listings.

As you research for keywords, Scribbles validates them and identifies relevant ones that should be on your listings. It checks for other factors like the number of keyword appearance and character limitations to ensure that no error is encountered. 

To ensure your listings are content-rich, you can enter title, description, search terms, and up to 5 bullet points. You can save your listings, export as CSV or TXT, and also import pre-existing listings.


Helium 10 is better software for product listing than AMZScout. Its Scribbles tool incorporates useful product-listing features, and AMZScout’s Listing Wizard is not yet fully developed. 

Keyword Rank Tracker   


With the AMZScout Keyword Tracker tool, you can monitor how your products rank on result pages and your target keywords. All you need is your product URL or ASIN.

By entering any search metric and selecting your ideal Amazon marketplace, you can track the product ranking on a 1-hour, 3-hour, 6-hour, 12-hour, or 24-hour basis. 

The Keyword Tracker lists out all the keywords that your product ranks for, the rank position, the pages it appears on, and your competitor’s product rankings as well. 

Information on the product, such as price, rating, reviews, and sellers, are provided as well. You can visualize the keyword rank position change over time with the displayed graphs.

Moreover, the tool allows export and import of results, and you can track multiple products at a time.

Also Read: AMZScout vs Viral Launch

Helium 10

Helium 10 features a Keyword Tracker tool for monitoring your Amazon product ranking. It can track both organic rank positions and sponsored ones. 

You can track keyword rankings with Helium 10’s Keyword Tracker using a product ASIN or its URL. Also, you can enter the target keywords you wish to track; Plus, you can search through different Amazon marketplaces. 

From the results, you can see the current position of the product for the target keyword, where your competition ranks, the keyword search volume, etc.

Clicking on the graph-like icon under the Actions section will reveal the rank trends in a graph. Likewise, results can be exported. 

Helium 10 - The All-in-one Software For Amazon Sellers

Be it product research, keyword research, listing optimization, inventory management, or market analysis, selling on Amazon gets easier with Helium 10.

We earn a commission if you click this link and make a purchase at no additional cost to you.


Once again, it’s a draw. Besides, AMZScout and Helium 10 incorporate keyword tracking tools that are very similar in functionality. 

Profit Calculator


An Amazon FBA Calculator is available on AMZScout, and it can be used to calculate seller fees and profits. It is quite easy to use and provides instant results just like a standard calculator would.

However, it is available as a Chrome extension, so you need a Google Chrome browser to use it. 

After installing the extension, visit any Amazon product page to calculate its profit and open the calculator. You’ll need to enter details like the product cost, shipping cost, CPC cost, and your estimated monthly sales. 

The calculator retrieves other information like product weight, size, fulfillment fee, referral fee, etc.

Results are then displayed at the bottom with the details of your profit per unit, net margin, ROI, and estimated monthly profit. 

Helium 10

Helium 10 has an Amazon profitability calculator that is available as a Chrome extension. Just like AMZScout, you’ll need to install the extension and head over to an Amazon product page to utilize it.

The calculator generates your net and marginal profit results based on the details entered. It’s separated into two sections based on months; Jan – Sep and Oct-Dec. 

Interestingly, Helium 10’s profitability calculator allows you to calculate the profitability of multiple products from an Amazon product search result page. There’s a Calculate Fees option under every product once the extension is activated.

Also, you can access the profitability calculator from your Helium 10 analytics dashboard. It is featured right next to Xray and works just like the Chrome extension. 


AMZScout and Helium 10’s profitability calculators are reliable. Helium 10 takes the upper hand as it can calculate multiple product profits. Also, it is accessible via Google chrome extension and in the user dashboard.

Check Out: Helium 10 vs Viral Launch

Analytics & Reports


Just like the profitability calculator, you can only get sales analytics and reports on AMZScout with a Chrome extension known as the AMZScout Pro extension.

It provides extensive data on various insights, such as sales per month, reviews, product costs, and more.  

The stats are delivered in visual graphs, making them easy to read, and you get an overall niche score and saturation score for keywords based on how your products perform. 

You can view individual stats for each product while the stats can be downloaded in CSV file format. 

Helium 10

Helium 10 features a Profits tool that provides you with the financial analytics of your Amazon seller business.

It allows you to track sales, product prices, trends, profits, and much more. You can view the daily stats, previous day stats, past seven days stats, or enter any custom time range you want.

In addition, Helium 10’s Profits tool provides more in-depth insights on sales trends, inventory levels, and features a performance matrix. Units sold and net profit data are displayed in bar charts, while product bestsellers are presented in line graphs.

The reports provided can be printed directly, downloaded as an image (PNG, SVG, or JPG), and saved as PDF, CSV, or XLS.

Helium 10 - The All-in-one Software For Amazon Sellers

Be it product research, keyword research, listing optimization, inventory management, or market analysis, selling on Amazon gets easier with Helium 10.

We earn a commission if you click this link and make a purchase at no additional cost to you.


In terms of analytics and reports, the Profits tool by Helium 10 is more accountable than AMZScout which only supplies reports via a Chrome extension. 

Third-Party Integrations


AMZScout features no third-party integration tools or platforms. As mentioned earlier, you can access the AMZScout features on its web-based platform and via its Google Chrome extensions. Also, AMZScout doesn’t feature any RESTful API.

Helium 10

Helium 10 supports seamless integrations via its Portals tool. Portals can easily integrate with third-party platforms such as Zapier, Facebook, and Google Analytics.

With Zapier integration supported, you can connect Helium 10 to other third-party platforms. 

Likewise, the Helium 10 RESTful API supports custom integrations as well.


No debate, Helium 10 supports third-party integrations and has an API; AMZScout features none.

Explore: Best Amazon Keyword Tracking Tools

Customer Support & Resources


You can get help from AMZScout from their support team via their FAQ page. Also, you can send a direct contact via the contact form by clicking on Submit a request at the top right corner of the page. 

Email support is also available, and you can reach the support team by sending a direct email to their support team. If you prefer to chat, you can send them a message on WhatsApp.

In addition, AMZsScout offers several resources. This includes webinars, courses, testimonials, and a blog. You can keep up with the AMZScout community on social media platforms such as Facebook, Youtube, Twitter, and LinkedIn.

Helium 10

Helium 10 features a help center with well-written articles on how to use the platform and more. You can as well submit a request for direct contact, and an online community is available for connection with other Helium 10 users. 

Nonetheless, you can follow their pages on Facebook, Twitter, Instagram, and LinkedIn. Also, they have a YouTube channel, and there are two groups on Facebook you can join. 

Helium 10 resources are quite a handful. For instance, they facilitate podcasts, guides, and ebooks, Amazon training, webinars, blogs, etc.


Both platforms have a similar customer support structure and excellent resources. None supports phone calls and whereas Helium 10 does not provide an email address, submitting a contact form is synonymous with email contact. Hence, it’s a draw.



Here are the AMZScout pricing plans:

PRO Extension Plan

$44.99 per month when billed every month, $14.90 per month when billed annually, $299 for lifetime payment

Amazon Seller’s Bundle Plan

$49.87 per month when billed monthly, $24.90 per month for annual payments

  • AMZScout Seller’s Course
  • PRO Extension
  • Amazon Insights
  • Product Tracker & Product Database
  • Keyword Tracker
  • Quick View
  • FBA Calculator
  • Stock stats

Note: A 7-day money-back guarantee is applicable to all subscription plans.

Helium 10

Here are the Helium 10 pricing plans:

Free Plan


Platinum Plan

$97 per month for monthly payments. $970 for annual payments

Diamond Plan

$197 per month for monthly payments. $1970 for annual payments

Elite Plan

$397 per month for monthly payments

Note: A 30-day money-back guarantee is applicable to all premium plans and Helium 10 offers a 2 month free period before making annual payments. 

Helium 10 - The All-in-one Software For Amazon Sellers

Be it product research, keyword research, listing optimization, inventory management, or market analysis, selling on Amazon gets easier with Helium 10.

We earn a commission if you click this link and make a purchase at no additional cost to you.

Helium 10 vs AMZScout : Similarities & Differences 

Helium 10 vs AMZScout : Pros & Cons



  • Easy to set up
  • Good customer support
  • Active social media presence
  • Affordable pricing
  • Robust resources


  • No third-party integrations
  • No phone support
  • Short free trial period

Helium 10


  • Easy to set up
  • All-in-one platform
  • Third-party integrations
  • Good customer support


  • No phone support
  • Advanced plans are expensive

Explore: Best Amazon Keyword Ranking Tools

AMZScout vs Helium 10 – Which Is Better?

As you can see, both AMZScout and Helium 10 are reliable Amazon seller tools, and that’s why they have hundreds of thousands of users. 

Both have vital features such as tools for keyword research, product research, listing optimization, and rank tracking, to name a few.  

Among the two, Helium 10 is the better platform. The platform incorporates its myriad of tools on its web app and Chrome extension. Also, Helium 10 has more feature-rich tools than AMZScout. 

Not to mention, it supports third-party integrations and has an intuitive user interface which makes it perfect for both new and experienced Amazon sellers.

Author: Scott MacarthurScott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.