Running your business means getting the most exposure possible, and today, that means creating your own website. The internet and Google are the modern Yellow Pages. When people want to find a new product, they look online.
That’s all fine until most small business owners step back and look at the bigger picture. Do you have web design skills? If you don’t, don’t worry. You’re not alone.
That’s why companies have capitalized and created easy-to-use web building platforms designed to get your website up and running as soon as possible.
Today, we’re taking a look at two of the more prominent providers in this space; WordPress and Wix. Each offers its own benefits and drawbacks for helping get your business online.
We’re here to help you decide which is right for your business.
Why Choose a Template Provider?
The advantage is a completely custom website. Though the disadvantage is an extremely high learning curve. Essentially, you’ll end up paying someone to code your site.
That’s why WordPress and Wix have become so popular. They’re made for anyone to immediately start building their own website.
It’s an advantage for anyone looking to get up and running as fast as possible. Both WordPress and Wix offer a quick solution to starting your site.
Wix is the quintessential platform for starting a website with little hassle. At its base level, it’s free with the ability to increase your options as the price levels rise.
To keep it simple, we’ll break down both Wix and WordPress into the same categories, for comparison sake.
Wix starts with a free option that provides users with a yournamehere.wixsite and a small amount of website bandwidth with limited template options. For our purposes, you’ll want to invest in a paid plan.
Paid plans start at $5 per month and range up to $25 per month. Features include improved storage, upgraded bandwidth, ad vouchers, ad removal, online store access and a free domain.
The more money you pay, the better the feature set. Any small business will want to start out with at least the eCommerce plan which offers access to the online store (templates, etc.).
As we mentioned, free Wix domains are .wixsite.com. Though Wix does provide both their own domains and hosting options.
Wix’s main draw is its drag-and-drop customization. You can pick your template and then build your website piece by piece. There’s everything from contact forms, to polls, to video integration.
On the back end of the platform, there’s SEO integration, customer management integration, and content management built in. Wix makes it easy to build your website without digging into the deeper coding aspects of web design.
Related : Best Wix Websites
You can also use the Wix APIs to access your website’s database, front-end code, and other advanced web design features. However, you are limited to what Wix offers in terms of APIs.
There are enough limitations that you’ll want to look elsewhere for deep website integration. Which leads us to…
If Wix is the beginner model, WordPress takes off the training wheels. The service offers both easy integration for the less tech-savvy but also deeper web design tools for those looking to upgrade their website as time goes on.
WordPress doesn’t hold your hand like Wix. In fact, you’ll need to purchase an outside hosting provider. The platform is really just a CMS (content management system).
Like Wix, WordPress offers a free option. It’s the only option with built-in hosting, but it also comes with a yournamehere.wordpress subdomain. You do get access to some themes and basic design elements.
The other plans range from $4 to $25 dollars per month, with the $25 “Business Plan” being the best for small businesses, which isn’t too surprising.
The $25 dollar plan brings third-party themes, custom plugins, SEO tools, Google Analytics integration, a custom domain name, and more. Though notably missing is the free domain name.
WordPress doesn’t offer domains, nor do they offer hosting. This isn’t exactly the worst thing though, even if it does create some extra work.
WordPress hosting websites offer packages, both hosting and domain, that scale to extreme lengths. This means there’s always room for your business to grow.
Plus, they’re usually the cheapest option. An enormous amount of customers, both big and small, mean huge server farms and thus lower costs. In layman’s terms, they have so much bandwidth they’re practically giving it away.
What WordPress sacrifices in ease of use it more than makes up for in features. Let’s start off with templates.
WordPress offers templates for purchase and some for free, all from its custom template store. There’s something for any business and then some.
WordPress also offers the ability to create your own pages from scratch. These custom pages use advanced web design to create your site (more on this later). Custom templates are available from third-party designers.
Beyond templates, WordPress offers plugins for just about anything under the sun. SEO, forms, two-factor authentication – you name it and there’s a WordPress plugin for it.
This is where WordPress shines. At the very surface level, you can create custom plugins that do, well, whatever it is you need to do.
Getting deeper into the customization means coding your own site from the ground up. You can use HTML, Java, CSS, and more to build your completely unique website.
It’s perfect for anyone determined to learn web design at their own pace. Plus, it makes for the ultimate way to scale your website. Think of something you want done? Do it. There are no restrictions.
Related : WordPress Vs Weebly
The Final Conclusion – Wix vs. WordPress
Choosing between WordPress and Wix really depends on your needs. Are you looking for something basic or looking for room to learn?
Neither is a bad choice for your web design. Like most other things, it all comes down to exactly what you’re looking for.
Sam loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts 🙂