Amazon FBA sellers need to constantly fine-tune the product offering. This is important due to the highly competitive nature of the selling platform. To beat the competition and earn large revenues, you can use Amazon tools.
Amazon seller tools allow you to optimize the product offering. The software does the spade work for you in optimizing the product listing for ranking. The tools use different methods to rank your products up in the listings.
But not all the Amazon seller tools that are available in the market are effective in boosting sales. Some of the products offer no value at all when compared to the price.
Here we have reviewed two of the most powerful Amazon seller tools that can take you from languishing at the bottom with low or no sales to the top of seller rankings.
AmazeOwl and Viral Launch
AmazeOwl and Viral Launch are two of the best Amazon seller tools. The tools can help you gather market intelligence allowing you to optimize the products for rankings. Both tools contain powerful keyword research and optimization tools.
The tools have a different set of features but have the same goal i.e. to move your product listings at the top of the Amazon rankings. You can use these tools to create viral marketing campaigns, optimized messages and apply data analytics to improve sales. Using the tools you can gain an edge over both existing and new competitors.
Let’s take a detailed review of the two tools that you can use to gather intelligence and boost your listings on Amazon.
AmazeOwl is one of the best Amazon seller apps you can find on the market. The software allows you to get accurate information to make your products a star among other listings. With the tools, you can improve the visibility of the products and attract a large number of online users.
While the software doesn’t boost of advanced features found in other expensive software, the existing features are more than enough to boost listings. The large databases along with support for multiple marketplaces can help you optimize the sales prospects online.
The Amazon seller tool has helped thousands of sellers improve product rankings and enhance sales. Most new sellers use this tool to launch their products in the online platform. And the foremost reason for the extreme popularity of the software is available free of cost.
But free basic subscription plan is just one of the reasons this software is so popular among Amazon sellers. Here are some of the other value-added features of the tool that continues to attract sellers to optimize their product listings.
Keep Track of Multiple Marketplaces
Expanding your business to multiple marketplaces will help you make more sales. The more marketplaces you offer your products, the higher the chances of making a lot of sales.
But monitoring the different marketplace is not an easy task. With AmazeOwl, however, tracking multiple marketplaces is a breeze. In fact, you can monitor products on 11 marketplaces with this software.
Keeping a close eye on the competitors is important if you want to make it big as an Amazon seller. This will allow you to fine-tune your product offering so that you are able to offer a better value proposition to your target market.
AmazeOwl lets you monitor manufacturers that offer similar products. The software will update you regarding the prices set by the competitors. In addition, the software will provide information about the keywords used by your competitors. Moreover, you can get notified if the competition makes any changes to the product listings.
With keyword monitoring, you will know effective keywords that can be used to make your products visible to online users.
The information about the competitor’s actions will allow you to take timely actions to stay one step ahead of your competition. You can optimize your strategy to ensure that customers get the most value from buying products from you.
Comprehensive Product Database
The highlight of AmazeOwl is a large product database. The software can search from the extensive database to find the right product for you. Using the information, you will be able to optimize your listing and beat the competition.
AmazeOwl claims to have over 600 million products that make it one of the largest online database of Amazon products. You can search the database to know about similar products. The software provides information about the best selling products including keywords used and other useful information. You can find potential products’ information quickly. The ideas generated from the competitor products will be used to offer to improve product offerings to your customers.
Yet another great feature of AmazeOwl is product validation. The product validation feature allows you to find a product idea that will be a hit among online users. You will know beforehand whether the product idea is worth implementing.
The product validation will be your critical tool to make the right moves to sell on Amazon. With the software, you will be able to know product selling strategies that are worth the effort. You can optimize your selling strategy by insights gained using the AmazeOwl.
Product validation feature will provide you with highly accurate and objective data regarding the target market. You can get the information required to create an effective strategy for optimizing product offering. With the software, you can know which strategies will win and the ones that will fail before you take even a single step to promote your business.
The software will highlight the demand and potential profit of different products. The analysis will be based on existing products and their demands. The software will analyze the demand-supply gap to offer you insights about the success of a product offering.
The Amazon seller tool will also tell you how to market your products to improve sales. You can know about the images that can help you present your products in the best light. You will know what images are used by the top sellers to promote the product offering.
With the software, you will know how to make the best impression on your target market using product images.
In addition, the software will provide insights on the best pricing for the product. You will know what price will result in optimal sales and profit. You can use this information to set the right price for your products. You can set a low price to boost sales, or a high price to maximize profit from each sale. This software will indicate the right strategy for a particular product.
AmazeOwl will let you know how to boost sales by using price to your advantage. You will know about the best strategies to optimize your market offering. The software will tell you how you can gain maximum traction in the Amazon marketplace using different marketing insights.
You don’t have to spend hours learning how to use the Amazon seller tool to your advantage. There are lots of online tutorials that let you know the ABC of using the software. You can watch six video tutorials to know how to get started and make the best use of the software.
Features at a Glance
- Market competitor analysis
- Keyword research
- Product photo optimization
- Large database
- Price analysis
AmazeOwl offers great value for money. The software is worth more than the stated price. In fact, the Starter package is available for no cost at all. You should select this package to try the features of the software. For some, the basic plan that offers tracking of one niche, three keywords, and auto update of 1000 niches suitable for their needs.
If you want to really take your product listings up in the Amazon charts, you should select the Growth package. This package allows you to track up to ten niches, ten keywords, and 50 products per month. Once you start earning revenues, you can upgrade to Established package that lets you track 300 niches, 50 keywords, and 200 products per month.
The annual packages are even cheaper allowing you to save up to 30 percent on standard prices. The price of the annual Growth package is just $9.99 per month, and the Established package is $15.99 per month.
Website: Viral Launch
Viral Launch has a lot of features that makes it a preferred tool for many Amazon sellers. The software boasts of a plethora of features to optimize your product listings on the platform. The product discovery, sales estimator, product analysis and listing optimizer are just some of the tools that can help you boost your online offerings.
The software offers a one-window solution to optimize and market your Amazon product listing. The Amazon marketing intelligence tool is also competitively priced as compared to other similar software such as the iSpionage.
Let’s take a look at some of the highlights of this software to find out why it’s so popular among sellers.
Detailed Marketing Insights
Viral Launch provides marketing intelligence that lets you know about sales performance. The software will provide information about trends and other news that are pertinent to your product offering. The information will help you in focusing on the needs of your target market.
With this software, you will know how to best serve a niche to optimize sales and profits. The Listing Builders and Listing Analyzer tools allow you to boost listings so that the products appear at the top of the search results page.
You can also use the tool to gain detailed product insights. The software will let you compare different products. You can compare your product offering with the competitors. You can discover opportunities to make lots of money selling on the platform.
The software will help you find the right niche by providing up-to-date information about the products that could potentially earn millions of dollars. The software will provide information about trends, demands, and also estimate potential sales when you enter into a market.
Viral Launch’s sales estimator tool allows you to know exactly how your product will fare in the Amazon marketplace. The software will provide information about how to boost your sales to get maximum profit.
You can know about popular product listings, new product launch, and a lot of other information. The information is neatly categorized so that you don’t suffer from analysis paralysis.
SPACE Managed Services
A highlight of the software is the SPACE Managed Services. The software allows you to create a custom advertising strategy that you can use to attract customers and achieve sales goals. The tool will help you optimize Amazon advertising to get the most value for money.
The results are driven by product market research and keyword research. With the information, you can know the best marketing techniques to optimize online ads for conversion. You will know how to boost keywords rankings and make precise PPC targeting for optimized results.
Improve Organic Sales
You can use the tool to gain exposure to the target market. The software provides a holistic approach to improve revenues. You will get to know how to optimize profitability by improving listings. The tool will also allow you to learn how to drive more clicks with winning promotional strategies.
Strategic Keyword Research
Like AmazeOwl, Viral Launch also has keyword research feature. However, the research feature is more detailed allowing you to search for keywords at a granular level. With this feature, you will know how to strategically place the keywords to optimize online listings.
Each keyword researched using the tool will help greatly improve the visibility of the product listing. You will know of highly trafficked keywords that will get you a maximum number of customers.
With the information about effective keywords, you can not only optimize the products but also leverage from the information to create a highly targeted digital marketing strategy.
The keyword research tools will let you find the most searchable and relevant keyword related to your products. You can manage and track lots of keywords to rank high in the Amazon marketplace. The software also gives you insight into the analytics behind each keyword. This will allow you to make an informed decision regarding the keyword that should be used to drive sales.
You will know which keywords will drive the most traffic. The keywords are grouped as per the trends that affect a particular product at a particular time. This will help in driving improved sales. You can use the information to your advantage to optimize the sales. The information will help you know about the most popular products that offer the most value.
Best Seller Rankings (BSR)
Another useful feature of Viral Launch is the BSR Trends. The metric allows you to know the most popular products with high sales. You will know what customers demand the most at a particular moment.
In addition, you will also know about products with slipping demands. This will save you a lot of effort and time in the long run. The software will provide you with exact information regarding market trends. You will know which products will allow you to rake in high profits. In addition, you will know which products to stay away from due to low demand.
With the BSR, you will know about products that resonate with the customers. The information along with the Product Idea Score will let you know whether it’s worth selling and promoting a particular product. You can combine the information with the Estimated Reviews to accurately estimate whether your product will be a success or a flop in the online marketplace.
Viral Launch is a unique Amazon seller tool in that there are multiple prices. You should not think of it as a single tool. The software is a package of tools that allows you to gain tactical information to really take your product listings off the ground.
Viral Launch offers discounts to attract new users. You can find various coupon codes online. In addition, the company offers some lifetime deals that are worth it.
The Beginner package is for people who want basic marketing insights and product research. The basic version supports marketing intelligence, product discovery, and tracking of three competitors. For advanced features such as keyword manager, ad tracking, listing analysis, and listing builder, you should select the advanced versions.
The cost of the packages is indeed high. Unlike AmazeOwl, there is not much difference between the monthly and annual plans. You can save at most 18 percent when you select the annual package as opposed to 33 percent savings with AmazeOwl annual plan.
Promotional Launch Pricing
Viral Launch also offers a product launch feature. This feature allows you to promote your newly launched products online. The basic version cost $200 and allows you to promote one product for up to 150days.
The package consists of 24/7 customer support so that you can optimize the product listings with expert help. In addition, the feature comes with real-time stats, coupons, and detailed scheduling. This is a must-have feature for Amazon sellers for launching new products in the market.
Listing Optimization Pricing
With listing optimization package, you can optimize the product listings for ranking. There are three packages with different features. The Content Optimization feature cost just $497 allowing you to optimize titles, bullet points, product description, search terms, and keywords. You can also contact a listing specialist to optimize the product listing.
Market Optimization package costs $597 and comes with the additional feature of a competitive photo analysis. If you want help with a Branding Expert to create a unique brand image for your store, you can select the Bran Optimization package by paying a one-time fee of $997.
Product Image Pricing
Photos speak a lot about your products. Most sellers buy based on the image of the product. You will lose sales opportunities if you don’t optimize the product images. With the Product Image packages, you can create the best listings of your products.
The basic package that has a onetime fee of $597 allows you to select up to 5 stunning product photos. You can select between studio and lifestyle photos for your products.
If you want dozens of professional images for your products, you should select the Branding Expert package that cost $1447. You can select professional shot listings and contact branding experts. In addition, you can get photos for use on your website content.
All of the package plans include the use of real models. You can also pay additional fees for specific requests such as a baby or senior individual over 55.
Each image looks stunning and will improve conversions. You can also request professional image editing to create the best impression on your customers.
The company claims to have a team of highly experienced photographers. The photo experts have knowledge of images that create the best impression on the customers and positive impact on your bottom line.
AmazeOwl and Viral Launch cater to an entirely different set of customers. New Amazon sellers will find price packages of AmazeOwl more affordable. The software comes with basic options that will allow you to gain market insights and optimize product listings.
For basic keyword optimization, AmazeOwl does give a better deal. But if you want more advanced features to boost listings, you should go for Viral Launch.
Viral Launch is targeted more towards established sellers. The packages are more expensive than AmazeOwl but they also offer great value for money compared to the powerful features. The software provides deep data analytics and market intelligence. As compared to other similar products, the software serves as a real bargain.
Small individual sellers that are starting out may be put off by the high price of Viral Launch. This is understandable since the market intelligence tool targets small and medium-sized businesses. With this tool, you can know how to best optimize the product listings and improve rankings. You can get the help of experts without having to hire one to boost listings on Amazon.
AmazeOwl is highly recommended for new individual sellers who want to boost product listing. The software provides everything that is required to take off and become successful.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.