Editor’s note: Wix is a great platform to make beautiful websites. However,
The answer is not that simple. It really depends on your needs and preferences (as different things might be more important for you).
That’s why we wanted to take the time to compare Wix and
One of the most important things about any eCommerce platform is how it presents your products and what kind of product features it has.
In this Wix vs
Let’s get started.
Shopify – Features
Surprisingly, Wix has a few more options when it comes to presenting your wares. You can have up to 6 variants and up to 30 options for products.
You can also create beautiful image galleries with a cool Zoom effect. What’s cool here is you also have the option to use carousel videos.
The one bad thing about Wix is that you can’t really embed a video in your product descriptions.
The bad thing about
You can’t really add any news ones which could such if you’re selling items that you’d like to define by more criteria.
This can also limit your visitors by the way they filter and find products on your store.
You can add pictures and create beautiful image galleries with a cool Zoom effect. However, carousel videos are not available for all themes.
Apps on Shopify App Store can help you get additional features such as reviews, Facebook stores, eBay item importers, etc.
So now let’s compare Wix and
Wix has 60 completely free eCommerce themes which puts them way ahead of
They are also pretty good looking, modern and styling and would probably do a good job for someone who is just starting out.
The bad news is that these themes are not responsive. So you would need to make some modifications in order to make them look good on mobile.
The other thing is that even though Wix gives you tons of flexibility when it comes to creating your website, in-depth customization by editing CSS/HTML is not as complete as with
This is especially true when it comes to product pages.
Related : Best Wix Ecommerce Sites & Templates
There are over 100 themes available for
Unfortunately, there are only 10 free themes available. Even though they are quite good for beginners.
Besides that, you can purchase premium paid themes. They could be costly though – as you’re likely to pay around $180 for a theme.
You also have full access to edit the HTML and CSS of your store so you can customize the look of your theme the way you want to.
Ease of Use
When you choose an eCommerce platform, it is essential that it is easy to learn and use.
That’s why we would like to compare both Wix and
Wix is one of the easiest and intuitive platforms to use. Some of the best websites operate on Wix today. They have excellent user experience and website builder that make it so simple to create your first online store.
In case you have any difficulties figuring things out yourself, then you can check their extensive tutorials and guides. They are really well written and make it super easy to learn how to use the platform.
To create your online store even faster, you can use Wix ADI that employs artificial intelligence to give a ready-made template in seconds.
Related : Wix vs Wordpress
The good thing about
It is relatively easily and intuitive to use so you can create your very first store within a few minutes.
It’s easy to add products and variants and everything is linked to tutorials that help you learn how to use
Keep in mind though that you would probably need a couple of hours to configure your online store fully with
Related : Shopify vs Magento
The build-in features for most platforms are simply not enough. Most of the time, people want to expand the functionality of their store with third party apps.
That’s why it’s important to compare Wix and
Currently there are 250+ apps available for Wix (much less than
The other thing is that not all of them are related to eCommerce (as most are not).
These apps will help you enhance your website or blog. A lot of them could be even industry specific – for hotels, restaurants, event planning, etc.
Wix App market is also harder to navigate and find apps what would fit your needs.
Currently, these are the categories that are available – blog, bookings, events, hotel & travel, music, online store, photography, analytics, business tools, chat, design tools, forms, marketing tools, social, and video.
A lot of the apps are free, some are paid and some are have both free and paid features.
Paid apps usually are pretty cheap as pricing starts at $3/month.
Shopify currently has one of the biggest app store available out there with 1,400+ apps.
They can help extend the normal functionality of your store and help you do much more.
Currently the apps are divided in the following categories marketing, sales, social media, shipping, inventory, customer service, accounting, reporting, etc.
The good thing about Shopify apps is that they are especially created for eCommerce businesses and are a lot more suitable for online retailers.
A lot of them a free and some of them are paid. Usually the premium apps require a monthly subscription fee. Most of them are not really expensive – around $19/month.
Related : Best Shopify Paid Apps
Let’s talk about Wix eCommerce payment gateway options.
If you’re selling online, you would need ways to collect payments. There is no way around it.
That’s why you would need some payment gateways and payment processing services. Let’s see how Wix and
Wix is currently way behind
Currently, they give you the option to choose from only 17 payment gateways including PayPal, Stripe, Square, Wirecard, Braintree, and Authorize.Net.
This means that you should also be paying transaction fees based on the policies of chosen payment gateway.
For example: PayPal and Stripe charge you 2.9% + $0.30 USD for each transaction.
A huge advantage for
And if you decide to use it,
However, in this case they still charge you credit card rates between 2.7%-2.4% + $0.30 depending on your plan.
So if your business doesn’t operate in any of those countries, you would need to use a third-party payment gateway.
The good thing about this is that it gives you a lot of options when it comes to what you want to use.
However, if you decide to use an external gateway,
A website that loads slower has lower conversion rates than a website that loads one second faster.
This is how important it is to have a fast loading online store.
That’s why we wanted to compare Wix and
Wix tends to be a bit slower than
It has a GTMetrix Test score of 65% (D ranking) and a Pingdom test result scoring 82. In some cases, it took up to 9 seconds to load a page.
GTmetrix test with a
For every platform you use, you would need some kind of support.
When it comes to building an online store that sells 24/7 having the right support can literally save your business from disasters (loss of revenue, damage to your reputation, etc.).
That’s why it’s super important we compare Wix and
Unfortunately, Wix offers support only by phone or their forums. And this is limited to business hours only. So you won’t get any help during the night or on the weekends.
The good thing though is that the community behind Wix is big enough. So you’re likely to find enough people who would be willing to help you solve your problems.
Wix also has a well-written marketing blog and tutorials to help you learn how to use the platform.
They also have amazing tutorials, guides and blogs that can teach you anything you need to know when it comes to using their platform and growing your eCommerce business.
By the end of the day, you should also know how much for each platform.
So this is what
For business and eCommerce, Wix pricing includes three plans:
- Business Basic – $17 per month
- Business Unlimited – $25 per month
- Business VIP – $35 per month
All these plans offer unlimited bandwidth, ability to add your domain, and ad-free interface. The storage you get is different however. 20GB, 30GB and 50GB respectively.
If you simply want to create a website and not a store, they have different plans. Check their pricing page here.
There is also a $9/month plan which allows you only sell on existing websites or Facebook. So you can’t really use it to create a full online store.
Besides this, there is also
In case you use
In all cases, you would also need to pay for credit card rates – this could be 2.9% + $0.30, 2.6% + $0.30 or 2.4% + $0.30 depending on your plan.
Last but not least, we though it is a good idea to compare Wix and
With Wix you can enable and disable taxes on your prices displayed on your store.
You can also setup different taxes for different regions, countries and states. However, there is no automatic tax settings.
They can also calculate taxes automatically based on your country and state. Which is a really good features that can save you a lot of time.
Shopify vs Wix For Ecommerce
Are you wondering which one to choose,
It is hard to compare these two platforms. Simply because Wix has eCommerce functionality but it is not build entirely for online retailers (like
In general, Shopify is a better option for dropshippers, people wanting to build a serious eCommerce business and scale it up and sell worldwide.
It is also a better option for those that want more payment gateway options and automatic tax calculators on the items they sell.
On other hand, Wix is a better option for those that want an easier way to build an online store. Especially, when the store is not the main thing about the website.
It is good for those that want more design flexibility and to save money as Wix is cheaper than