One of the major challenges in ecommerce business is cart abandonment: when customers leave your site without placing an order.
According to Baymard Institute, the average rate (based on the average of 22 studies) for online shopping cart abandonment is 68 percent.
But why do people abandon their shopping carts online?
Statista says some of the major reasons include unexpected costs, complicated website navigation, lengthy processes.
They were just browsing and not really hoping to spend.
This proves the need for a tool that can bring back customers to the online store to complete their purchases, hence cart abandonment extensions were created.
Related : Best Tools For Your Ecommerce Business
A cart abandonment extension is a module intended to notify your authorized website users that they added products to their cart but didn’t place orders.
The market is awash with such extensions, so how do you pick the best one for your Magento store?
We researched and narrowed down the options for you and here our top 14 picks.
This cart abandonment extension helps online stores reduce the rate of cart abandonment.
- Well-designed pre-made email templates
- Generate unlimited emails for different groups of customers
- Send or delete several email logs simultaneously
- Automatically create promotion vouchers
- Sent email management
- Track all abandoned cart emails sent
- Manage and record all abandoned cart emails into logs
- Integration with Google Analytics UTM
- Generate improvement reports automatically
- Compatibility with SMTP
- Unlimited creation and application of coupon rules
This extension removes the unnecessary steps from the checkout process.
It offers a nice checkout experience that’s five times faster and simpler than standard Magento checkout processes.
It saves your customers time, plus they don’t miss out on other sales.
- Mobile responsive with support for all mobile devices
- Supports Multi Language for use worldwide
- Support for popular payment methods like PayPal, Authorize.net, and Sage Pay, plus all methods supported by Default Standard checkout
- Order review before placing orders
- Integration with any website theme
- Promotion code for customers to get discounts in checkout page
- Installation support
3. Dotdigital (formerly Dotmailer)
This Magento extension’s Engagement Cloud is the platform of choice for businesses seeking customer engagement across every touchpoint.
- Data synchronization including all historical customer and order data, cart contents, wish lists, reviews, store website browse behavior, and social profiles
- Drag/drop templates to quickly create campaigns
- Quickly segment and automate from complex queries
- Build integrated branded forms and surveys for data acquisition
- Automation program builder with abandoned cart series for guests and customers, welcome/post purchase/birthday/loyalty campaigns, browse abandonment campaigns
- Multichannel integration with third party systems
- Omni-channel automation for SMS, email, Google ads, social media, CRM, push notifications, lead scoring
- Dynamic personalized content including bestsellers, most viewed categories; unique coupon codes for promotional rules, first/last/most purchased brand or category.
- Most frequent purchase day or month, upsell, cross-sell and much more
- Full SMTP service with open and click reporting, and improved delivery and delivered reports
- EasyEditor to design on-brand transactional emails in minutes
- Customer support
Magewares communicates the right message subtly and in a personalized way to remind your customers.
It must return and complete orders in their shopping carts.
- Unlimited follow up emails
- Customization of email schedule
- Incentivize buyers by generating coupons
- Send product prices with subtotals in email reminders
- Create and set your rules
- Create and send coupons automatically with email reminders
- Customer unsubscribe link option from getting further emails
- Admin user can exclude or disable customers or customer groups from receiving emails and configure to stop sending further emails once customers visit the carts after clicking the link
- Once cart is cleared, email stops going
- Cart revisions to send latest cart products in email reminders
- Support: money-back guarantee, free updates, support services
Remarkety makes it easy to design, send, and track automated and intelligent marketing emails to your customers.
It connects seamlessly to your store, so you can target and segment customers.
They are based on what they bought, viewed, amounts spent, and orders placed in the past, among other details.
You can also target and segment based on the items abandoned in customers’ carts.
- Cart abandonment recovery
- Personal product recommendations and coupons
- Targeted newsletters, rewards and loyalty programs
- Instant marketing recommendations, request for product review and feedback
- Automated follow up emails
- Dynamic personalization
- Email capture and lists
- Customer behavior segmentation and dynamic personal tagging
- Convert subscribers to buyers
- A/B testing and email campaign recommendation engine
- Responsive drag/drop templates
- Dedicated success manager
- Robust Analytics dashboard
- Email performance reports
Most ecommerce store owners have no idea how many customers add to cart and leave without purchasing.
This simple, easy to use email marketing and cart abandonment recovery extension .
It helps recover lost revenue painlessly and quickly from customers – no coding needed.
- Instant, free, meaningful, and actionable analytics on all abandoned (active) shopping carts
- Segmentation and targeting of emails
- Automated email campaigns
- Email list builder
- Fully responsive emails (tested on major email clients)
- Seamless multilingual and multi-currency support
- Live shopping cart view
- Works with all major One Step checkout extensions
- Syncs ecommerce data easily with MailChimp
Springbot streamlines automation, analysis, and personalization of your store’s marketing campaigns through data-driven .
Marketing recommendations and its all-in-one platform.
Once your store is connected to marketing tools like AdRoll, MailChimp, Instagram, and Facebook among others.
You can take marketing actions directly from the extension.
In this way, you can set up automated triggered emails,
It send trackable email campaigns, optimize retargeting ads, schedule social posts, determine channels.
That drive sales, and calculate your marketing ROI in one platform.
- Triggered emails including abandoned cart emails, welcome, after-purchase, anniversary, win-back emails, and behavioral triggers
- Advanced retargeting insights give understanding on what ads lead directly to sales
- Personalization and segmentation of customers through customer, custom, and RFM segments, plus personalized and trackable emails
- Social hub with mobile access to reports, social recommendations on what to post and when, powerful analytics, and a calendar to schedule social posts based on store data
- Shoppable Instagram converts to a social storefront driving engagement and sales
- Trackable links showing performance of what you shared via email, web, social, blogs, mobile and more
- Analytics for revenue and ROI tracking, marketing channel and product conversion reports, promo codes, and unique coupon codes
- Amazon tools that uses real-time inventory to list, sell, and track products on Amazon, with shipping information
- Marketing recommendations
- Service and support with onboarding and training, daily activity reports, and plugin activation
Amasty offers a personal approach to reach shoppers’ hearts and minds and bring their attention back to your store.
- Automated triggered emails
- Set up rules based on varying parameters
- Ready-made email templates with customization by adding variables
- Configure email sending schedules
- Moderate emails in the sending queue
- Offer coupons via emails
- Display size, color, image configurations
- Format manager to display price, currency, and product descriptions
- URL manager to create automatic URLs leading back to your online store
- Campaign analysis and test emails
- Track campaign results in Google Analytics
- Support: 25-days money back, free lifetime updates, three months free support services
This abandoned cart extension for Magento helps recover lost sales opportunities through automated email alert senders.
A message that combines powerful and convincing copy with targeted product discounts.
- Automated messages with personal touch
- New business sales channel
- Streamlined remarketing
- Track email performance
- Constant evolution of the extention
- Support: free support and updates, for a lifetime, free 30-minute development support credit, 25-days money-back, fully GDPR-compliant
When you have hundreds of customers you want to keep returning to your store, Magenest helps you create follow up email and SMS messages.
On preset schedules to reach, nurture, and maintain relationships with them.
- Send email to customers
- Send SMS to customers using Nexmo integration for better delivery rates, more security, free inbound SMS, and lower latency
- Related product suggestions
- Review reminders
- Abandoned cart recovery and analytics
- Admin can create different email sending rules, attach files in emails, managed abandoned cart list, search customer birthday list, configure mobile field to be visible/mandatory in customer registration forms
- Customers can choose from predefined rules
- Multiple email templates for each rule
- Set emailing schedules
- Abandoned cart rates
- Smart abandoned cart
- Add coupon codes to emails
- View sent emails history/mail log
- MailChimp Mandrill integration to prevent email spamming
- Integrate Magento 2 stores
- Create schedules and contents to send SMS to customers for events
- Admins can send or cancel SMS manually
- Support: 100 percent open source, easy installation and configuration, user-friendly interface
MailChimp easily connects to your store, and lets you showcase your products with style, recapture lost sales, and even recommend items.
The free integration syncs customers and their order information to your MailChimp list.
- Sync purchase and list data
- Set up marketing automation for reminding customers about abandoned carts, or items they last viewed, follow up on post purchase, and win back lapsed customers
- Create abandoned cart automation workflows
- Showcase product recommendations
- Segment and track customers based on purchase frequency and history
- View marketing performance data in detail on MailChimp dashboard
- Find new customers or connect with current clients while driving all of them to your site with Instagram or Facebook ads
- Set up Google remarketing ads to turn visitors to shoppers on your site
- Create personalized transactional messages like invoices, shipping notifications, etc.
- Embed popup forms to convert visitors to subscribers
- Discount codes to add to emails and automations with content block for Promo Code
- Beautiful landing pages to highlight products, promote sales or giveaways, or grow lists
Related : Best Mailchimp Alternatives
This extension offers a complete sales generation solution and connects your ecommerce store business with potential .
A existing customers across multiple customer journey channels and touchpoints.
- Product recommender and picker
- Email and SMS automation workflows
- Cart/browse abandonment, product abandonment, welcome, order confirmation
- Sign up forms (box, pop-ups, interactive wheel of fortune, landing pages)
- Advanced segmentation of subscriber list based on behavioral data and attributes collected from website tracking
- Campaign booster
- A/B testing
- Discount coupons
- Full performance and sales reports
- Flexible email templates
- Many more smart features
WEB4PRO notifies users on your site of the products they added to their carts but didn’t place orders through email notifications and reminders.
They can quickly recover their shopping carts using links, and finalize their purchase in your store.
- Email notification automation settings
- Customizable templates for follow up
- Link generation for each abandoned cart
- One-click restoration of abandoned cart plus authorization
- Email file attachments
- Support: Email
This tool by HubSpot offers valuable data that syncs automatically to your HubSpot portal.
So you can create marketing campaigns and workflows with pinpoint accuracy.
It therefore helps increase sales from new customers, and repeat sales for current clients.
- Automate and personalize nurturing of abandoned cart
- Automate and personalize cross-sell, up-sell, and reorder emails
- Laster target one-off emails, product launches, and campaigns
- Nurture customers to become repeat customers through Smart Content and Social Inbox
- Attribute revenues to specific marketing campaigns and channels
These 14 cart abandonment extensions will not only help improve your Magento store.
It can help create a better shopping experience for your customers, while increasing sales.
Elsie started off as a freelance business and tech journalist. Having written for publications like Lifewire, and WindowsReport, she has garnered immense exposure over the years. She is a certified social media expert with deep interest in internet marketing, ecommerce and information technology.