Landing pages are one of the most essential tools for marketing. Marketers use them to generate leads by making the visitors subscribe to their websites in order to download the content that the user is interested in.
Downloading of reports, whitepapers, ebooks, newsletters, or simply subscribing to your blog site or availing a special offer, all can be easily achieved through the landing pages.
A landing page builder should be uncomplicated and feature-rich. It should provide for an easy usage, A/B testing, custom coding, pre designed templates, email marketing integrations and of course, affordability.
Best Landing Page Software Builders
Following is a list of 10 best landing page builders that rank high on conversions and effectiveness.
Instapage is one of the most preferred softwares that provides powerful end-to-end solutions for building and optimizing landing pages.
It has over 100 of the most beautiful, ready-to-use, fully customizable landing page templates in the market.
The page editor is simpler, includes the drag and drop feature and the pages are responsive. It also includes a Big Stock image library that gives you access to 33 million images.
It includes all the easy-to-use content building features that are required to turn clicks into more conversions, but for an affordable price – especially for crunched budgets.
Instapage comes with Parallax scrolling, Dynamic text replacement, unlimited A/B testing, as well as real time analytics.
The features also include Heatmaps (for ultra-specific insights to user behaviour that can help you improve the page performance), Instablocks(or custom blocks that can be reused for quickly creating post-click landing pages) and Collaboration Solution (for real time collaborations with the teammates and clients to streamline and expedite the page design process).
It also offers seamless integration with all the popular email marketing and optimization tools, CRMs, webinars as well as automation.
Instapage annual subscription plans are – $69 (Core), $99 (Optimizer) and $179 (Team & Agency) , and the free trial period is limited to only 14 days.
Click to learn more on this Instapage review.
Leadpages is one of the most popular landing page creator that offers advanced content building tools only for higher subscription plans.
It has a huge collection of high quality, responsive templates that can be sorted on the basis of conversion rates. Some of them come with a separate price tag of $10-15 each.
Leadpages can help you generate opt-ins called ‘Leadboxes’ that can be used to grow your email list without having a landing page, and can easily be configured to display whenever a visitor reaches your blog post.
You can even do split A/B testing of the landing pages and view their performances through the Analytics section for further optimization.
Leadpages monthly subscription plans start from $25 (Basic), $49 (Pro) and $199 (Advanced). They also have a 30-day money back guarantee.
Bonus: You can even download some of the leadpages landing page templates for free.
Click to learn more on this Leadpages review.
Clickfunnels is one of the popular tools for creating sophisticated sales and marketing funnels for almost any type of business. It is predominantly used for services/product promotions and for converting website visitors into potential customers.
It provides an easy interface with several pre-built templates for designing funnels for webinars, sales, membership sites as well as subscriber list. It incorporates almost all the core elements of an online sales funnel builder such as – landing pages, opt in pages, billing pages etc. that can be customized to match with your business requirement.
The features also include email autoresponders for building customer relationships, A/B testing to rule out any non-performing funnel, website hosting, SEO management, sales and data analysis, performance report and several integrations with the third party services for payments, CRM etc.
Clickfunnels has two subscription plans – Basic ($97/ mo) and Etison Suite ($297/ mo) and each offers a 14-day free trial period.
Click to learn more on this Clickfunnels review.
Unbounce is one of the best and most versatile landing page builder.
The simple drag & drop feature makes it easy to visualize and design the pages, most of which are responsive by default. Almost every element of the numerous available templates can be customized, and you can add a variety of forms to multiple landing pages at once.
The built-in A/B testing allows you to quickly create a variant for testing. You just need to duplicate a page and make the required change.
Unbounce monthly subscription plans start from $49 (Starter), $99 (Pro 99), $199 (Pro 199 + 4X traffic) and $499 (Enterprise).
You also get a 30-day free trial period to get a better picture before you actually subscribe.
KickoffLabs provides an easy to use WYSIWYG (what you see is what you get) editor that can help you customize the templates as per your own formatting and advanced content such as slideshows or videos.
It has several features catering to increased engagements and optimizations, like automated email responders, exit-intent pop-up window and built-in “thank you” pages.
The unique viral boost system within KickoffLabs can be used to increase a campaign’s success rate through ‘referral’ incentives and encouragements.
It is also powered by advanced analytic tools that display data based on conversion metrics, influential leads, demographic, social & campaign data.
KickoffLabs monthly subscription plans start from $39 (Starter), $79 (Premium) and $149 (Business). However, you may save upto 30% if you opt for Annual billing. They also have a 30-day refund policy.
OptimizePress designed specifically for WordPress websites, is used to create high converting landing pages. However, you may run it as a blog theme or install as a plugin.
The templates offered are in abundance and probably better as compared to Leadpages. The OptimizePress LiveEditor is equipped with an endless collection of page building tools called ‘Elements’ that can be used for page customizations and real time editing.
OptimizePress subscription plans start from $97 (Core – 3 sites ), $197 (Publisher – 10 sites) and $297 (Pro – 30 sites) and all plans include 1 year of support & updates. They also have a 30-day refund policy.
Pagewiz allows the marketers and business owners to design a new landing page either from scratch or using an existing template.
The templates are well designed, highly optimized for maximum conversions as well as responsive that serve several purposes like lead generation, click-through or video landing pages or exclusively for the mobile platform.
Advanced functionality such as survey feedback can also be included to your pages. Pagewiz can host your landing pages that be mapped to your custom domain.
It also offers an automated A/B testing, lead management along with real time analytics, and even allows you to export the statistical data to excel.
Pagewiz monthly subscription plans start from $29 (Basic), $49 (Standard), $99 (Plus) and $199 (Pro). However, you get a discount of 7.5% if you opt for 6 months, and 15% for 12 months.
They have separate subscriptions only for Enterprises. You also get a free 30-day trial period.
Lander has an easy-to-use, drag & drop visual editor that’s pretty apt for beginners or small business as it doesn’t require any technical knowledge.
Enriched with features such as A/B testing, Dynamic Text Replacement, real time analytics, Lander is an intuitive page creator. It even offers integrations with some of the well-known marketing tools that can help you in creating a marketing campaign as well.
You can even integrate and publish your landing pages on Facebook, within a matter of minutes.
Lander monthly subscription plans start from $49 (Basic), $99 (Professional), $199 (Pro Plus) and $199 (Pro) and the free trial period is limited to only 14 days.
Thrive landing pages is more of a WordPress plugin that enables you to create opt-in pages, sales pages that can lead to the best customer experience and higher conversion rates.
The drag and drop editor within the WordPress dashboard, has a huge set of ‘elements’ that can be used to manipulate over 100 templates.
It also provides sets of matching page designs, that enables you to create thank you pages, email confirmation pages or other funnel pages, that have the same look and feel as the original landing pages where your visitors arrive. It also has the ability to integrate with any email marketing service as well.
Thrive’s one-time fee starts from $67 (1 license pack), $97 (5 license pack) and $147 (15 license pack). Thrive membership can be bought for $19 /month and you can get unlimited free updates and support.
Launchrock is a free landing page builder mostly preferred by newer entrepreneurs, who are yet to launch their business or products. It gives them the ability to quickly set up a landing page to gauge the user’s response towards their product.
Launchrock has limited features, yet it offers you a simple interface that helps you create attractive designs for collecting email addresses, much before the actual launch.
The options are plenty and the above list may vary according to your needs, but the bottom line is that creating landing pages are extremely important for lead generation, higher conversions and the overall success of any online business.
Divya Dube is an e-commerce subject writer at https://mofluid.com. She loves to research and is an avid reader of technology, psychology and fiction. She is also a gadget freak, a traveller, loves chocolates & music and has an immense passion for writing.