Jungle Scout and Keepa are very different programs yet they both help you do the same thing. They can improve your sales by helping you check on other products in the same category.
Through this information, you can improve the way you sell your products, price your products more competitively, and estimate appropriate increase or decrease for those prices over a long period of time-based on historical data trends.
Both programs are available for free and also have paid options. Moreover, both have a Google Chrome Extension. Read on to find out which one of these two amazing seller tools is the best Amazon Sales tool and can prove to be a better fit for you and your company.
What are Online Sales Tools?
Online retail is a saturated market. With the advent of Amazon, Alibaba and various other online retailers, there really is very little chance for you to make it on your own with an independent portal. However, if and when you do decide to go for Amazon, you’ll realize there’s way too much competition.
Sellers on Amazon need a bit of an edge to sell their products. After all, if everyone’s selling the same things and their listings look identical to the potential customers, one cannot expect the results to be in favor of the new sellers.
You can do various things to boost online retail sales on Amazon including promoting your stock on social media, generating conversations on forums like Reddit, Twitter, and even Instagram, etc.
There are also ways to run Amazon ads so that your buyers will automatically be redirected to the product you’re selling or promoting. However, that’s not a process that you can set on autopilot. Nonetheless, the Online Retail sales tools listed here can help you do that and more!
Why do we need Online Sales Tools?
Online sales promotion tools like Jungle Scout and Keepa not only help you understand the audience you’re selling to, but they also market to your niche better. And selling to a niche is absolutely important, especially if you’re a new seller.
Everyone has to establish a niche in order to be successful in the beginning. You can’t begin marketing to everyone since that’s a strategy that rarely works.
Think of it this way – you go to a certain store near your home for the groceries but there may be a certain item you especially buy from a far off store. That’s the niche that you want to target with your customers. This ensures repeat customers and thus, a guaranteed stream of revenue.
Online retail sales tools can optimize your products for better sales and can help you give out better deals at discounts to the customers that are loyal and the ones which are at the doorstepbut need an extra incentive to get on-board.
Jungle Scout is research software which is designed to help find niche products on Amazon. This can help evaluate their potential and thus find out if they are worth selling on your store.
Choosing the right products to market and sell is a very hard decision. However, Jungle Scout can make it easier for you!
Finding the right products to sell can help develop a niche for you to exploit and to build an Amazon FBA empire. Not only will finding the right products to sell improve your profit margins, but it will also allow you to tap hitherto audiences which weren’t within your grasp.
Jungle Scout Features
App vs Chrome Extension
Since Jungle Scout has both an app and a Chrome extension, you’ll want to find out the differences between the two. Many people become confused as to which one is better.
The web app requires a monthly subscription service and has a range of features which primarily help you find Amazon products. On the other hand, the Chrome Extension can be installed on the web browser and help you evaluate products and keywords that you’ve found.
The Chrome extension has an annual fee and is designed for use when you’re running a search on Amazon but can’t find the niche product you’re not already aware of. There is a lite version and a Jungle Scout Pro version of the extension which includes additional options as well.
Jungle Scout Niche Hunter
The niche hunter tool for Jungle Scout is designed to find Amazon niche products. It allows you to search via keywords and evaluate the listings of competitors. This provides easy to read and understand ways to determine the opportunity for a product or a keyword.
The niche hunter filter tool helps you find products in various categories and even sorts by the marketplace. The various marketplaces available include the UK, the US, Canada, Mexico, India, etc. Other filtering tools include units sold, price, quality score, and opportunity score.
The scores mentioned above are based on the algorithm designed by the Jungle Scout to evaluate competitor listings and determine if the launch of a given product is a good opportunity or not.
Jungle Scout Product Tracking
Product tracking on Jungle Scout allows you to find out whether specific products are selling enough. This is determined through objective numbers like units sold, inventory levels, specialized sales data, and even the Amazon Best Seller Ranking.
Once a product is found in the Product Database, it can be examined further by using the Product Tracker. This will give you an estimation of how much the product’s price has changed.
Additional information is also available about it including the weight, size, net fees, and reviews.
Jungle Scout Data Analytics
Data analytics given by Jungle Scout can not only help you center on a niche product, but it can also help you find out which products are selling best and for how long. It provides historical data that helps you find out which keywords and products are relevant at the moment and have been for some time.
This data is filtered over various categories and markets so you can decide which product needs to be boosted in which market and in which category. Large lists of potential products that fit certain criteria can be generated this way.
Jungle Scout Pricing
Jungle Scout has different tiers of pricing for many of its plans. It is primarily available in two forms including the Web App and the Chrome Extension. The former gives you more control over searches for products and the latter gives you better control over optimizing the sales of those products.
Jungle Scout Web App
The Web App for Jungle Scout is its main offering. It allows you to search from hundreds of thousands of products in its database so you can find out which one is the best fit for your market.
There are also various plans which offer degrees of analysis.
Jungle Scout Monthly Plans
The monthly plans for Jungle Scout come in three primary categories. The first is the Start-Up Plan which costs $39 a month. This offers access for only a single user and can track up to 40 products.
It gives you access to the entire database of Jungle Scout and also the Product Tracker which allows you to see how much a product is selling and how much its price has changed since it’s been introduced. Also available is Keyword Scout; it allows you to find which keywords work best for certain products
The second plan is the Standard which costs $69 a month and allows up to 3 users. It allows you to track up to 80 products and gives access to all the features available for the Start-Up plan. The Niche Hunter is also made available in the Standard which was previously absent.
The third and final plan is the Business plan which costs $99 a month. It allows access for up to 6 users and can track up to 150 products. The other features that you gain access to are exactly the ones available for the Standard plan.
Jungle Scout Annual Plans
The annual plans for Jungle Scout allow you to have the features that you paid for in the monthly plans for much, much less money. The Start-Up plan is available for $25 a month, the Standard for $40 a month and the Business for $50 a month.
You get an overall saving of 40% no matter which plan you choose. However, this is only viable if you’re already committed to the software. If you just want to try it out, it is recommended that you go for the Start-Up monthly plan.
Jungle Scout Chrome Extension
The Chrome Extension for Jungle Scout is better for optimizing listings rather than finding actual products to sell. It has an annual fee and no monthly pricing plans.
The Chrome Extension has two plans. The first is the Lite plan which costs $97 a year and provides the user with a single user account, daily and monthly sales, monthly revenue, as well as tracking for ratings and reviews. There is also an option for category and seller ranking.
The second plan is called the Pro plan which costs $197 a year. It allows for a single user account and all the features in the Lite account but adds a Product Profit Calculator, an FBA fee estimator, and a product opportunity score among other things.
There is also data pertaining to historical sales data which allows you to find out sales over a long period of time for certain products.
Jungle Scout Reviews
Jungle Scout has received generally positive reviews from audiences. It has a score of nearly 5 stars out of 5 on Trustpilot.com. Praise has been directed to its ease of use and the quality data that it provides to its customers.
The praise that Jungle Scout has received seems to emanate from a clean user experience, an easy to user interface and the accurate data that it provides to its customers.
The negative reviews received by Jungle Scout aren’t exactly criticisms of its features but seem to emanate from bugs or small glitches. And they all stem from the Chrome Extension.
For instance, there are complaints that the Chrome Extension keeps logging out customers each day. On the other hand, there are reports of the Chrome Extension crashing. The only cause for concern is a complaint that the creators spam the customers with ads.
That’s not at all something that should happen on a platform for which you pay top dollar.
Related : Best Jungle Scout Alternatives
Keepa is a great price tracking tool for Amazon. Keepa gives you information on historic price trends for products as well as sales rankings for them. It exists in the form of a Chrome Extension and can be embedded in your browser. It’s available for Mozilla, Chrome, Opera and even Internet Explorer.
There are two main features in Keepa that you need to be aware of – Price Tracker and Product Viewer. They are available for the markets of the US, Canada, Mexico, Brazil, the UK, France, Italy, Germany, Spain, Japan, China, India, and Australia.
The price-tracking is available in ten local currencies for nearly 500 million products and the data is exportable, so you can use it every which way you want.
Keepa Price Tracker
Price tracker allows you to track the pricing history of various products. There are options to help find out which market it is selling well in and where its prices are going down.
This way, you’ll be able to find out which products can sell well in which market and how to offer a great competing product.
Keepa Product Finder
The Product Finder is a great tool to find which products are competing directly with yours. It gives you access to various products that can clash with yours. This will allow you to find which ones will sell better and how you can differentiate your products from the competition.
Related : Amazon Seller Scanning Apps
Since Keepa is just a Chrome Extension, it allows for only two tiers of pricing. The free version gives you access to the Product Finder, the Product Viewer, the Best Seller Lists from Amazon, the Top Seller List and various other features. However, it limits your search of products and ASINs to 5 per search.
It also doesn’t give you access to the interactive graphs that display sales rankings, offer counts, ratings and review counts, and comparisons with eBay New and Used lists.
The Monthly Subscription costs $15 a month and gives you 5000-10,000+ searches for ASINs and products per search. It also allows you API access for 5 tokens per minute and a quota refill rate of 5% per hour instead of the 2.5% every 23 hours for the free version.
It also allows for unlimited access to the deals section table and interactive graphs as well as sales ranks and offer counts.
Overall, there is a mixed response to Keepa. Some say that it injects ads in random spaces and isn’t very useful and others say that it’s one of the best extensions out there. Some say that it lags on Chrome and some say that it’s a very useful extension for sales data.
Positive reviews for Keepa focus on the valuable data that it provides. There aren’t many praises for its user experience, but there is a general consensus among positive reviewers that it gets the job done and provides ease of use.
The negative reviews for Keepa center on the ads and hiccups that comes with the extension. Negative reviewers complain that it slows down their browser and injects ads in various environments that interfere with the user experience.
Related : Ways To Increase Reviews on Amazon
Jungle Scout vs Keepa – Who Wins It?
Overall, the comparison of Jungle Scout and Keepa shows that if you’re a novice and want to try out sales tools, you’re better off trying the free version of Keepa. However, if you’re in a seasoned business, then you should have no inhibitions about going with Jungle Scout.
Not only is Jungle Scout chock filled with features but has a nearly spotless record of customer service and user experience. The same can’t be said of Keepa which is low on features and has various complaints regarding bugs and hiccups.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.