A few years ago, only web designers/developers could create websites and landing pages. They charged hundreds of dollars for their services. However, this has changed now thanks to the availability of advanced tools.
Now people can create landing pages and websites on their own even if they lack coding experience.
There are lots of great options to choose from and with different learning curves, features, and price points.
This is why it isn’t an easy decision to make. It is going to be something that you stick with for a long time; therefore, it is critical to choose the right platform the first time.
We are going to take a look at the top two landing page creators and funnel creators – OptimizePress and ClickFunnels – and compare them. It’s OptimizePress vs. ClickFunnels today to help you decide which tool is right for you.
OptimizePress is a WordPress plugin that you can use to build webpages aimed towards sales conversion and lead generation. It’s a user-friendly software designed to help business owners create landing pages, sales pages, membership portals, and opt-in pages.
There are a number of landing page templates and elements build into OptimizePress to help users create amazing designs in less time. OptimizePress comes with features that are quite easy to implement into a landing page or website. One of the main reasons behind the popularity of OptimizePress is that the platform is easy to learn and use.
OptimizePress is drag-and-drop orienting and it has elements that serve different functions. For instance, you can insert your own HTML code, your video container, and your own headline if you want. This way you can customize your website the way you want to.
OptimizePress has several features that interest the users. Some of them include:
OptimizePress allows you to create lots of pages without any limit on each site. The pre-built templates make it easier for you to create the pages. The templates are divided into these categories:
- Landing pages
- Opt-in pages
- Sales pages
- Thank you pages
- Webinar pages
- Membership site pages
Each of these templates is focused on a certain goal, but they can all be customized to suit your needs.
WordPress Hosting and Theme and Plugin Option
OptimizePress only works with WordPress sites. You can install it as a WordPress theme or a plugin. You will have access to all the features of OptimizePress whether you install it as a theme or a plugin.
The theme version of OptimizePress is best suited for those who want to build a website from scratch or don’t have a separate WordPress website that they want to use. Plugin version gives access to all the features of OptimizePress, but you are free to use a separate theme. This makes it a good option for those who have a website but want to build custom pages.
If you choose the plugin version, a new menu item will be created on the admin menu of WordPress, giving you access to OptimizePress dashboard. From the dashboard, you can edit the settings for the plugin, configure tracking and analytics, integrate the platform with the email marketing service of your choosing, and connect with Facebook.
The theme version is installed like a regular theme. Once enabled, it allows you to build pages using the templates included in OptimizePress.
OptimizePress provides you full site building flexibility and you can use it on up to three sites if you opt for the basic plan.
Using the Experiments module of OptimizePress, you can compare different variations of your designed pages. This helps you determine which page is likely to perform better.
Main designing and editing take place in the OptimizePress LiveEditor. Here you can add elements like video players, audio players, buttons, boxes, testimonials, countdown timers, and more.
The Publisher and Pro package holders get access to PlusPack elements. These are better elements and you can use them to add sliders and product showcases to your pages.
OptimizePress Membership Site
The platform features a membership site feature known as Optimize Member module. The module protects your content and also allows you to give access to people.
OptimizePress Page Builder
The page builder of OptimizePress is fairly simple to use. It requires you to enter details in the same manner as you would when creating a page in WordPress. After you have entered all the details, you can start with a blank page, upload a new content template or choose from the existing templates.
While designing a webpage from scratch gives you more control over how your page looks, you might not have the time and ability to do this. Fortunately, there are several templates included with OptimizePress to help you out.
The new version of OptimizePress includes a LiveEditor that makes it easy to add elements to the webpages.
The LiveEditor has greatly improved the functionality of the tool and made it easier to use. Editing the content and layout of your page is easier with the new editor and you can see how the changes you made will look right away.
There isn’t any need to refresh your page and this allows you to work faster. Changes take effect only after you save the page so you won’t have to worry about mistakes that could mess up the live version of your website during editing.
The inclusion of LiveEditor has made it easier for users to get started with the platform. You can easily customize and modify your page elements by clicking on their edit icons. Inserting new elements is also easier with the LiveEditor.
Since many users access the web via their mobile devices, it is important that the website and webpages you create are fully responsive.
OptimizePress developers are aware of this. Every page you build with OptimizePress is fully responsive.
All the websites and webpages that you build using the tool will work well on smartphones and tablets. So you won’t have to do coding or extra work to make your pages look great across different devices.
Related : Elements of Mobile-friendly Ecommerce
OptimizePress gives you greater control over your website and webpages. When you are using ClickFunnels, your entire business is hosted on the database of the platform.
WordPress powers 27 percent of all websites on the internet and it makes up 14 percent of the top 100 websites. This means that you are in safe hands while using OptimizePress on WordPress.
All OptimizePress packages are charged on a 1-time fee. But, you’ll have to pay $39, $59 and $79 on each package yearly to access updates and support.
A 1-time fee is still good because you won’t have to worry about paying monthly charges when using this tool.
Great Tool For Content Creators
OptimizePress is the perfect landing page software for copywriters, bloggers, and other content creators because of the platform’s appealing features, SEO friendliness, and WordPress hosting.
Easy To Learn
OptimizePress, like most of the other landing page software, uses a simple drag-and-drop editor. This is why it’s easy to learn and use.
OptimizePress is one of the most economical landing page builders available today.
Not Suitable For Funnel Creation
OptimizePress is similar to some of the best funnel building platforms out there. However, it isn’t a good option for those who want to build sales funnels.
The reason is that a lot of connections must be made to create good sales funnels and the task tends to be time-consuming.
No Inbuilt Autoresponder
Without an autoresponder it’s difficult to monitor the actions of prospects inside a funnel. This option is available with ClickFunnels.
Not For Upselling
If you are involved in upselling to take prospects up the value ladder and make money, you should know that OptimizePress isn’t the software for this.
No Free Trial
One of the things we don’t like about OptimizePress is that the platform doesn’t offer a free trial option to test the tool.
All OptimizePress plans are charged one-time and don’t automatically re-bill. You are free to choose to extend the support and updates of the tool after one year starting from $39 for the core package. The three packages offered by OptimizePress include:
Core Plan – $97
It can be used on three sites and offers unlimited pages, unlimited traffic and leads, membership plugin, and complete site-building flexibility among other things.
Publisher Plan – $197
For use on up to ten sites and offers A/B split testing, video backgrounds, advanced elements library, page engagement actions, exclusive plugins archive, and all core package features among other things.
Pro Plan – Current Offer $197, Generally the Cost is $297
This plan is for use on up to 30 sites. It offers all OptimizePress features including A/B split testing, video backgrounds, advanced elements library, page engagement actions, 1 year of support, and exclusive plugins archive among other things.
Related : Leadpages vs OptimizePress
ClickFunnels is a platform designed for creating funnels. It has the features you would expect to see in an ideal funnel-creating platform.
ClickFunnels houses most of the functionalities you’ll need for generating leads, building relationships with those leads, and making them buy your featured product.
Whether you want to build a sales funnel or create webinar page, sales page, email sequences or landing page, ClickFunnels has the tools to make it happen.
ClickFunnels boasts several pre-built funnel templates in its funnel library.
Funnel templates are designed for different industries so you only have to add your branding to them to make them your own. Some pre-built funnels included in ClickFunnels are:
- Webinar funnel
- Product launch funnel
- Bestseller book funnel
- Network marketing funnel
- Fishbowl funnel
Once you have chosen a sales funnel, you can select a template for each individual page.
All the different funnels included in ClickFunnels are designed to accomplish something that is related to the niches they are attached to.
For example, there is a Bridge Funnel template that you may use for closing a knowledge gap of a visitor before they move to the next step in the funnel.
One of the landing pages in the funnel can have an explainer video to help a person understand something before they move to the sales process.
Drag & Drop Editor
ClickFunnels features a simple drag-and-drop editor which is what most users want in a funnel building platform.
You can easily create funnels using the simple built-in editor even if you don’t have any coding skills.
A/B Split Testing & Analytics
ClickFunnels boasts an A/B split testing feature. You can split test one variation of each funnel step against a control version.
A total of two variations are allowed for each step. You can distribute the traffic at the percentage they desire or evenly among the variations.
A/B split testing allows you to test the effectiveness of different pages to determine which one is performing better.
The analytics features of ClickFunnels aren’t all that good. Perhaps this is because ClickFunnels assumes that the user will be using different integrations for advanced analytics.
So, their dashboard only provides limited data. Conversion rates, number of leads, page views, etc. can be viewed. For many people, this is very simple and not enough.
However, some ClickFunnels users – especially those who rely on third-party analytics tools – would find the analytics options sufficient.
You are free to share as many funnels as you want to with other people so that they can use them. This feature may even help you make money.
Actionetics is a very powerful email service provider that helps you follow up leads. It’s only available with the top-tier package of ClickFunnels.
It is an affiliate platform that you can use to assign and manage marketers who’ll help you drive leads to your funnel.
ClickFunnels Members Area
ClickFunnels has a member’s area feature that comes in handy when creating online courses.
ClickFunnels supports several marketing tools, email platforms, and payment providers. You can integrate them with the tool to improve its functionality.
One-click Upsell & Downsell
The platform supports downsell and upsell capability allowing you to offer additional services and products to customers without requiring them to reenter their credit card details.
ClickFunnels is primarily designed to create sales funnels. However, you can use it to build landing pages, sales pages, order forms, trigger emails, and downsell/upsell pages.
This means that you can create everything from a single platform instead of investing in various services.
Free Hosting & Domain
You aren’t required to buy a new domain name or pay for hosting. ClickFunnels hosts all of your pages and on the $297 package, you get unlimited domains. On the basic plan, you get three domains.
The platform allows you to automatically follow up leads so you can nurture them.
This gives you complete power to monitor your leads during their journey through the sales funnel.
Great Community & Bonus
Because of the great reputation and following of ClickFunnels, you can enjoy a great experience in the community.
You can ask questions and interact with top entrepreneurs. In addition, you can get different bonuses worth thousands of dollars.
Unlike OptimizePress, ClickFunnels offers a free 14-day trial option. You must enter your credit card details for the free trial, but it allows you to test the platform before you actually sign up for the service.
If you aren’t satisfied with ClickFunnels, you can just cancel your subscription before they start charging you.
ClickFunnels is very expensive – the basic plan costs $97 per month while for the top-tier plan, you must pay $297 per month.
Limitation On The Basic Plan
OptimizePress gives access to create unlimited pages with its basic plan. But, the basic plan of ClickFunnels only allows you to create 20 funnels and 100 funnels and the maximum visitors allowed per month are 20,000.
If your visitors exceed this limit, you must upgrade to the top-tier Etison suite plan which is very costly.
Related : ClickFunnels vs Convertri
ClickFunnels offers a free 14-day trial and then there are two paid options to choose from.
The two types of payment plans include:
ClickFunnels Basic Plan
The basic plan costs $97 per month. With this plan, you can create over one hundred pages and twenty funnels. The maximum visitors allowed per month are 20,000.
ClickFunnels Etison Suite
The Etison Suite is a high-tier plan that costs $297 per month. You will get Backpack and Actionetics in this package.
In addition, you can create an unlimited number of funnels and pages and there isn’t any limit on monthly visitors. As discussed earlier, Actionetics is an email service provider that can help you avoid paying for third-party email tools like Drip, GetResponse, MailChimp, etc.
Backpack allows you to run your own affiliate program so again it can save you from having to pay fees for using third-party tools.
Related : Best ClickFunnels Alternatives
OptimizePress vs. ClickFunnels – Which One Is Right for You?
Both OptimizePress and ClickFunnels have their advantages and disadvantages. However, the one that is right for you will depend on several factors including what you intend to do and the price you can pay for a tool.
In terms of pricing, OptimizePress takes the lead over ClickFunnels as it charges a one-time $97 for its core plan.
You don’t have to worry about monthly recurring fees and you can easily use the tool for a long time. It is significantly more economical than ClickFunnels.
When it comes to funnel building capabilities, ClickFunnels is a clear winner as it comes with several pre-built funnel templates that you can use to create your sales funnels.
OptimizePress doesn’t feature sales funnel templates so you have to create individual pages and then connect them to build a sales funnel. With ClickFunnels, you also get an inbuilt shopping cart, free hosting, inbuilt autoresponder, one-click downsell and upsell, inbuilt affiliate management software, and more training-support materials.
So, it is a much better option than OptimizePress for creating funnels.
If you don’t want to create sales funnel and just intend to create landing pages for your business, then you should choose to Optimize over ClickFunnels.
There is no point of paying $97 a month if you aren’t going to use the funnel designing capabilities of ClickFunnels.
OptimizePress vs. ClickFunnels: Final Thoughts
In a nutshell, if you want to build websites and simple landing pages, you should choose OptimizePress.
On the other hand, if you intend to create sales funnel for increasing conversions and making mores sales, go with ClickFunnels.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.