OptimizePress vs ClickFunnels

Editor’s note: Looking for the best Wordpress landing page builder? Let’s talk about OptimizePress and Clickfunnels, the two most popular tools to create amazing websites, excellent landing pages & funnels. If you’re of two minds on which one is better for you, read this post. Scott does a comprehensive review of the two tools, shedding light on how good they are including their features, pricing, pros & cons.

A few years ago, only web designers/developers could create websites and landing pages. They charged hundreds of dollars for their services.

However, this has changed now thanks to the availability of advanced tools.

Now people can create landing pages and websites on their own even if they lack coding experience.

There are lots of great options to choose from and with different learning curves, features, and price points.

This is why it isn’t an easy decision to make. It is going to be something that you stick with for a long time; therefore, it is critical to choose the right platform the first time.

Today, we are going to take a look at two of the best landing page and funnel creators – OptimizePress vs ClickFunnels.


OptimizePress is a WordPress plugin that you can use to build webpages aimed towards sales conversion and lead generation.

It’s a user-friendly software designed to help business owners create landing pages, sales pages, membership portals, and opt-in pages.

There are a number of landing page templates and elements build into Optimize Press to help users create amazing designs in less time.

OptimizePress comes with features that are quite easy to implement into a landing page or website. One of the main reasons behind the popularity of OptimizePress is that the platform is easy to learn and use.

Optimize Press is drag-and-drop orienting and it has elements that serve different functions. For instance, you can insert your own HTML code, your video container, and your own headline if you want.

This way you can customize your website the way you want to.

OptimizePress Features

OptimizePress has several features that interest the users. Some of them include:

Unlimited Pages

OptimizePress allows you to create lots of pages without any limit on each site. The pre-built templates make it easier for you to create the pages. The templates are divided into these categories:

  1. Landing pages
  2. Opt-in pages
  3. Sales pages
  4. Thank you pages
  5. Webinar pages
  6. Membership site pages

Each of these templates is focused on a certain goal, but they can all be customized to suit your needs.

WordPress Hosting and Theme and Plugin Option

OptimizePress only works with WordPress sites. You can install it as a WordPress theme or a plugin. You will have access to all the features of OptimizePress whether you install it as a theme or a plugin.

The theme version of Optimize Press is best suited for those who want to build a website from scratch or don’t have a separate WordPress website that they want to use.

Plugin version gives access to all the features of Optimize Press, but you are free to use a separate theme. This makes it a good option for those who have a website but want to build custom pages.

If you choose the plugin version, a new menu item will be created on the admin menu of WordPress, giving you access to OptimizePress dashboard.

From the dashboard, you can edit the settings for the plugin, configure tracking and analytics, integrate the platform with the email marketing service of your choosing, and connect with Facebook.

The theme version is installed like a regular theme. Once enabled, it allows you to build pages using the templates included in OptimizePress.

OptimizePress provides you full site building flexibility and you can use it on up to three sites if you opt for the basic plan.

A/B Testing

Using the Experiments module of OptimizePress, you can compare different variations of your designed pages.

This helps you determine which page is likely to perform better.

OptimizePress Elements

Main designing and editing take place in the OptimizePress LiveEditor. Here you can add elements like video players, audio players, buttons, boxes, testimonials, countdown timers, and more.

The Publisher and Pro package holders get access to PlusPack elements. These are better elements and you can use them to add sliders and product showcases to your pages.

OptimizePress Membership Site

The platform features a membership site feature known as Optimize Member module. The module protects your content and also allows you to give access to people.

OptimizePress Page Builder

The page builder of OptimizePress is fairly simple to use. It requires you to enter details in the same manner as you would when creating a page in WordPress.

After you have entered all the details, you can start with a blank page, upload a new content template or choose from the existing templates.

While designing a webpage from scratch gives you more control over how your page looks, you might not have the time and ability to do this.

Fortunately, there are several templates included with OptimizePress to help you out.

Live Editor

The new version of OptimizePress includes a LiveEditor that makes it easy to add elements to the webpages.

The LiveEditor has greatly improved the functionality of the tool and made it easier to use. Editing the content and layout of your page is easier with the new editor and you can see how the changes you made will look right away.

There isn’t any need to refresh your page and this allows you to work faster. Changes take effect only after you save the page so you won’t have to worry about mistakes that could mess up the live version of your website during editing.

The inclusion of LiveEditor has made it easier for users to get started with the platform.

You can easily customize and modify your page elements by clicking on their edit icons. Inserting new elements is also easier with the LiveEditor.

Responsive Design

Since many users access the web via their mobile devices, it is important that the website and webpages you create are fully responsive.

OptimizePress developers are aware of this. Every page you build with OptimizePress is fully responsive.

All the websites and webpages that you build using the tool will work well on smartphones and tablets. So you won’t have to do coding or extra work to make your pages look great across different devices.

OptimizePress Pros

Great Control

OptimizePress gives you greater control over your website and webpages. When you are using ClickFunnels, your entire business is hosted on the database of the platform.

WordPress powers 27 percent of all websites on the internet and it makes up 14 percent of the top 100 websites. This means that you are in safe hands while using OptimizePress on WordPress.

One-time Fee

All OptimizePress packages are charged on a 1-time fee. But, you’ll have to pay $99, $149 and $199 on each package yearly to access updates and support.

A 1-time fee is still good because you won’t have to worry about paying monthly charges when using this tool.

Great Tool For Content Creators

OptimizePress is the perfect landing page software for copywriters, bloggers, and other content creators because of the platform’s appealing features, SEO friendliness, and WordPress hosting.

Easy To Learn

OptimizePress, like most of the other landing page software, uses a simple drag-and-drop editor. This is why it’s easy to learn and use.


OptimizePress is one of the most economical landing page builders available today.

OptimizePress Cons

Not Suitable For Funnel Creation

OptimizePress funnels aren’t the best. Though the tool has some great page building features, however, it isn’t a great option for those who want to build sales funnels.

The reason is that a lot of connections must be made to create good sales funnels and the task tends to be time-consuming.

No Inbuilt Autoresponder

Without an autoresponder it’s difficult to monitor the actions of prospects inside a funnel. This option is available with ClickFunnels.

Not For Upselling

If you are involved in upselling to take prospects up the value ladder and make money, you should know that OptimizePress isn’t the software for this.

No Free Trial

One of the things we don’t like about OptimizePress is that the platform doesn’t offer a free trial option to test the tool.

OptimizePress Pricing

We’ll now discuss OptimizePress pricing.

At present, OptimizePress is offering a single Suite plan including all features. It is priced at $199/year. There is no option to pay every month. This is what you get with it.

  • Build Unlimited Pages
  • Regular product updates & new features
  • SmartTheme WP Marketing Theme
  • Unlimited Leads & Traffic
  • Access 1million+ free photos with Unsplash integration
  • 23+ Premium Integrations inc Zapier
  • Email Support from our global team
  • Templates Cloud Access including 250+ Templates
  • Priority access to our new product releases
  • Priority Email Support from our global team

RelatedLeadpages vs OptimizePress

Let’s now move to ClickFunnels in our Clickfunnels vs Optimizepress review.


ClickFunnels is a platform designed for creating funnels. It has the features you would expect to see in an ideal funnel-creating platform.

ClickFunnels houses most of the functionalities you’ll need for generating leads, building relationships with those leads, and making them buy your featured product.

Whether you want to build a sales funnel or create webinar page, sales page, email sequences or landing page, ClickFunnels has the tools to make it happen.

ClickFunnels - Check Special Pricing

Beautiful high-converting sales funnels. Simple, quick & easy to build. Includes email, Facebook automation along with in-built shopping cart. Check Special Pricing.

We earn a commission if you click this link and make a purchase.

ClickFunnels Features

ClickFunnels Templates

ClickFunnels boasts several pre-built funnel templates in its funnel library.

Funnel templates are designed for different industries so you only have to add your branding to them to make them your own. Some pre-built funnels included in ClickFunnels are:

  • Webinar funnel
  • Product launch funnel
  • Bestseller book funnel
  • Network marketing funnel
  • Fishbowl funnel

Once you have chosen a sales funnel, you can select a template for each individual page.

All the different funnels included in ClickFunnels are designed to accomplish something that is related to the niches they are attached to.

For example, there is a Bridge Funnel template that you may use for closing a knowledge gap of a visitor before they move to the next step in the funnel.

One of the landing pages in the funnel can have an explainer video to help a person understand something before they move to the sales process.

Drag & Drop Editor

ClickFunnels features a simple drag-and-drop editor which is what most users want in a funnel building platform.

You can easily create funnels using the simple built-in editor even if you don’t have any coding skills.

A/B Split Testing & Analytics

ClickFunnels boasts an A/B split testing feature. You can split test one variation of each funnel step against a control version.

A total of two variations are allowed for each step. You can distribute the traffic at the percentage they desire or evenly among the variations.

A/B split testing allows you to test the effectiveness of different pages to determine which one is performing better.

The analytics features of ClickFunnels aren’t all that good. Perhaps this is because ClickFunnels assumes that the user will be using different integrations for advanced analytics.

So, their dashboard only provides limited data. Conversion rates, number of leads, page views, etc. can be viewed. For many people, this is very simple and not enough.

However, some ClickFunnels users – especially those who rely on third-party analytics tools – would find the analytics options sufficient.

ClickFunnels - Check Special Pricing

Beautiful high-converting sales funnels. Simple, quick & easy to build. Includes email, Facebook automation along with in-built shopping cart. Check Special Pricing.

We earn a commission if you click this link and make a purchase.

Funnel Cloning

You are free to share as many funnels as you want to with other people so that they can use them. This feature may even help you make money.

ClickFunnels Actionetics

Actionetics is a very powerful email service provider that helps you follow up leads. It’s only available with the top-tier package of ClickFunnels.

ClickFunnels Backpack

It is an affiliate platform that you can use to assign and manage marketers who’ll help you drive leads to your funnel.

ClickFunnels Members Area

ClickFunnels has a member’s area feature that comes in handy when creating online courses.

ClickFunnels Integration

ClickFunnels supports several marketing tools, email platforms, and payment providers. You can integrate them with the tool to improve its functionality.

One-click Upsell & Downsell

The platform supports downsell and upsell capability allowing you to offer additional services and products to customers without requiring them to reenter their credit card details.

ClickFunnels - Check Special Pricing

Beautiful high-converting sales funnels. Simple, quick & easy to build. Includes email, Facebook automation along with in-built shopping cart. Check Special Pricing.

We earn a commission if you click this link and make a purchase.

ClickFunnels Pros

All-in-one Platform

ClickFunnels is primarily designed to create sales funnels. However, you can use it to build landing pages, sales pages, order forms, trigger emails, and downsell/upsell pages.

This means that you can create everything from a single platform instead of investing in various services.

Free Hosting & Domain

You aren’t required to buy a new domain name or pay for hosting. ClickFunnels hosts all of your pages and on the $297 package, you get unlimited domains. On the basic plan, you get three domains.

Automatic Follow-up

The platform allows you to automatically follow up leads so you can nurture them.

This gives you complete power to monitor your leads during their journey through the sales funnel.

Great Community & Bonus

Because of the great reputation and following of ClickFunnels, you can enjoy a great experience in the community.

You can ask questions and interact with top entrepreneurs. In addition, you can get different bonuses worth thousands of dollars.

Free Trial

Unlike OptimizePress, ClickFunnels offers a free 14-day trial option. You must enter your credit card details for the free trial, but it allows you to test the platform before you actually sign up for the service.

If you aren’t satisfied with ClickFunnels, you can just cancel your subscription before they start charging you.

ClickFunnels Cons


ClickFunnels is very expensive – the basic plan costs $97 per month while for the top-tier plan, you must pay $297 per month.

Limitation On The Basic Plan

OptimizePress gives access to create unlimited pages with its basic plan. But, the basic plan of ClickFunnels only allows you to create 20 funnels and 100 funnels and the maximum visitors allowed per month are 20,000.

If your visitors exceed this limit, you must upgrade to the top-tier Etison suite plan which is very costly.

RelatedClickFunnels vs Convertri

ClickFunnels Pricing

ClickFunnels offers a free 14-day trial and then there are two paid options to choose from.

ClickFunnels pricing includes:

ClickFunnels Basic Plan

The basic plan costs $97 per month. With this plan, you can create over one hundred pages and twenty funnels.

The maximum visitors allowed per month are 20,000.

ClickFunnels Platinum

Platinum is a high-tier plan that costs $297 per month. You will get Backpack and Actionetics in this package.

In addition, you can create an unlimited number of funnels and pages and there isn’t any limit on monthly visitors.

As discussed earlier, Actionetics is an email service provider that can help you avoid paying for third-party email tools like Drip, GetResponse, MailChimp, etc.

Backpack allows you to run your own affiliate program so again it can save you from having to pay fees for using third-party tools.

ClickFunnels Two Comma Club X

They also have this ultra premium plan in Two Comma Club X costing $2497/month. Contact them to know more.

RelatedBest ClickFunnels Alternatives

ClickFunnels - Check Special Pricing

Beautiful high-converting sales funnels. Simple, quick & easy to build. Includes email, Facebook automation along with in-built shopping cart. Check Special Pricing.

We earn a commission if you click this link and make a purchase.

Clickfunnels vs OptimizePress – Which One Is Right For You?

Both OptimizePress and ClickFunnels have their advantages and disadvantages. However, the one that is right for you will depend on several factors including what you intend to do and the price you can pay for a tool.

In terms of pricing, OptimizePress takes the lead over ClickFunnels as it charges a one-time $99 for its Essential plan.

You don’t have to worry about monthly recurring fees and you can easily use the tool for a long time. It is significantly more economical than ClickFunnels.

When it comes to funnel building capabilities, ClickFunnels is a clear winner as it comes with several pre-built funnel templates that you can use to create your sales funnels.

With ClickFunnels, you also get an inbuilt shopping cart, free hosting, inbuilt autoresponder, one-click downsell and upsell, inbuilt affiliate management software, and more training-support materials.

So, it is a much better option than OptimizePress for creating funnels.

If you don’t want to create sales funnel and just intend to create landing pages for your business, then you should choose to Optimize over ClickFunnels.

There is no point of paying $97 a month if you aren’t going to use the funnel designing capabilities of ClickFunnels.

OptimizePress vs ClickFunnels – Final Thoughts

We now get to the conclusion of our Clickfunnels vs OptimizePress comparison.

In a nutshell, if you want to build websites and simple landing pages, you should choose OptimizePress.

On the other hand, if you intend to create sales funnel for increasing conversions and making mores sales, go with ClickFunnels.

Author: Scott MacarthurScott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.