If you own an ecommerce site, you most certainly would be looking for ways to enhance your store functionalities as well as the customer experiences – for maximum profitability. And installing a specific app or extension is the easiest way to plug in a feature- gap within your store.
Each app (free or paid) claims to offer special features that provides value to your store in terms of marketing, optimizing etc. Amongst thousands of available apps, there are some really awesome and efficient ones that can help you mint money, without making you go overboard with your budget.
Let’s take a quick look at 10 best apps that you can use to generate traffic and boost sales on your Shopify hosted sites.
Search engine optimization or SEO is one of the most essential components for any ecommerce site to run successfully.
SEO Meta Manager has over 20 excellent features that can effectively be used to control how your site will be perceived by Google or other search engines.
Improve the ranking of your Shopify site by optimizing the keywords, alt text, page titles, meta titles and meta descriptions and get real-time feedback on your SEO efforts as well. This will help you to analyse the results and make timely changes. SEO Meta Manager also provides valuable tips for attracting potential customers and boosting your sales.
SEO Meta Manager is priced at $20/ month.
Appifycart is an affordable mobile extension app for all Shopify sites. They have several features to easily extend your e-stores to both Android and iOS platforms and increase your mobile conversions.
The app seamlessly syncs with the website – which means whatever changes are made on the site (w.r.t product category, orders, user profile etc.) reflects on the app as well and vice versa. The elements in the base themes are fully customizable to suit your brand and you can add unlimited products to your catalogues.
Appifycart provides you with the push notification feature for sending your best deals and offers to your customers in real time. It also offers numerous integrations with Google analytics, social logins, along with popular payment and shipping gateways.
Appifycart has three subscription plans : $59/ mo (Basic); $199/ mo (Small Business); $399/ mo (Professional)
Bulk Discounts is a must-have app for all Shopify stores. You can use it to create thousands of unique discount codes for your products in just a few clicks, or even import bulk codes from third-party platforms.
These large sets of codes are created either for monetary discounts or for percentage-value discounts, and can be generated for single, multiple or unlimited usage – that expire after a certain period of time. You can track the conversion rates of each discount set and retain codes that are most profitable while discarding the least converting codes.
Bulk Discounts can be used only if you have an access to Shopify’s ‘regular’ discount code feature, which apparently isn’t available in Shopify’s STARTER plan.
Bulk Discounts is a FREE upgrade that requires basic Shopify plan or higher.
Oberlo is one of the best dropshipping apps for Shopify sites, that links your store with the giant AliExpress and gives you access to its multiple suppliers.
It not only simplifies but also expedites the process of searching for thousands of products from AliExpress website, and adding them to your Shopify store.
Oberlo automates all the post order requisites to the point of shipping and notifying the customers, thereby reducing your manual work and time.
It allows you to set your own product margins over a range of prices, and notifies you if the product prices have been changed by the suppliers. It even tracks the inventory so that you don’t sell any out of stock product.
Oberlo has three subscription plans – Free; $29.90 /mo (Basic); $79.90 /mo (Pro)
People usually read reviews before purchasing a product, and a site with more number of genuine reviews is considered trustworthy.
Yotpo is a user generated content marketing platform that helps you in getting product reviews from customers who have recently purchased from your site.
The customers have the flexibility to leave their feedback either on site, through pop ups on product pages, or even via the signature in-mail – that is usually sent to them within a week of purchase asking them to rate and review the product.
The feedback is then automatically added to your website and can also be shared across all social platforms for acquiring more traffic.
Yotpo premium package starts at $399/ month.
Aftership is an excellent and a much needed delivery app for all type of ecommerce stores. It is spread across 335+ countries and supports over 396 couriers including UPS, USPS and Fedex.
It tracks and consolidates all the shipping details onto one spot, and provides the current status of any package from the listed courier services – as and when needed. You can filter your shipments based on dates, status, couriers and destinations.
Aftership also notifies the customers about the progress of their shipments – whether the packages are in transit, out for delivery, already delivered or exceptions.
Aftership subscription plans are – Free ; $10 /mo (Premium); Custom (Enterprise)
Better Coupon Box is one of the most popular marketing plugin – used in Shopify stores. It enables you to create a variety of discount code pop ups, that you can display on social networking sites like Facebook, Twitter, Instagram etc.
The intention of these pop ups are to capture the visitor’s attention and lure them to subscribe to you, and eventually increase your social fan base.
Better Coupon Box allows you to customize the templates and create unique pop ups that matches with your store-theme. The codes are uniquely generated for each user and are valid for one-time use only.
Using the smart exit-intent popups, you can also attempt to lure the visitors who are about to leave your site, and bring them back.
Better Coupon Box has two pricing plans – Free; $99/ year
8. Sales Pop
Sales Pop is an influential marketing app that displays the ‘recent sales of a site’, and is generally used to boost the customers confidence towards that site. It works on the principle – that customers are usually drawn to busy or popular sites or where more number of people have already shopped.
The app works by automatically syncing itself with the store’s database, retrieves its latest orders and turns them into Sales Pop notifications. Whenever someone visits your site, these recent-sales notifications pop up in real time in one corner of the website.
Sales Pop has a responsive design and enables you to easily customize the messages, their display time and positions.
Sales Pop is Free.
9. Exit Offers
Exit Offers know when the customers are about to exit your Shopify store or have something left in their cart. That’s when they display your special deal – as one last attempt to get sales from the leaving customers.
You could use it to present your final offer (typically with a small discount on the product they were contemplating to buy) and lure them to close the deal. They can also be used to capture email addresses from the new visitors in exchange for a discount code.
Exit Offers is priced at $9.99 /month.
Conversio is a perfect all in one marketing app that allows you to customize the appearance of all type of emails (such as receipts, newsletters, follow-ups, abandoned cart) and even personalize them to match your brand.
You can incentivize future purchases by inserting discount codes or free shipping codes for the customers to use – when they purchase again from your site.
Conversio also offers on-site widgets for product searches, recommendations, customer reviews and feedbacks, that helps in both – customer retention and revenue generation.
Conversio subscriptions plans are – FREE; $19 /mo for Premium Tools; ($19 + $9) /mo for Premium Tools + Unlimited Newsletters.