It all depends from your background, the way you approach business, the money you’re willing to invest and the features you expect.
In this post we’ll make a complete comparison between Magento and
Shopify Vs Magento: Features
One of the first thing you will look at when choosing an eCommerce platform is the features that they offer.
Basic online functionality – both platforms Magento and
When being compared, it looks like Magento has a lot more features.
43.5% of the features are available only for Magento and 43.1% for both platforms.
It’s important to note that with Magento you should be careful when adding too many products. The reason is because your host (server) and site loading speed might suffer.
That’s why you need to have a proper structure and know how to scale your store.
Themes & Templates
Magento offers much larger pool of free and paid themes and templates to choose from.
Magento paid themes also tend to be less expensive as their pricing starts from $1 and for
At the same time, the themes offered by
Both platforms have mobile-friendly and responsive themes so you don’t have to worry about the user experience of your mobile users.
Apps & Add-ons
The Magento Extension Marketplace has nearly 10k apps whereas the Shopify Apps store has over 2400 apps.
This is probably a result of the open-source environment of Magento that encourages developers to create more tools for the platform.
If you want to create a website in several languages, you will encounter some serious troubles with
The platform does not allow you to do that directly and you will need to purchase third party apps in order to make this possible.
Another option is to custom code your themes, however this might not be an easy job.
On other hand, Magento has a buildup multi-lingual support making things way easier for you.
The option to create a blog is an integrated feature in
In order to create a blog in Magento you will need to use some free plug-ins which might be some additional work to be able to set it up.
Ease of use & Usability
Which platform is easier to use, setup, install and make changes to? Now let’s take a look:
User interface – both platforms come with a fairly easy to user interface and dashboards. It seems like
On the other hand, setting up your Magento store is not that easy and most people won’t be able to do it by themselves. This means that you probably need to hire a Magento developer to do that for you.
You also need to think about hosting, something that is included in the
Flexibility – Magento is an open-source platform that gives you a lot more flexibility as you can change it the way you want to.
You can develop it yourself and add new features. That way you might not need to pay for apps.
However, that might take more time and resources and turned out to be more expensive than buying an existing app.
On the other hand,
Related : Best Paid Shopify Apps
Shopify Vs Magento: Support
You can communicate with them by phone, email and chat. They also have very powerful support center that can additionally answer your questions.
Unfortunately, Magento Community edition does not provide you with any support. So you need to deal with your problems yourself.
The only thing they offer is a community support from other developers that might give you some valuable answers that will help you find a solution to your issues.
Vendor support for Magento is included only in the Enterprise edition.
Related : Magento Community Vs Enterprise Edition
Shopify: Hosting and Security
Everybody needs hosting and security to run an eCommerce site. It’s interesting that Magento and
Now, let’s see:
This make it way easier to setup an eCommerce website but it comes with their monthly costs.
On the other hand, Magento Community edition might be free but you need to find and setup your own hosting.
At the same time the cheapest packages might not work for you so you might need to buy at least a dedicated server to run your online store smoothly.
Additionally, for Magento you might need to purchase a CDN.
Related : Best Magento Hosting Reviews
Security – since
Magento is also PCI Certified and SSL security support is offered for the front and backend.
Related : How Healthy Is Your Magento Store
Both Magento and
Let’s dig deeper and see what they have:
Magento provides you with some cool features like SEO friendly URLs, meta info, a Google sitemap, handy Google Content API for expanding your SEO efforts.
Social media features – Unfortunately, Magento doesn’t provide you with any social media features.
However, you can integrate additional apps to get the functionality that you want.
At the same time, in case you want to add social media buttons and integrations you will need to use additional app for that.
Newsletter – Magento offers a newsletter subscription service that is way superior to the one of
You can integrate their system with coupon codes and made promotions straight away in your newsletter.
Related : Best Shopify Newsletter Apps
The solution of
Build-in promotion options – Magento wins here because it offers build-in features such as upselling, promotional pricing, flexible coupons, related products, free shipping, product bundling, etc.
Additionally to that, you can use apps to get more promotional functionality.
Support of other selling channels – both Magento and
Magento has customer coding and the apps from the Magento Extension marketplace can help you integrate and sell through other channels.
You have a Google Shopping API, however you will need some developer experience to set it up.
Analytics & Statistics – Magento provides you with more sophisticated and comprehensive reports. At the same time they might be more complex.
You will see details about sales, taxes, refunds, invoices, low stock reports, abandoned shopping carts, product reviews, best viewed products, etc.
There is also information about what keywords people use to find your site and products.
You will also see a great summary of your stats in the dashboard.
You will see stats about gross sales, traffic from locations, landing pages, referrers, devices, etc. Gross sales are broken down by traffic referrer, SKU, product title and more.
Now let’s take a look and see what will costs you to run and use both platforms:
Setup fees –
Magento Community edition is free to there are no setup fees with that. However, you will probably need to hire a Magento develop to help you create your eCommerce store.
The other thing is that you will need to pay for your own hosting and domain. Without that you can’t launch your site
Monthly fees –
- Shipify lite – $9/month – the lowest plan allowing you to set up a Facebook store
ShopifyBasic – $29/month – offering the most basic features
Shopify– $79/month – offering the most common features you need
ShopifyAdvanced – $299/month – offering advanced features
All plans come with unlimited number of products, file storage, free hosting, domain name and SSL certificate.
Magento Community Edition is free but you will need to pay for your own hosting and the pricing might vary between $5-$100/month depending on what you need.
Magento Enterprise edition cost $22,000 per year and also you will probably need developer support each month. You can find a good Magento developer for about $15/hour.
Bandwidth fees –
Transaction fees – in case you use
If you decide to use another gateway or method, they will charge you as follows:
- Shipify lite ($9/mo.) : 2%
ShopifyBasic ($29/mo.) : 2%
Shopify($79/mo.) : 1%
ShopifyAdvanced ($299/mo.) : 0.5%
The credit card rates that you will be charged are:
- Shipify lite ($9/mo.) : 2.9% + $0.30
ShopifyBasic ($29/mo.) : 2.9% + $0.30
Shopify($79/mo.) : 2.6% + $0.30
ShopifyAdvanced ($299/mo.) : 2.4% + $0.30
With Magento you will be charged transactional fees based on the payment gateway that you use. These fees may vary depending on the solution that you use.
Theme/template prices – both platforms offer tons of free and paid themes and templates (with Magento having more options).
The paid Magento themes are sold for much lower price – starting from just $1.
For a paid
They also provide you with amazing support and are always available for you.
At the same time, it is a closed platform and you can’t make that many changes as you want. Also, there aren’t that many apps on the App Store.
Magento on other hand is an open source platform is more flexible. You have full control to create your eCommerce site the way you want to.
The build-in marketing functionality is superior to the one of
The bad thing is with the Community edition you don’t get any support and if you want that – you will need to purchase the Enterprise edition.
Overall, we believe Magento gives you more options, however with it you will most probably need help from experts to run things smoothly.
Martin Zhel is an inbound marketing expert and Founder of Orior Creative. He specializes in SEO, content marketing & conversion rate optimization.