Unicorn Smasher vs Viral Launch

With more than 112 million Amazon Prime subscribers in the US, Amazon FBA merchants will continue to enjoy income from sales.

But with more than one million sellers joining Amazon yearly, the competition will continue to soar. So if you are looking to grow and scale your profits on Amazon, Amazon seller tools can make a big difference.

They can automate your business, increase productivity, and take your business to new heights.

Today, we are going to review two popular tools – Unicorn Smasher vs Viral Launch. We’ll evaluate them feature by feature to give you an idea which one is better.

Overview

Unicorn Smasher

Unicorn Smasher is an Amazon seller tool created by AMZ Tracker in 2015.  With this tool, you can find profitable products to sell. Merchants can analyze the Amazon market and determine what products represent the best opportunity.

Plus, Amazon sellers can get instant sales and revenue estimates from thousands of Amazon products and their chosen product niche.

The Unicorn Smasher dashboard allows you to manage your research. With their Chrome extension, you can access reliable data on ratings, reviews, best-seller ranks, and more. Also, sellers can view PPC and sales data from your browser.

The beautiful thing about Unicorn Smasher is that it is free. More so, you can integrate with AMZ Tracker’s On-page Analyzer and Sales Tracker to explore the market.

Check Out: Best Amazon FBA Seller Tools

Viral Launch

Viral Launch is a leading software designed to help  Amazon sellers and merchants grow their business. They provide tools to help Amazon sellers automate and gain brand visibility.

The Viral Launch tool has helped merchants achieve competitive advantage and incredible results. Also, the all-in-one software has generated sales of more than $8 billion.

Viral Launch has been a  game-changer for Amazon businesses and has enjoyed positive user reviews. The statistics speak for itself.

Viral Launch has

  • Tracked more than 225 million products
  • Launched over 44,000 products
  • Powered the growth of more than 10,000 brands

From product finding to product launches to competitor and marketing intelligence, Viral Launch is the real deal.

Casey Gauss is the co-founder and current CEO of Viral Launch.  The company started in 2014 and has become one of the leading software and consulting companies in the Amazon marketplace.

Related: Best Amazon Product Finder & Research Tools

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Product Research

Unicorn Smasher

Unicorn Smasher offers a product research feature. With this feature, you can find thousands of Amazon products. Moreso, you can choose the best product to sell and the best product niche.

From your browser, you can quickly navigate product niches and critical metrics to find the right opportunity. You can save time by navigating niches until you find the right opportunity. You don’t need to waste time creating spreadsheets.

More so, you can export your product research data in CSV format, share your research results, and more.

Viral Launch

With the Viral Launch product discovery feature, you will find an exhaustive list of Amazon products. Sellers can find the most profitable products using unique filters. They can save time and find product opportunities faster than their competitors.

This feature lets you find products by keywords, product category, and brand search. You can filter high performing keywords by average sales, review counts, and category.

Furthermore, you can discover brands that are performing well, then search for products that are responsible for their success.

Viral Launch will also provide data on the top-performing product categories. You can find products and niches in these categories that are driving growth.

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Verdict

Viral Launch has a more sophisticated product research tool than Unicorn Smasher.  You can find products via their web app or Chrome extension. More so, the Viral Launch advanced product research filter allows you to find profitable products via keywords, product category, and high-performing brands.

Interesting Comparison: Unicorn Smasher vs Jungle Scout

Keyword Research 

Unicorn Smasher

Unicorn Smasher does not have a keyword research feature.

Viral Launch

Viral Launch has a keyword research feature to help merchants improve their Amazon SEO. With this tool, you can find the best and relevant keywords for your product.

Their reverse-ASIN lookup scours all Amazon markets and competitors to bring you low competition keywords. Also, you can identify popular and less popular keywords.  With advanced filters, you can filter for keywords based on search volume. 

The search volume estimates from Viral Launch are gathered from real Amazon data. Amazon sellers can use exact and broad keyword matches to see the potential impact.

However, the keyword research data is only available for the Amazon US market.

Verdict

Viral Launch is a clear winner. The keyword research tool provides merchants with relevant keywords that will drive traffic to listings and maximize sales.

Keyword Manager

Unicorn Smasher

Unicorn Smasher does not offer a keyword manager.

Viral Launch

The keyword manager displays and tracks your product keyword data using a robust analytics dashboard. With the keyword manager, you can track up to 2000 keywords. More so,  merchants can add, remove, edit, and track keywords from their keyword bank.

You can integrate your keyword manager with a list building and listing analyzer to create a complete Amazon listing.

From your dashboard, you can access high-level keyword insights and keyword information including

  • Organic and ad rank tracking
  • Index checks
  • Search volume trends
  • Opportunity and keyword scores

Worth Exploring: Best Listing Software For Amazon Sellers

Verdict

Again, Viral Launch wins. The keyword manager is a valuable tool and can help sellers maximize their listings.

Amazon PPC

Unicorn Smasher

From your dashboard and browser, you can view your Amazon Pay-per-Click metrics.

Viral Launch

This feature lets you automate your Amazon PPC campaigns. You can even create rules for automation to help you achieve desired results.

With the  Amazon PPC feature, you can

  • Analyze how your ads are contributing to your product performance and profitability
  • Create, refine, and manage your PPC campaigns with keyword suggestions
  • Track keyword performance across all your campaigns
  • Monitor all changes to your keywords and make data-driven decisions
  • Find, prioritize, and use essential search terms
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Verdict

Viral Launch is the winner. Their PPC tool is more advanced and has more features to help merchants save time and increase profits.

Explore: Complete Viral Launch Review

Opportunity Finder & Score

Unicorn Smasher

Unicorn Smasher has an opportunity finder and also gives you an opportunity score. They will analyze the entire Amazon market and provide valuable insight into great opportunities to help you win.  With the opportunity score, you will know what product represents an excellent opportunity.

Viral Launch

The opportunity score feature identifies all the high potential keywords that your competitors are not using. It further ranks keywords on a scale of zero to 1,000 to show you Amazon markets that have listings with high volume but few rankings.

The opportunity score puts these relevant and high opportunity keywords within your reach. So that you can go ahead and use these keywords, rank higher, and increase sales.

Verdict

With both tools, you can calculate the opportunity score for keywords. Therefore, they are both winners for this category.

List Building 

Unicorn Smasher

Unicorn Smasher does not offer any list building feature.

Viral Launch

With the list building tool, you can build a complete listing. You can also optimize your current listing to improve keyword ranking in Amazon search results.

This tool empowers you to build SEO optimized listings that utilize your product’s most vital keywords.

The listing builder has an inbuilt scoring system that measures the optimization level of your listings. It also tracks your used and unused keywords and displays vital metrics including

  • Opportunity score
  • Search volume
  • Optimization score

Verdict

Again, Viral Launch wins. Unicorn Smasher does not help you build your listing.

Listing Analyzer

Unicorn Smasher

Unicorn Smasher allows integration with AMZ Tracker’s on-page SEO analyzer. The On-Page Analyzer will help merchants create optimized Amazon listings, increase sales, and conversion.

With a well-optimized listing, your product can rank higher on the Amazon search engine and put your product on top of Amazon search results.

Viral Launch

The listing analyzer provides valuable insight into your keyword and listings. Furthermore, it compares your product and listing performance with top competitors in your market. The listing analyzer performs SWOT analysis to reveal how your product stack up against the competition. 

With the insight from the listing analyzer, you can

  • Improve your product listings
  • Discover actionable steps that will help to boost sales

Verdict

The Viral Launch listing analyzer is one of the three Amazon keyword optimization tools. These tools combine to improve your Amazon SEO.  When compared to Unicorn Smasher, you don’t have to connect to an external tool to enjoy this feature, so Viral Launch wins.

Also Read: Viral Launch vs Jungle Scout

Market Intelligence

Unicorn Smasher

Unicorn Smasher provides comprehensive data for Amazon products.  Their sales and revenue estimates are accurate and are based on real-time data from thousands of active Amazon product listings. Amazon sellers can confidently analyze the profitability of any product and niche.

Viral Launch

With the market intelligence feature, merchants can search profitable products to source and sell on Amazon. Viral Launch provides precise sales estimates based on historical and real-time data. You can get a 5-star validation to decide if you should source a product or not.

More so, you can understand the market dynamics with data including

  • Product and market trends
  • Sales estimates
  • Historical and actual sales and revenue
  • Sales amounts for the past 12 months, and more

Plus, you can determine product upfront cost, profit, and investment using the in-built calculator.

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Verdict

Both tools can help you analyze the market. Also, you can get sales and revenue estimates for products and niches, but Viral Launch offers more robust data. You will get a 5-star validation to help influence your decisions, so Viral Launch wins.

Competitor Intelligence

Unicorn Smasher

Unicorn Smasher offers this feature via integration with AMZ Tracker’s sales tracking tool. You can track your competitor’s inventory, sales, and revenue with the sales tracker.

Viral Launch

The competitor intelligence offers you an exceptional insight into your competitor’s performance.

With a high-level reverse ASIN lookup, you can see your competitor’s keywords that are performing well and those that are underutilized.  You can find and achieve rankings for the high-volume keywords that your competitors are not using.

Also, you can track their sales price, search volumes, product reviews, keyword rank, and placements, etc.

This tool will help you stay ahead of the competition.

Verdict

Viral Launch’s competitor intelligence tool provides more comprehensive data than Unicorn Smasher, so Viral Launch is the winner.

Worth Reading: Viral Launch vs Merchant Words

Product Launch

Unicorn Smasher

Unicorn Smasher does not offer a product launch service.

Viral Launch

Viral Launch offers a product launch service to help

  • Boost sales and product performance
  • Drive traffic to your listings
  • Increase brand awareness

This service lets you access a large group of more than 350,000 Amazon shoppers and every launch package comes with unlimited coupons and giveaways.

Verdict

Viral Launch edges Unicorn Smasher on this one. Unicorn Smasher does not provide this service.

Split Testing 

Unicorn Smasher

Unicorn Smasher does not offer split testing.

Viral Launch 

Viral Launch offers this feature via a split-testing platform called Listing Dojo. With Listing Dojo, you can test different listing elements.

Amazon sellers can test up to seven versions of their product titles, description, images, and prices. Listing Dojo helps you optimize sales and profits.

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Verdict

Viral Launch is a clear winner. Unicorn Smasher doesn’t offer split testing.

Chrome Extension

Unicorn Smasher

Unicorn Smasher is a free service that is primarily accessed via a simple browser extension. With their Chrome extension, you can find the perfect product that will drive your business to the next level.

Viral Launch

Viral Launch has a Chrome extension and you can find profitable products and gather market and competitor intelligence from your web browser.

Verdict

Both tools have Chrome extensions but the Viral Launch Chrome extension allows Amazon sellers to access more business growth features therefore, Viral Launch wins.

You Might Want To Read: Viral Launch vs AMZ Scout

Free Tools

Unicorn Smasher

Unicorn Smasher is a free tool.

Viral Launch

Viral Launch offers a free Amazon FBA calculator to help you calculate your Amazon fees.

Verdict

Unicorn Smasher is the winner. They offer Amazon sellers more features for free.

Viral Launch vs Unicorn Smasher – Customer Support 

Unicorn Smasher

Unicorn Smasher has a limited knowledge base. To contact customer care, you can fill out a form on the website.

Viral Launch

Viral Launch offers live chat and email support. They also provide an extensive resource base.

Verdict

Viral Launch has a live chat support option. The live chat supports allows customers to get instant answers to questions, so Viral Launch wins.

Viral Launch vs Unicorn Smasher – Pricing

Unicorn Smasher

Unicorn Smasher is free.

Viral Launch

Viral Launch has a flexible pricing plan. There is different pricing for software, launches,  listings, and images.

Software

  • MI Extension – $25 per month
  • Beginner – $59 per month
  • Pro – $99 per month
  • Brand Builder – $149 per month
  • Kinetic – $199 per month

If you make annual payments, you will get two months free.

Interesting Comparison: Helium 10 vs Viral Launch

Launches

  • US Uber Launch –  $200
  • UK, German, and Canadian Uber launch – $100
  • Spanish, French, and Italian Uber launch –  $50

All prices are one-time fees.

Listings 

  • US Listing optimization – Brand optimization starts at $99, marketing optimization starts at $597, and content optimization starts at $497
  • UK, Canadian, German, and French listing optimization – $397
  • Italian, Spanish, Mexican, and Japanese listing optimization – $397

Photos 

  • Conversion starter kits – $597
  • Conversion master plan – $797
  • Branding expert plan – $1447

Verdict

Viral Launch has a scalable pricing plan and allows users to access a wide range of features, so Viral Launch wins.

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Similarities 

Unicorn Smasher and Viral Launch share similar features. With both tools, you can

  • Find profitable products and niches
  • Access features using a simple browser email
  • Spy and gather insights on your competitors’ performance, including their sales and revenue estimates

Differences

Advantages

Unicorn Smasher

  • The tool is free and easy to use
  • Accurate best-seller ranks, reviews, pricing, and estimated sales for any product
  • Sales and revenue estimates are based on data from active Amazon listings
  • The dashboard provides information to help you manage your research

Viral Launch

  • The tool is foolproof, intuitive, and easy to use
  • Amazon sellers have a broad range of features to grow their business
  • Caters to sellers who are just starting or growing their Amazon business experience levels.
  • Pricing options are scalable
  • Sellers can access multiple Amazon marketplaces
  • The pricing strategy allows you to unbundle the tools and use them individually
  • Accurate real-time PPC analytics to help you make data-driven decisions
  • Their customer care offers timely responses
  • They have an extensive resource base for customers

Check Out: Amaze Owl vs Viral Launch

Disadvantages

Unicorn Smasher

  • The features are limited when compared to other software
  • Sales and revenue estimation are not very accurate
  • You can only access email support and customer service is slow to respond
  • They have a limited knowledgebase
  • Customers can only access data. 
  • The software does not provide adequate insight to help make decisions
  • The sales and revenue estimates are for the US and UK markets

Viral Launch

  • The tool is expensive when compared to other tools
  • No durational trial
  • Keyword research data available for the US market only

Final Verdict: Unicorn Smasher vs Viral Launch

Viral Launch scores a clear win over Unicorn Smasher.

Unicorn Smasher is a free product research tool with a few additional features, but growing your business and competing in the Amazon marketplace requires a feature-rich solution. That’s what Viral Launch brings to the table.

With Viral Launch, you can find high performing products, optimize your product listing, and improve your Amazon SEO.

If you are looking to grow your sales, their product launch service can help you drive traffic to your listings and increase brand awareness. Their live chat support provides quick responses to customer queries.

Unicorn Smasher is cool if you are just checking out products, but if you are in for more serious business, you should consider Viral Launch.

Author: Nicholas GodwinNicholas Godwin helps businesses tell profitable brand stories that their audiences love. He's worked on projects for Fortune 500 companies, global tech corporations and top consulting firms, from Bloomberg Beta, Accenture, PwC, and Deloitte to HP, Shell, and AT&T. Works with Mofluid these days.