Viral Launch is a Market Intelligence tool and like most great Amazon tools, its specialty is data.
What Are Market Intelligence Tools
Market Intelligence tools like iSpionage, SimilarWeb and JumpSend are all optimized to get the attention of the customer and to boost sales one way or another.
However, they take different approaches, some going for viral campaigns and optimized messages and some going for data analytics on search results.
Related : iSpionage Vs SpyFu
What Purpose Do They Serve
Market Intelligence tools tend to improve the sales of new or current sellers on Amazon by improving the chances of their listings being on page one of the search results.
This takes into account rival products, current trends, and optimized keywords.
Viral Launch is one such Amazon product finder & research tool which is incredibly effective.
Viral Launch can be used as many things; a sales estimator, a product analysis tool, a listings optimizer or a product launch tool.
It can be all these and more. First and foremost though, it’s a market intelligence tool. It’s very well specialized for whatever you need it to do.
It not only offers certain packages that are specialized for different services but also offers add-ons and coupon codes so that your inhibition about going all the way is left by the wayside.
Here are just some of the features it offers.
Viral Launch features tools like Market Intelligence which gives you data on the shifting trends in your niche market and Product Discovery which shows you how products that are similar to yours are faring in the open market.
There are also features to help you optimize your listings like Listing Analyzer and Listing Builder.
These will help you make sure your old listings trend higher in search results and that your new listings are fully optimized for search before they are uploaded.
Viral Launch is also competitively priced as compared to its rivals like AMZ Finder and JumpSend.
While their features don’t exactly line up, they’re all designed to boost sales on Amazon through different means.
Viral Launch Keyword Research
Keyword Research is not only a tool to find the most relevant keywords for your products out there, but it is also a manager to help understand the analytics behind those words and to track the data.
The keyword manager allows you to dig deeper than the surface to find out why certain keywords are trending.
Keyword search also helps to find out the different zeitgeists of the age you’re living in.
Data always points to shifting trends and deepening interests in technologies and topics. You can use these to your advantage to even design products that will be popular in the future.
Viral Launch Product Discovery
The Product Discovery feature is basically a product finder in Amazon.
It allows you to search for untapped markets and find product opportunities. It also gives you real-time data on Amazon’s product catalogs.
This way you get historical data on product performance and more accurate sales estimates for different products that are similar to your own.
Viral Launch Market Intelligence
Market Intelligence is probably Viral Launch’s most talked about feature.
It’s a solid sales estimator and allows for the harvesting of tons of online data which you can use to improve your sales.
This data includes trending product launches, as well as competing data analyses.
Market Intelligence can allow you to learn from a lot of the competition to position your products so that they get the most traction and invite maximum engagement and interaction on Amazon or any other online retail platform.
It exists as a Chrome Extension.
Viral Launch Features
The various features that Market Intelligence provides include:
- Product Idea Score: This validates if your product idea is worth marketing and if it will sell. On a scale of 1 to 5, the product is rated on a variety of factors including relevance and appeal.
- Estimated Reviews: Access is also provided to estimated reviews, which allows you to see how people will respond to your product.
- BSR Trends: The Amazon Best Seller Rank is a very important metric by which you can see which products are trending right now.It can show you the products that have been popping in and out of relevance over a long period of time along with the products that are one hit wonders. This metric is very important if you are to generate products which sell and which resonate with the customer over a long period of time.
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Viral Launch Free Trial
The free trial for Viral Launch is available for 14 days. The service doesn’t require your credit card information.
All that is needed is your name, your email, and a password. You get the basic features of the service and get to try it out without any strings attached.
Since they don’t have your credit card info, you won’t have to worry about an auto-renewal or billing for the next month starting right when your trial ends.
Viral Launch Coupons
Viral Launch consistently offers coupon codes to its new customers. For a new subscription, you are offered a 15% discount on the site itself.
These deals are refreshed every month and you can use them to buy the various packages of Viral Launch at discounted prices.
However, they do only exist for the specified time.
It’s one of the features which make Viral Launch one of the best Market Intelligence tools for Amazon.
Viral Launch Pricing
The pricing for Viral Launch is divided into two broad categories, “Software” and “Services”.
The Software pricing consists of annual and monthly pricing plans which give you various features like Market Intelligence, Product Discovery, Competitor Intelligence and Keyword research, etc.
The plans range from mid-range to fully featured and include progressively higher volumes of data analysis. All of them include 24/7 customer support.
They are ranked from Beginner’s packages all the way up to the “Data Hunter” software package which includes all the perks of Viral Launch. All prices listed are for the US.
Monthly Viral Launch Pricing
The monthly pricing plans for Viral Launch begin with the Beginner’s Research Kit.
It costs $50.15 per month and includes all the basic features of the program including Market Intelligence and Product Discovery.
The plan only has the ability to track 3 competitors at a time.
The second plan is called the Pro Seller package costing $84.15 per month.
It includes all the features of the Beginner’s package but includes Keyword Search, a Listing Builder and Listing
Analyzer with the capacity for 50 analyses, and a Keyword Manager for ranking 2000 keywords a day and 30 keywords every hour.
The third plan is called the Brand Builder package, which is the recommended package for most users as it has the greatest value for money according to Viral Launch itself.
It includes all the features from the previous packages as well as the ability to track 100 competitors at a time.
It allows you to do 100 listing analyses, 5000 daily keyword rankings, and 100 hourly keyword rankings. It costs $126.65 per month.
The largest plan is called the Data Hunter package which costs $339.15 per month. It allows you to track 250 competitors and do 250 listing analyses.
It allows the daily keyword rankings to up to 15000, and the hourly keyword rankings to 300.
Annual Viral Launch Pricing
The prices for the packages in the annual pricing plans are similar but reduced because of the longer commitment.
However, they also offer a product idea score for all packages, something that was missing from the monthly plans.
The prices for the plans are:
- Beginner’s Research Kit: $41.79/month
- Pro Seller: $70.12 per month
- Brand Builder: $105.54 per month
- Data Hunter $282.62 per month
The largest difference in price comes out in the final Data Hunter package which is nearly $50 cheaper if you go for annual pricing.
Viral Launch also offers specific services for specific things like product launches, optimizing listings, and Product Photography.
The pricing for these plans are extremely high in certain cases and should only be adopted by sellers who are already established and can spend this kind of money on marketing. All prices listed are for the US.
Promotional Launch Pricing
The Promotional Launch services are specialized to “out-rank and outsell” products in the competition.
They purport to employ the tried and tested strategy that Viral Launch has come up with. They guarantee page one visibility.
If you’re simply looking to launch a single product, you can go for the Uber Launch package which costs a One-Time fee of $350.
However, if you’re looking to launch two or three products over a series of years or months, you can benefit from the $400 per month Viral Subscription package or the Master Package for $2450 per month.
This feature isn’t available in all countries. It is currently just for the UK, the US, Germany, Canada, France, Italy, and Spain.
The options for India, China, and Mexico are listed to be coming in 2019, and the one for Japan is listed as coming soon.
Listing Optimization Pricing
Listing Optimization services come in 3 packages which are all one-time purchases.
The Content Package costs $447 and can optimize the product title, the featured content, the keyword search terms and the list of relevant keywords.
The Market Optimization Package costs $547 and adds Competitive Product Photography analysis to the mix.
The third package, called the Brand Optimization package, costs $947 and adds conference calling with the Viral Launch Branding Expert.
While these services are invaluable to some companies that want to improve the trending of their listings on Amazon, it’s important to note that such specialized services are more luxuries than necessaries.
Listing Optimization is available in the US, the UK, Germany, Canada, France, Italy, Spain, Mexico and Japan.
Product Photography Pricing
The Product Photography service packages are specialized to beautify your listings.
You get access to beautiful photos, professional photographers, image editors, and optimization for images to trend online.
The package also includes the use of models if necessary.
The three packages available are the Conversion Starter Kit for $547 which includes 3-5 photos and a selection of white backgrounds or lifestyle images.
It also includes professional post production.
The next tier is called the Conversion Master. It costs $747 and includes 6 to 9 photos along with all the features of the previous package.
The final tier is called the Branding Expert and costs $1397 due to the inclusion of ‘branding consultation’ and extra photos on top of the 12 that you already have access to.
These services are only recommended if your products are part of a lifestyle brand or if they relate to cosmetics or elite lifestyle products.
Otherwise, if you’re selling basic electronics or goods that would appeal to blue-collar customers, you won’t really find these services useful.
Viral Launch User Reviews
Viral Launch has a generally positive track record when it comes to reviews.
On the review aggregator Trustpilot.com, the reviews for the program are mostly positive.
Out of the 88 reviews listed, 59% are 5-starred and the ratings are indicative that most customers were satisfied.
However, there were a few complaints just like for any product out there. That being said the overall rating of four stars out of five makes this product worth trying.
Viral Launch Positive Reviews
The positive reviews for Viral Launch consistently mention its customer service and the help that it offers to solve minor and major problems.
Customers mention the webinars offered by the company and the coaches that the service puts you in to contact with.
One customer specifically mentioned that there are no “brazen sales tactics” which allowed him/her to carefully pick out the features that he/she wanted instead of going all in.
There are also mentions of the various features like data analytics and real-time data that are available to customers that help in selling products and trending listings on the first page of Amazon’s website.
Also mentioned are the ease of use and the fluidity of the app. The app is easy to navigate and all the relevant options needed are easy to find.
All these positive reviews do make Viral Launch a sure bet. But before making your decision, look at what the naysayers have to say as well.
Viral Launch Negative Reviews
The negative reviews of Viral Launch tend to focus on two main issues – billing snafus and bad customer service experiences.
These can be termed as outliers, specifically because in most cases, the company has gotten back to its customers.
However, it can’t be ruled out that these experiences show that the app can be frustrating to use at times and doesn’t guarantee results.
Some of the negative reviews seemed to point at a lack of conversion when they paid for optimizing content.
Now, while the process of conversion takes time and doesn’t work like magic, they did seem to be under that impression.
One very legitimate complaint was made regarding auto renewals of packages.
The customer mentioned that their subscription continued being charged without them being notified and they didn’t get a refund.
It is standard practice for companies to auto-renew subscriptions every month.
However, that doesn’t mean it should be without notification.
This shows us that no matter what product you’re going to get, it’s always important to read the fine print and to look into the specifics before committing to it.
Related : Jungle Scout vs Viral Launch [Review]
The most impressive feature of Viral Launch is its customizability.
If you go for Viral Launch, which you absolutely should, no matter at what level you are selling, you will find that it has options for absolutely everything.
The one caveat is that there are no customizable packages. There should be options for, at least, the highest paying customers to request their own terms.
Beyond that, Viral Launch is a tool that has wide appeal, mass positive reception, as well as good customer service.
If you’re a seller on Amazon, you should have no inhibitions in trying it out for 14 days as part of its free trial!
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Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.