Helium 10 purports to boost sales for Amazon. It can give you insight in to other Amazon listings that are similar to the ones you are trying to make and can also track keywords which can help you optimize those listings. It also allows you to keep an eye on the competition so you’re not taken off guard by their strategy.
Helium 10 allows your listings to trend throughout the year. It works on the basis of SEO and keyword tracking. There are features which will help you emulate the success of other Amazon listings as well as design your own SEO ranking strategies.
Black Box is a product finder tool, plain and simple. It conducts research on the kinds of product that you would look to emulate or replicate in order to achieve success. You can find products that are based on certain criteria. The software is quite efficient and can deliver a lot of results that are based on different factors.
These include pricing, sizing, sales estimates (monthly and yearly), trends and metrics that will guarantee success. In essence, it saves a lot of time and money searching for niches to exploit.
Image Description: Magnet tool open on a computer
Magnet is the chief keyword search tool that Helium 10 has. It will allow you to find optimal keywords for product listings. Hence, you won’t have to jump between tools to accomplish this. You can maximize SEO efficiency and you won’t have to work on descriptions and listings separately.
It even specifies the best keywords to use in the front end and the back end of descriptions. It lists the ones that will have the best impact on the product pages and the places where they will work best. It’s an all in one.
The accuracy of this tool is achieved by the volumes of information that are at your feet because of Helium 10. In each scenario, you will get mountains of raw data to help you find the best keyword.
Cerebro, no doubt named after the iconic headset that Professor Charles Xavier wore in the X-Men films, helps you do exactly what that headset did. It helps you spy on your competition. This will help you keep track of what they have up their sleeve.
Now it doesn’t let you spy on them per say, but it does help you find out which keywords they’re using to optimize their searches for a single ASIN. It will also show you which keywords will be better served for your own listings. This includes long tail keywords as well.
Helium 10 offers a large range keyword tools that help you drive traffic to your platform. These keyword tools can usually give you the best keywords and insert them in to your content. You can even track the keywords as they age and replace them if they’re not working.
The keyword tools that follow here cater to different aspects of optimization, and they benefit from the billions of data points that Helium 10 collects within its database.
By Helium 10’s own admission, this is the best Amazon Keyword processor on the market. It has a database of thousands of keywords that can be consulted while it generates the best ones for you. This can be done in a matter of seconds.
The Frankenstein word processor also helps you put those keywords in to lists and organizes them into categories so that you can use different ones for different listings. You can categorize them by niches so you can get the most traffic to specific listings as well.
It also generates some general keywords which will attract traffic that may not be looking specifically for you, but will be sent to you anyway since they were looking in your general direction, so to speak.
This is a tool that boosts online sales. It allows you to check where the best keywords can be placed in al listing or in a description or in the front end or the backend of an Amazon product page. This works for lists, titles, descriptions, etc.
Not only does this help your listing’s ranking and your product ranking, but it help optimize your content which can get a much needed boost of traffic.
This is for monitoring the rankings of different products through keywords. You can do this for specific ASINs and you can do this for multiple ASINs as well. This makes a huge difference when you want to drive traffic to your landing page.
According to Helium 10, this is industry leading software which allows you to visualize the listing optimization. Amazon search results will work more in your favor through the use of this tool.
Aside from all the other keyword tools provided by Helium 10, this is one that is absolutely essential. It shows you which front end and backend keywords are being indexed by Amazon. Some bad keywords can also cause good keywords to lose their rankings.
Hence, you need to be sure the keywords you’re using work in tandem with each other and give each other a boost rather than pull each other down. The Index Checker tool will allow you to see which keywords have been indexed by Amazon and which ones work in the front and the back end.
If you’ve ever offered discounts or deals to your customers, then you know the dread that they might clean out your inventory for far less than you intended to make and someone may be so crafty that they might clean out your inventory without paying a cent.
Inventory Protector is a tool that helps you keep track of all the discounts and deals that you’ve given out and makes sure that it doesn’t eat in to your profits. It understands that you need to run promotions now and then to highlight new products, but also that you can’t rely on that to make profits.
With Inventory Protector, you can select the products that you want to protect and set a maximum order quantity and click protect. Amazon will get your request and will process it momentarily. You’ll be able to see which one of your ASINs are successfully protected and which ones are still pending.
This is one of the best features that Helium 10 has. It could be the feature that makes Helium 10 the best Amazon Seller tool out there.
Fulfillment is a huge operation for Amazon and they aren’t perfect when they execute it. According to the rules of lost and damaged inventory for Amazon, if you have lost or damage FBA inventory then you can collect a refund.
However, manually tracking and creating the FBA inventory reimbursement reports isn’t easy. For most people it’s a nightmare. To more effectively carry out this task, you can use Refund Genie. It quickly compiles the FBA reimbursement reports that you need to submit. This frees up time for the rest of your business.
Trendster is an essential tool which shows you the analysis of products that you’re considering to sell. IT shows when they’re popular and their overall appeal throughout the year.
It shows if there are major fluctuations in its popularity throughout the year and if your cash should be tied up in slow moving inventory at all. You can track all of this by simply entering an ASIN and find out where a market has been and where it’s going to go for any of its products.
This will help you find out if you’re in for a steady stream of income if you invest in one product or another.
If you’re an Amazon seller, it’s all well and good if you’re making more sales than before, but what really matters is what you’re taking home after all the expenses and costs are taken out. If you’re not making a profit, then it doesn’t matter how many sales increase every single month.
‘Profits’ is a tool that allows you to get the best analytics for every single one of you transactions with Amazon. This allows you to see exactly how profitable you are.
‘Profits’ is linked to the Amazon API and provides you with an accurate picture of your financial status as a seller which includes sales and revenue as well as costs and fees.
Profits includes a feature called Performance Matrix which expands on gross revenue and net profit data by adding analytics which look at the sales for the last 30 day and month to date and year to date measurements.
Additional factors for these timeframes are estimated profits, orders, units sold, ROI, profit margins and promotions and refunds.
Xray does exactly what you think it does. It is a product research tool which is built for Amazon. It gives you an overall view of the marketplace and when you browse through Amazon, you can open up the tool on a search results page. This will allow you to validate a potential opportunity you may be thinking about.
There is a lot of crucial market data that you can play with in Xray including historical trends and future projections. You can save a lot of time and money with this and make more money than you would otherwise. It’s like a yes or no answering machine that tells you which ideas have merit and which don’t.
Helium 10 offers its customers professional level training in order to familiarize them with its tools. Novices and experts alike can benefit from this training since they will be exposed to the nitty gritty and the detailed explanations of the features that the tool has.
In depth tutorials in the form of videos and text based tutorials will help you find out how differently you can use each tool and how you can apply them to the Amazon FBA business.
You can use this feature to learn about every single tool in the Helium 10 roster and since the videos and tutorials are skippable, you can go to the elements that you want to learn about instantly.
The Pro Training is also available for the Chrome Extension which includes other tools within the Helium 10 roster including the ASIN Grabber, the Profitability Calculator and the Review Downloader.
Helium 10 includes three pricing plans that are preset and an A La Carte plan that you can customize for yourself. However, unless you know exactly what you need to succeed in the business, you would do well to go for the preset plans.
The free plan is free, of course. It allows you to get limited version of all the tools offered by Helium 10 which include Black Box and Magnet etc. The second plan, called the Platinum plan is for $97 a month and gives you limited, albeit greater uses, of the tools lited out and small accessories like the keyword tracker and Index checker.
You can even send 5000 follow up emails every single month compared to the 100 emails per month you could send in the free plan
The Diamond Plan is the final plan and costs $197 a month. It gives you all the main tools in unlimited capacity with more access to the keyword tracker and Index checker. The biggest perk is that you can get multiuser logins for three users.
Monthly vs. Annual Pricing
The annual plans are of course less expensive per month than the monthly plans. Since the commitment is longer, you get discounts. Instead of paying 12 times the normal amount per month, you pay just 10 times the normal amount for the entire year.
The free plan stays that way, the Platinum plan goes to $970 per year instead of $1164 and the Diamond Plan goes for 1$970 per year instead of $2364.
The A la Carte plan goes for $170 to $970 depending on which features you choose. However, there are boosts for these plans left which are called Follow-Up booster plans. These have the capacity to give you a little something extra for a little more money.
Booster Plans Pricing
Booster plans basically give you the option to send more follow-up emails. It’s a deal worth taking, especially if you consider the beginner plan of $47 a month. The add-on is one reason that you can consider Helium 10 to be the best Amazon seller tool.
Helium 10 offers a 30 day free trial period for its customers. This begins when you make your account. He following Helium 10 tools will be available to you when you begin the trial:
-Black Box (20 uses for the entire duration of the trial)
-Trendster (unlimited uses allowed)
-Magnet2 (2 uses a day)
-Cerebro (2 uses a day)
-Frankenstein (unlimited uses)
-Index Checker (6 uses for the duration for the trial period)
-Keyword Tracker (20 keywords trackable)
-Alerts (you can monitor up to 2 ASINs)
-Inventory Protector (unlimited use allowed)
-Refund Genie (You can see how much Amazon may owe you in lost items and damages, but you won’t be able to download the report)
-Xray (100 results can be acquired during the trial and that includes the amount of data and ASINs when the tool is run on a search page)
-RevieMediaw Downloader inside the Helium 10 Chrome Extension (100 reviews can be downloaded)
If you Google the review for Helium 10 then you’ll be greeted by lists of 4 and 5 star reviews which highlight different qualities like ease of use and accuracy. However, there are almost no negative reviews of the product at all.
Some may find this reassuring, but the seasoned may not. And the reason is that there are not tools which are widely and commercially used that don’t have bad reviews. Not having bad reviews makes it look like not enough people have used your product.
What this means in totality is that Helium 10 may have some great features, but it may not have the IT factor needed to be the best Amazon research tool on the hill. Other tools like AMZFinder or JungleScout or even Jump Send may have bad reviews along with a lot of good ones to make you think that they’ve been tested by hundreds of thousands of people
This may not be a reason to completely dismiss Helium 10, but it is enough reason to proceed with caution and try out the free version before you commit to an annual plan.
Helium 10 is a great tool and has great value for money. Aside from being competitive with other tools in its price range, it also gives you the option for a 30 day free trial and even a free plan.
Its various features which concentrate on keywords, trending products, profit calculators and even competitor products and techniques can help small businesses and new sellers get ahead in the game that they’re already at a disadvantage in.
This is a great tool for the money and will allow you to slowly gain on your competitors. It will also save you a lot of money by telling you which keywords to use and which to not as well as which products you need to protect and which to not.
If you’re not sure about your commitment, you can still go in for the free plan and try out the features and see what impact they have on your overall sales and profits. This will help you decide if you want to commit to the tool fully.
If you do decide to go with Helium 10, go for the Platinum plan and go for the annual package since it’ll save you money in the long run and will help you stick with the plan for a year in order to find out how much your business can benefit from it.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.