Editor’s note: Cart abandonment is one of the biggest challenges faced by online stores. Thankfully, we have numerous cart abandonment extensions today that help bring back a good chunk of customers to complete the purchase. That being said, not everything can be left to these extensions. To minimize cart abandonment rate, it’s vital to have a well designed checkout page, easy navigation, multiple payment methods, and several other things. Only a team of experts that specializes in Magento custom development services can help you find a permanent solution.
One of the major challenges in ecommerce business is cart abandonment: when customers leave your site without placing an order.
According to Baymard Institute, the average rate (based on the average of 22 studies) for online shopping cart abandonment is 68 percent.
But why do people abandon their shopping carts online?
Statista says some of the major reasons include unexpected costs, complicated website navigation, lengthy processes.
They were just browsing and not really hoping to spend.
This proves the need for a tool that can bring back customers to the online store to complete their purchases, hence cart abandonment extensions were created.
Related : Best Tools For Your Ecommerce Business
A cart abandonment extension is a module intended to notify your authorized website users that they added products to their cart but didn’t place orders.
The market is awash with such extensions, so how do you pick the best one for your Magento store?
We researched and narrowed down the options for you and here our top picks.
1. Magewares Abandoned Cart Email
Magewares communicates the right message subtly and in a personalized way to remind your customers.
It must return and complete orders in their shopping carts.
Features
- Unlimited follow up emails
- Customization of email schedule
- Incentivize buyers by generating coupons
- Send product prices with subtotals in email reminders
- Create and set your rules
- Create and send coupons automatically with email reminders
- Customer unsubscribe link option from getting further emails
- Admin user can exclude or disable customers or customer groups from receiving emails and configure to stop sending further emails once customers visit the carts after clicking the link
- Once cart is cleared, email stops going
- Cart revisions to send latest cart products in email reminders
- Support: money-back guarantee, free updates, support services
2. Recapture Abandoned Cart
Most ecommerce store owners have no idea how many customers add to cart and leave without purchasing.
This simple, easy to use email marketing and cart abandonment recovery extension .
It helps recover lost revenue painlessly and quickly from customers – no coding needed.
Features
- Instant, free, meaningful, and actionable analytics on all abandoned (active) shopping carts
- Segmentation and targeting of emails
- Automated email campaigns
- Email list builder
- Fully responsive emails (tested on major email clients)
- Seamless multilingual and multi-currency support
- Live shopping cart view
- Works with all major One Step checkout extensions
- Syncs ecommerce data easily with MailChimp
3. Springbot
Springbot streamlines automation, analysis, and personalization of your store’s marketing campaigns through data-driven .
Marketing recommendations and its all-in-one platform.
Once your store is connected to marketing tools like AdRoll, MailChimp, Instagram, and Facebook among others.
You can take marketing actions directly from the extension.
In this way, you can set up automated triggered emails,
It send trackable email campaigns, optimize retargeting ads, schedule social posts, determine channels.
That drive sales, and calculate your marketing ROI in one platform.
Features
- Triggered emails including abandoned cart emails, welcome, after-purchase, anniversary, win-back emails, and behavioral triggers
- Advanced retargeting insights give understanding on what ads lead directly to sales
- Personalization and segmentation of customers through customer, custom, and RFM segments, plus personalized and trackable emails
- Social hub with mobile access to reports, social recommendations on what to post and when, powerful analytics, and a calendar to schedule social posts based on store data
- Shoppable Instagram converts to a social storefront driving engagement and sales
- Trackable links showing performance of what you shared via email, web, social, blogs, mobile and more
- Analytics for revenue and ROI tracking, marketing channel and product conversion reports, promo codes, and unique coupon codes
- Amazon tools that uses real-time inventory to list, sell, and track products on Amazon, with shipping information
- Marketing recommendations
- Service and support with onboarding and training, daily activity reports, and plugin activation
4. Abandoned Cart Alerts Pro
This abandoned cart extension for Magento helps recover lost sales opportunities through automated email alert senders.
A message that combines powerful and convincing copy with targeted product discounts.
Features
- Automated messages with personal touch
- New business sales channel
- Streamlined remarketing
- Track email performance
- Constant evolution of the extention
- Support: free support and updates, for a lifetime, free 30-minute development support credit, 25-days money-back, fully GDPR-compliant
5. Magenest Ultimate Follow Up Email & SMS
When you have hundreds of customers you want to keep returning to your store, Magenest helps you create follow up email and SMS messages.
On preset schedules to reach, nurture, and maintain relationships with them.
Features
- Send email to customers
- Send SMS to customers using Nexmo integration for better delivery rates, more security, free inbound SMS, and lower latency
- Related product suggestions
- Review reminders
- Abandoned cart recovery and analytics
- Admin can create different email sending rules, attach files in emails, managed abandoned cart list, search customer birthday list, configure mobile field to be visible/mandatory in customer registration forms
- Customers can choose from predefined rules
- Multiple email templates for each rule
- Set emailing schedules
- Abandoned cart rates
- Smart abandoned cart
- Add coupon codes to emails
- View sent emails history/mail log
- MailChimp Mandrill integration to prevent email spamming
- Integrate Magento 2 stores
- Create schedules and contents to send SMS to customers for events
- Admins can send or cancel SMS manually
- Support: 100 percent open source, easy installation and configuration, user-friendly interface
6. MailChimp
MailChimp easily connects to your store, and lets you showcase your products with style, recapture lost sales, and even recommend items.
The free integration syncs customers and their order information to your MailChimp list.
Features
- Sync purchase and list data
- Set up marketing automation for reminding customers about abandoned carts, or items they last viewed, follow up on post purchase, and win back lapsed customers
- Create abandoned cart automation workflows
- Showcase product recommendations
- Segment and track customers based on purchase frequency and history
- View marketing performance data in detail on MailChimp dashboard
- Find new customers or connect with current clients while driving all of them to your site with Instagram or Facebook ads
- Set up Google remarketing ads to turn visitors to shoppers on your site
- Create personalized transactional messages like invoices, shipping notifications, etc.
- Embed popup forms to convert visitors to subscribers
- Discount codes to add to emails and automations with content block for Promo Code
- Beautiful landing pages to highlight products, promote sales or giveaways, or grow lists
Support: Email
Related : Best Mailchimp Alternatives
7. EYEMAGIne
This tool by HubSpot offers valuable data that syncs automatically to your HubSpot portal.
So you can create marketing campaigns and workflows with pinpoint accuracy.
It therefore helps increase sales from new customers, and repeat sales for current clients.
Features
- Automate and personalize nurturing of abandoned cart
- Automate and personalize cross-sell, up-sell, and reorder emails
- Laster target one-off emails, product launches, and campaigns
- Nurture customers to become repeat customers through Smart Content and Social Inbox
- Attribute revenues to specific marketing campaigns and channels
Summary
These cart abandonment extensions will not only help improve your Magento store.
It can help create a better shopping experience for your customers, while increasing sales.