Moosend vs MailChimp

Email isn’t dead, and it is not fading into oblivion anytime soon. The number of daily email exchanges will hit 347.3 billion in 2023.

Over the years, organizations have harnessed email marketing to drive growth. About 80 percent of small and medium businesses still use email marketing for customer acquisition.

MailChimp leads the email marketing industry with a 60 percent market share. Other email providers, including Moosend, share the remaining 40 percent. 

MailChimp and Moosend equip businesses with email marketing and automation tools. They also have extensive customer support.  But they offer more features, and we will highlight some of them in this article.

Furthermore we will compare both platforms to determine which one is the best.



Moosend is an email marketing and automation tool for businesses. Using Moosend, companies can create and manage marketing campaigns and promotions. 

The company was founded in 2011 by Yannis Psarras and Panos Melissaropoulos. Also, Moosend is headquartered in London, England and has solutions for 

  • eCommerce companies 
  • Publishers
  • Agencies
  • Travel companies 
  • Non-profit organizations

You can create email newsletters using their easy to use campaign builder. Their powerful email automation tool will enable you to set campaigns in motion. 

With their subscription forms, you can capture leads and turn them to paying customers.  

Moosend - The Complete Marketing Platform For Your Business

Moosend lets you design powerful email campaigns. You get features like newsletter editor, landing pages, subscriptions forms & more. Subscribe to Moosend today to take your business to the next level.

We earn a commission if you click this link and make a purchase at no additional cost to you.


MailChimp is an email marketing service provider. Businesses can use MailChimp to drive traffic, boost sales, and increase conversion. 

With MailChimp, you can run campaigns and grow your brand and audience. 

The Atlanta-based company is one of the leading names in the email marketing space. Having operated in the industry for more than 20 years, MailChimp offers more than just email service. They provide a complete suite of growth tools for startups and growing businesses.

The MailChimp platform hosts over a billion emails per month. And it caters to 

  • Marketers
  • Startups
  • B2B and B2C companies
  • Non-Profit and charity
  • Content creators
  • Freelancers and more 

MailChimp was founded in 2001 by Ben Chestnut and Mark Armstrong. Moreso, they commit to support businesses through every stage of their journey. 

MailChimp has a huge customer base of over 12 million people.

Interesting Post: Best Autoresponders & Email Software


Moosend and MailChimp share similarities. They both offer incredible business growth tools including 

  • Email marketing
  • Marketing and email automation
  • Landing pages
  • Subscription forms
  • Segmentation
  • Personalization
  • Email tracking
  • Reporting & analytics
  • Integrations


Email Marketing


Moosend has email marketing features to grow your business. You can create and send compelling email newsletters with ease. The simple drag and drop campaign editor allows you to create professional email designs. 

Plus, you don’t need coding knowledge. You can choose from existing templates to create mobile-responsive email campaigns.   


MailChimp’s easy to use email builder helps you create beautiful and branded emails. Marketers can increase audience engagement with email campaigns and newsletters.  Whether you are a pro or you are just learning the ropes, MailChimp will guide you through every step.


Moosend and MailChimp are winners in this category. They both have email marketing tools to take your business to their next level. 

Also Read: MailChimp Review

Email Design Tool & Templates


Moosend has more than 40 free, responsive, and beautiful design templates. You choose any template that suits your needs to create your campaign in a few minutes. 

Also, you can edit existing templates and spice them up with dynamic elements to give you a branded look. With access to templates from different categories, you can send the right email on every occasion.

Some of the template categories include

  • Christmas
  • e-Commerce
  • Black Friday
  • Real estate
  • Food and more


MailChimp has pre-designed templates to help you create your campaign in minutes. You can use the content blocks and design elements to customize your design.

MailChimp has a library of over 100 templates and you can choose suitable templates for every occasion. You will find templates that will help you 

  • Drive product sales or app downloads
  • Promote a new or existing product 
  • Welcome new users or subscribers 


MailChimp is the winner. MailChimp has over 100 templates, while Moosend has just 40 templates. With MailChimp, businesses can choose from a wide range of templates.

Interesting Comparison: Aweber vs Constant Contact

Email Marketing Automation


This feature lets you automate marketing tasks so that you don’t miss out on anything important. 

With email automation on Moosend, you can 

  • Save time
  • Increase effectiveness 
  • Achieve your goals

Just build unique automation workflows and your marketing campaign will be on autopilot. 

First, select your events that trigger the automation. Next, set conditional and control steps. Finally, choose the actions that should occur from the list. 

Moosend has eCommerce automation templates for 

  • User onboarding
  • Cart abandonment
  • Special offers
  • Lead scoring
Moosend - The Complete Marketing Platform For Your Business

Moosend lets you design powerful email campaigns. You get features like newsletter editor, landing pages, subscriptions forms & more. Subscribe to Moosend today to take your business to the next level.

We earn a commission if you click this link and make a purchase at no additional cost to you.


With the email automation feature, you can create and use timely customer engagements.

Furthermore, companies can 

  • Build their brand via automated emails and interactions with prospects. They can send welcome, date, and event-based automation. Also, they can reach out to customers on birthdays, anniversaries, etc.
  • Increase sales by sending cart abandonment emails. This automated email is to remind customers of items they left in the cart
  • Recommend and showcase their products to customers
  • Send product retargeting emails and order notifications
  • Drive customer loyalty via product and service follow-ups, exclusive sales,  loyalty and reward programs, and promotions


Firstly, MailChimp has more automation options and templates. Secondly, their automation features are more advanced but easier to set up. You can design your workflows in a matter of minutes. Therefore, MailChimp wins.

Landing Pages 


Moosend lets you create beautiful landing pages that can boost conversions. With high conversion landing pages, you can convert visitors into customers. 

Marketers can create, edit, move, and resize your landing pages using the drag and drop editor. There is no need to hire a web designer. 

Additionally, you can use their ready-made templates to create your landing pages. With just a few tweaks, you can customize existing templates to your taste.

Their templates are responsive. And it allows you to create a unified experience between mobile and web users. 

Moosend’s CDN improves your Google rankings and AdWords quality. Moreso, it distributes your content to many places and increases your coverage. 

Furthermore, you can add countdown timers to your landing pages. By creating a sense of urgency, you can generate more leads and increased sales. 

Moosend provides landing page success boosters including

  • Facebook and Google Analytics pixel tracking
  • Custom JavaScript capabilities
  • Spambot protection and free SSL
  • Built-in forms and custom fonts 
  • Landing page versioning
  • Campaign and page labeling
  • WordPress plugin


With MailChimp, you can design beautiful landing pages in a few minutes. You can use the drag and drop builder to create your landing pages. Yes, it’s that simple. 

MailChimp allows you to choose from existing templates to build your landing pages. 

Their templates library caters to different business categories. 

Whether you are testing your products or creating a buzz for your new brand, MailChimp has got your covered.

Landing pages help businesses increase their MailChimp audience by 36 percent

Companies can build landing pages to 

  • Sell items and receive online payments
  • Promote best and top-selling products
  • Encourage downloads
  • Grow your email and contact list

MailChimp optimizes your landing page to become responsive on any device.

You can use your brand domain to create links for your landing pages. 


Moosend is the winner. Their landing page has additional features to increase landing page visibility. The Moosend content delivery network improves your Google rankings and AdWords quality.

You Might Want To Read: Best MailChimp Alternatives

List Building & Management


Moosend has subscription forms to help you build your customer list. Although, it doesn’t have an inbuilt CRM tool. Moosend supports integrations with a wide range of CRM tools, including Zoho, Microsoft Dynamics, Salesforce, and more. 

You can collect contacts and leads with their mobile responsive and user-friendly forms. Bloggers can add subscription forms to capture their reader’s attention and collect their info in the process. 

Moosend has a myriad of ready-made forms for various industries. You can choose and customize your forms using different styling options. Furthermore, by adding your brand elements, you can give the form a more professional look. 

You can create full-page forms, inline forms, floating bars, floating boxes, and modal pop up forms.

Moosend lets users create form rules. They can 

  • Set their visibility and decide what and when they want their visitors to see
  • Decide whether forms are targeted at mobile or desktop users
  • Display subscription forms based on visitors city or country 
  • Choose the displays based on visitor’s operating system 
Moosend - The Complete Marketing Platform For Your Business

Moosend lets you design powerful email campaigns. You get features like newsletter editor, landing pages, subscriptions forms & more. Subscribe to Moosend today to take your business to the next level.

We earn a commission if you click this link and make a purchase at no additional cost to you.


Using subscription forms on their websites can help businesses increase the list growth by 50 percent. 

With MailChimp’s sign-up forms you can build your customer list. 

Furthermore, users can create custom forms that match your business needs.  They can 

  • Grab visitors attention using useful popups 
  • Embed their custom form to the website’s sidebar or footer
  • Share their forms by posting the links to their digital channels

Building a subscription form on MailChimp is easy. You don’t need a design or coding experience.

Go ahead and add your logo and background images to create a visual appeal. Then, choose your fonts and colors and create a compelling call to action button.  

MailChimp lets your translate your form into more than 50 different languages.

It doesn’t just end with building your email list. MailChimp’s complete CRM helps you manage your subscriber or customer list. Moreso, the marketing CRM tool will help you create long-lasting customer relationships. 

First, you need to organize your customer data into ready-made or self-created segments. Then,  understand customer data patterns, such as growth sources, customer lifetime value, etc. Finally, you can act on the insights from data to build personalized customer experiences.


MailChimp has a marketing CRM tool that can help companies manage customer engagements. The CRM tool is a useful addition and makes MailChimp the winner in this category.

Worth Reading: MailChimp vs SendinBlue vs Mailjet

Audience Targeting & Segmentation


With this feature, you can segment your audience for effective targeting.  Moosend lets you create dynamic recipient categories and your segmentation criteria may be based on different information types. 

You can base your segmentation on demographic data like gender and age.  Also, you can use advance segmentation options that groups audiences based on user behavior.

Moosend lets you create advanced segments based on

  • Type and number of purchases
  • Number of times they have viewed your products

Segmentation allows marketers to get their message to the right audience in a few clicks’ time.

Furthermore, behavioral segmentation and targeting will help you increase sales and conversion.  

Moosend lets you create and send personalized emails to customers. You can send personalized abandoned cart emails or product recommendations to boost sales.


Segmentation lets you send the right emails and campaigns to the right audience. 

Segmented campaigns have higher open rates and click-through rates than unsegmented campaigns. MailChimp reports that the open rate and click-through rate is 29 percent and 49 percent higher, respectively.

MailChimp has extensive segmentation options. It allows you to combine up to five segmentation criteria to create a target audience. 

You can create segments and filter audience data based on 

  • Automation activity
  • Campaign, postcard, and conversation activity
  • Contact rating
  • Email client (desktop, mobile, webmail, Outlook, Gmail, Android, iPhone, etc.)
  • Email marketing status (subscribers, unsubscribed, non-subscribed, and cleaned)
  • Landing page activity 
  • Sign-up source
  • Language and location
  • Email marketing engagement and more

MailChimp also provides advanced segmentation options based on gender, age range, purchase activity, and more.

Additionally, MailChimp allows users to send personalized campaigns targeted at specific audiences. 

You can trigger emails based on customer behaviors such as 

  • Campaign clicks and opens
  • Website visits and page navigations
  • Product purchases
  • App engagements and interactions

MailChimp has a lookalike audience finder. This tool scans your CRM data and network to help you find contacts that share similarities with your contacts.  


MailChimp is the winner. They offer advanced personalization, segmentation, and targeting features. The lookalike audiences finder helps you reach the right audience. 

A/B Testing 


Moosend’s A/B split campaign allows you to test different email design versions. This feature helps you identify the variants that customers prefer, what they want, changes that should be made, and more.  

You can create different versions of the 

  • Campaign sender
  • Subject line
  • Email campaign content

After creating different campaign versions, go ahead and set up the campaign winning criteria. The winner may be the campaign with the highest number of unique opens or the highest number of unique clicks. 

Moosend - The Complete Marketing Platform For Your Business

Moosend lets you design powerful email campaigns. You get features like newsletter editor, landing pages, subscriptions forms & more. Subscribe to Moosend today to take your business to the next level.

We earn a commission if you click this link and make a purchase at no additional cost to you.


With the A/B testing feature, you can send test campaigns to different audience segments. You can try out different campaign layouts, send times, images, subject lines, and content to see what works best. And you can test up to three different variations of your campaign. 

More so, you can decide how many people will receive your test campaigns.

MailChimp allows you to define your success metrics. Your success metrics may be opens, clicks, or revenue.

After the test, MailChimp will automatically send out the campaign that performs best. 

MailChimp’s multivariate testing allows you to test eight different versions of your campaign. 


Moosend allows you to create only two different versions of your campaign. But MailChimp’s A/B testing lets you test three campaign variations. Also, with the Multivariate testing, you can test up to eight different campaign variations. So MailChimp is the clear winner. 

Also Read: MailChimp vs PHPList vs SendinBlue

Mobile Apps


Moosend does not have a mobile app for email marketing.  


MailChimp has a mobile app that allows you to create and send email campaigns on the go.  You can also track your campaign content, audience growth, and engagement.

With their dashboards, you can view and gain insight on campaign analytics and performance.


With their mobile app, you won’t miss out on essential activities. You can create and manage your email campaigns wherever you are located. 

Therefore, MailChimp is the winner. 

Tracking, Report & Analytics


This tracking feature allows you to keep tabs on your customers’ journey on your website. Moosend utilizes advanced techniques to help you track your campaigns, automation, and list building. Their comprehensive reports and analytics will help you make accurate business decisions. 

You can get a complete overview of your campaigns. Also, marketers can track subscribes, unsubscribes, bounce rates, click-through rates, and more. With the analytical data, you can measure and improve your performance. 

Moosend allows you to download, share, and analyze your data.


MailChimp allows you to track your marketing campaigns, automation, landing pages, and more. 

With the real-time data, you can track performance and refine your campaign strategy. More so, you can monitor trends to make smart decisions.

With their revenue, growth, and engagement data, you can gain insight into audience behavior. 

You can compare your email data such as email clicks, opens, subscribes, or unsubscribes with your competitors. 

MailChimp’s revenue reports will help you measure your campaign ROI. You can analyze purchases by customers and revenue from those purchases. 

Furthermore, MailChimp provides smart and personalized recommendations to help you achieve more results. They have tools that will enable you to create, manage, and optimize your campaigns. 


Again MailChimp wins.  

MailChimp has advanced tracking and analytics features. They provide revenue reports and help you calculate your campaign ROI. Furthermore, they offer smart options to help you achieve success. 

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Moosend supports integrations with more than 1,000 tools. You can connect with tools in the following categories

  • CMS
  • CRM
  • eCommerce
  • Lead generation
  • List validation and more


MailChimp supports integrations with more than 300 tools. You can access tools in categories including

  • Marketing
  • Productivity
  • Social media
  • Finance and accounting
  • eCommerce and more


Moosend supports more integrations than MailChimp, therefore Moosend wins. 

Email API


Moosend offers an API that allows developers to connect their software to the email platform.


With MailChimp email API, developers can build integrations and solutions that will connect with their email software. 


Both Moosend and MailChimp offer an email API. Therefore they’re both winners in this category. 



Moosend has advanced security features. It has Antibot protection that protects your landing pages from spambots. Moosend offers free SSL to help keep your data secure and is GDPR compatible. 


The MailChimp provides robust security. Its email platform has transport layer security (TLC) encryption. 

Login pages and customer logins through the platform API have brute force protection.


Both tools offer advanced security features. Moosend and MailChimp are both winners. 

Customer Support


Moosend offers email and phone support, live chats, webinars, and a knowledge base. 


Customers on the free plan can access the knowledge base and email support.  Subscribers on other paid plans will access the knowledge base, email, and chat support. 

Users on the premium plan can access all the customer support options, including phone support.  


Moosend wins. Users on the free plan have access to live chat, phone, and email support



Moosend’s pricing depends on the number of subscribers. All plans support unlimited email campaigns every month.

  • Zero to 1000 subscribers – $0
  • 1,001 to 2,000 – $10
  • 2001 to 3000 – $20

Just slide the subscriber number, and you will see the pricing for that range. Annual payments will help you save 20 percent. 

Moosend also offers PAY AS YOU GO pricing. 

Each email costs $0.001

  • 350,o00 credits – $350
  • 500,000 credits – $500
  • 750,000 credits – $750
  • 1,000,000 creits – $1,000

One credit represents one email sent. 

Moosend - The Complete Marketing Platform For Your Business

Moosend lets you design powerful email campaigns. You get features like newsletter editor, landing pages, subscriptions forms & more. Subscribe to Moosend today to take your business to the next level.

We earn a commission if you click this link and make a purchase at no additional cost to you.


MailChimp has four major pricing plans. Pricing is calculated based on the audience and list size. 

  1. Free Plan (2000 contacts) – $0
  2. Essentials (50,000 contacts) – $9.99 per month
  3. Standard (100,000 contacts) – $14.99 monthly
  4. Premium (more than 200,000 contacts)- $299.00 per month


Moosend is the winner. They offer two pricing options and with the free plan, you can send unlimited campaigns every month.

Also Explore: SendinBlue vs Constant Contact



  • Has a free plan and unlimited emails per month
  • Supports a plethora of integrations
  • Flexible pricing plans and options
  • Customer support is responsive and helpful
  • Robust knowledgebase


  • MailChimp has a free plan
  • Supports a broad range of integrations
  • MailChimp offers smart recommendations 
  • Has a mobile app 
  • Form translation into 50 languages 
  • Business can create digital and social media ads 
  • Their tracking and analytics tool offers better insights
  • You can manage customer list with their CRM tool
  • Extensive resources and knowledgebase


MailChimp has more pros and is the winner. 



  • No mobile app
  • Has limited email design templates 


  • Users on the free plan have limited support 


MailChimp is the winner because it has a few cons. 

Final Verdict: Moosend vs MailChimp

MailChimp is our overall winner. It is one of the leading email marketing platforms. However, Moosend also offers incredible value to users. The beautiful thing is that both tools have free plans. 

MailChimp has evolved from just an email marketing tool to a business improvement tool. The email remains its most robust feature and offers more customizations. 

MailChimp has a tracking and analytics feature that provides in-depth and real-time insight. And their mobile app allows users to create and manage their campaigns on the go.

Author: Nicholas GodwinNicholas Godwin helps businesses tell profitable brand stories that their audiences love. He's worked on projects for Fortune 500 companies, global tech corporations and top consulting firms, from Bloomberg Beta, Accenture, PwC, and Deloitte to HP, Shell, and AT&T. Works with Mofluid these days.