10 Best Mailchimp Alternatives For Wordpress

Over the years, email marketing has become a proven business growth tool. Many experts believe that it drives customer acquisition and retention.

For every $1 spent, email delivers a $38 return on investment. This figure is a massive return on investment compared to other marketing channels.

MailChimp is a leading email marketing software company. They have dominated the email marketing industry with a market share of 60.51 percent. Users reportedly sent over 350 billion emails last year alone.

The Mailchimp WordPress plugin delivers excellent value and has gained positive reviews. Let’s look at some of the best MailChimp alternatives.

Also Read: Complete Mailchimp Review

1. Sendinblue

Sendinblue is an incredible tool built to help drive business growth. With this email and marketing tool, you can

  • Effectively reach out and communicate with your customers
  • Track and optimize your customer buying process
  • Increase sales conversions from website visits

Armand Thiberge founded the company, which currently has offices in India, France, and the USA.

Today, over 80,000 growing companies around the world use their cloud-based digital marketing tools.

Sendinblue has solutions for

  • e-Commerce businesses
  • Marketers and marketing agencies
  • Small, medium, and large businesses
  • NGO and public sector

Some companies that use this tool include

  • Fujitsu
  • Greenpeace
  • Marcel
  • Michelin
  • Amnesty International
Our Pick
Sendinblue - Send 300 Emails Per Day for FREE

The all-in-one solution for email marketing, SMS, chat, CRM, marketing automation, sign-up forms, landing pages, Facebook ads & more.

Special: Send 300 emails per day for FREE.

We earn a commission when you click this link and make a purchase.

About Sendinblue for WordPress

The Sendinblue plugin for WordPress is a complete marketing solution. With this plugin, you can

  • Create emails in a few minutes using simple drag and drop editor and it’s suitable for every device
  • Build customized signup forms and use them on pages and posts
  • Track how well your emails have performed including open rates
  • Effortlessly manage your contacts and divide them into segments right on your WordPress admin panel
  • Create and automate marketing campaigns using custom-built templates
  • View and analyze campaign analytics to help make data-driven decisions and improve performance

The Sendinblue WordPress plugin is available in English and French.

Features of Sendinblue

Sendinblue has some fantastic features to help users personalize their communications. Let’s take a look at some of them:

1. Email Marketing

This feature lets you create email marketing campaigns and brand promotions. With a simple drag and drop editor, you can create emails with elegant designs and a professional touch.

2. SMS Marketing

With this feature, you can reach your customers through SMS. You can keep them up to date on special events, coupons, discounts, and offers.

3. Chat

Using the chat feature, users can set up a chatbox to converse with your customers in real-time. You can customize your chat interface to suit your needs.

4. CRM

Managing your customers has never been simpler. With the CRM tool, you can upload and organize customers. Plus, you can track and manage customer interactions.

5. Marketing Automation

You don’t need to miss out on any lucrative opportunity. This feature allows businesses to automate their sales and marketing processes. With a simple sales workflow, you can set plans in motion.

6. Transactional Emails

Sendinblue helps you create transactional emails with enhanced and reliable deliverability.

7. Signup Forms

In a few minutes, you can build beautiful subscription forms to grow your contact list. This feature helps you drive conversions.

Sendinblue has other features to help you convert visitors into paying customers. They include

  • Landing pages
  • Retargeting
  • Facebook Ads
  • Segmentation

Sendinblue Pricing

Sendinblue has four pricing categories.

  • Free plan
  • Lite – $25 per month
  • Premium – $65 per month
  • Enterprise – You need to contact the sales team to get a quote

Advantages of Sendinblue

This tool has some positive reviews. They include:

  • The tool is simple and user-friendly
  • Sendinblue is very cost-effective and has a scalable pricing plan
  • Excellent customer service and support
  • The integrations work perfectly

Disadvantages of Sendinblue

  • Setting up the SMTP service with them takes a long time

Explore: Sendinblue Review

Our Pick
Sendinblue - Send 300 Emails Per Day for FREE

The all-in-one solution for email marketing, SMS, chat, CRM, marketing automation, sign-up forms, landing pages, Facebook ads & more.

Special: Send 300 emails per day for FREE.

We earn a commission when you click this link and make a purchase.

2. Benchmark Email

Benchmark Email offers a comprehensive suite of marketing tools to help grow revenue. It is suitable for businesses of any size.

Benchmark Email does the hard work so that you focus on other aspects of your business.

With this tool, you can grow your customer base. Also, it lets create and automate your marketing campaigns to boost sales.

Benchmark Email equips you with tools to guide your customers through their journey.

Brands that use this tool include Audi, Office Depot, Courtyard Marriott, BBVA, Curves, etc.

About Benchmark Email for WordPress

The Benchmark Email WordPress plugin helps you optimize your email marketing efforts.

The automation tracker monitors and provides data on visitor’s site engagement. You can use this data to tailor email campaigns to boost conversion.

With this plugin, users can create customized subscription forms to boost conversion. You can go ahead and send test emails and view reports from your WordPress admin backend.

This tool lets you can send your blog post as an email to your customers. It’s simple.

All you need to do is to connect your blog to Benchmark Email. You can preview different versions of your email and schedule to send it at a later time.

You can track your email performance and get a detailed report. Moreso, the tool provides real-time data on the number of opens and locations.

Features of Benchmark Email

1. Marketing Automation

Benchmark Automation pro will help you send customized and automated emails. With beautiful email templates, you can reach customers based on website and email engagements.

2. Email Designer

With a simple drag and drop tool, you can create responsive emails. You don’t need coding experience. Thus, you can get started with existing email templates. There are email templates for any purpose.

3. Audience Growth

This feature helps you build and interact with your audience. With List Builders, Automations, Surveys, and Polls, you can boost engagement and increase customer loyalty.

4.Tracking and Reports

The AB Testing, Inbox Checker, and Reporting features will help you evaluate your campaigns. Also, you will see your performance and what you can do to achieve better results.

5. App Integration

Benchmark Email allows integrations with over 300 tools and services.

Pricing for Benchmark Email

Benchmark Email has two pricing plans

  • Free Plan
  • Pro – starts from 13.99 per month billed month

Benchmark Email Advantages

Here’s why this tool has some positive reviews.

  • The app is intuitive and user-friendly
  • Mass email tracker is affordable
  • Integration with WordPress is seamless

Benchmark Email Disadvantages

Some users have written negative reviews, and they include:

  • Navigating multiple lists is burdensome
  • Customer support is slow to revert on issues

Also Read: Best Autoresponders & Email Software

3. MailerLite

MailerLite is a powerful solution that helps businesses manage and automate email campaigns.

The company started in 2005. Today they have served 775,285 businesses, startups, and freelancers globally.

BMW, GoPro, Marvel, Boredpanda, Typeform, etc. have used this solution. These are reputable companies.

About MailerLite for WordPress

With the WordPress plugin, you can grow your contact list right from your blog or website.

It is easy to set up. The MailerLite API allows you to integrate your email marketing with your site.

Some of the plugin features include:

  • Automate emails from your account
  • Customizable web forms for your website or blog
  • Option to create new webforms or use prebuilt templates

Features of MailerLite

MailerLite has features to help you grow your subscribers and customer relationship.

1. Creating Campaigns

You don’t need HTML skills to create beautiful newsletters and email campaigns. You can use drag and drop, rich text, HTML editor, and templates to create campaigns.

2. Growing your Subscriber list

This feature lets you build your contact list using

  • Pop-ups
  • Landing pages
  • Embedded forms

You can also manage your subscribers.

3. Message Delivery

This feature helps you deliver the right message to your subscribers. You can craft personalized messages targeted at specific subscribers. You can

  • Automate and personalize emails
  • Segment and target specific interest groups
  • Create promotional pop-ups

4. Optimize Campaigns

You can optimize your campaign to achieve better delivery results. You can create an A/B Split testing and set delivery based on time zones.

5. Track Results

You can monitor campaigns to improve performance. You can access reports, surveys, and click maps.

Pricing for MailerLite

MailerLite bases their pricing on the number of subscribers

  • One to 1,000 – Free (Email limit of 12000 per month)
  • One to 1000 – $10 (Unlimited emails)
  • 1,001 – 2,500 – $15
  • 2,501 – 5,000 – $30
  • 5,001 – 10,000 – $50

If you want to try premium features, MailLite offers a 14-day trial

MailerLite Advantages

Here are the merits of this app

  • The tool is simple and easy to use
  • Interface is user-friendly
  • The plugin works perfectly and does not slow down the site

MailerLite Disadvantages

From reviews, here are some of the negatives of this plugin

  • Advanced features are limited
  • Segments and groups can be confusing
  • The approval process takes too long

Interesting Comparison: Sendinblue Vs Mailerlite

4. Constant Contact

This tool aims to help small businesses and nonprofits achieve success.

Constant Contact has been in the email solution industry for more than 20 years.  You can send an optimized email suitable for any industry and more.

About Constant Contact for WordPress

This plugin allows you to collect visitor data right from your WordPress site. It is simple to use.

You can capture feedback, contact info, and emails. Moreso, you can also customize your data fields to meet your information needs.

Features of Constant Contact

1. Email Designs

Their easy to use drag and drop editor allows you to create responsive email campaigns.

2. Email Automation

This feature lets you can create automated email marketing campaigns. Email campaigns are a great way to engage your audience and build great customer relationships.

3. Contact Management

You can effectively manage your contacts with Constant Contact. It automatically updates unsubscribes, bounces, and inactive emails.

4. Track Performance

This feature allows you to monitor and improve your email marketing results.

Pricing for Constant Contact

Constant Contact has two pricing plans

  • Email – Starts at $20 per month
  • Email Plus – Starts at $45 per month

Constant Contact Advantages

Here’s why people love this tool

  • Easy to set up and use – you don’t need coding skills to use the tool
  • The integrations are seamless
  • Customer support is responsive

Constant Contact Disadvantages

From customer reviews, here are some of the demerits of this plugin

  • The CC Forms doesn’t appear well on mobile
  • This plugin breaks the editor, thus it makes site editing difficult
  • Plugin attracts spam and disables scheduled posting

Related: Constant Contact Vs Aweber

5. ActiveCampaign

ActiveCampaign provides the tools you need to create incredible customer experiences. With their email automation and CRM tool, you can deliver great marketing results.

They have helped more than 90,000 businesses grow.

About ActiveCampaign for WordPress

This plugin allows you

  • Insert forms into any post, page, or sidebar
  • Track website visitors using the site tracker
  • Activate live chat for accounts

Features of ActiveCampaign

1. Email Marketing

With this feature, you can send broadcast, trigger, and targeted emails. More so, you can reach the right audience with beautiful email and newsletter designs.

2. Marketing automation

You should go ahead and harness this feature. It helps you handle all the intricate marketing details so that you focus on other vital activities.

You can automate your email follow-ups and marketing activities in a few clicks.

3. Sales CRM

This feature lets you track and manage your leads. The sales automation will help you optimize your sales process to boost revenue.

4. Customer Messaging

The messaging feature allows you to reach customers regardless of their preferred platform. You can reach customers through

  • Email marketing
  • SMS marketing
  • Facebook
  • Website chats

5. Machine Learning

Machine Learning can help you make data-driven decisions. You should take advantage of it.

Pricing for ActiveCampaign

ActiveCampaign has a simple pricing model. Pricing varies according to the number of contacts.

For a minimum of 500 contacts

  • Lite Plan – $15 per month
  • Plus – $70 per month
  • Professional – $159 per month
  • Enterprise – $279 per month

ActiveCampaign Advantages

Here are the reasons why users love this tool

  • Software is intuitive and easy to use
  • The interface is user-friendly
  • Allows integration with a wide spectrum of tools
  • Customer support is excellent and responsive

ActiveCampaign Disadvantages

Some of the issues you may encounter include

  • Occasional glitches on the mobile version
  • You have to pay for email compatibility testing
  • The CRM has limited features

Also Read: Best Active Campaign Alternatives & Competitors

6. Klaviyo

Klaviyo is an incredible marketing software built to help businesses grow. With this tool, you can effectively use customer information to your advantage.

Over 20,000 business trust Klaviyo. Some reputable brands that use this tool include

  • Blenders Eyewear
  • Huckberry
  • Custom Ink
  • Nomad
  • Chubbies

About Klaviyo for WordPress

This plugin offers so much value. With this plugin, you can use dynamic and personalized forms to grow your email list.

Furthermore, you can analyze customer behaviors and preferences. You can create targeted campaigns and automated emails to reach customers at vital touchpoints.

Also, you can reach customers via social media and social advertising.

Features of Klaviyo

Let’s take a look at the features of Klaviyo

1. Integration

Klaviyo allows for more effective marketing activity. Thus, it supports integrations with more than 100 tools.

2. Forms and Personalization

This feature lets you build and customize forms for every use case. You can create signup and popup forms to collect valuable customer data.

3. Profiles

You can create customer profiles showing vital data such as website visits, purchase history, and customer lifetime value.

4. Segmentation

This feature allows you to segment your customers for targeting. You can segment based on behavior and target based on

  • Pages they have visited
  • Email interactions
  • Amount spent

5. Data Science

This AI-powered feature offers predictive analytics to help you plan.

6. Reporting

With this feature, you can access valuable metrics and analytics such as

  • Marketing ROI
  • Changes in customer behavior

7. Automation

You can automate your marketing campaigns, create an A/B testing, and get real-time performance reports.

8. Social Advertising, Campaigns, and SMS

Klaviyo helps you to develop effective and automated email and SMS campaigns. You can grow your business with social media advertising using this tool.

Pricing for Klaviyo

With Klaviyo, you pay based on the number of emails or SMS. You can use a price estimator to get your price estimates.

1. Emails

  • One to 250 c0ntacts- Free
  • 251 to 500 contacts – $20 per month

2. Text

  • One to 51 text messages – Free
  • 51 text messages – $0.07 per month

3. Email and SMS- Pricing is based on estimates

Klaviyo Advantages

Here are some of the upsides of this tool

  • Customer service and support is excellent
  • The interface is user-friendly
  • Users can increase sales and upsells through analysis of different email marketing scenarios
  • The tool works perfectly without hassles

Klaviyo Disadvantages

The few downsides to this tool include

  • Pop-up creation tool has very basic features
  • Building out email flows is time-consuming

Related: Best Mailchimp Competitors & Alternatives

7. Sumo

Sumo is an email collection tool built to drive website growth. This tool also helps you optimize your marketing campaigns.

Sumo currently powers over 840,876 sites.

About Sumo for WordPress

The Sumo Wordpress Plugin helps business drive conversion. With this Plugin, you can

  • Build your email list with scheduled and customized pop-ups across your site
  • Schedule email campaigns to keep in touch with your customers
  • Use and integrate eCommerce apps to reduce cart abandonment and increase average order value
  • Analyze sales and email ROI from every subscriber

Features of Sumo

1. Grow your List

This feature helps you grow your email list using popups and opt-in forms. It also provides other benefits such as

  • Customizable design
  • Social media sharing
  • Advanced visitor targeting and
  • A/B testing

2. Contact your subscribers

With this feature, you can run an email campaign to reach your customers

3. eCommerce Features

Sumo allows integration with an eCommerce plugin, including WooCommerce. It also provides tools to reduce cart abandonment and grow your revenue.

4. Analytics

Use the report to learn about your business and make data-driven decisions.

Pricing for Sumo

Sumo pricing is in two categories

  • Free
  • Pro – $49 per month

The annual payment will help you save 20 percent.

Sumo Advantages

Here’s why users prefer Sumo

  • The software is easy to use
  • Software is intuitive and allows for extensive customization
  • Customer support is top-notch
  • The email marketing and list building feature works perfectly

Sumo Disadvantages

  • The premium plan is expensive for small businesses

Also Read: Mailchimp Vs Moosend

8. HubSpot

Hubspot is a comprehensive marketing and software for businesses at every level. This tool helps you increase customer email engagements. Over 68,800 customers use HubSpot to boost sales and marketing activities.

About HubSpot for WordPress

The HubSpot WordPress plugin allows you to

  • Create contact and popup forms using the interactive form builder
  • Grow your email list
  • Use beautiful templates to design and send automated email campaigns
  • Manage your contacts using the CRM tool
  • Communicate with website visitors using the live chat widget

HubSpot allows integrations with a wide range of tools.

Features of HubSpot Email Marketing

Some of the features you will find include:

1. Email

You can create email campaigns using beautiful email templates. Also, this feature allows you to personalize email content and run A/B tests to view performance

2. Lead Management

With this feature, you can manage your leads in one place. You can use this data to adjust campaigns further to close specific sales.

3. Marketing Automation

With marketing automation, you can use tailor emails, content, offers, and set it in motion.

4. Analytics

This feature allows you to gather analytics on campaign performances and measure ROIs.

Pricing for HubSpot Email Marketing

Pricing for this tool is into two categories

  • Free marketing tools – Free
  • Marketing Hub – Professional edition start at $800 per month

HubSpot Advantages

HubSpot has a lot of positive reviews. Here is why:

  • This software interface is user-friendly
  • Easy to install and use – no coding experience required
  • This tool will centralize your marketing tool and makes it easy to manage contacts

HubSpot Disadvantages

  • The premium version is quite expensive when compared to similar tools
  • Response from customer support is slow
  • You may experience occasional glitches

Explore: Mad Mimi Vs Mailchimp Vs Aweber

9. ConvertKit

Convertkit is an email marketing software that helps businesses connect with their audience.

This tool is suitable for businesses of many sizes. And regardless of your experience level as a marketer, you can use this tool.

ConvertKit - With Free Plan

Unlimited landing pages & forms, Unlimited traffic, Customizable domain.

No credit card required. Cancel any time.

We earn a commission when you click this link and make a purchase.

About ConvertKit for WordPress

This plugin makes lead capturing to become an easy task. You can grow your email list by embedding email capture forms anywhere on your website or blog.

With this plugin, you can increase sales and conversions.

Features of ConvertKit

1. Sign up forms

You can build compelling signup forms that will convert website visitors into shoppers. Whether you are offering freebies or building your email list, this tool will help deliver results.

2. Automation

This feature allows you to take advantage of every opportunity. Moreso, you can send the right automated emails to deliver to your customers at the right time.

3. Email designer

The powerful email designer will help you create compelling emails. The tool is simple. Therefore, you don’t need any design experience.

4. Integrations

ConvertKit allows you to connect to your favorite tools.

Pricing for ConvertKit

Let’s take a look at ConvertKit’s pricing plan

  • Free plan – It allows you to manage 1000 subscribers.
  • The Creator plan – starts at $29/month for 1000 subscribers. It includes premium support, automated funnels, integration features etc. The pricing varies depending on the number of subscribers you opt for.
  • Creator Pro plan – $59 per month. Includes priority support and premium features.

A 14-day free trial is available as well.

ConvertKit - With Free Plan

Unlimited landing pages & forms, Unlimited traffic, Customizable domain.

No credit card required. Cancel any time.

We earn a commission when you click this link and make a purchase.

ConvertKit Advantages

ConvertKit has the following advantages

  • The tool is simple and easy to use
  • Email template designs are modern and attractive
  • Customer support is excellent and offers a timely response

ConvertKit Disadvantages

  • Organizing subscribers seems like a complicated task
  • Limited customizations for forms and email templates

Interesting Comparison: ConvertKit Vs Aweber

10. Mailjet

Mailjet is an incredible email tool designed to accelerate business growth. The company was founded in 2010 and currently serves customers in more than 150 countries.

About Mailjet for WordPress

The Mailjet WordPress plugin allows website owners to

  • Reach website visitors through effective email campaigns
  • Design and send bulk emails from the WordPress admin backend
  • View real-time email analytics, such as opens, clicks, bounces, and blocks
  • Customize and embed forms and newsletters on their site

Features of Mailjet

Some of the Mailjet features include:

1. Email marketing

This feature helps you create and monitor successful email campaigns. Using the simple email marketing builder, you can create fantastic email campaigns.

Also, you can personalize your messages and view statistics on email performance.

2. Transactional emails and SMS

This feature allows you to customize, send, and manage transactional emails and SMS. Transactional email, or triggered email, is sent to recipients after specific actions are completed.

3. Email API

The Mailjet email API allows developers to build integrations with just a few lines of code.

4. SMTP Relay

Mailjet offers a free SMTP server to help power emails. The server allows for easy integration with any system.

Pricing for Mailjet

Mailjet’s pricing plans allow you to pay as you grow

  • Free Plan – Free Forever (minimum of 6000 emails per month)
  • Basic Plan starts at $9.65 per month (minimum of 30,000 emails per month)
  • Premium Plan starts at $20.95 per month (minimum of 30,000 emails per month)
  • Enterprise Plan – For more than 900,000 emails per month – talk to an expert or request a demo

Mailjet Advantages

  • Software is easy to use
  • Swift customer response and excellent service
  • The plugin is very reliable and solves email issues

Mailjet Disadvantages

  • Email templates and design options are limited
  • The user interface is complex and is more suited to programmer
  • Creating and automation of workflow is tedious

Check Out: Mailchimp Vs Sendinblue Vs Mailjet

What’s Your Best Mailchimp Alternative For Wordpress?

From our review, you can see that MailChimp has some great alternatives. While these tools have unique features, they also share similarities. 

Email marketing has great potential to drive business growth. Your best choice will depend on features that are essential to your business.

Go ahead and evaluate your business needs and choose the best tool to help you address them.


Author: Scott MacarthurScott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.