Selling on Amazon is one of the most competitive enterprises today.
Hundreds of sellers seeking to make money through selling products online are entering different niches with thousands of similar, if not exactly, the same widgets.
If you want to sell a product that’s bound to be successful, you need the best software to guide you through your Amazon product research.
The challenge lies in picking out the best software from the many clones available right now, all of which offer product research software.
Instead of launching your business based on inaccurate, poorly constructed data, make your most important business decisions using industry-leading software and support.
Two of the popular product research software you’ll come across are AmazeOwl and Jungle Scout, which we’ll pit against each other in this comparison review.
Read on to find out which one you really need in your corner to build a profitable endeavor on Amazon.
Should You Use A Product Research Tool?
There are several considerations to make that will help you decide whether or not you want to use product research software for your Amazon business. These include but are not limited to:
Launching a real, highly profitable business
Doing thorough product research requires a tool that has all the features that can help you get the best information you need including data, analytics, and business insights.
You value quality over savings
The best product research tool is a smart investment to have in your corner. You can save a few bucks upfront by going for the cheaper software, but the “savings” you make could set you down a costlier path over time.
Plus, you need a team of experts to walk with you with access to great resources in the industry and super-fast response times from the customer support team.
You value your money and your time
To build a profitable Amazon business, you need to put in the effort, time, and money.
If you want to save time, get accurate data and eliminate the risk of launching unsuccessful products, you need a tool that will help you save time and money while giving you quality data and insights for better decision making.
What Is AmazeOwl
AmazeOwl is a product research tool that gives Amazon business owners accurate information they need to find winning products on the marketplace.
This way, they have the confidence to build and develop a profitable online business.
The software uses a dedicated desktop app for PCs and Mac computers to search and find listings on Amazon that match specific prices, bestseller rankings, reviews, and other requirements.
Most users join AmazeOwl without experience, but over time, they learn how to launch their first products and launch businesses that deliver steady income sources.
AmazeOwl is built for FBA and Private Label sellers, not arbitrage and dropshipping businesses.
Also Read: AmazeOwl Review
What Is Jungle Scout
Jungle Scout is a leading Amazon product research tool created in 2015 by Greg Mercer, an eCommerce entrepreneur, to guide other sellers through the Amazon landscape.
Its mission is to offer powerful data and resources for entrepreneurs and brands to grow successful Amazon businesses.
The all-in-one platform for Amazon selling helps sellers find products they can sell, source reputable suppliers, optimize their product listings, manage sales and inventory, and much more.
Jungle Scout offers several tools to support more than 400,000 entrepreneurs globally.
The software monitors more than 500 million Amazon products so that sellers can know how well a product niche is selling on Amazon.
The software is built by sellers, for sellers, and offers extensive product data with knowledgeable customer support to help you on your journey towards a profitable and successful Amazon business.
Also Read: Jungle Scout Review
AmazeOwl Vs Jungle Scout: Features
Hunt For Products
The Hunt For Products tool in AmazeOwl helps you find promising product ideas using keywords, scrolling through Amazon pages, or Amazon marketplace locations.
You can browse and find high-potential products on Amazon and save your winning options in Potential Products.
If you’re looking for promising product ideas, AmazeOwl lets you scroll through Amazon and search more than 600 million products and 11 markets.
The software can spot products with high potential and explain to you about the opportunity. The database is updated daily and you can find potential products in just minutes.
Track this product
When you click on this feature on one of your Potential Products and select the relevant keyword, the product is added to Tracked Products.
From here, you can access information on potential competitors and valuable metrics on sales of the product.
If you don’t have much time and want to quickly access the product database, you can do so in each of AmazeOwl’s plans.
The databases give you access to the products on Amazon with high potential, processing more than one million listings every day to find the best winning option. This way, you won’t have to spend time choosing your product.
Once you understand the market, you can validate and launch your winning product ideas and confidently launch your business.
AmazeOwl gives you accurate data that helps you understand the market, differentiate your products, and succeed on Amazon.
The software ranks products using a simple five-star system so you can see the ease of entry, product demand, and potential profits.
It also gives you insights on the right pricing strategy for your product, the best images to use, and reviews you need to compete.
Here, you can check your current AmazeOwl plan, which includes the basic functions to find products for free.
There are many other features with the paid plans but you can enjoy 10-day free access to the full features of the software.
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With AmazeOwl, you can keep monitoring the market while sourcing for your products. It shows you daily changes that your rivals make to prices, titles, images, and keywords to keep you ahead of the game.
You can also see new competitors and adjust your strategy accordingly to keep them at bay.
AmazeOwl also lets you use keyword monitoring to drive more buyers to your products and see how it impacts the changes to the products.
Not only can you track sales and profits in real time, but you also get analytics on the go to help you check your sales from any location and at any time.
Here, you get to see all your sales and profit data in one place. You can connect to multiple marketplaces in your preferred currency, and also add unlimited Seller Central accounts for free and see all your data.
AmazeOwl links to Seller Metrix so you can track Amazon products individually, see your sales per ASIN to identify the best or worst performing products, and act on it.
Seller Metrix also lets you see if people are visiting your product listings on Amazon and whether they convert to buyers. This way, you can see these important metrics and how they impact your product ranking on Amazon.
When you receive new orders on Amazon, AmazeOwl notifies you via the Android or iOS app, but it’s optional if you have volumes of orders.
Through Seller Metrix, you also get detailed insights into each FBA refund like customer comment, reason, return status, and more. You can also find un-returned orders and request for them to be reimbursed.
Other features in Seller Metrix include VAT and ROI calculation, secure data handling, GDPR compliant, analyze different product combinations, detailed breakdown of costs, gross and net profit calculation, and for India sellers, it offers the IGST.
Seller Metrix works with all marketplaces so you can connect your accounts for Amazon USA, Brazil, Canada, UK, France, Mexico, Italy, Spain, Japan, UAE, Singapore, Australia, and Germany.
Explore: AmazeOwl Vs Viral Launch
The product database in Jungle Scout contains more than 70 million products right from the Amazon catalog, and you can organize and explore ideas that will match what you’re looking for.
It has preset filters that help you generate ideas quickly and discover products with high potential.
You can filter by sales rank, categories, estimated sales, and revenue among other parameters. It can also show you products with bad ratings or terrible listings.
FBA Profit Calculator
This tool helps you understand all Amazon seller fees so you can manage products better.
It also lets you track Amazon overhead costs and fees, which you can factor in your research to help you invest confidently in the right product.
When you want to track Amazon products accurately, the Jungle Scout Product Tracker will help you do that.
It easily organizes and compares your product ideas, tracking them over time while monitoring inventory, price, sales, and bestseller rank to help you measure performance.
You can track real-time sales, revenue, and monitor metrics that you care about. Products can be added easily to the Product Database and Jungle Scout extension and you can create lists in Product Tracker so you won’t have to use spreadsheets.
Check Out: AMZ Tracker Vs Jungle Scout
The Opportunity Finder feature in Jungle Scout helps you find profitable niches by unlocking the power of a keyword.
Discover niches with low competition keywords and high demand to get you some products you can start selling immediately.
The Niche Score feature is a proprietary algorithm from Jungle Scout that helps you make decisions backed by data.
It measures competition, product demand, and listing quality to predict the success of a keyword on Amazon.
The Supplier Database helps you find legitimate global suppliers and high-quality manufacturers that the world’s best brands use so you can make your product idea a reality.
You can search the supplier database to find products, or check out customer volumes of different suppliers as well as their confirmed shipments.
The Match Score feature helps you find suppliers of a product you’re currently checking out on Amazon by brand, supplier name, or company. You can also find niche products and suppliers willing to fulfill in smaller quantities.
Other things you can do is search by ASIN to find the exact supplier, manage and compare supplier quotes, organize samples, manage purchase orders, and track the suppliers’ contact details.
Keywords are important for any research, and for product research, Jungle Scout makes it easier for you to discover high-converting keywords for your products and get insights into keyword strategies the competition is using.
You can uncover high-ranking keywords, view historical search volume, and explore keyword strategy among ASIN groups.
Keyword Scout also helps you get competitive intelligence to know the keywords that drive the most traffic and add them to your listing, refine your strategy, save on PPC campaigns, and track product ranking.
Also Read: Merchant Words Vs Jungle Scout
Jungle Scout allows you to see profits instantly from this financial command center, track Amazon’s FBA fees, and even learn more about your business’ financial health.
It will also organize and track data in real-time so you can focus on profit-building efforts and saving costs.
It shows you metrics like hidden fees, revenue, operating expenses, and cost of goods sold to see your progress, spot trendings, and manage text.
If you want to predict the amount of stock you’ll need and when to order it, the Inventory Manager feature helps you do that by automating inventory planning.
It predicts the stock you need to order and the best time to do so to boost sales and avoid shortages or fees.
Promotions & Email campaigns
The Promotions and Email campaigns feature is built to help you increase sales on Amazon, earn reviews, and propel your listing’s rank.
This way, you can promote your products in Jungle Scout and target customers with personalized email campaigns and promotions (available in the US or UK only).
The Alerts feature helps you keep an eye on the products you’re selling or tracking to monitor any changes in reviews, pricing, and other variables.
You can customize them in-app and track changes so you can take action fast. You can also see email snapshots – daily or weekly – of your business along with alert summaries so you can review and track over time.
The Jungle Scout listing builder uses data-driven listings to optimize your product listings so that they can compete for higher ranking on Amazon search results.
It uses a set of recommended keywords to optimize your listings. It also gives you instant ratings for your listing or moves the listing data between your Jungle Scout and Seller Central accounts.
Explore: Jungle Scout Vs ZonGuru
Jungle Scout and Extension
The main difference between Jungle Scout and the Extension has to do with where you access them from. It’s also affected by how you search and the data you get from the search.
You can find and validate Amazon FBA product ideas and get accurate sales estimates using the extension while seeing product data at a glance including trend analysis, best sellers rank, and more.
Jungle Scout is web-based, while the Extension can be directly accessed on Amazon search results pages and you can get data from the product listings on the page.
AmazeOwl Vs Jungle Scout: Support
AmazeOwl has a Facebook Community where you can get tricks or tips from experienced sellers and the AmazeOwl team.
It also offers tutorials on how you can benefit from using the software, live chat, and 10 days of product training with the free trial among other learning materials.
Jungle Scout also offers a variety of support features including a blog, guides, ebooks, webinars, and podcasts. There’s an Academy, which helps people learn about selling on Amazon.
The Jungle Scout Academy has a host of resources and videos that can help you find products and start selling.
Greg Mercer, CEO of Jungle Scout and an 8-figure Amazon seller, teaches you everything you need to know.
You can attend live Q&A sessions each week especially if you’re a new seller. You can also participate in forms and monthly live stream training.
The Academy is self-paced, so you can learn the basics in snackable, step by step tutorials and learn how to launch products and grow your business.
AmazeOwl Vs Jungle Scout: Pricing
AmazeOwl has three pricing plans: Starter, Growth, and Established
- The Starter plan is completely and forever free and has the main product research features. It offers you 3 keywords and 1000 niches.
- The Growth plan costs $12.99 per month for sellers looking to launch their first product on Amazon. It offers you 10 keywords, 50 products per month, and a 10 percent discount.
- The Established plan costs $19.99 per month and gives you 1000 niches, 50 keywords, 200 products per month, and a 30 percent discount.
Note: Each plan has a 10-day product training.
Jungle Scout has three pricing plans as well. You can try it risk-free for 14 days using the software’s money-back guarantee.
- The Jungle Scout Basic plan costs $39 per month. You get product research features and access to one account
- The Jungle Scout Suite plan costs $69 per month. You can add more users plus you get access to historical product and keyword data
- Finally, they have the Professional plan at $129/month giving you detailed access to keyword and products insights with as many as 6 accounts.
The best thing that they have done is that all Jungle Scout plans have now access to chrome extension.
Jungle Scout doesn’t offer a free trial. However, it offers a 14-day money-back guarantee on all its standard plans. If you don’t like the software, you can get a refund within 14 days by emailing the support team. The option to make annual payment is available as well.
Jungle Scout accepts payments via Visa, American Express, Mastercard, and if you don’t have these, contact them to get a PayPal invoice.
AmazeOwl Vs Jungle Scout: Pros & Cons
- Free plan available
- Quick online product research
- Affordable plans
- No browser extension
- Training only 10 days
- Limited support options
- Interface can be confusing
- Some features require you to download the app to use
- Variety of features
- Helpful support team
- Offers browser extension
- Jungle Scout Academy and other helpful resources available
- Extension isn’t free
- No free plan
AmazeOwl Vs Jungle Scout: Similarities & Differences
Jungle Scout Vs AmazeOwl: Which One Is Better?
AmazeOwl is a free to use product research tool with limited features in the free plan, but you get to start out with product research especially as a newbie.
It offers accurate estimates for sales data and combines multiple sources to ensure you get the most accurate guidelines for decision making.
It’s a well-known tool among Amazon sellers with more than 4,000 people using it monthly.
While you can get trained on how to use AmazeOwl, it doesn’t compare to Jungle Scout that gives you a whole Academy with experts including Greg Mercer, the CEO who shares his tips and tricks of how to be successful on Amazon.
AmazeOwl’s interface can be confusing if you’re new and some of its features won’t work unless you download the app onto your device.
Jungle Scout is a comprehensive tool with powerful features that any Amazon seller or budding seller will want to have in their toolbox.
Not only that, but you also get a wide range of helpful resources from podcasts to the blog, webinars, and even the Academy to help you learn everything you need from experts and successful sellers to guide you along.
The main drawback with Jungle Scout over AmazeOwl is that it’s pricier, but you still get value for your money.
Also Read: Jungle Scout Vs Keepa
We hope you now know which among the two product research tools you’d get for your business based on what they have to offer and your needs.
For this round though, we recommend Jungle Scout owing to its comprehensive set of features, and the value you get for your money.
Plus, Jungle Scout helps you learn the ropes so you can get started and start selling in no time.