Stressed out about visitors abandoning their carts on your Shopify store? You’re not alone.
An Ecommerce report by Monetate shows that only 2.6 percent of sessions on an online store result in a purchase.
There are several reasons for this including procrastination, or lack of a credit card among others, but there’s a silver lining. It’s a big opportunity for you to grow your sales.
With an exit-intent popup, you can tap into the revenue potential that comes with the challenge of cart abandonment and display smart messaging to visitors right before they leave your Shopify store.
For instance, the message can read “Your order is not completed yet” or “Save your cart and return later,” just to help you retain leaving visitors.
What Is An Exit-Intent Popup?
An exit-intent popup also known as on-exit overlay, is a website overlay that appears whenever a shopper or visitor on your Shopify store or website tries to leave or navigate from the page. Its main purpose is to try and keep them on the site or store, by convincing them not to leave.
You can customize the graphic and copy (message) of the exit popup based on the page each shopper is currently viewing just before they leave.
However, if the shopper has already added some products in his or her shopping cart, the exit-intent popup can do more than just convincing. It can offer a discount code or incentive to nudge them to close the deal and make the purchase.
If the shopper isn’t registered on your store or site yet, and hasn’t added products to his/her cart, the popup can include an opt-in form through which they can share their details and you can add them to your mailing list.
If you need a way of dramatically increasing your conversions, try using an exit-intent popup. It allows you to make one more effort towards converting shoppers just as they’re about to leave the store.
How An Exit-Intent Popup Works
Exit-intent technology works by tracking the user’s mouse cursor movement on the page, which immediately triggers the exit-intent popup once the cursor moves from the actual content window, also known as the active area of the browser.
The rest of the sections where the toolbar, search bar and other browser add-ons are positioned are static and not part of the web page that’s been loaded.
Exit popups are therefore not viable for mobile devices by virtue of being triggered based on mouse cursor movements, even though touch activity is trackable on mobile.
The movement can’t be constantly tracked though because the touchpoint can easily disappear and show up again somewhere else on the device’s screen. Therefore, you should replace exit-intent popups and other similar interactions with mobile-friendly types such as on-scroll, on-load or on-click popups.
Exit popups can also work when the user clicks the close button at the top of the screen, but this needs a separate approach, in which case it is hard to show rich content like lead forms, or images.
It also doesn’t let you display formatted text as you cannot use CSS, and it limits you to plain text on a gray background.
Whether or not you use an exit popup, even if it’s annoying to some users or shoppers, they’re still about to leave the site or store so it’s okay to try and draw their attention to convince them before they close the door.
They’re a good lead generation strategy, and promise increases in conversion rates, but they come with some implications too.
Uses Of Exit-Intent Popups
Exit-intent popups are used for several purposes, but the most common ones include:
- Collecting leads for your store’s newsletter among other needs, and get information before users or shoppers leave our store, especially if they had a positive experience.
- Offer special deals and new promotions. You can use the contacts collected from the exit popups for promotions, inbound marketing and much more. Users may think of leaving but a last-minute offer may convince them to stay or make a purchase.
- Collect data from visitors by asking questions or surveys they can answer before leaving the store.
- Helping shoppers complete their tasks faster and navigating the site easily, or jumping to the end of the funnel quicker.
- Warning shoppers about loss of information for example to let them know their data will be deleted upon leaving the site.
Note: While there are many ways you can customize and use exit popups to woo or convince your customers to buy or stay on your site, it’s advisable not to spam them, but provide actual and helpful value instead.
Types Of Exit-Intent Popups
Exit-intent popups come in several forms, but there are two main types: System and Designed Exit popups.
System exit popups are displayed when a visitor clicks the ‘X’ at the top of the window to close the particular tab. It’s automated so you can’t design it, but you can alter the text on it. Such popups are easier to implement on your store as there’s no design involved.
On the other hand, Design exit popups are customizable so you can design the graphics and text as you want it to be. This type is triggered by the cursor movement of the mouse once they move out of the current tab. It also has its own message and design, plus you can use interactive elements on it.
As mentioned, there are several forms of popups that exit-intent apps offer so you can have different styles to augment your list-building strategies. These include:
- Click-triggered popup that’s activated when a certain link, word, or image is clicked
- Time-triggered popup that’s displayed after a specific time has lapsed. For instance, if the shopper has spent 15 seconds on a web page in your Shopify store, it can appear. It’s a great way of gathering leads from prospects interested in your store.
- Scroll-triggered popup appears when the shopper, who maybe engaging with your content, scrolls to an area on the web page that triggers the popup.
- Exit-intent popup, which helps with capturing leads especially when shoppers are about to leave your online store or site
Best Exit-Intent Apps To Build Popups For Your Shopify Store
Now that you know what an exit-intent popup is, how it works, and the types and forms available, let’s look at the best apps that you can use to capture leads on your Shopify store.
We’ve rounded up 10 best exit-intent apps for Shopify stores, and our criteria is based on user reviews and ratings on Shopify’s app store, features, reliability, search engine ranking, and pricing.
This exit-intent app for Shopify stores helps you improve conversions by running discount campaigns among other offers. It helps you convert first-time visitors to your store into loyal customers as they get special offers and discounts through the popups.
It can also convert visitors who are about to abandon their carts, plus you gain more contacts that you can add to your already growing mailing list.
Designed by SpurIT, this app offers unlimited popup views, plus you can create stylish promotional popups, offer freebies or discounts and special prices thanks to the different popup display conditions.
This way, you can welcome first-time shoppers on your store or retain those who are about to leave, and convince them to buy instead of abandoning their carts.
It works well on mobile devices so your popups will be optimized for both iOS and Android platforms. What’s more, it’s easy to customize, install and use.
This exit intent popup app that allows you to grow your customer list directly from your online store, and increase conversions.
It’s used by different ecommerce businesses as it offers the chance to create popups with targeting options such that you can grab the attention of shoppers, and the Auto-sync function syncs contacts to MailChimp and Klaviyo.
Privy integrates with Shopify and Shopify Plus, and it’s easy to set up in just a few seconds so your campaign can go live immediately.
It’s available for free, and you don’t need any technical knowledge or coding and development skills to use.
The popups are inviting and attract shoppers, convincing them to subscribe to your mailing list, plus with A/B testing, you can know which popup will do best with your target market, though this feature comes with the premium plan only.
This exit intent app helps you with conversions as well, so you can generate more sales and grow your mailing list through popups, capture forms, and push notifications. It also provides cross-selling, up-selling, free shipping banners, abandoned cart recovery, and spin-to-win, which you can use to encourage customers to stay on your site and buy something.
You can see the results of your popups through the analytics offered by the app, plus it’s mobile and SEO friendly, and integrates with several other apps.
Chilliapps, the creator of this exit intent app, designed it to help with email marketing automation and popups with exit intent. It helps you increase email marketing effectiveness, and is a reliable platform thanks to the many features it offers.
You can create popups and email sequences, customize them and tailor them to your liking. It also offers subscription forms that shoppers can use to join your newsletter mailing list, in turn giving you valuable feedback and statistics.
Plus, there’s a follow-up button that helps convert buyers into customers, and it supports multiple languages including French and Spanish.
This exit intent app provides exit intent popups you can use to retarget your visitors. It also has other features like onsite retargeting to convert more customers and build your mailing list.
Each time a visitor is about to leave your site or abandon a cart without having made a purchase or done anything, they’ll see a popup with a special yet appealing offer so you have a second chance to convince them.
Some may buy immediately, but the rest who may have left their contacts can be reached later on to turn them into customers.
ThinkConvert designed this easy exit intent app to help you convert abandoning visitors into buying customers hence growing your sales and revenues.
You can display popup windows with discounts, promotional messages or offers just before visitors leave the store, and convince them to make a purchase or join your mailing list.
It’s also customizable, tracks visitors’ movements, and you can choose to display or hide the exit popup when they can visit or leave the site. You can also choose the time it appears, and modify the template design to your liking, including adding images as backgrounds and changing the text or background colors.
You don’t need coding knowledge to install and use the app.
This is one of the best exit intent apps for Shopify stores, as it offers a variety of different forms of popups like those we mentioned earlier.
It’s intuitive design allows you to create an exit intent popup in just minutes, and set it up based on exit intent, multiple clicks, scrolling, a link click, or time bound triggers.
You can use its drag/drop system to create popups that are fully responsive for your store, and use the A/B testing feature to determine the best performing exit intent popup.
This exit intent app helps you capture the interest of your customers as they visit your Shopify store, and attract more too.
TK Digital, the creators of the app, specialize in app development for marketing, so this app is bound to gain the trust of many Shopify store admins.
The app provides many features, for example you can customize your exit intent popups by changing the design and even add some animations to increase engagement with your customers.
It’s also multilingual so you can manage language barriers, for instance if you want to manage English, Chinese or Spanish visitors, you can do so such that they won’t feel strange when seeing your popups.
The app also automatically updates the popups to offer customers necessary information like limited time for a sale-off or discounts. Plus it’s free to install.
This app was created to help you convert your visitors into customers just before they leave or disappear. Most store visitors who leave may not return, which is why you need to find them.
It can track each visitor’s movement easily and in real-time as it can detect almost immediately your visitor shows intent of leaving or abandoning your store, and offers them a promotion to stay and buy something.
You can also close sales with offers, and the best part is you don’t need coding skills to use the app. Plus, it automates acquisition of customers and A/B split testing is available so you can pick the popup that works best with your customers.
Multilingual functionality is also available so you can get new leads for upsells and translate it into any language.
This app comes in handy when you want to create an exit intent popup for your Shopify store. You get to manage and control everything, from how the popup is displayed, to the colors, texts, backgrounds, and even the titles you want to be seen.
This way, you can create popups that match your brand and Shopify store’s look and feel so you can capture the attention of your customers when they’re leaving, and bring them back to make a purchase.
Consequently, you reduce abandonment rate and increase the conversion rate. Plus, you get to see the analytics from a graphical statistics report that shows the number of users who stayed and redeemed the coupons from the app.
If you want to measure the exit popups effectiveness for your store, install this app by Knowband to experience its features for free.
How To Use An Exit Intent App To Convince Customers To Stay And Buy
With an exit intent app, you can create an exit intent popup that’ll help you convince your shoppers to stay on and receive great offers or buy something.
The main idea behind creating the popup is to ensure you get shoppers to stay and make a purchase, but there are things you need to do as an online store owner to set off this process.
First, you have to prepare the popup with the shoppers in mind. Whenever you want to leave a website, think about the things that would make you want to stay or subscribe, and use these plus what you already know about your shoppers.
For example, if your shoppers are fashionistas, you can offer styling tips, or offer coupons if they’re bargain hunters.
Make sure you design large popup campaigns that’ll attract and catch the shoppers’ attention, plus convince them that there’s something worth their stay. Make it visible so the message won’t be missed by the customer.
Create several exit campaigns to adapt to each shopper’s situation. It’s worth every penny to your business to keep a user than to let go of one, so make sure there are stronger incentives on other pages compared to the homepage.
Factors To Consider Before Installing An Exit Intent App For Your Shopify Store
Exit intent apps are a great way of improving your Shopify store while automating different tasks so you can focus more on the important things. However, you can encounter challenges when you start using these and other apps, including:
- Non-compatibility with other apps on your Shopify store. This is possible so the best thing to do is find out whether other users have tried the apps, or check with their developers before you install them so your store doesn’t get affected. Otherwise you’d end up with losses in traffic, sales and conversion.
- Site speed can be negatively affected each time your store’s site loads, because the apps on it also load. You may have many or few apps, which can be taxing to your store, so ask yourself if you need the app before you install it, or delete one that’s not in use.
- Check for depreciated apps, which can be dated and unnecessary after a while. Check your store’s apps to ensure they’re updated and supported so nothing affects your store.
- Site noise can make or break your store because having too many apps such as live chat or popups isn’t necessarily relevant for your store. Check the app you want to install vis-à-vis those already installed for any similarity in function so you don’t end up with many apps.
Exit intent apps come in different forms, all offering some similar functions and others uniquely different depending on the author or creator of the app. Depending on what you want to achieve with your store and the exit intent app, you can get a wide range of options to pick from, but these 10 picks only scratch the surface.
Once your store is all set up on Shopify, you can always check out these and other apps from the Shopify App store and find out what else is available. There are many categories to pick from, but you have to check for exactly what you want for your site.
Exit intent apps offer you the tools you need to market your store and your products, plus you get to do even better when you have a flourishing mailing list of subscribers. Instead of hoping that your blog will capture your audience enough for them to subscribe to your opt-in forms, you’re better off using popups that’ll show at the right time, with the right message, and convert visitors to leads, and in turn loyal customers.
The exit intent popup is one of the best ways to save your store by convincing your visitors to come back, so check out and try one of these exit intent apps for your Shopify store and watch the visitors roll back in.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.