Many businesses owners have an online presence these days while others are trying to establish their presence on the web.
Having a website these days is essential for all businesses – big or small. The reason is that the majority of customers search online for products they want to buy.
If you don’t have a website, you are losing an opportunity to attract potential online customers to your business.
So, you should create a website to maintain an online presence of your business.
You can hire a web developer to create a website for you. Or you can even do it yourself, thanks to availability of advanced tools.
WordPress and ClickFunnels are two tools that you can use to build your own website. WordPress is primarily designed for website creation.
On the other hand, the main focus of ClickFunnels is on funnel creation.
It isn’t primarily intended for website creation, but you can still use it to create a completely functional website.
We will compare ClickFunnels and WordPress to help you choose the tool that is right for you.
ClickFunnels vs. WordPress
When to Choose ClickFunnels
ClickFunnels is a funnel builder. A funnel is a process of acquiring leads for a business and eventually converting them into paying customers.
So, if you run a business and want to increase the sale of your products or services, then you could use ClickFunnels to create funnels.
Unlike WordPress, ClickFunnels isn’t a site builder; though as we said, you can use it to build one.
The main benefit of using ClickFunnels is that it saves you time. Creating an online marketing funnel manually would take a lot of time and effort.
Moreover, you would struggle to determine how well your marketing funnel is performing.
You can only create effective funnels without advanced tools like ClickFunnels if you are a knowledgeable and experienced marketer.
If you’re not, then it would be best for you to consider ClickFunnels. ClickFunnels can also be used in conjunction with paid ads.
When to Choose WordPress
WordPress is a website creation tool that can help you set up an online presence of your business.
You can create a homepage, about us, services, blog, and other pages using the WordPress builder.
If you want to build websites and not sales funnels, then it would be better to choose WordPress over ClickFunnels.
The reason is that WordPress is built for creating websites while ClickFunnels is designed to help users create a sales funnel. So, both are best in what they are designed to do.
WordPress works best when used in conjunction with organic traffic. Moreover, it offers better search engine optimization features than those available with ClickFunnels.
ClickFunnels Vs WordPress: Ease of Use
You can easily start using ClickFunnels after signing up for their 14-day free trial.
Unfortunately, you must enter your credit card details to sign up for the service. Once you have completed the sign-up process, you can access the ClickFunnels dashboard.
Here you will find features and high-end tools like Actionetics provided you signed up for the $297/month plan.
Before you can create a sales funnel, you must first configure the platform’s setting that can be accessed by clicking on the avatar at the top right-hand corner.
Settings that you can change include payment gateways, domains, and email provider integration.
Once you have configured the settings, you can start creating your funnel. You can use the cookbook that features a variety of funnel sets and templates.
Simply select the industry, the type of funnel you want to create and your funnel’s goal.
ClickFunnels will provide you options that come close to your needs.
Once you have selected the funnel, you will be presented with a selection of premium and free landing pages to choose for your funnel.
You can preview any template and choose the one that you find suitable for your project.
After selecting the template, you can configure the settings of your funnel.
There are several features and tools within the ClickFunnels’ dashboard that you can use to optimize your funnel.
These include the editor, email automation, funnel settings, and analytics reporting.
You can fully customize your templates in the ClickFunnels editor.
Some options you will find in the editor include content blocks, forms, media, and social media sharing buttons.
Once you have created the funnel, the final task is to publish it.
ClickFunnels offers numerous publishing options like using the WordPress plugin, sharing the funnel on social media and embedding it on the website using a code.
You can find these options within the funnel dashboard. Just select publish and choose the option you want.
That’s how you create a funnel with ClickFunnels. You can also create a simple website using ClickFunnels.
But, the process of creating a website in ClickFunnels is extremely complicated.
If you want to create a website using ClickFunnels, you’ll have to select custom funnel and then choose a template.
There isn’t any available template for a home page, about us or other similar webpages.
So, you must choose another template – like a sales template – and delete everything from there.
Basically, you are building a website from scratch and the templates available in the ClickFunnels are of no use to you.
You will have to add each individual element on the website using the drag and drop editor of the ClickFunnels.
Since the editor isn’t built for creating websites, the process can be very time-consuming.
You can learn to make a basic site using WordPress without any coding thanks to the impressive themes available.
However, if you need something more extensive or elaborate for your business, things can get tricky.
WordPress offers numerous plugins and there are thousands of free and paid themes available for you to choose from.
If you just want to create a website to go online and start generating leads, free themes would work just fine.
When it comes to ease of use of the platform, it depends on what you are trying to accomplish.
If you want to create a basic website, you can upload a theme or use the theme builder of your hosting company to get online.
WordPress is a basic platform and it only takes a bit of know-how to figure out how to create simple websites using it.
You can take seminars and online course to learn about all the features of WordPress to create a more impressive website.
ClickFunnels Vs WordPress: Features
The amount of customization option within WordPress is immense.
In addition to basic functionalities, there are numerous plugins that you can use for adding extra features.
ClickFunnels’ page builder is similar to WordPress, but for website building, it doesn’t offer as much customization options as WordPress.
This shouldn’t come as a surprise as ClickFunnels is primarily designed to save users time in creating sales funnels.
ClickFunnels provides standard templates for funnel pages.
It has placed emphasis on conversion, so you will find it limited in features when you are creating a website.
You can build a better website using WordPress. There are a lot of things to learn about WordPress and it will take you a lot of time to figure everything out.
WordPress is definitely a better tool than ClickFunnels for creating websites; however, it isn’t really easy to use.
It takes time to create impressive websites using a WordPress so know this before you select this tool for website creation.
ClickFunnels offer a wide variety of features to help you create high-converting funnels. These include:
- A/B testing
- API Integrations
- Conversion tracking
- Contact management
- Audience tracking
- Email integration
- Marketing automation
- Lead management
- Lead scoring
- External integrations
- Social media integration
One of the features we like is A/B testing or split testing. ClickFunnels allows you to A/B test one variation of each funnel step against a control version.
For each step, you can perform a total of two variations. You can distribute the traffic at the percentage you desire or evenly among the variations.
Another great feature is email integration. You can integrate the built-in Actionetics tool with ClickFunnels if you subscribe for the Etison suite.
If you choose the basic plan, you can integrate third-party email tools like Aweber or Constant Contact with ClickFunnels.
WordPress offers tons of impressive features as well. These include:
- Responsive design
- Multi-page styles
- Social sharing features
- Auto upgrade and support
- Theme customization
- Plenty of widgets
- Design bundles
- Standards compliant coding
- Retina display ready
We like the fact that many popular WordPress themes have multi-page styles so everything is ready to go out of the box.
Every different kind of page has its own unique style and works keeping the user in mind while maintaining the feel and look of the site as a whole.
The themes support transitions from page to page making a website appear more polished and professional.
Another great thing about WordPress is that it offers retina display ready themes.
Since more and more users are buying devices with retina and HD displays these days, the quality of visuals and images matter a lot now.
Considering this, WordPress offers retina-ready options to help you create amazing websites for users who’ll view it on retina displays.
Retina-ready WordPress themes look amazing on all types of devices.
The images look crisper while fonts appear sharper. Retina ready themes will also have a better quality when a user zooms in and they will show greater detail.
ClickFunnels Vs WordPress: ROI
The price difference between WordPress and ClickFunnels is extremely large for a fair return investment comparison.
Therefore, it would be better to judge them on the return on effort and return on investment.
When it comes to making a return on investment, WordPress clearly takes the lead over ClickFunnels, as it is less expensive.
However, when it comes to creating funnels, ClickFunnels requires a lot less effort.
You can choose predesigned pages for sales. You can easily sign-up, pick a funnel and choose from a variety of different designs.
There isn’t much variation in free designs, but the paid options are impressive.
Once you have selected a template, you just have to modify it according to your requirements.
The drag-and-drop editor makes it easy to modify the funnel template. You can also add media like a shopping cart to your page if required.
On the other hand, ClickFunnels won’t help you much if you are creating a website.
There isn’t any template available to help users create a website which is a given since ClickFunnels isn’t primarily designed to create websites.
For website creation, the return on effort with WordPress is higher than what you would get with ClickFunnels.
ClickFunnels Vs WordPress: Support
With WordPress, your site could become a mess. You may spend hours trying to determine exactly what’s causing the mess.
If something like this happens, you would have to post the issue you are facing on WordPress forums and then wait for someone to reply.
Or if your issue is similar to what others have faced in the past, you can browse the support forums to find the answer to your problem.
You could also try fixing the problem yourself by using a trial and error approach.
ClickFunnels support is better as there’s a messaging feature that makes it easier to ask for help from the support team.
Moreover, the platform has a huge Facebook group with about 204,000 members right now. This group is pretty active and the members are helpful.
The official support is offered through an email Monday to Friday, 9 AM to 5 PM EST.
ClickFunnels Vs WordPress: Social Sharing
Social sharing is a must in the current web environment and themes should be flexible and expandable with social networks.
Both WordPress and ClickFunnels offer social sharing features.
WordPress allows you to add social media sharing option into your website allowing your content to reach more visitors.
Most of the premium WordPress themes have social media sharing tools building, while some free themes will require additional plugins.
ClickFunnels allows you to share the funnel you create on social media. Moreover, social media buttons can also be added to the funnel pages themselves.
ClickFunnels Vs WordPress: SEO
ClickFunnels offers some SEO options. For instance, you can edit SEO metadata. However, it’s very limited compared to what WordPress offers.
The Yoast SEO plug-in of WordPress is a comprehensive toolset that you can easily use if you have a basic idea about SEO.
You can achieve several SEO best practices using the Yoast plugin. WordPress provides you the flexibility to add meta title, meta tags, meta description, etc.
If you want to optimize your webpages for search engines, then WordPress would be a better option than ClickFunnels.
ClickFunnels Vs WordPress: Pricing
It is important to compare the cost of ClickFunnels and WordPress. ClickFunnels offers a 14 free day trial and then there are two paid options to choose from.
The two types of payment plans include:
Click Funnels Basic Plan
The basic plan costs $97 per month. With this plan you can create over one hundred pages, twenty funnels and the maximum visitors allowed per month are 20,000.
Click Funnels Etison Suite
The Etison Suite is a high-tier plan that costs $297 per month. You will get Backpack and Actionetics in this package.
In addition, you can create an unlimited number of funnels and pages and there isn’t any limit on monthly visitors.
Actionetics is an email service provider that can help you avoid paying for third-party email tools like Drip, GetResponse, MailChimp, etc.
Related : Mailchimp Vs GetResponse
Backpack allows you to run your own affiliate program so again it can save you from having to pay fees for using third-party tools.
Actionetics and Backpack aren’t just helpful because they save you from paying additional fees for third-party platforms, but because they can make your work easier by giving you everything they would need in one place.
WordPress provides several pricing options. These include:
WordPress Blogger Plan
The blogger package is ideal for bloggers and it costs $3 per month, billed on a yearly basis.
WordPress Personal Plan
The personal package costs $5 per month and is billed annually.
WordPress Premium Plan
The premium package is ideal for most users. It gives you everything you need for designing and editing your website.
The premium package costs $8 a month, billed yearly.
WordPress Business Plan
The business package is ideal for small businesses and it costs $25 a month, billed annually.
WordPress eCommerce Plan
The eCommerce package is designed for online stores. It costs $45 per month, billed yearly.
Using WordPress to Create Funnels
Creating funnels with WordPress isn’t easy. There are no pre-built templates that you can use. You would need to create each separate page yourself for the funnel.
For example, if you want to create a sales funnel comprising of five pages, you will have to create five different pages on WordPress.
For that, you will have to select a theme that suits your taste. It would take you about a day or two to build five pages in WordPress.
One of the good things about WordPress is that it is SEO friendly. The pages you create get indexed.
However, the problem is that you may not want all pages to be indexed, especially the thank you page and download page.
So, you will have to remove these pages from your site index. You’ll have to research on how you can get the pages removed so that they don’t appear in Google searches.
Then you’ll have to link the pages together and your funnel will be ready.
It would take you a day or two to complete one funnel on WordPress while you can do these same in within hours on ClickFunnels.
The first few funnels you build on WordPress will take a lot of time, but you will get used to the functionality.
You will learn new things and will eventually be able to create funnels in less time.
However, it will still take you more time to build funnels on WordPress than it takes on building them on ClickFunnels.
The Final Verdict – ClickFunnels Vs WordPress
In a nutshell, WordPress is a better tool for website creation while ClickFunnels takes the lead over WordPress in funnel creation.
If you want to sell products to make money and need to build effective funnels for that purpose, ClickFunnels would be the right tool for you.
On the other hand, if you want to build websites and optimize them for search engines, then you would benefit from using WordPress.
We hope you find our guide helpful for selecting a platform that’s suitable for you.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.