Amazon sellers across the globe are unanimously focused on one thing: growing their business.
However, with increased competition, that isn’t exactly as easy as it was in the past.
Online marketplaces such as Amazon and eBay have been attracting hundreds of thousands of people interested in making a living every single year.
After all, selling online is not only extremely convenient, but it’s also easier than traditional brick-and-mortar industries.
But that doesn’t mean that selling online can’t be challenging at times.
As with every industry, making it big as an online seller involves a number of challenges.
These vary from offering unique products and services, to leveraging the interests, behaviors, and trends of your consumers.
Put inventory and reputation management into the equation and you’ve got yourself a lot to worry about.
It is for this reason that companies like Jungle Scout and Seller Labs are constantly designing and developing tools and software that can help Amazon sellers run their online business more efficiently.
With the help of these tools and software, Amazon sellers can not only manage their inventory and listings with greater ease, but it is also possible for them to spy on their competition and see what they are doing differently.
What’s more, these software and tools also provide users with just the right amount of actionable insight that can help them reign in their niche of choice.
With unique tracking capabilities, it is possible for Amazon sellers and sellers on other online marketplaces to make informed decisions and invest only in products and niches that are promising.
Still not convinced of the importance of online selling tools?
Here, we’re telling you everything you need to know about online software and tools available for Amazon sellers and why they are important.
Additionally, for the convenience of our readers, we are also reviewing two of the most popular online selling tools and helping you understand how they differ.
Why Do Amazon Sellers Need To Use Software?
Gone are the days when you were only competing against a handful of sellers on Amazon.
As an Amazon seller today, you have thousands – if not millions – of other people that are selling the same products as yourself.
Needless to say, survival in the competitive Amazon realm is difficult without optimization and automation.
It is not only imperative for all of your processes to be aligned with your business model, but you also need to keep the interests of your consumers in mind when you are trying to make it big as a seller on Amazon or any other marketplace.
When selling on Amazon, it is also imperative for you to constantly put yourself in the shoes of your prospects and understand why they are – or are not – interested in what you have to offer.
By leveraging this information, you can also revamp your strategy on a regular basis to ensure that what you’re offering continues to appeal to your audiences.
Tools and software that are commercially available do not only give Amazon sellers the chance to keep an eye on the latest trends, but they also allow users to figure out which products and keywords are performing best on Amazon.
What’s more, most online tools and software also provide users with information and graphs on historical trends in online shopping.
With the help of this information, you can find out how much potential a certain product or niche really has, and decide whether or not it is a good idea for you to invest in it.
Additionally, a number of tools and software available for Amazon sellers also provides much needed insight into the fees that and costs that might be incurred when shipping a certain product to a certain country or region.
With this information, it will be possible for Amazon sellers to create a budget and estimate just how much revenue they will make.
Most tools and software that have been designed to facilitate Amazon sellers also come with sales estimators to help you get an idea of how many products they will be able on Amazon and other marketplaces to sell every single month.
With the help of tools and software designed for Amazon sellers, it is also possible for users to optimize their product listings with keywords that are trending to increase visibility.
These tools and software designed for Amazon sellers and sellers of other online marketplaces also make it easier for users to create product listings and write descriptions that are aligned with the latest trends and best practices.
This proves that the insights and information that one can get from tools or software like Jungle Scout and Scope by Seller Labs do not only help with the optimization of online businesses, but also increase ones chances of making a living off of the internet.
Now that you know just why tools and software are so important for Amazon sellers, we’ll compare two of the most popular options available and help you decide which one works best for you.
The Beginner’s Guide to Jungle Scout
Jungle Scout is a product research and tracking tool designed to help Amazon sellers improve their sales figures and sell more efficiently.
With a number of unique features and functionalities, Jungle Scout provides users with the insights that they need to populate their inventory with the right products at the right time to increase sales and generate more revenue than ever.
Over the last few years, Jungle Scout has increased in popularity significantly.
This is particularly because Jungle Scout makes it a lot easier for users to find the right niche for their Amazon store, allowing them to decide which products to invest in.
By helping Amazon sellers figure out which niches and products are performing best for a specific type of keywords, Jungle Scout allows users to make informed decisions and only choose products and niches that audiences are genuinely interested in.
This does not only mitigate the risk of incurring losses, but also maximizes the chances of growth in the process.
Once you have a clear picture of the keywords, products, and niches that are performing best, you can eliminate guesswork from your marketing efforts and start developing and employing strategies that are bound to make a difference.
Jungle Scout is available as both a web application and a Chrome extension.
Related : Best Amazon Selling Training Courses
Jungle Scout Chrome Extension
Since the needs, preferences, and requirements of Amazon sellers can vary considerably, there are two different versions of the Chrome extension called Jungle Scout Lite and Jungle Scout Pro.
As you might have guessed, the difference between the two lies primarily in the features and functionalities offered by each of them.
While the Lite version only allows users to perform a limited set of operations, the Pro version gives users to do a lot more with their Amazon business.
What’s more, the Pro version of the Chrome extension for Jungle Scout also gives users access to additional insights and actionable details that can be used for the optimization of your online store.
From this, it is evident that the Pro version is recommended for Amazon sellers who wish to improve the
services that they are offering and work towards growth and scalability, whereas the most the Lite version can be used for is setting up a basic Amazon store.
At first glance too, it can be seen that the Pro version of Jungle Scout’s Chrome extension also shows users the opportunity score of products to help them get an idea of just how much they are in demand, whereas there is no such information in the Lite version of the extension.
Even though there is a major difference in all that you can achieve with both the Pro and Lite versions, one thing is for sure: both of the versions of the Chrome extension have an extremely user-friendly interface and are very easy to use and understand.
This is a great plus for Amazon sellers who are not too tech-savvy since most online tools can be an absolute nuisance.
Jungle Scout Web Application
The web application for Jungle Scout is a lot more comprehensive in every way possible.
Jungle Scout’s web application comes complete with a product database and a highly effective product tracker to help users browse through the entire catalog without any problems.
And that’s not all.
The web application for Jungle Scout also provides users with the ability to filter out their search results based on certain metrics, allowing Amazon sellers to get the results that they are looking for.
In the sections to follow, we will talk at length about the features of Jungle Scout and how you can use it to optimize your Amazon business.
Jungle Scout Supplier Database
Tired of getting scammed by suppliers?
With Jungle Scout’s supplier database, you’ll never have to worry about that again.
When selling on Amazon, you need to pay attention to the quality of products that you make available to your audiences.
After all, hundreds of thousands of other people might be selling the same products, which is why it’s absolutely necessary for you to ensure that you’re giving your buyers their money’s worth if you want to remain in business.
Fortunately, the supplier database by Jungle Scout can not only help Amazon sellers understand which suppliers provide the highest quality of products, but you can also get more in-depth information including the type of products that the supplier provides and the name of items that the supplier has sold till date.
For enhanced visibility, Jungle Scout’s supplier database also features reviews of other sellers who have purchased products from the supplier in question to help you understand the complete picture and make an informed decision.
Since most Amazon sellers prefer suppliers from a specific region, Jungle Scout also allows users to narrow down the list of suppliers according to the country so that sellers never have to settle for anything less than what they wanted.
Jungle Scout Product Tracker
Whether you’re looking for products in specific niches or are interested in finding out how the popularity of a particular product changes with time, the Product Tracker by Jungle Scout can help with it all.
Jungle Scout’s product tracker does not only give users the chance to track the history and sales of different products, but also allows users to spy on their competitors to find out just how many products they are selling on a daily basis.
If you’re interested in the sales figures and trends related to a particular product, all you need to do is put the product in the tracker and Jungle Scout’s unique feature will provide you with all the information that you could possibly need.
This feature of Jungle Scout can also come in handy if you are interested in the demand of a particular product since you will have access to detailed information regarding the product in question.
Jungle Scout Product Database
As an Amazon seller, it’s imperative for you to organize your inventory if you wish to see results and expand your online business.
Since managing numerous products can become difficult, Jungle Scout has a built-in product database feature that gives users the chance to divide their products into multiple different categories and organize them according to certain filters for improved efficiency.
What’s more, if you have a very large number of products in your store, you can also decide how many products you would like to view per page.
You can also mix and match multiple filters and save templates to ensure that you have your online store organized just the way you’d like.
Jungle Scout Keyword Scout
Optimizing your product listings on Amazon is imperative if you’re interested in increasing visibility and attracting the right customers at the right time.
After all, with millions of other people selling the same products as yourself, there’s no way that you can make it big and attract customers without optimization.
Fortunately, Jungle Scout comes with an additional feature called Keyword Scout to help with just that.
Even though the Keyword Scout feature currently only works in the United States, the feature provides users with valuable insights including real-time search volumes and bid costs in order to help Amazon sellers optimize their product listings and descriptions according to keywords that are most popular.
Jungle Scout Pricing
Since Jungle Scout comes with numerous pricing plans, users have the freedom to decide which package works best for them.
With that said, there is no free trial for Jungle Scout which means that you must be absolutely sure about your decision before you make a purchase.
There are three different packages available for the web application alone, whereas the Pro Chrome extension and Lite Chrome extension, too, have different pricing options.
It should, however, be remembered that the price differs because of the type and amount of features and functionalities that come as part of the package.
Scope by Seller Labs
Scope is a tool created by Seller Labs which allows users to research keywords and products.
In addition to providing in depth information regarding the most popular keywords for all categories and niches, Scope by Seller Labs gives users the chance to understand how they can optimize their Amazon stores.
Being an extremely practical tool designed specifically for Amazon sellers, Scope provides insights for both paid and organic keywords – something that is not seen in most online tools and software.
In order to prevent sellers from putting certain niches or categories off limits, the keyword research tool can help Amazon sellers make informed decisions and become comfortable with the idea of experimentation.
Additionally, Scope by Seller Labs also features a robust calculator, allowing users to get a clear picture of the profitability of their decisions.
As a holistic tool aimed at making the entire selling process as convenient for Amazon sellers as possible, Scope also helps sellers get clarity on the type and amount of fees that they might be expected to pay for shipping products to certain countries or regions.
The tool also comes with a sales estimator to help users get a precise monthly sales figure, and helps them calculate the amount of revenue and profit that they should be able to make with their current inventory.
Scope Product Tracker
Much like Jungle Scout, Scope by Seller Labs also comes with a product tracker that gives users the chance to track the popularity and sales of a particular product.
With this product tracker, it is also possible for users to spy on their competitors and get greater insight into what their competitors are doing differently.
This additional information does not only give users the chance to revamp their strategies, but also helps them tap into the audiences of their competitors.
In addition to an easy to use product tracker, the tool also features a keyword tracker that can help users optimize their ad copies and content.
With the help of the keyword tracker, you can figure out which keywords are trending, allowing users to optimize for increased awareness and traction.
The best part about the tool is that the product tracker can provide users with as much as a month of historical information, allowing them to make informed decisions.
One of the reasons why the world has been raving about Scope by Seller Labs is its easy-to-use and simplified interface.
Unlike most tools and software that are often too technical to use, Scope by Seller Labs features minimalistic design and an interface that’s equal parts practical and user-friendly.
But that doesn’t mean that you’ll have to compromise on results.
Since Scope by Seller Labs is primarily a keyword research tool, there are two different pricing plans that allow users to conduct research on a different number of keywords.
With the Essentials version of Scope, users can conduct research on as many as 100 different keywords for just $32.50 a month.
If you are interested in conducting more thorough research for your business, you can opt for the Startup version of Scope.
This version allows users to research as many as 400 keywords a month for just $57.50.
The best part about this tool is that it comes with a free 7 day trial allowing users to get the hang of the tool and all that it offers.
Final Verdict – Jungle Scout Vs Scope by Seller Labs
Both Jungle Scout and Scope by Seller Labs are extremely practical and effective tools.
It is, however, important to remember that both of these tools are used for different purposes and cater to a different type of audience which is why calling one better than the other would be an injustice of the highest degree.
Now that you know what’s in store with both tools, it is important for you to assess the objectives of your Amazon business to understand which of the two offer more value for your situation.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.