Digital marketing campaigns are nearly impossible without landing pages. Your visitors must land somewhere to begin their buyers’ journey, hence the need for well-optimized landing pages.
Conversions could mean service subscriptions, product purchases, newsletter signups, or any action the marketer seeks to achieve.
In this article, we’ll compare two popular platforms that can help you build incredible landing pages.
Unbounce is a fantastic landing page platform that businesses use to create and optimize custom landing pages to convert more visitors into leads and boost their revenue.
This platform is web-based and sports custom-built solutions for SaaS and eCommerce companies, digital marketing agencies, bloggers, startups, B2B, and more.
There are solutions specially designed for pay per click marketing, email marketing, and social ads. It’s one of the world’s leading landing page platforms with more than 15,000 brands on board.
You can create more leads and convert more traffic with the simple landing page builder tool without a developer. With more than 100 customizable templates, you can produce fantastic landing designs to help achieve your conversion goal.
Unbounce started in 2009 with the goal to create a platform that is easy to use and will result in a better experience for marketers. Today, Unbounce has powered more than half a billion conversions globally and is one of Canada’s fastest-growing tech businesses.
Getting Started With Unbounce
Unbounce is a Software-as-a-Service (SaaS) solution. Therefore, the software is hosted centrally and licensed on a subscription basis. You don’t need to download or install the software to enjoy the service. You can access its unique features via any web or mobile browser.
To get started, you need to pick a suitable plan or start a free trial. The free trial gives you instant access to all platform features for 14 days without restrictions and no obligations to continue after your trial. Also, you can choose any of their subscription plans.
You can get an interactive preview of the landing page builder before signup.
Building landing pages on Unbounce is simple. You can build by using the easy drag and drop builder and a rich library of templates created to make the job easier.
Unbounce helps organizations achieve continuous returns on investment with tools designed to drive conversion.
You can also conduct split tests on your page to determine the most suitable strategy that drives results.
You may create different form samples and experiment with different messages and texts to justify what drives conversion from visitors more often.
Furthermore, you can access specific products such as popup and stick bars, landing pages and customizable templates, integration with other apps, builder preview, and product security.
Some of the fantastic features on this platform are designed to help you to achieve results that will guarantee success. Let’s take a look at some of those features.
Unbounce Landing Pages
With Unbounce, creating a Landing page can be completed in four simple steps.
You can build a landing page and make your design from scratch by simply dragging and dropping elements. You can create by choosing from the ready to use templates. If you have successful landing pages, you can save time by cloning and editing those pages to create new campaigns. More so, you can copy and paste elements such as forms, text, and images between pages.
You can create Accelerated Mobile Pages (AMP) which load 85 percent faster than regular mobile pages. Additionally, you can create versions of your pages that are mobile responsive.
You can customize elements on your mobile page to look different from your desktop view. The Mobile Assistant Layout also helps to convert your desktop landing page into a mobile version.
You can switch between mobile and desktop views to ensure your page has a perfect display on any device.
Unbounce allows you to publish your landing pages to custom URL and any WordPress site. It also allows you to integrate domains into an existing campaign.
You can customize every element without restrictions. Users have access to free, professional pictures from Unsplash and thousands of freelance photographers. The Auto image optimizer helps to balance quality and file size and make your pages load faster.
Also, you can embed videos, add stunning backgrounds to your videos, and use parallax scrolling to enhance the guest experience.
Unbounce allows you to add lead generation, two-step opt-in forms, and redirect visitors to any webpage or content after they complete your f0rm.
Also, you can create customized confirmation and thank you messages.
The A/B testing tool helps to optimize your page and increase conversion rates. It lets you know the best design that delivers results.
You will have access to real-time data on your dashboard. You can check the performance of your tests and pages and connect your account to Google analytics.
The Unbounce AI-powered optimization tool automatically matches y0ur landing page text to visitor’s search terms and visitors to pages that will drive conversion.
Unbounce Pop-ups & Sticky Bars
Unbounce allows you to create and launch pop-ups and sticky bars with relevant offers that can increase conversion. You create pop-ups on homepages, pricing pages, or blog posts. Sticky bars create a mobile and SEO friendly browsing experience and prompt visitors to engage.
You can schedule seasonal promotional offers and campaigns. Besides, you can use the split test feature to experiment with campaigns and offers that perform best.
You can launch pop-ups and sticky bars when users take actions like arriving or leaving a page, clicking, or scrolling through an element.
You can also set how often visitors see pop-ups or sticky bars.
Unbounce allows you to target and show pop-ups and sticky bars to users in certain countries, regions, and cities.
You can also target visitors based on browsing history and their traffic sources like organic ads, Facebook, and Google Ads.
Unbounce supports a wide range of CRM and marketing automation tools and in-app integrations through Zapier and Webhooks.
With Zapier, you can transmit leads and data from your Unbounce landing pages to thousands of supported apps via “Zaps.”
You can also create your integrations using Webhooks. Similarly, you can send direct leads to your marketing automation and CRM tools like Mailchimp, HubSpot, Zoho, Salesforce, and more.
With your Google Analytics tracking ID, you can monitor your traffic and visitor’s actions, such as form-fill and button-clicks. Unbounce supports other tracking and analytics tools like Facebook Pixels.
You can build custom codes and add third-party tools like Drift, Calendly, HotJar, and others.
Unbounce Account Management
This feature helps you organize and manage your Unbounce accounts.
With a single sign-on, you can manage multiple accounts, campaigns, users, pages, and clients. Plus, you can assign roles, control access, and permissions for each user.
You can build landing pages, duplicate successful landing pages, pop-ups, and sticky bars between accounts.
With audit logs, you can export and review user activities and team actions in your account.
Unbounce enables you to create and share templates, archive or transfer accounts, copy pages, and export leads to CSV from single and multiple pages.
Additionally, Unbounce offers free hosting for your landing pages, pop-ups, and sticky bars.
Unbounce offers live chat and email and telephone support between 1:00 pm and 8:00 PM Pacific Time on weekdays, and via email from 9:00 AM to 9:00 PM PT on weekends.
Unbounce Performance & Security
The Unbounce platform is secure as it provides features to safeguard customer data and payment information.
These security features include:
- Two Factor Authentication (2FA)
- Compliance with global data and security standards, including GDPR, CASL, PCI-DSS.
- Secure Sockets Layer (SSL) Encryption
- Data Privacy
If you are an affiliate marketer or agency, the Unbounce Partner program, you will earn 20 percent of the recurring revenue.
The integration partnership program allows you to develop and integrate your application via the Unbounce API.
- The platform is easy to use
- Robust landing and web design features
- Responsive on web and mobile devices
- More than 100 customizable templates
- Unbounce supports a wide range of CRM and marketing automation tools and in-app integrations through Zapier and webhooks
- Hosting is free
- Expensive when compared to other platforms
- Unbounce does not offer 24-hour support
Unbounce offers three subscription plans.
1. The Essential plan
Starts at $99 per month billed monthly and includes essential features required to build, test, and optimize for more conversions.
However, you will get save 20 percent when you pay annually. Annual payment costs $79 per month billed annually; this translates to $948 per year.
This plan gives you access to
- 75 Landing pages
- 8 Pop-ups and sticky bars
- More than 100 customizable templates
- Unlimited domains
- WordPress integration
- A/B testing
- Zapier, HubSpot, and Infusionsoft integration
- SSL encryption
- Customer support
2. The Premium plan
Starts at $199 per month billed monthly and includes features of the Essential plan plus premium integrations, AMP landing pages, and client sub-accounts.
However, you will get save 20 percent when you pay annually. Annual payment costs $159 per month billed annually; this translates to $1908 per year.
This plan gives you access to
- 150 Landing pages
- 16 Pop-ups and sticky bars
- 5 Client sub-accounts
- AMP landing pages
- Launch scheduling
- Advanced pop-up and sticky bar targeting
- Zapier, HubSpot, Infusionsoft, Salesforce, and Marketo integration
- Page redirects
3. The Enterprise plan
Starts at $499 per month billed monthly. It includes features of the Premium plan plus advanced solutions such as dedicated launch specialist and Customer Success Manager to help you maximize ROI.
However, you will get save 20 percent when you pay annually. Annual payment costs $399 per month billed annually; this translates to $4788 per year.
This plan gives you access to
- More than 375 landing pages
- More than 40 pop-ups and sticky bars
- More than 15 client sub-accounts
- AMP landing pages
- Audit logs
- Customer success manager
- Dedicated launch specialist
- Page migration services
Unbounce provides resources and learning tools to teach users how to harness the platform. The blog covers topics on e-commerce and marketing. The marketing resources and landing page basics contain expert guides that will help you optimize landing pages, drive conversion, and create effective marketing campaigns.
HubSpot is a comprehensive cloud-based marketing software designed to help businesses grow better every day. From marketing to sales, CRM to customer service, HubSpot has everything you need to build and scale your business.
This platform has custom-built solutions for digital marketers, bloggers, B2B, and B2C companies. Moreover, it’s suitable for organizations of all sizes and industries. HubSpot users span industries in technology, construction, retail, e-commerce, accounting, fashion, entertainment, and more.
HubSpot was founded in 2005 to help millions of businesses grow.
Over 68,800 customers from 100 countries use HubSpot to drive marketing goals.
The All-In-One inbound marketing software can help companies create effective marketing campaigns, build traffic, convert leads, and achieve ROI.
Furthermore, you can create incredible landing pages that are responsive across devices, automate marketing processes, and manage leads effectively.
Getting Started With HubSpot
HubSpot is a web-based solution. Therefore, you don’t need to download or install the software to enjoy the service. You can access the tools via any web or mobile browser.
To get started, you can choose the Free Forever plan, which gives you access to basic features. Moreover, you may choose any of their subscription plans.
You create email marketing campaigns, Facebook, Instagram, Google, and LinkedIn ads. Also, you can track your traffic and conversion via the analytics dashboard. You can automate marketing processes and access blog and content creation tools and manage y0ur leads.
HubSpot landing page tools allow you to convert your visitors into leads. You can build personalized landing pages without the help of an IT developer or professional designer. Additionally, you can request a free demo by filling out a form and a customer service person from HubSpot will attend to you.
Let’s explore some of the features you will find on HubSpot.
HubSpot Landing Pages
The landing page tool is intuitive and easy to use. You can build and launch well-designed landing pages in a few minutes.
You can build your landing page from the ground up or choose from a rich collection of mobile responsive and optimized templates proven to drive conversion.
Besides, you can edit your page content using the rich text editor. By simply dragging and dropping elements, you can insert images, duplicate templates, and add conversion forms to increase conversion.
You can preview your page to see what it looks like on different devices before publishing.
Tailor-made landing pages can increase your conversion rates.
This tool allows you to create personalized landing page content for different visitors.
It also allows you to display tailor-made content, Calls to Action (CTAs), and forms for every visitor to improve the landing page performance.
You can show dynamic content to any contact details on your CRM and visitors based on their location, device, buying phase, and referral source.
Also, you can gather insights about prospects using dynamic forms.
The dashboard analytics tools are useful to analyze, assess, and optimize landing page performance. From your centralized dashboard, you can identify the best performing landing pages. You can also view how many visits, prospects, and leads customers each page is generating.
Additionally, you can conduct A/B testing on every element on your page including images, calls to action, headlines, and more to determine which version delivers more results.
You can optimize your page for search by acquiring keyword suggestions.
HubSpot Sales & Marketing Automation
HubSpot allows you to use workflows to automate your sales and marketing processes. You can create and send automated emails and follow-ups using templates. You can also customize your emails using personalization tokens and information from CRM or Salesforce.
Plus, you determine and use the best email sequence and share these sequences with your team. You can integrate with Gmail, G-Suite, Office 365, or Windows.
Moreover, you can tailor marketing ads, contents, offers, and campaigns and outreaches based on customer behavior, location, referral links, and more.
HubSpot Ads, SEO & Content Strategy
HubSpot provides tools to help you create engaging content. You can get suggestions on topics based on popularity, relevance and competition, and ranking. Also, you access monthly search data so you can estimate how specific topic rankings will result in traffic.
You can also track content performance to determine which content performs best.
Furthermore, you can get real SEO recommendations on the best time to publish to social media to connect with the right influencers and audience.
This tool can automatically show relevant content, images, headlines, and CTAs based on previous engagements.
The HubSpot integration tool allows you to connect your favorite tools to HubSpot.
In simple steps, you can connect seamlessly to integrations to share data across teams and platforms, and use fewer logins, get a unified customer view, and dashboard to track progress.
The HubSpot App Marketplace allows you to find and install the best software to drive your business and deliver significant results.
The robust marketplace allows you to explore and connect to over two hundred free and paid apps, including Zapier, Gmail, Mailchimp, Facebook, Twitter, LinkedIn, WordPress, Google, Asana, etc.
HubSpot has free marketing, sales, customer service, and CRM tools. Paid features are also available. You will save 20 percent if you pay annually.
Each tool has separate pricing plans.
1. The Marketing Hub
The Starter plan starts at $50 per month and allows you access features such as
- 1000 contacts
- Email marketing and ad retargeting
- HubSpot CRM
- Ad management
- Forms and list segmentation
- Contact website activity
The Professional plan starts at $800 per month and allows you to access all the features in the Starter plan including advanced features such as
- Smart content and marketing automation
- Blog and content creation tools
- Content and SEO strategy
- Social media
- A/B testing
- Landing pages and Calls-to-action
- Video hosting and management
- Website analytics
- Campaign and custom reporting
The Enterprise plan starts at $3200 per month and allows you to access all the features in the Professional plan including advanced features such as
- 10,000 contacts
- Brand and team management
- Content partitioning
- Email send frequency cap
- Calculated properties
- CMS membership
- Revenue analysis and attribution
- Salesforce integration
- Event API
2. The Sales Hub
The Starter plan starts at $50 per month and allows access for one paid user and features which include:
- HubSpot CRM
- Email tracking and notifications
- Email and meeting scheduling
- Deal pipeline
- Email and in-app support
The Professional plan starts at $500 per month and allows you to access all the features in the Starter plan including advanced features such as
- Slack, Stripe and Salesforce integration
- Data organization
- Custom reporting
The Enterprise plan starts at $3200 per month. It allows you to access all the features in the Professional plan including advanced features such as
- Customizations of records
- Create and assign user roles
- Revenue tracking
- Predictive lead scoring
- Transcription of calls
- Quote, based workflows
3. The HubSpot CMS Plan
This plan starts at $300 month and allows you to access the tools you need to create a fully optimized website that drives conversion. Some of the features include:
- Landing pages
- Content creation tools and blog
- Calls to Action (CTA)
- Live chat and conversational bots
The Growth Suite integrates HubSpot CRM, Marketing, Sales, and Service Hubs into one bundle with a 25 percent discount. The Starter Growth Suite starts at $113 per month. Professional Growth Suite starts at $1,275 per month, and the Enterprise Growth Suite starts at $4,200 per month.
The resource library on HubSpot includes engaging blog content, ebooks, guides, training materials, research and reports, free courses, and certifications to help you make the most out of HubSpot.
- HubSpot has a free version for CRM marketing, sales, and service tools.
- Easy to use
- Live chat is available for both free and paid versions
- No limits on customizations
- Unified database for all platforms
- You can integrate the CRM tool with other CRM software
- Robust knowledge resource
- Scalable pricing
- Onboarding fee for paid plans is expensive
- Lots of manual configurations are required
There you have it – a comprehensive analysis of two popular landing page tools. Further, we have highlighted their unique features, pros, cons, and pricing. Both solutions have similar features but also have features that set them apart. Based on our review, you can make an informed choice on the best tool that meets your needs.
Verdict: Unbounce Vs HubSpot Landing Pages
For users looking for a simple landing page tool with multiple customizations, Unbounce is a great option.
HubSpot is an excellent choice for users looking for a free solution, cost-effective pricing for the paid plans, and an all-in-one marketing, sales, and CRM tool.
Nicholas Godwin helps businesses tell profitable brand stories that their audiences love. He’s worked on projects for Fortune 500 companies, global tech corporations and top consulting firms, from Bloomberg Beta, Accenture, PwC, and Deloitte to HP, Shell, and AT&T. Works with Mofluid these days.