5 Best Amazon Seller Training Courses

If you’re wondering how or what to sell on Amazon, or you just want to learn how to get started with an Amazon FBA business, you’ll be happy to know that there are proven Amazon courses for all that.

Many entrepreneurs end up with little bits of information they’ve picked up and gleaned over time without getting the real insights as to what makes Amazon tick. They’re making decisions based on lack of information, or worse still, partial or bad information.

The biggest challenge for most sellers though, is not having someone to talk to and get the real answers they seek for specific problems they want solved, or high level strategies they’re trying to achieve to succeed on Amazon.

Training for Amazon sellers is particularly important if they are serious and want to succeed. 

That’s where Amazon seller courses come in.

There are many Amazon courses to choose from, and you may be overwhelmed by the wealth of information. It’s also time-consuming to figure out which one to use for yourself.

Some Amazon selling courses are available for different locations like the U.S., UK, and others, or different seller levels, and size of budget.

To help you get started, we’ve compiled the five best Amazon seller training courses that’ll suit you perfectly. Let’s dive in.

Best Amazon Seller Training Courses

1. Jessica Larew’s Amazon Bootcamp Review

Created by Jessica Larew, this is one of the best Amazon seller training courses for launching your FBA business.

The course has also updated its information to include any changes made in the FBA program. Other important changes reflect insightful experiences of pros and members so that you can understand what truly works in real life.

You can put your newfound knowledge into practice for a budget as low as $500.

The risk to you is minimal but definitely well worth it if you are willing to put in the effort.

Jessica and her crew have created a vast list of very high-quality videos that will teach you everything from the basics of launching your business to advanced topics like growing big and facing the competition.

In particular, if you are transitioning from eBay to Amazon, then this Amazon selling course may be just right for you.

That’s because Jessica herself made the same switch.

Our Favourite Amazon Course
Selling Family Amazon Bootcamp Course

Your step-by-step guide to making money on Amazon. Includes modules on Amazon selling, account set-up, scanning apps, Amazon ranks, categories, Buy box, pricing, product listing, prepping, packing, shipping & more.

We earn a commission when you click this link and make a purchase.

One major problem with the videos is that they don’t contain text.

Although this is not essential, it is certainly a big convenience that is missing.

These days, Amazon seller courses are in plenty. Self-proclaimed gurus make catchy sounding courses that look very convincing at face value but suffer from one key issue.

They don’t work. As a result, these ‘experts’ launch substantially new courses every year hoping that it will work.

This is simply not the case with Amazon Boot Camp. This Amazon seller course has substantially remained the same over a long period of time (except for key changes to FBA programs).

There is no need for a major remake because the stuff really works – you won’t find any fluff or gimmicks.

The Selling Family is committed to improving its course every year. This shows their confidence in the growing success of their course and it should be reassuring to prospective buyers.

These people are adding more value to their product every year.

Several topics offered in this product will make great stand-alone courses in their own right worth hundreds of dollars.

For instance, they offer comprehensive training on tough topics like accounting and sales tax which can be quite hard for novices.

Novices will find these topics very useful. Other important topics are covered as well such as how to source your products at a great discount.

The depth of coverage is very impressive and there is simply too much to list down. No stone has been left unturned.

You will be hard pressed to find an important topic that has not been covered.

For instance, they cover key topics like:

  • sourcing products at the best prices online
  • the optimal ROI and margin that you should aim for
  • great practices for managing complex issues
  • plenty of examples of which products are recommended and why
  • more examples on which products to avoid
  • useful insights that can come only from experience – for instance going ‘wide’ instead of ‘deep’. Yes, it appears counterintuitive but it really works in real life. You will find out why. Other great insights will separate reality from misleading hype and useless gimmicks.
  • How to create great selling positions for great prices
  • And much more.

Even legal topics have been covered by interviewing real lawyers and CPAs.

They have gone to great lengths to ensure that the information presented is truly authentic.

They have also ensured that all topics are easy to understand. Simple conversational language has been used throughout.

The course is extremely popular these days making it arguably the best Amazon course in the market. 

Our Favourite Amazon Course
Selling Family Amazon Bootcamp Course

Your step-by-step guide to making money on Amazon. Includes modules on Amazon selling, account set-up, scanning apps, Amazon ranks, categories, Buy box, pricing, product listing, prepping, packing, shipping & more.

We earn a commission when you click this link and make a purchase.

2. Jim Cockrum’s Proven Amazon Course Review

Produced by Jim Cockrum, this is one of the best Amazon seller training courses.

When you sign up for the course, you get access to the member website.

It has all the video tutorials, PDFs, webinar recordings and resources that you will ever need to launch your very own Amazon FBA business.

The amount of information offered is huge. It is simply not possible to fully discuss everything that is taught since the scope of coverage is so vast.

You can also participate in the Facebook group and active forum. You will get all plenty of useful assistance and advice from experienced people.

In short, this is a tremendous Amazon selling course that covers all aspects of your FBA business. It also includes some really great ways to get help from your peers as well as the pros.

The biggest drawback of this course is that it is not linear.

You will have to make up your own training sequence and this might be a little confusing for novices. Beginners, however, can take advice from the pros for the optimum training roadmap.

One key advantage is that many different business models have been covered. So you can find one that best fits your own business ideas.

The PDFs, videos, and audios are in webinar and interview style. This makes the tutorials highly conversational and easy to follow.

The core part comprises of knowledge that can be applied to all business types.

It is relatively small yet comprehensive and it won’t take you too long.

Once you complete this part, you will have a solid grasp over how to launch a business using FBA.

The basic premise is to purchase your products inexpensively and sell them for a good price using FBA. This is easier said than done.

Other parts of the course (beyond the basics) will tell you how this is practically done. You will also learn pragmatic ways of managing your business as it grows and become more complex.

The best part about this course is the amount of support you will get from the forum and Facebook page. Even Jim Cockrum himself gives useful recommendations at times.

Other renowned FBA experts like Jessica Larew and Skip McGrath have contributed to this course.

You can benefit from their unique and invaluable insights as well.

All the material has rich multimedia content so you will feel motivated and won’t get bored. You will find great links to YouTube videos that amply demonstrate important concepts.

Plenty of topics apply to most businesses and are pretty neat. For instance, the Proven Bundling topic tells you how to package similar items to make a hot selling bundle.

One example shown was the ‘dress your puppy’ bundle.

It showed how to package a dog treat, slippers and a sweater to make a perfect bundle that will sell very well on Amazon.

You will come to know about several clever ideas that will sell a lot.

An important point to keep in mind is that this is one of the very few courses that provide training for international sellers.

This is in contrast to other courses that focus only on US-based trading.

Here are some great training topics that will interest you:

  • How to make great bundles
  • Great product sourcing videos by David Espino
  • How to follow and overtake the competition
  • Deep Googling
  • Winning the best deals at auctions
  • Chris Green’s insights on customer buying habits
  • Engineering the best promotions and growing your business
  • How to handle negative feedback
  • Negotiation tricks that work
  • The right tools and software resources that will benefit you

You can start trading with a budget as low as $500. The risk to you is therefore minimal.

There is also the Proven Private Label resource that tells you how to sell under your very own brand name. If you do not like the idea of ‘real arbitrage’, this is the ideal resource for you. 

With so much information and support, the minimum $499 fee appears to be an absolute bargain.

This is easily the best Amazon course that sellers can rely on. 

Related : Amazon Seller App Review

3. Chris Guthrie’s AmaSuite 5 Review

Next on our list of best Amazon FBA training courses is Chris Guthrie’s AmaSuite 5 Review.

It appears incredible that such a great course on Amazon FBA is being offered for such a little price.

Normally it costs $197, but in the ongoing surprise sale, it is being offered for just $97.

As far as value for money is concerned this has to be one of the very best.

Other great inexpensive courses are selling for almost double the amount. So this course is a real bargain.

Chris Guthrie is the person behind this product and he has a lot of experience selling on Amazon.

He has his own website upfuel.com where he makes podcasts about selling on Amazon.

He will tell a lot of important things from his own personal experience in the videos.

Chris narrates everything in a manner that is casual yet knowledgeable. His free-flowing style definitely indicates that his explanations are not scripted.

Not only will his lessons sound very natural, but it also speaks about his knowledge level and confidence.

The easy-to-navigate member’s area looks very inviting in Amasuite 5. Upon signing up you will get instant access to lessons like:

  • The basics of selling on Amazon
  • How to select products that will sell
  • Finding the best suppliers
  • Ways of getting high sales and more reviews
  • Diversifying your product range
  • Customer behavior
  • How to test the profitability of your product range
  • Calculating margins
  • Making enough sales for a good income stream
  • Attractive product listings that sell
  • Increasing traffic and converting them for higher sales
  • Frequently asked questions

You will also have access to training videos that teach you how to launch and manage your very own Amazon Affiliate website.

This will come in very handy once you get access to multiple income streams and your business begins to grow.

You will be taught how to dominate niches. For instance, if you are offering Bitcoin hardware wallets you can refer visitors to Udemy courses that teach Bitcoin trading.

You will build up a strong audience in this way.

Amazon Affiliate site beginners will face big problems early on about what product they should promote.

The good news is that Chris explains in detail the factors that you must consider to make the right choice. He will show you plenty of examples so that you can get going in the right direction.

You will be also taught how to do research for the best selling ideas. AmaSuite provides you 5 software programs that will aid you immensely in your research.

This way, you can be confident that you have made the right choice.

The software suite is one of the most valuable components of this course. Used correctly, the software can help your business to take off. The suite helps you to analyze top products, search results, keywords, and reviews.

The good news is that you will also get training for this software at no extra cost.

For instance, you may know about ‘top-rated’ products with thousands of 5-star reviews. However, since the competition is intense, these products may not be the best.

Another product has only fifty great reviews but the competition is much lower. You can focus on this new product to become an established seller and quickly gain market share before the competition moves in. This is a sample of great insights that you can expect from the software suite.

The advice is really down to earth and legit.

You won’t face any shady get-rich-quick schemes.

For instance, Chris advises entrepreneurs to aim for competitive items only if they are well -established and have plenty of capital.

They should also prepare an ad campaign budget and keep a bigger inventory. But for new players (low on capital) Chris simply advises them to first aim for a successful product even if it brings in just $1,000 per month. This is honest and practical stuff.

But this is not to say that you will start small and stay small. No. This is where the course outshines others.

Other courses will give you a great roadmap to make your Amazon store succeed. Although your store will be profitable, that’s about it.

AmaSuite 5 goes much further. Chris will teach you how to grow your business big time through many tricks and techniques.

He will teach you how to create your own website, use social media, utilize Google traffic, create email lists and so on to skyrocket sales.

This is one key area ignored by many great courses and this is what places this course among the best Amazon FBA training courses.

Once you establish your business with this course, you can use the advanced topics to grow really huge.

To be honest, the support community is not as active as you would like. But the good news is that Chris himself is very active on the Facebook page so you could seek him out for help.

This certainly is one of the best Amazon selling course.

4. Skip McGrath’s Complete Amazon Marketing System Review

Another Amazon selling training course we like to mention here is Skip McGrath’s Amazon Marketing System. 

You can purchase Skip McGrath’s 350-page printed copy or ebook file to learn all about selling stuff on Amazon.

Skip McGrath launched his Amazon business in 2006 and within a few years, he was selling thousands of products. With growing success, he quit his corporate job to work from home and so did his wife.

With this book, you will be getting practical information from someone who really knows how to trade on Amazon and is currently active.

Inside the book, you will find the basics covered in very simple language.

The biggest problem is that you will have to wade through huge amounts of text. This will be unappealing if you prefer videos and rich multimedia.

But if you can handle the text-heavy format of the course, you will find a vast array of valuable and practical information that is really worth it.

The scope and depth of coverage make this book a steal. The material is, in fact, dense – no fluff.

It isn’t overflowing with big fancy pictures to fill up the pages. The serious reader will find lots of useful facts and information from this 350-page book. That’s value for money.

Skip has worked on a number of business models over the years and made lots of money.

He provides real life and practical advice on different types of businesses in great detail.

He offers easy explanations on perplexing matters like tax and accounting.

Skip also gives you great tips on getting loans and finance to buy your inventory – something ignored by many courses.

Skip illustrates several business concepts that will help in launching your own business.

So if you don’t have a degree in business, don’t worry – Skip will explain all business concepts that really matter.

The course outlines ideas that will help you to secure niches. The real-life examples are a must-read and will teach you a lot.

One big disadvantage is that with this course, you won’t have access to an active support network.

Skip offers to help if you have problems. This should not be surprising considering the low cost of this material – it costs as much a standard college textbook.

Unlike many other courses, you will build a core of very useful business concepts before you dive into launching your own store.

You will learn basics about investment, negotiating deals, buying wholesale and more before you can begin trading and it is definitely worth it.

You will start trading as a knowledgeable person equipped with the right concepts that truly matter.

The book is chock full of information and covers a wide range of topics with the right level of detail.

As far as value for money is concerned, this has to be one of the best Amazon seller training courses.

It’s amazing how so much information has been filled in a 350-page book for just $197.

5. Matt Clark’s Amazon Selling Machine Review

Finally we have Matt Clark’s Amazon Selling Machine on our list of best Amazon courses. 

This is one of the priciest training courses out there at almost $5,000. You will obviously be wondering: is it worth it?

To answer this key question, you will have to ponder over the following fact: from 2013 to 2016, ASM members who enrolled in this program launched their own Amazon businesses to earn median yearly revenue of $60,700.

Now that is an incredibly good return on investment that few will argue with.

Little wonder why the Amazon Selling Machine continues to snowball in popularity year after year.

The basic value proposition of the course is learning how to drop-ship goods at low prices and then sell them at high-profit margins.

This concept is not exactly new. For instance, Wal-Mart uses this technique to make hefty profits on seemingly low-profit margin goods. Only a select few know how to do this well.

With AMS, you will become one these select few.

The biggest obstacle is keeping production costs low. The Average Jane does not know where to locate a reliable supplier of low-cost goods but that has changed.

ASM teaches you how to source very cheap products from China.

You will learn how to order samples and test them. If you are satisfied, you can order in bulk.

Related : Retail Arbitrage With Amazon FBA

You will then learn how to use FBA which is standard across all courses.

The next step is to sell at a high-profit margin. This can be done by taking over niches and using product differentiation.

Matt Clark himself speaks about he used to earn handsome 50% percent margins as an affiliate marketer.

This impressive figure, however, pales in comparison to the 400% to 500% margin that he started earning through his own branded products! How about that?

Buying cheap and selling pricey is the oldest trick in the book. But it’s not clear how it can be done.

Matt Clark shows how it’s done with AMS. He outlines his strategy to put this enticing yet evasive idea into practice.

You will learn marketing tricks and value proposition strategies to turn this idea into reality.

The level of support is incredible. You will have access to mentorship program, lifetime membership to the AMS network and group coaching.

These programs are being offered for thousands of dollars by others.

So the cost of AMS is not that of a big deal. Especially when you consider that it is a proven system whose founders and members are a great success on Amazon.

If you have modest sales on Amazon and want your business to thrive, or if you enough cash at hand, then this is the best Amazon seller training course for you.

Wrap Up

So these are the Amazon courses that took our attention.

We carefully reviewed them, finding out what’s good and what needs improvement.

Go through the list carefully and decide which is the best Amazon training course for you. We find all of them promising enough.


Author: Scott MacarthurScott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.