Online retail sales tools can be used on many websites in order to drive traffic to your pages, thus boosting your sales. They give you increasing levels of analyses to increase your reach and figure out which niches you need to attack in order to get the most attention from either consumers or from other businesses in order to fill their orders.
With this level of analysis, you can market your products and/or services much better and thus get a sales boost so that your business can grow faster and without much hindrance.
The Need for Tools for Online Retail Sales
If there’s one thing you need to know as an online seller, it’s that the online sales market has become saturated. If there’s a product to be sold, there are already a thousand variations of it when it comes to design and there are probably a hundred sellers out there for every single variation of that product.
In this case, it’s very important to stand out and come at the competition with a strategy that is not the norm. To formulate such as strategy, you need a lot of data and analysis not only about the various types of products and businesses that you’re competing against but of the trends surrounding the market.
The online sales tools like JumpSend and Viral Launch supply the seller with this type of data and can provide all sorts of analysis that is necessary to beat their competitors. Product optimization based on this analysis is also available since the products need to outrank their competitors.
These sales tools are often equipped with options to generate viral campaigns and to dish out discounts and coupons in order to entice consumers into buying their products. All of this combined can make it more likely that your seller rank and overall sales go up.
JumpSend is made by the creators of Jungle Scout. Not only does it offer a solution to you to get your sales up, but it also allows you to improve your overall reviews. The overall marketplace has nearly 100,000 shoppers which are waiting to buy and give reviews to your products.
The tool also includes an auto responder which shoppers can use to communicate with you after they’ve bought your product. This makes reaching out to your customers much easier, and since it’s product-specific, you can have all of the information needed to makes sales better.
JumpSend comes chock full of features which can boost sales. These include viral campaigns and product promotions, discounts, and coupons, email targeted campaigns and targeted keyword searches. There are a lot of customizable email templates in the tool too.
JumpSend mainly uses the discount option on their own marketplace in order to boost their product’s popularity. From there, the product can either fly off the shelves or just increase sales incrementally if all goes well.
Basically selling your product at a small discount to the JumpSend marketplace increases its reach and thus encourages sales and reviews. These reviews then pile up and help Amazon shoppers who are looking for great deals.
Through the reviews, you can gain a lot of insight into what they need from the product and what they love and don’t love about it. You can use this information to improve the product itself and also improve the marketing process by focusing on what has enticed customers the most.
JumpSend is 100% compliant with Amazon’s policies including the seller and buyer rules. JumpSend doesn’t have any recourse and doesn’t encourage breaking any of the rules set by Amazon or any other online marketplace.
The great advantage of using JumpSend over tools that allow you to manipulate ratings and reviews as well as to get rid of negative reviews is that it allows for organic growth. This puts you in the good graces of Amazon.
JumpSend can help you launch products very effectively. A product launch can sometimes decide how well your product is received by customers. They do this by using promotional giveaways and they offer considerable discounts for potential clients.
The major driver for this is the pool of 100,000 shoppers in the JumpSend Amazon Marketplace. These promotions can also be published on forums such as user groups like Telegram and WhatsApp as well as other social networks like Facebook. Forums like Reddit and blogs can also work.
JumpSend can allow you to get more reviews from Amazon by enhancing the customer experience. The app targets shoppers at the very right moment after the product ships or after the product has been delivered.
Promotions can also be carried out using specific keywords. An example can be if you’re selling refrigerators, your keywords can be ‘cooling’, ‘chilled food’, ‘best fridge’, etc. There can also be coupons and offers which you can use to create customized promotions.
Promotions offered in JumpSend can come in the form of deals which offer very smalls discounts on the site. The discounts can be divided into different categories and then offered during the launch or during separate promotions.
This is simply to get the product off the ground and not a regular scheme to boost sales. It will attract more customers to the product and can get you better traction through what is known as targeted promotion.
JumpSend can keep track of your email campaigns and customized them for specific customers or niches so that your products find their place. These emails can be customized not only to be sent to specific people, but at specific times. This allows the targeting of customers at the time that they’re most anticipating the product.
The problems that customers face can also be fixed immediately through email responses. If they leave bad reviews, you can even give those customers discounts or correct mistakes in order to make them more likely to give you another chance.
Custom email templates can be produced through JumpSend and you can make the emails stand out from other promotional material that is sent out by competitors. It’s more likely that if your email looks different and more enticing, it will be opened and perused by customers.
If you customize the email in a certain way that appeals to customers during specific times of the year like seasonal holidays, then you can attract a lot of your niche audience during the holidays.
JumpSend is competitive with other top tier tools which are used to boost sales.
JumpSend’s monthly pricing models begin with the Starter Pack. It has unlimited email campaigns with access to the pool of 100,000 shoppers. This package also offers keyword targeting, premium analytics and distribution of unlimited coupons and inventory production. This is great value for money.
Then there’s the Entrepreneur tier which offers you all the same stuff, but now for 10 products instead of 3 for $59. The subsequent packages allow for 25 and 100 products, respectively. The third package, Business costs $99, and the Enterprise Package costs $199.
Annual pricing models are cheaper than their monthly counterparts simply due to the longer commitment. The Starter pack is for $19, the Entrepreneur for $39, the Business tier for $69 and the Enterprise tier for $139.
However, for the annual pricing tier, there is no inventory production tool.
JumpSend does not have many online reviews. It does, however, draw a lot of comparisons to similar tools.
Most of the reviews online are positive however, and it’s said to be a good tool to use, but it’s not valued for its uniqueness or value for money. It’s touted as satisfactory for a small number of products and meager promotions.
Negative reviews for the product focus on bad experiences for giving away hundreds of products and only getting a single reply from customers. That is bad investment and bad value for money. Other negative reviews stem from conversations on reddit which say that JumpSend is unnecessary and that product promotions can be done better on one’s own.
Viral Launch can be used as a sales estimator, a product analysis tool and a listings optimizer as well. It can be used to gather a lot of information from market sources in order to boost sales for your products. It doesn’t just offer packages which are specialized for services, but add-ons and coupon codes.
This allows for many shopper’s inhibitions to evaporate and for them to get more comfortable when buying your products. These are just some of the features it offers.
Viral Launch has tools like Market Intelligence which give you a lot of data on the shifting trends in your niche market. The Product Discovery tool allows you to find products that you’re competing against and how they’re being received in the open market.
There are also features which can optimize listings and send them to the top of the search results like Listings Builder and Listings Analyzer. These will help you make sure that your old listings don’t become obsolete and are fully optimized for search before they’re being uploaded.
Keyword research can be used as a tool to optimize your products for search and get the most relevant keywords for your products out there. It’s also a manager which can be used to understand the impact of keywords and to track the data that can be mined as a result of setting those keywords.
The Free trial for Viral Launch is available for nearly 14days. The service doesn’t require you to put in your credit card info and all that is needed is your name, email and password. You get the basics of the service to try out and there are absolutely no chances for you to get charged without your permission.
Viral Launch offers coupon codes and discounts on itself consistently. If you want a new subscription, it can be had for a 15% discount on the website and it’s always being offered for even cheaper on Lifetime deal purchases.
Product Discovery is a feature that allows you to find similar products to the ones that you’re trying to sell on Amazon. It gives you real time data on Amazon’s product catalogs. This way, you can get data on the past and projections in to the future of sales of those products.
This is probably Viral Launch’s most prized feature and it’s earned that status. It’s a sales estimator which takes in to account a lot of data which can be used to improve sales. This data can include trending product launches and competing data analyses. It can be installed as a Chrome Extension so it can work while you’re browsing.
The Market Intelligence features include Product Idea Score, which allots different scores to the ideas that you have for different products depending on their feasibility (on a scale of 1 to 5), Estimated Reviews, which allow you to see how the people will respond to your product, and BSR trends, which allow you to see which products are climbing to the Amazon Best Seller Rank and which are one hit wonders and why.
Monthly Pricing plans for Viral Launch begin with the Beginner’s Research Kit. It costs $50.15 a month and offers all the basic features including Market Intelligence. However, the plan can only track three competitors at one time.
The following plans get more expensive but allow for better features. The Pro Seller Package costs $84.15 a month and includes keyword search, Listing Analyzer and Listing Builder. It has the capacity for tracking the same number of competitors but also 2000 keywords a day and 30 an hour.
The third plan is the Brand Builder Package which allows for 100 listing analyses, 5000 daily keyword rankings and 100 hourly ones. It costs $126.65 a month.
The fourth and final package costs $339.15 a month and is called the Data Hunter package. It includes 250 listings analyses, a daily keyword ranking count of 15000 and an hourly one of 300.
Annual pricings are much less pricey, but they offer the same services for every single package. The Beginner’s Research kit costs Beginner’s Research Kit costs $41.79/month, the Pro Seller package is $70.12 per month, the Brand Builder package costs $105.54 per month, and the Data Hunter package costs $282.62 per month.
There are other packages available based on individual services and they are much pricier than the annual or monthly pricing packages for the software. However, they focus on individual optimization and promotional launches as well as photography rather than the keyword searches or data analyses themselves.
Viral Launch has a solid reputation among customers. The review aggregator Trustpilot.com says that the reviews for the program are nearly all positive. However, the few complaints that crept in are worth paying attention to in order to make an informed choice.
Positive reviews for Viral Launch mention great customer service and that their team helps to solve all types of problems, big and small. Customers also praise their webinars and the lack of any brazen sales tactics.
Other features praised are the use of data analytics and the real time data that is available to customers. The fluidity and the ease of use of the app also find mention in the praise.
Negative reviews of the app concentrate on two main issues which are billing and bad customer service experiences. Looking at the overall rating of the product however, one can’t help but think that these are outliers.
A legitimate complaint however, was regarding the auto renewals of packages. The customer mentions that the subscription kept on being charged without notification. Hence, it’s important to find out whether this is going to be a problem before you decide to purchase.
Viral Launch and JumpSend are both very good sales tools to boost your sales. However, the winner is crystal clear. For the number of features it offers and its online reputation, Viral Launch wins the round. If you want to experiment and go for a beginner’s program which few features for cheap, then by all means go for JumpSend. However, if you’re an established business, you shouldn’t think twice about signing up for Viral Launch.
Scott L. Macarthur is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also an author on TheNextWeb.