As a business owner, agency, or freelancer, you need a platform that makes digital marketing effortless.
Two platforms are known for their vibrant marketing capabilities: GoHighLevel and Unbounce.
GoHighLevel has the tools you need to manage leads, create landing pages, build web pages, and generate and nurture leads, just to name a few.
On the other hand, Unbounce lets you create and optimize landing pages that convert.
These two platforms have incredible features and selecting one over the other isn’t easy. That’s why I created this guide for easy comparison.
To learn more, let’s discuss GoHighLevel Vs Unbounce.
What is GoHighLevel?
GoHighLevel, also known as HighLevel, is an all-in-one platform with the resources, tools, and support that marketers and agencies can use to run their marketing campaigns, collect and nurture leads, and manage their customer relationships.
GoHighLevel’s all-encompassing functionality eliminates the need to subscribe or buy several marketing software separately.
Most users like GoHighLevel because it improves your workflow while saving them time and money.
Also Read: Unbounce vs Wordpress
How Does It Work?
To use GoHighLevel, you will need to subscribe to one of its plans: the Starter Plan, or the Unlimited Plan.
The Starter Plan gives you access to one account that you or your client can use. To add and manage unlimited accounts for your clients, you need to upgrade to the Unlimited Plan.
With this plan, you can create unlimited landing pages, websites, forms, surveys, sales funnels, and courses. Besides, you can track, capture and nurture leads, and handle appointment booking and management.
You can also communicate with prospects using Facebook Messenger, voicemail, SMS, and emails. Building campaigns is easy because a workflow tool automates the process.
Besides, you can use the platform’s analytics and reporting functionality to understand the effectiveness of your campaign.
If you are an agency looking to scale your business, you can use the white-label upgrade to package GoHighLevel under your company name and resell it to customers.
What Is Unbounce?
Unbounce is a platform designed to help you create high-converting landing pages that turn visitors into leads, signups, and sales.
How Does It Work?
Unbounce lets you create landing pages, stick bars, and popups without technical help. It has user-friendly builders that both beginners and advanced users can use. It also features personalized recommendations that allow you to optimize the landing page while creating it.
The platform has AI copywriting tools that help you overcome writer’s block by instantly generating, remixing, and expanding content from anything, including emails, ads, or landing pages in seconds.
Unbounce helps you optimize for traffic too; it routes visitors to the most suitable landing page, getting you 30% more signups and sales on average.
For example, instead of sending direct messages on social media, you can send your Instagram, Facebook, and LinkedIn traffic to targeted, mobile-friendly landing pages that will persuade them to take action.
Unbounce makes your ad marketing effective by pairing every ad with a relevant landing page. The result is an increased quality score, reduced cost per click, and your search dollars turned into solid results.
In terms of email marketing, Unbounce helps you pair each email campaign with the right landing page, giving your visitors a clear path from their inbox to action.
GoHighLevel Vs Unbounce: Features
GoHighLevel Features
- Customer relationship management
- Marketing automation
- Appointment scheduling
- Workflow automation
- Calendar integration
- Lead generation
- SMS marketing
- Analytics and reporting
- Funnel creation
- Survey and forms
- Website builder
- And much more
Unbounce
Unbounce is filled with AI-packed features that make conversion a breeze. They include:
- Smart Builder Features: Copy assistant, design assistant, copy insights, mobile responsive design, A/B testing, etc.
- Smart Traffic Features: Visitor attributes, smart traffic insights, smart traffic reports, conversion mapping, etc.
- Smart Copy Features: Expander, Remix, Writer, 30+ templates, six languages, Chrome extension, etc.
- Classic Builder Features: Drag and drop, 100+ templates, Copy and paste, Page duplication, Custom scripts, Script manager, Auto image optimizer, etc.
- Popups and Sticky Bar Features: Dynamic text replacement, Two-step forms, URL targeting, Drag and drop, Action triggers, and more.
- Integrations: Google Analytics, Zapier, Webhook, etc.
Verdict
Both platforms have features that make them effective in executing specific marketing purposes.
Also Read: Leadpages vs OptimizePress
Ease of Use
GoHighLevel
GoHighLevel has a robust interface that gives you access to all marketing tools, from email automation to landing page builders and Customer Relationship Management.
While new users might find all the features on the user interface overwhelming, the clear labeling and logical layout make navigation a breeze. Once you know where each feature is, you will enjoy using the platform.
Beginners will need time to learn how the platform works.
Unbounce
While GoHighLevel is more of a control center, Unbounce has a sleek and minimalist user interface. Once you are ready to use the platform, you will find a blank landing page that you can customize.
The drag-and-drop feature contains images, text, and buttons that quickly snap into place, allowing you to create a landing page within minutes.
Layouts, colors, and fonts are also neatly arranged and easy to access.
Navigating Unbounce feels familiar and inviting. The basic functionalities are intuitive with useful tutorials and prompts for other advanced features.
Verdict
Unbounce has a more user-friendly interface than GoHighLevel. However, GoHighLevel is perfect for experienced users; beginners need time to learn the ropes.
Check Out: Instapage Review
Templates
GoHighLevel
Customer Relationship Management has the template library feature comprising customizable templates that you can use to create funnels, websites, email campaigns, and social media posts.
These templates feature high-quality stock photos and content that you can use freely, saving effort and time while creating designs.
The templates are perfect for small business owners, marketing agencies, freelancers, and marketing teams.
GoHighLevel keeps adding more templates to its library. For example, they added 170 templates catering to various businesses, including plumbing, roofing, accounting, and real estate.
Unbounce
Do you need templates for your landing pages, sticky bars, and popups? Unbounce has over 100 templates to choose from.
Sorting out the templates is easy using the category filters on the screen’s left side. You can filter them by type, such as SaaS, agency, real estate, travel, mobile, apps, minimalist, e-commerce, and more.
You can also sort the templates by campaign, including lead generation, events, coming soon, sales pages, webinars, click-throughs, ebooks, and more.
Finally, you can sort the templates by tool, such as popups, sticky bars, landing pages, or featured templates.
Verdict
Both platforms have a wide variety of customizable templates for various purposes.
Also Read: Clickfunnels vs Leadpages vs Unbounce vs Instapage
Conversion Tracking
GoHighLevel
This platform tracks conversions across various marketing funnels, from your landing page clicks to appointments booked, form submissions, and sales made.
Besides, GoHighLevel provides comprehensive reporting with specific data on each conversion metric. You can use this data to optimize flows, detect bottlenecks, and improve conversions.
Unbounce
Unbounce tracks your landing pages; it tracks scroll depth, form submissions, and clicks. This tracking provides useful insights into how users behave when interacting with your landing page.
It features visual heat maps indicating where the users scroll, click, and engage on a landing page. You can use this functionality to improve your page layout and copy for better results.
Additionally, the conversion tracking works with the A/B testing feature letting you know which calls to action, page elements, and headlines create the most conversions. This knowledge allows you to make data-driven decisions for constant improvement.
Verdict
Both platforms support conversion tracking, providing insights that you can use to measure success and optimize your campaigns.
Check Out: Unbounce vs Elementor
Reporting
GoHighLevel
The reporting features are designed for marketers who need comprehensive data analysis and detailed insights. The platform provides customizable dashboards that showcase important metrics for your campaigns in a single view.
The real-time overview lets you identify possible issues, evaluate your marketing health, and track your goal’s progress.
GoHighLevel provides detailed reports for individual campaigns. These reports showcase particular data points, such as revenue earned, conversions made, and leads generated. These reports display the performance breakdown by time frame, channel, and more, portraying your campaign’s effectiveness.
Instead of providing you with pre-defined reports, GoHighLevel lets you create custom reports focusing on specific timeframes, metrics, and campaign aspects that align with your goals. With such flexibility, you can create personalized marketing performance stories.
Moreover, GoHighLevel supports sharing reports with team members, clients, and other shareholders. Exporting reports in different formats is possible after which you can embed them into another platform or schedule them via an automated email delivery.
Explore: Best Unbounce Alternatives
Unbounce
Unbounce reports don’t capture the entire marketing ecosystem, but instead focus on an individual landing page’s performance.
You can access reports on visitor engagement, conversions, and A/B testing insights.
Reports also appear in the form of visual heatmaps, which are colorful sections highlighting the parts of your landing page where visitors scroll, click, and engage.
You can use heatmaps to identify any hot sections where your copy grabs people’s attention and converts them. You can also check out the cold parts on the page that require adjustment.
Besides, Unbounce provides reports on form submission, showcasing useful insights, such as abandonment rates, conversion rate by field, and popular answers from visitors when responding to particular questions.
Verdict
Both platforms provide reporting on specific aspects. GoHighLevel provides comprehensive reporting for your full marketing ecosystem, while Unbounce provides focused reports for individual landing pages with practical recommendations.
Also Read: Unbounce vs Webflow
Integrations
GoHighLevel
GoHighLevel integrates directly with various third-party apps, including:
- Communication apps: Twilio, Zoom, Mailgun, and WhatsApp
- Payment apps: Stripe and PayPal
- Social media apps: Facebook, Instagram, TikTok
- Other direct integrations: Google My Business, Google Calendar, WordPress, QuickBooks, and
Shopify .
If you or your clients need to integrate GoHighLevel with another third-party app for lead data collection or any other purpose, you can use tools like Zapier, Make, Zoho, Pabbly, Integrately, and PipeDream.
Unbounce
Unbounce integrates with a vast array of applications. They include:
- Tracking apps: Google Analytics, Facebook Pixel, and Google Tag Manager
- Utility apps: Calendly, Countdown, Google Maps, Instant Quote Calculator, and more
- Ecommerce: PayPal, Stripe,
Shopify Buy Button, WooCommerce Button, CheckoutPage - Media: Giphy, Unsplash, Image Showcase, and Vimeo
- Design elements: Animated Heading, Button Styles, Styled Images, Font Awesome, and Popups and Sticky Bars
Verdict
Both platforms integrate with other apps. GoHighLevel integrates directly and indirectly with a broad array of apps. Unbounce integrates with many apps to enhance landing page optimization.
Automation
GoHighLevel
Automation is an essential feature in GoHighLevel. The platform uses workflows to include automation in most of its marketing campaigns.
Here are the automated workflows on the platform:
- Email marketing
- Missed call texts
- Single word response SMS automation
- Facebook Messenger automation
- Instagram automated direct messages
- TikTok automation
- Appointment booking automation
- Voicemail drops
- Pipeline automation
- Calendar automation
- Multichannel campaign automation
- And more
Check Out: Leadpages Review
Unbounce
With Unbounce, you can automate various repetitive tasks and use more time scaling your business.
You can automate sticky bars to appear when users visit your landing page based on the device, previous behavior, or geographical location.
You can also automatically customize or personalize a landing page depending on the visitor’s location, name, or referral source.
Unbounce can automate A/B testing, and constantly experiments with different page layouts, headlines, and calls-to-action.
The Smart Traffic feature automatically analyzes the visitors’ data and directs them to a page.
You can also connect the landing page to a CRM to automate lead flow.
Verdict
Both platforms have powerful automation features that let users ramp up their marketing strategies for improved results.
Check Out: OptimizePress Review
Pricing
GoHighLevel
GoHighLevel has only two paid plans: Starter costs $97 per month while Unlimited costs $297 per month.
Each plan features a 14-day free trial.
Unbounce
Unbounce has four paid plans based on the number of visitors, conversions, domains, and more. The Build plan costs $74 per month, Experiment costs $112 per month, Optimize costs $187 per month, and Concierge costs $649 per month.
These plans are applicable if you go with the annual payments. You also have the option to pay each month.
Verdict
Unbounce has more pricing plans, giving users flexibility and variety when it comes to pricing.
Unbounce Vs GoHighLevel: Pros and Cons
Unbounce
Pros
- Meticulously crafted to optimize and improve landing page conversions
- Has an easy-to-use interface
- A/B testing lets you experiment and stick with what works for your pages
- Heatmaps provide practical insights for better results
Cons
- Not suitable for businesses running multi-channel campaigns
- Limited only to landing pages
- It has data silos where data is scattered on various tools, obstructing a holistic view.
GoHighLevel
Pros
- It is an all-in-one marketing platform that combines landing pages, SMS marketing, email marketing, and more.
- Robust automation: It integrates with many apps to automate tasks and enhance efficiency.
- Personalized reporting: It generates customized reports that focus on particular campaign aspects and metrics.
- Centralized data: You can manage all your marketing data from the same place with a holistic view.
- It has advanced features like the custom API for highly customizable integration and automation.
Cons
- Beginners may take time to master it due to the many features
- Customer support can be slow
Wrapping Up
In my book, GoHighLevel is better because it is an all-in-one marketing tool, which can save you the cost of individual tools performing separate tasks.
The platform has every imaginable marketing feature, from a website builder and sales funnels to workflow automation and customer relationship management tools.
It provides comprehensive data analysis and reporting that you can analyze and improve your campaigns.
However, based on your specific needs, either Unbounce or GoHighLevel can help you level up your marketing game.