Instapage vs ClickFunnels

Running an online business is akin to a physical store except for some major dynamics.

In a physical store, a customer walks in and you play a good salesperson by showing them your top items, encouraging them to hold or try on what they like, addressing their questions or concerns, and offering them a discount. With a bit of sales savvy, you can turn them into paying customers.

The process is similar online, except you need to understand how your website, landing page, and sales funnel works.

Though there’s some overlap between the three, you’ll need specific tools to help you build effective landing pages and sales funnels, which is where software like Instapage and ClickFunnels shine. These tools are versatile and go beyond just being able to build landing pages.

This comparison guide reviews Instapage and ClickFunnels based on their features, integrations, and price to help you choose the best one for your business.

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Instapage vs ClickFunnels: What Are They & How They Work

Instapage

Instapage is a leading landing page builder and post-click automation software that helps you create high-converting landing pages and more relevant, impactful ads. It is one of the best tools in its space.

The software does this by unifying the post-click phase in the advertising funnel so that digital advertisers and marketers can maximize conversions.

Not only can you create, personalize, and optimize landing pages at scale, but it also allows you to connect ads automatically with relevant post-click pages.

You can also create high-converting pages using its drag/drop builder, personalize them, and tie every one of them to specific ad campaigns.

Best for: Instapage is best for enterprise marketing teams and agencies.

ClickFunnels

ClickFunnels is a cloud-based software that helps businesses of different sizes and industries with their lead generation and sales while facilitating them to run webinars via Facebook marketing and email.

The tool is the best sales funnel builder among all its alternatives. You can use it to create different funnels such as tripwire, lead-gen, and webinar funnels. You can also create landing pages using ClickFunnels.

The software was created so that users with no programming or coding background can build beautiful pages inside a sales funnel and grow their business online.

All you do is add your own images, sales copy and logo, customize the elements using a drag/drop editor, and drive traffic to your funnel in a proven-to-convert format.

Best for: ClickFunnels is suitable for businesses of all sizes including consulting, eCommerce, and others to achieve lead generation and sales.

ClickFunnels vs Instapage: Features

Instapage

Landing pages

Instapage offers a customizable landing page builder to help you create stunning landing pages that are conversion-friendly with contextual element editing, more than 33 million images, and 5,000 fonts.

You can use Google AMP-powered landing pages to drive more conversions, build mobile pages that load fast, and create a better experience while browsing. The builder allows you to use the AMP framework to create A/B test landing pages without needing a developer.

Templates

If you want industry-based template layouts, or templates based on the use case or campaign you’re creating, Instapage offers more than 200 fully customizable and optimized templates to help you increase conversions.

On-page visual collaboration

This is a unique, fully-integrated solution that lets you collaborate with your clients and teammates in real-time in order to streamline the design review process. You can create, review, publish, and convert pages faster.

Interesting Comparison Post: Instapage vs Leadpages vs ClickFunnels vs Unbounce

Image Asset Manager

With Instapage, you can add and edit photos to personalize your offer or promotion. The landing page design tool offers image editing features including click images to upload, easy folder organization, and scrolling through hundreds of photos in just seconds.

Instablocks & Global Blocks

This feature helps you build personalized landing pages quickly using customizable individual page blocks that you can save and reuse.

There are several premade block templates such as testimonials, headers, and footers to help you create your own from the start. Global blocks ensure that you manage global templates effortlessly and create pages that are compliant with your brand.

This means your header, footer, or product blocks are customized and on-brand, so you can edit a block once and your changes will appear on each page that the block appears.

Align, Group & Distribute

Instapage lets you group and align elements or groups of elements and then distribute however you want in order to create pixel-perfect landing pages.

Overwrite protection

This feature helps you improve and streamline productivity and workflow so that people don’t overwrite each other’s work.

Edge measurement

If you want to maintain consistent balance, padding, and symmetry, you can use edge measurement to align elements to other page boundaries and components.

Custom Web Fonts

You can access more than 5,000 premium TypeKit and Google web fonts to showcase your brand’s identity.

Instapage Widgets

Instapage widgets help you add functional layers to your landing pages.

Page version history

Page version history lets you restore earlier landing page versions for peace of mind when you want to create, design, or edit.

Custom code editing

You can create special customizations using HTML/CSS, JavaScript, or third-party scripts using custom code editing and drop tags for conversion tracking or remarketing as needed.

Axis Lock

With axis lock, you can lock elements so that they move only in the axis (x/y) for exact alignment.

Hide mobile blocks

You can create a more optimal browsing experience by hiding page blocks for mobile view and generate mobile-responsive landing pages in one click. This helps you increase conversions without using a developer to create a mobile experience for your customers.

Parallax scrolling

This is an advanced modern design feature you’ll find in the Instapage designing environment.

Keyboard shortcuts (Hotkeys)

You can perform actions, whether repeated or common, using hotkeys to quickly access particular functions in Instapage builder.

Template upload or download

You can easily and quickly upload templates from scratch or from ThemeForest to share them with everyone.

Form builder

Instapage allows you to add customizable forms with drop-down lists, multiple fields, or radio buttons in a few clicks.

True server-side A/B split testing

Your landing pages need to be optimized for conversions and you can do this using A/B testing on both the standard and AMP pages. This helps you track visitor behavior, layouts, test variations with new elements, and designs.

Multi-Step forms

You can collect more information easily from your prospect by turning over your forms in multiple steps. This helps you reduce points of friction and enhance engagement with your brand.

Direct lead bypass

If you want to send leads to your marketing automation platforms, or CRM, you can bypass Instapage servers so that the platform doesn’t collect or store your data.

Lead notifications/routing/backups

You can get email and dashboard notifications when new leads are generated. Lead routing lets you connect forms to multiple integrations to route your leads to many tools. Backup your leads automatically for import into other tools or for download.

Customizable confirmation messages

This feature lets you customize messages that appear to confirm something to visitors as they complete your forms.

Heatmaps

Heatmaps offer detailed statistics and insights as to how visitors interact with your landing pages. This way, you can know which page elements to use A/B testing on.

Digital asset delivery

Instead of setting up your own digital asset delivery system, you can use the one Instapage offers and ensure that your opt-in offer is available the moment your lead opts into it.

Two-step Opt-in

Your landing page doesn’t need to be cluttered. Declutter it and focus the attention of your visitors with a popup two-step opt-in form that comes up when triggered.

Lead capture forms and Exit-intent popups

You can create customizable popups based on OptinMonster triggers and maximize your landing page conversion rates.

Confirmation and Thank You pages

This feature lets you know you appreciate your new subscribers’ interest once they submit their details in your opt-in form with branded thank-you pages.

Conversion Analytics

You can integrate Analytics and Google AdWords to attribute and make real-time cost per lead and per visitor metrics in the Instapage platform. You can then pass these down to your marketing automation system or CRM.

Dynamic Text Replacement

You can match your ad copy to your visitors’ search by improving PPC performance.

Drop-in pixel tracking

Drop-in pixel tracking helps you track external conversions so you can retarget web visitors who don’t convert.

Page grouping for campaign management

This feature simplifies campaign management so you can build ad groups quickly for different products, ad channels, demographics, and features.

Real-time reports

Get data in real-time for any device or time-period anytime.

AdMap and Postclick Score

This feature helps you visualize your ad campaigns and connect each ad with unique post-click landing pages. Once you import your campaigns with AdMap, you can generate the score and track progress towards achieving ad-to-page personalization.

Tag Manager

This feature helps you manage and edit marketing tags, update AdWords and Analytics, track pixels, and third-party tags.

Invisible reCAPTCHA

You can let real visitors engage and convert easily while protecting your landing pages from spam.

Advanced Google Ads Attribution data

This feature lets you connect workspaces or landing pages so as to track landing page and variation performance.

Publishing to unlimited domains, WordPress, custom domains, or Drupal

You can publish your AMP or standard landing page to any domain and publish pages to as many unique domains.

Master accounts

This feature is useful to help you manage multiple client accounts by switching between them without having to log in every time to use a different account.

Team member permissions

You can share your work with clients or a team by giving read-only access to the right stakeholders or members for your landing pages.

Account-wide logs

Troubleshoot and manage account security issues by tracking the account history.

ThorRender engine

This engine delivers faster loading landing pages to help you increase conversions.

99.99 Percent server uptime

With such an excellent uptime from dual Amazon and Google cloud servers, you can convert customers 24/7.

SOC 2 Compliant

Instapage is SOC 2 compliant and enterprise-grade secure.

SSL certificates

You can verify the security and encryption of all interactions so that visitors can enter their data without fear of their privacy being compromised.

Sign on with Google/SSO with OneLogin and Okta

You can sign on to Instapage through Google credentials, have a single source of truth, and verify trusted users.  You can also sign on using your OneLogin and Okta instance to your Instapage and manage all permissions in one place.

GDPR compliance

Instapage is GDPR-compliant with data privacy and security standards.

Global Data centers

Instapage also has servers across Europe, North America, and Asia to deliver fast page loading wherever you are.

ClickFunnels

ClickFunnels offers four major features with different tools to help you market, sell, and deliver products online. These include a simple drag/drop webpage editor, follow-up funnels, backpack, and business tools. Let’s look at what each one offers.

Etison editor

With the drag and drop editor, you can create high-converting pages, edit funnels to convert leads to customers, design, and launch pages in minutes without needing designers or programmers.

There are dozens of templates proven to convert, so all you need to do is decide whether you want opt-in pages, sales pages, order form pages, upsell pages, webinar event pages, and membership sites.

In the editor are other tools to help you create appealing landing pages including color-coded building blocks with sections, rows, columns, and elements.

Explore: ClickFunnels vs Convertri

Backpack

Backpack is an easy way to create affiliate programs and scale your business without stretching your advertising budget or workload.

You can run smart affiliate programs within your funnels as everything is already set up inside the Etison editor, making it seamless and fast to add an affiliate program.

The feature uses an affiliate incentive known as sticky cookies so you can keep promoters loyal and happy, sending traffic your way regularly.

Sticky cookies ensures the customer is hooked to your affiliate program no matter the device they used to buy from.

Check Out: Unbounce vs ClickFunnels

Follow up funnels (Actionetics)

This feature lets you create smart text, email, and messenger funnels. You can see who comes into the funnel and market to them based on their location, referral channels, who they are, and the actions they take in your funnel.

Business tools

ClickFunnels offers several features and tools to help you manage your online business. These include a Play Button to increase engagement, image compressor, invoice generator, image resizer, QR code generator, business loan calculator, funnel ROI calculator, video editor, podcast recorder, and more.

Interesting Read: ClickFunnels vs Leadpages

Advanced customization tools

These tools give you more control over your pages and customize them in ClickFunnels, tailoring those using custom CSS, padding, and color adjustment.

Check Out: OptimizePress vs ClickFunnels

Instapage vs ClickFunnels: Integrations

Instapage

Instapage integrates with the popular third-party CRM, Analytics, marketing automation, email marketing, and other platforms including Salesforce, Marketo, and HubSpot.

ClickFunnels

ClickFunnels integrates with platforms such as WebinarFuel, PackageBee, Twilio, YouZign, calendar, VWO Engage, Disc Delivered, Warrior Plus, Stripe Payment, Kajabi, Kunaki, PayPal button, ClickFunnels plugin for WordPress, Shopify, Slybroadcast, Shipstation, Zapier, and ZenDirect.

ClickFunnels vs Instapage: Pricing

Instapage

Instapage offers two pricing plans: a Business and a Custom plan

• The Business plan costs $199 monthly and offers whatever you need to build and optimize post-click landing pages to get more conversions. Some of the features you can get with the Business plan include no conversion limits, Instablocks, Thor Render engine, Postclick Score, AdMap, A/B testing, Heatmaps, conversion analytics, dynamic text replacement, and integrations.
• The Custom plan is unique based on your needs and includes features found in the Business plan plus editable Global blocks, AMP pages and experiences, ad-to-page personalization, uptime enterprise SLA, dedicated launch specialist, page migration services, and more.

Refer to the Instapage pricing page for more details and features.

ClickFunnels

ClickFunnels

ClickFunnels offers three pricing plans: ClickFunnels, ClickFunnels Platinum, and TwoCommaClubX.

The ClickFunnels plan costs $97 and offers share funnels, 20 funnels, 100 pages, and 3 payment gateways among others. However, it doesn’t offer follow-up funnels.

The ClickFunnels Platinum costs $297 per month and offers unlimited funnels and pages, share funnels, 9 payment gateways, live chat and email support, virtual hackathons, follow-up funnels, and more.

The TwoCommaClubX costs $2,497 per month and offers a wide range of features and perks including unlimited funnels and unlimited pages. Other perks you’ll receive include 10X Secrets, Traffic Secrets, Daily Virtual FHAT Event, AdSkills, Affiliate Bootcamp, 30 days, list building secrets, Agora Copywriting (Collective Plan Only), and Agora Media Buying (Collective Plan Only)

Instapage vs ClickFunnels: Similarities & Differences

ClickFunnels vs Instapage: Pros & Cons

Instapage

Pros

• Easy layout customization
• Collaboration and ad targeting helpful for teams
• Easy to access from mobile devices
• Fast and friendly support
• Wide range of design options and templates
• Drag and drop builder
• Good A/B testing
• Landing pages let you deliver files and sell items
• Lots of reporting tools and data for page optimization
• Good mobile support

Cons

• Lacks dynamic text
• Fewer page widgets
• Business plan limited in features
• Limited eCommerce options
• Pricing may not be suitable for newbies

ClickFunnels 

Pros

• User-friendly interface thanks to Etison editor
• Funnel builder and landing page builder available
• Wide range of business tools for better functionality
• Allows you to create membership sites for exclusive members
• Multiple integrations
• Affiliate portal available
• Intuitive option for mobile optimization
• Great at generating leads

Cons

• Massive feature bloat – too much functionality
• Odd training upsells
• Easy to get lost in the tutorials and trainings
• Membership area doesn’t have much customization
• Some users say the reporting system isn’t good enough
• Lacks email blast functionality

ClickFunnels vs Instapage: Which One Is Better?

With all the features and perks that Instapage and ClickFunnels offer, it’s easy to get confused about which of the two tools to pick for your business.

Both tools offer the basics you need to get started, but they’re meant for different audiences. Instapage is for marketing teams and agencies while ClickFunnels works for businesses of all industries and use cases.

For this review, we recommend ClickFunnels. Not only does it offer both landing page and sales funnel builders, but you get even more perks that you’d find in Instapage.

Whether you’re a newbie or professional user, ClickFunnels has suitable features and pricing plans for your business.