Apart from selling on online marketplaces like Amazon, Ebay or Etsy, you can also choose your own e-commerce platform.
Choosing the right e-commerce platform is the first step towards the prospects of your e-commerce business. A lot depends on what your expectations are in terms of setting up your ecommerce store, (that ideally includes inventory and order management, capturing payments, shipping, along with customer targeting & services), and what features are you willing to include in a set budget.
Magento and Shopify are two of the best available e commerce platforms and are more than often pitted against each other, even though they are different in every aspect.
Magento is an open-sourced platform and is quite popular within all kind of businesses, whereas Shopify is a ‘software as a service’ or SAAS based platform where the code is never shared, possibly one of its fiercest competitors in the market.
There are several characteristics that set them apart but each have their own significance and comparing them with each other isn’t easy.
For instance, Magento may appear to be little complex in installation or usage and needs a separate hosting server, but then it is far more superior in terms of flexibility and functionalities. It offers a large pool of themes, templates, add ons or plugins, in addition to the numerous inbuilt marketing, SEO, data analysis and security features.
Shopify, on the other hand is easy to install and setup, includes hosting & offers a free domain name, provides 24×7 support etc, but it has functionality and flexibility limitations when it comes to multilingualism and ample themes, templates or add-ons. It offers social media, but lacks a little in default promotional features.
Having said that, both offer basic yet powerful store functionalities that can easily be maintained. Magento enables you to create an e commerce website the way you want. Besides a website, businesses these days, also want to have a presence on mobile app. You can easily find some great extensions for IOS & Android App for Magento.
Shopify on the other side, saves your time and the hustle and provides full support.
Simply put, if you are a code developer yourself or have a developing team, Magento can be a delight to work on, especially as it has a wide range of plugins and customizations. You can even hire Magento developers as they are easily available these days with its growing popularity. However, if one has zero coding knowledge and wants a user friendly platform, Shopify would be a better option.
Take a look at the following info graphic that compares the important aspects of Magento and Shopify e commerce platforms –