When starting a business, landing pages are an essential. Whether it is to market a product, share a blog, or build a strong e-mail campaign, there are several platforms that can help you make it happen.
One of the most important components to e-mail marketing is to have a well-designed landing page or sign up form to collect e-mails from potential clients.
LeadPages is an online tool that was created to help businesses and entrepreneurs grow their e-mail lists. While LeadPages is a leader in the e-mail marketing space, it is not always the best choice for everyone. Here are seven of the best LeadPages alternatives out there for you to consider.
InstaPage is a cloud based, easy to use, creation tool for landing pages. Often compared to Leadpages, InstaPage has a drag and drop editor that beats competition because it allows users to place elements at any place on the page.
InstaPage makes it easy for people to create landing pages, even with no experience. Their membership price gives users over 195 pre-made templates and also offers blank templates for people who want to make their page from scratch.
Landing pages made by InstaPage are easily integrated with most popular e-mail service providers like Mailchimp, ActiveCampaign, ConvertKit, and Aweber.
All landing pages are mobile responsive and look great on desktop as well. InstaPage offers free hosting for all pages on its server, or your pages can be easily imbedded on Facebook or your WordPress blog.
InstaPage has four different pricing packages, starting with their Core membership for 68 dollars a month when billed annually. The Core membership is good for new digital marketers. Their next tier is the Optimizer membership, for advanced marketers, and 113 dollars a month, billed annually. Their third tier is for teams and agents and costs 203 a month when billed annually. Their final tier is for Enterprises and is customized and priced based on needs.
ClickFunnels is a leading website builder that costs significantly more than many of the other platforms. It markets itself as an online system for people who have a great idea to be able to quickly and easily set up landing pages within a sales funnel to start making money quickly.
For any person who has a product or service they want to sell, ClickFunnels will help turn dreams into well-designed sales funnels that convert your website traffic into customers.
There are two pricing plans, and both are billed monthly. The basic ClickFunnels plan is 97 dollars a month, and the Etison Suite package is 297 dollars a month. The basic plan is great for anyone who is just getting started and the Etison Suite is better for businesses who are growing quickly.
ClickFunnels relieves new entrepreneurs from having to spend hours, days, or even weeks learning how to design a webpage. Instead, the platform makes the development process simple. Read more about Clickfunnel review here.
OptimizePress is a WordPress plugin that was specifically developed to help users create landing pages, sales pages, or membership sites with ease. While it is a landing page builder, OptimizePress is also a lot more than that.
OptimizePress starts at 97 dollars a year for up to three sites that you own and operate. They make their billing simple by charging a one-time fee for the service package you want, and then only charging 39 dollars each year after that.
One of the best features of OptimizePress is that it makes building a whole WordPress website simple by allowing you to select themes or optimize your own page, with an intuitive interface.
Unbounce is another online platform that is designed to help customers build landing pages to enhance their marketing efforts. Considered one of the easiest and fastest landing page builder services in the world, Unbounce has helped top business names like Hootsuite, The New York Times, and Vimeo reach success.
Unbounce plans start at 99 dollars a month and go up from there. All pricing plans come with templates plus drag and drop technology that helps people build the landing pages they desire.
While it is a landing page platform, one look at their website shows just a significant number of features that work together to help users build, integrate, convert, and optimize all of their landing pages.
5. Thrive Themes
Thrive Themes is a downloadable WordPress plugin that markets itself as the most comprehensive “drag-and-drop” landing page builder on the web.
Thrive is one of the most affordable landing page platforms with a one-time cost of 67 dollars for single sites and 97 dollars for multiple sites.
Membership to Thrive Themes gives you access to over 160 thoroughly tested templates for all types of businesses. It is a great landing page builder for entrepreneurs or small businesses who are either just beginning, or in the intermediate phase of their business journey.
Thrive Themes offers an easy to understand and use service.
ONTRApages, like other landing page builders, allows users to create their pages from scratch or from a template. While their library is smaller than most of its competitors, ONTRApages offers a free account to any user who has up 2,500 visitors or less each month.
All of the ONTRApages templates are easy to use and professionally designed. Its interface uses click-to-select which allows you to customize and stack your pre-built content blocks. ONTRApages has made it easy to get started, with very little effort.
It allows you to create and place sign-up forms and lightboxes at different places in your blog page.
The one downfall of the ONTRApages free plan is that leads are not automatically delivered to an e-mail management system. With the free plan, ONTRApages saves the e-mails so they can be manually entered into an e-mail management system. The paid plans will automatically send them.
If you decide to go with a paid plan, they start at 15 dollars a month and allow up to 25,000 visitors per month, with the option to create up to 25 pages.
For new businesses, the free plan by ONTRApages is a good way to learn landing pages without having to spend money at first.
GetResponse is a cloud based platform that allows users to build landing pages and forms, keep track of analytics, and work as an e-mail management system. Not only is it an all-in-one e-mail marketing system, it also allows users to create and run webinars, and also to automate their customers journey based on behavior and data.
GetResponse has several different pricing plans, which start at 15 dollars a month. Plans are available at month-to-month pricing, but there are discounts for people who sign up annually, and even bi-annually.
The pricing and ease of use make it a good landing page builder, and marketing tool.
Landing pages, also called lead capture forms, are built to help businesses collect information that helps them determine how to connect with and market to specific people who are interested in their services.
Having a strong and engaging landing page can help businesses find marketing success and build e-mail lists that cater to the needs of their consumers.
Each landing page builder has several similarities, but also several differences that set them apart from each other. If you are looking for a landing page builder, it is important to know what you are looking for and find the platform that works best to fit your needs in the budget you have available.
Christy Bohrer is a multi-topic blogger, with a passion for all things marketing and social media. She is a wife, mother, and entrepreneur. In her spare time, she enjoys traveling, language, music, writing, and unicorns. Christy is a lifetime learner, and loves to spend time attending classes, webinars, and summits.